{"id":6618,"date":"2026-04-02T02:27:08","date_gmt":"2026-04-02T06:27:08","guid":{"rendered":"https:\/\/whatsappbusiness.com\/whatsapp-ads\/advertising-built-with-privacy-in-mind\/"},"modified":"2026-04-30T02:46:03","modified_gmt":"2026-04-30T06:46:03","slug":"privacy","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/en-gb\/whatsapp-ads\/privacy\/","title":{"rendered":"Advertising built with privacy in mind"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull wp-pattern-hero-split wp-pattern-hero-split--ar-1-1 is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignfull is-style-surface-primary is-layout-grid wp-container-core-group-is-layout-48b93730 wp-block-group-is-layout-grid is-style-surface-primary--2\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<figure class=\"wp-block-video is-style-square-corners\"><video data-wab-video-name=\"ads-privacy-hero\" height=\"770\" style=\"aspect-ratio: 1156 \/ 770;\" width=\"1156\" autoplay=\"\" loop=\"\" muted=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ads-privacy-poster.jpg\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ads-privacy-hero.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-group wp-pattern-hero-split__content wp-container-content-26a18ebb is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c1dcfa68 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--24);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h1 id=\"ads-built-with-privacy-in-mind\" class=\"wp-block-heading has-text-align-left is-typography-preset-heading-1\" style=\"margin-right:var(--wp--preset--spacing--32)\">Ads built with privacy in mind<\/h1>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">No matter the circumstances, personal messages, calls and statuses are end-to-end encrypted and can&#8217;t be used to show people ads.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3\">\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-layout-grid wp-container-core-group-is-layout-c035b647 wp-block-group-is-layout-grid\" style=\"margin-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img data-dominant-color=\"ae886e\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"970\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?w=1024\" alt=\"A man sitting down, holding his phone and laughing\" class=\"wp-image-205 not-transparent\" style=\"--dominant-color: #ae886e; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg 940w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?resize=291,300 291w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?resize=768,793 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"715f3f\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"970\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?w=1024\" alt=\"A person lying down and looking up while using their phone\" class=\"wp-image-206 not-transparent\" style=\"--dominant-color: #715f3f; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg 940w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?resize=291,300 291w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?resize=768,793 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"d5d4d4\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"640\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg?w=1024\" alt=\"Crowd of people walking\" class=\"wp-image-2181 not-transparent\" style=\"--dominant-color: #d5d4d4; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg 620w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg?resize=291,300 291w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"94837e\" data-has-transparency=\"true\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"884\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?w=1024\" alt=\"A user interface example of activity information on status and channels\" class=\"wp-image-2061 has-transparency\" style=\"--dominant-color: #94837e; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png 1098w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=259,300 259w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=768,890 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=884,1024 884w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"8e8383\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"640\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/how-it-works.gif?w=620\" alt=\"A woman looking at the camera toggling Meta&apos;s account centre activity\" class=\"wp-image-2774 not-transparent\" style=\"--dominant-color: #8e8383; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<h2 id=\"how-our-ads-work\" class=\"wp-block-heading alignwide\">How our <mark class=\"has-inline-color has-brand-green-color\">ads<\/mark> work<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1ba8f67d wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<p class=\"wp-block-paragraph\">WhatsApp uses Meta&#8217;s technology to show people ads. We protect personal data, such as phone numbers; personal messages, calls, statuses and device contacts are not used to show people ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We rely on information such as:<\/p>\n<\/div>\n<\/div>\n\n\n\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-elements-998a32020156beb99bb0c1e5b203fd40 wp-block-tenup-accordion-group has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:&quot;tenup-accordion-5&quot;,&quot;groupId&quot;:&quot;tenup-accordion-group-14&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:true,&quot;accordionId&quot;:&quot;tenup-accordion-5&quot;,&quot;contentId&quot;:&quot;tenup-accordion-5-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-5-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-5-content\" aria-expanded=\"true\" id=\"tenup-accordion-5-header\" class=\"tenup-ignite-wp-container-4 icon-position-right wp-elements-233c75dd1b4205c22bb75854fb28b746 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tBasic account information\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"false\" aria-labelledby=\"tenup-accordion-5-header\" id=\"tenup-accordion-5-content\" class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Such as country code and age (where applicable)<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-7&quot;,&quot;contentId&quot;:&quot;tenup-accordion-7-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-7-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-7-content\" aria-expanded=\"false\" id=\"tenup-accordion-7-header\" class=\"tenup-ignite-wp-container-6 icon-position-right wp-elements-381144056178548b7281e8ebb619855d wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tDevice information\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-7-header\" id=\"tenup-accordion-7-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Such as language setting<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-9&quot;,&quot;contentId&quot;:&quot;tenup-accordion-9-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-9-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-9-content\" aria-expanded=\"false\" id=\"tenup-accordion-9-header\" class=\"tenup-ignite-wp-container-8 icon-position-right wp-elements-6d37c4ebf1634d2d933c03256454d7ab wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tGeneral location\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-9-header\" id=\"tenup-accordion-9-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">General (not precise) location, such as city or country<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-11&quot;,&quot;contentId&quot;:&quot;tenup-accordion-11-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-11-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-11-content\" aria-expanded=\"false\" id=\"tenup-accordion-11-header\" class=\"tenup-ignite-wp-container-10 icon-position-right wp-elements-c84290e8f8030019026708de52af9d51 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tStatus and channels activity\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-11-header\" id=\"tenup-accordion-11-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Activity information on Status and Channels, such as channels that people follow, content that people engage with in channels and how people interact with the ads that they see. As always, people&#8217;s status updates are end-to-end encrypted.