{"id":9071,"date":"2026-04-02T02:27:08","date_gmt":"2026-04-02T06:27:08","guid":{"rendered":"https:\/\/whatsappbusiness.com\/whatsapp-ads\/werbung-die-den-datenschutz-beruecksichtigt\/"},"modified":"2026-04-30T02:46:02","modified_gmt":"2026-04-30T06:46:02","slug":"privacy","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/de\/whatsapp-ads\/privacy\/","title":{"rendered":"Werbung, die den Datenschutz ber\u00fccksichtigt"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull wp-pattern-hero-split wp-pattern-hero-split--ar-1-1 is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignfull is-style-surface-primary is-layout-grid wp-container-core-group-is-layout-48b93730 wp-block-group-is-layout-grid is-style-surface-primary--2\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<figure class=\"wp-block-video is-style-square-corners\"><video data-wab-video-name=\"ads-privacy-hero\" height=\"770\" style=\"aspect-ratio: 1156 \/ 770;\" width=\"1156\" autoplay=\"\" loop=\"\" muted=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ads-privacy-poster.jpg\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ads-privacy-hero.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-group wp-pattern-hero-split__content wp-container-content-26a18ebb is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c1dcfa68 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--24);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h1 id=\"werbeanzeigen-die-den-datenschutz-beruecksichtigen\" class=\"wp-block-heading has-text-align-left is-typography-preset-heading-1\" style=\"margin-right:var(--wp--preset--spacing--32)\">Werbeanzeigen, die den Datenschutz ber\u00fccksichtigen<\/h1>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Wie immer gilt: Deine pers\u00f6nlichen Nachrichten, Anrufe und Status werden Ende-zu-Ende-verschl\u00fcsselt. Sie k\u00f6nnen nicht verwendet werden, um Personen Werbung zu zeigen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3\">\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-layout-grid wp-container-core-group-is-layout-c035b647 wp-block-group-is-layout-grid\" style=\"margin-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img data-dominant-color=\"ae886e\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"970\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?w=1024\" alt=\"Ein Mann mit Telefon, der sitzt und lacht\" class=\"wp-image-205 not-transparent\" style=\"--dominant-color: #ae886e; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg 940w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?resize=291,300 291w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?resize=768,793 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"715f3f\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"970\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?w=1024\" alt=\"Eine liegende Person, die in ihr Telefon schaut, das sie \u00fcber sich h\u00e4lt\" class=\"wp-image-206 not-transparent\" style=\"--dominant-color: #715f3f; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg 940w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?resize=291,300 291w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?resize=768,793 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"d5d4d4\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"640\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg?w=1024\" alt=\"Menschenmenge, die sich bewegt\" class=\"wp-image-2181 not-transparent\" style=\"--dominant-color: #d5d4d4; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg 620w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg?resize=291,300 291w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"94837e\" data-has-transparency=\"true\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"884\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?w=1024\" alt=\"Beispiel einer Benutzungsoberfl\u00e4che, die Aktivit\u00e4t in den Bereichen \u201eStatus\u201c und \u201eKan\u00e4le\u201c zeigt\" class=\"wp-image-2061 has-transparency\" style=\"--dominant-color: #94837e; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png 1098w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=259,300 259w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=768,890 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=884,1024 884w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"8e8383\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"640\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/how-it-works.gif?w=620\" alt=\"Eine Frau, die in die Kamera schaut und die Aktivit\u00e4t in der Konten\u00fcbersicht von Meta ein- und ausschaltet\" class=\"wp-image-2774 not-transparent\" style=\"--dominant-color: #8e8383; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<h2 id=\"so-funktionieren-unsere-werbeanzeigen\" class=\"wp-block-heading alignwide\">So funktionieren unsere <mark class=\"has-inline-color has-brand-green-color\">Werbeanzeigen<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1ba8f67d wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<p class=\"wp-block-paragraph\">WhatsApp verwendet Meta-Technologien, um Personen Werbung zu zeigen. Wir sch\u00fctzen personenbezogene Daten. Telefonnummern, pers\u00f6nliche Nachrichten, Anrufe, Statusmeldungen und Kontakte auf dem Ger\u00e4t werden nicht verwendet, um Benutzer*innen Anzeigen zu pr\u00e4sentieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir verlassen uns u.\u00a0a. auf folgende Informationen:<\/p>\n<\/div>\n<\/div>\n\n\n\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-elements-083cbe95a12439821b246710ab1c5e44 wp-block-tenup-accordion-group has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:&quot;tenup-accordion-5&quot;,&quot;groupId&quot;:&quot;tenup-accordion-group-14&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:true,&quot;accordionId&quot;:&quot;tenup-accordion-5&quot;,&quot;contentId&quot;:&quot;tenup-accordion-5-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-5-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-5-content\" aria-expanded=\"true\" id=\"tenup-accordion-5-header\" class=\"tenup-ignite-wp-container-4 icon-position-right wp-elements-ea20d22a80d3bc8b5345f500a21bfeac wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tGrundlegende Kontoinformationen\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"false\" aria-labelledby=\"tenup-accordion-5-header\" id=\"tenup-accordion-5-content\" class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Zum Beispiel L\u00e4ndervorwahl und Alter (wo zutreffend)<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-7&quot;,&quot;contentId&quot;:&quot;tenup-accordion-7-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-7-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-7-content\" aria-expanded=\"false\" id=\"tenup-accordion-7-header\" class=\"tenup-ignite-wp-container-6 icon-position-right wp-elements-c025203480c259304fe4c9b59880a8e4 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tGer\u00e4teinformationen\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-7-header\" id=\"tenup-accordion-7-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Zum Beispiel Spracheinstellung<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-9&quot;,&quot;contentId&quot;:&quot;tenup-accordion-9-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-9-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-9-content\" aria-expanded=\"false\" id=\"tenup-accordion-9-header\" class=\"tenup-ignite-wp-container-8 icon-position-right wp-elements-70a0cc7bedc997eba93c506948bb9e5b wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tUngef\u00e4hrer Standort\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-9-header\" id=\"tenup-accordion-9-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Ungef\u00e4hrer (nicht genauer) Standort wie Stadt oder Land<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-11&quot;,&quot;contentId&quot;:&quot;tenup-accordion-11-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-11-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-11-content\" aria-expanded=\"false\" id=\"tenup-accordion-11-header\" class=\"tenup-ignite-wp-container-10 icon-position-right wp-elements-166ef4e92152ba1bf695f820201672b5 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tAktivit\u00e4t in den Bereichen \u201eStatus\u201c und \u201eKan\u00e4le\u201c\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-11-header\" id=\"tenup-accordion-11-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Aktivit\u00e4tsinformationen zu den Bereichen \u201eStatus\u201c und \u201eKan\u00e4le\u201c, z.\u00a0B. Kan\u00e4le, denen die Benutzer*innen folgen, Inhalte, mit denen sie sich in den Kan\u00e4len besch\u00e4ftigen, und auf welche Weise Personen mit den Anzeigen interagieren, die sie sehen. Wie immer sind die Statusmeldungen unserer Benutzer*innen Ende-zu-Ende-verschl\u00fcsselt.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-13&quot;,&quot;contentId&quot;:&quot;tenup-accordion-13-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-13-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-13-content\" aria-expanded=\"false\" id=\"tenup-accordion-13-header\" class=\"tenup-ignite-wp-container-12 icon-position-right wp-elements-26c1ecb68eda8510c6e28d1d08aeffc5 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tAktivit\u00e4ten in anderen Meta-Apps\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-13-header\" id=\"tenup-accordion-13-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Bei Personen, die ihr WhatsApp-Konto einer Konten\u00fcbersicht hinzugef\u00fcgt haben, gelten ihre Werbepr\u00e4ferenzen, und Informationen von anderen Konten werden f\u00fcr Werbeanzeigen in den Bereichen \u201eStatus\u201c und \u201eKan\u00e4le\u201c verwendet. Das Hinzuf\u00fcgen von WhatsApp zur Konten\u00fcbersicht ist optional (standardm\u00e4\u00dfig ist diese Funktion deaktiviert) und du kannst es jederzeit wieder entfernen.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-style-default is-layout-grid wp-container-core-group-is-layout-fd948f8d wp-block-group-is-layout-grid\" style=\"margin-top:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--56-120)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"encrypted\" height=\"640\" style=\"aspect-ratio: 620 \/ 640;\" width=\"620\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/encrypted.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"anon vid\" height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/anon-vid.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"preference vid\" height=\"640\" style=\"aspect-ratio: 620 \/ 640;\" width=\"620\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/preference-vid.