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-13&quot;,&quot;contentId&quot;:&quot;tenup-accordion-13-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-13-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-13-content\" aria-expanded=\"false\" id=\"tenup-accordion-13-header\" class=\"tenup-ignite-wp-container-12 icon-position-right wp-elements-3aa3668a3d533ce961073c8d7eba84a0 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tActivity on Meta&#8217;s other apps\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-13-header\" id=\"tenup-accordion-13-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">For people who have added their WhatsApp account to an Accounts Centre, their ad preferences will apply and info from across their accounts will be used for ads in Status and Channels. Adding WhatsApp to an Accounts Centre is optional, off by default and can be removed at any time.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-style-default is-layout-grid wp-container-core-group-is-layout-fd948f8d wp-block-group-is-layout-grid\" style=\"margin-top:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--56-120)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"encrypted\" height=\"640\" style=\"aspect-ratio: 620 \/ 640;\" width=\"620\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/encrypted.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"anon vid\" height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/anon-vid.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"preference vid\" height=\"640\" style=\"aspect-ratio: 620 \/ 640;\" width=\"620\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/preference-vid.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 id=\"how-we-protect-peoples-privacy\" class=\"wp-block-heading has-text-align-left alignwide\">How we protect<mark class=\"has-inline-color has-brand-green-color\"> people&#8217;s privacy<\/mark><\/h2>\n\n\n\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:&quot;tenup-accordion-16&quot;,&quot;groupId&quot;:&quot;tenup-accordion-group-21&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-elements-12f79bc2dab2d6a68ca58e3dd772b27f wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:true,&quot;accordionId&quot;:&quot;tenup-accordion-16&quot;,&quot;contentId&quot;:&quot;tenup-accordion-16-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-16-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-16-content\" aria-expanded=\"true\" id=\"tenup-accordion-16-header\" class=\"tenup-ignite-wp-container-15 icon-position-right wp-elements-38af40722d78ad04e447158746ddb023 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tPersonal chats stay private\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"false\" aria-labelledby=\"tenup-accordion-16-header\" id=\"tenup-accordion-16-content\" class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">No one outside the chat, not even WhatsApp, can see, hear or share personal messages, calls or statuses. This means that none of this info can be used to show people ads.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-elements-a1a0dd9f7d01efb8737d62e27c4099f0 wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-18&quot;,&quot;contentId&quot;:&quot;tenup-accordion-18-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-18-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-18-content\" aria-expanded=\"false\" id=\"tenup-accordion-18-header\" class=\"tenup-ignite-wp-container-17 icon-position-right wp-elements-a36773632dc89987b6e21f12b925dc5d wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tPersonal data stays within WhatsApp\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-18-header\" id=\"tenup-accordion-18-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">WhatsApp uses Meta&#8217;s technology to show people ads. By default, WhatsApp removes or alters personal information (such as phone numbers) before sharing it with Meta, so Meta cannot identify individuals and is only able to suggest ads that may appeal to people who share broad characteristics, such as people in the same general area. For people who have chosen to add WhatsApp to Accounts Centre, we&#8217;ll also use their ad preferences and info from across their Meta accounts.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-elements-e3c0f9224fe0c3657cf4bb4f55b3fcfb wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-20&quot;,&quot;contentId&quot;:&quot;tenup-accordion-20-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-20-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-20-content\" aria-expanded=\"false\" id=\"tenup-accordion-20-header\" class=\"tenup-ignite-wp-container-19 icon-position-right wp-elements-697ee01540e8f5aa0d323fe7d6f1084b wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tPreferences are easy to control\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-20-header\" id=\"tenup-accordion-20-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">People can easily see why a specific ad is being shown and hide or report ads directly on WhatsApp. People can also go to Ad preferences to see recent ad activity and manage their ad settings.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--22\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-light-green--23\" style=\"border-radius:25px\">\n<h2 id=\"discover-the-future-of-ads-on-whatsapp\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1\">Discover the future of ads on WhatsApp<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">We&#8217;re building a way to advertise on WhatsApp that doesn&#8217;t involve people&#8217;s personal messages.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/en-gb\/whatsapp-ads\/\">Learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ads built with privacy in mind No matter the circumstances, personal messages, calls and statuses are end-to-end encrypted and can&#8217;t be used to show people ads. Discover the future of ads on WhatsApp We&#8217;re building a way to advertise on WhatsApp that doesn&#8217;t involve people&#8217;s personal messages.<\/p>\n","protected":false},"author":12,"featured_media":5026,"parent":6458,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-6618","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WhatsApp Ads \u2013 Advertising Built with Privacy in Mind<\/title>\n<meta name=\"description\" content=\"Discover how our ads work and how we protect people&#039;s privacy on WhatsApp. Learn how WhatsApp advertising is built with privacy in mind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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