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 id=\"so-schuetzen-wir-die-privatsphaere-unserer-benutzerinnen\" class=\"wp-block-heading has-text-align-left alignwide\">So sch\u00fctzen wir <mark class=\"has-inline-color has-brand-green-color\">die Privatsph\u00e4re unserer Benutzer*innen<\/mark><\/h2>\n\n\n\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:&quot;tenup-accordion-16&quot;,&quot;groupId&quot;:&quot;tenup-accordion-group-21&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-elements-c856fad172011d4dd8b501c48b74fa9e wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:true,&quot;accordionId&quot;:&quot;tenup-accordion-16&quot;,&quot;contentId&quot;:&quot;tenup-accordion-16-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-16-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-16-content\" aria-expanded=\"true\" id=\"tenup-accordion-16-header\" class=\"tenup-ignite-wp-container-15 icon-position-right wp-elements-1a7f179549df48fa2e8c17c33a202d9d wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tPers\u00f6nliche Chats bleiben privat\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"false\" aria-labelledby=\"tenup-accordion-16-header\" id=\"tenup-accordion-16-content\" class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Niemand au\u00dferhalb deiner Chats kann deine pers\u00f6nlichen Nachrichten, Anrufe und Statusmeldungen lesen, anh\u00f6ren oder teilen, nicht einmal WhatsApp. Das hei\u00dft, dass keine dieser Informationen verwendet werden kann, um Personen Werbung zu zeigen.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mehr dazu<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-elements-c5be3af0fd1e5d2ee5d55eb1d422dd0f wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-18&quot;,&quot;contentId&quot;:&quot;tenup-accordion-18-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-18-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-18-content\" aria-expanded=\"false\" id=\"tenup-accordion-18-header\" class=\"tenup-ignite-wp-container-17 icon-position-right wp-elements-33d0b1d6193589b848670c1d9ad4accb wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tPersonenbezogene Daten bleiben bei WhatsApp\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-18-header\" id=\"tenup-accordion-18-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">WhatsApp verwendet Meta-Technologien, um Personen Werbung zu zeigen. Standardm\u00e4\u00dfig entfernt oder \u00e4ndert WhatsApp personenbezogene Daten (wie Telefonnummern), bevor sie an Meta weitergegeben werden. So kann Meta einzelne Individuen nicht identifizieren und ist nur in der Lage, Werbeanzeigen vorzuschlagen, die Personen ansprechen, die weitgefasste Merkmale (z.\u00a0B. Leute im gleichen allgemeinen Gebiet) gemeinsam haben. Bei Personen, die sich daf\u00fcr entschieden haben, WhatsApp ihrer Konten\u00fcbersicht hinzuzuf\u00fcgen, werden wir auch ihre Werbepr\u00e4ferenzen und Anzeigeninformationen aus ihren Meta-Konten verwenden.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mehr dazu<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-elements-696947052e2d7707cc425f51cd5e3b91 wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-20&quot;,&quot;contentId&quot;:&quot;tenup-accordion-20-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-20-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-20-content\" aria-expanded=\"false\" id=\"tenup-accordion-20-header\" class=\"tenup-ignite-wp-container-19 icon-position-right wp-elements-4351f3e6333e67a95cb6287d2987c275 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tLeicht zu kontrollierende Einstellungen\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-20-header\" id=\"tenup-accordion-20-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Personen k\u00f6nnen ganz einfach sehen, warum ihnen eine bestimmte Werbeanzeige pr\u00e4sentiert wird, und Anzeigen direkt in WhatsApp verbergen oder melden. Au\u00dferdem k\u00f6nnen sie die Werbepr\u00e4ferenzen aufrufen, um sich die aktuelle Anzeigenaktivit\u00e4t anzusehen und ihre Anzeigeneinstellungen zu verwalten.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mehr dazu<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--22\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-light-green--23\" style=\"border-radius:25px\">\n<h2 id=\"entdecke-die-zukunft-von-werbeanzeigen-auf-whatsapp\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1\">Entdecke die Zukunft von Werbeanzeigen auf WhatsApp<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">Wir entwickeln eine Methode, auf WhatsApp zu werben, die nicht die pers\u00f6nlichen Nachrichten der Benutzer*innen betrifft.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/de\/whatsapp-ads\/\">Mehr dazu<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Werbeanzeigen, die den Datenschutz ber\u00fccksichtigen Wie immer gilt: Deine pers\u00f6nlichen Nachrichten, Anrufe und Status werden Ende-zu-Ende-verschl\u00fcsselt. Sie k\u00f6nnen nicht verwendet werden, um Personen Werbung zu zeigen. Entdecke die Zukunft von Werbeanzeigen auf WhatsApp Wir entwickeln eine Methode, auf WhatsApp zu werben, die nicht die pers\u00f6nlichen Nachrichten der Benutzer*innen betrifft.<\/p>\n","protected":false},"author":12,"featured_media":5002,"parent":6406,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-9071","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WhatsApp-Anzeigen\u00a0\u2013 Werbung, die den Datenschutz ber\u00fccksichtigt<\/title>\n<meta name=\"description\" content=\"Finde heraus, wie unsere Werbeanzeigen funktionieren und wie wir bei WhatsApp die Daten von Personen sch\u00fctzen. 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