{"id":13515,"date":"2026-04-12T19:32:09","date_gmt":"2026-04-12T23:32:09","guid":{"rendered":"https:\/\/whatsappbusiness.com\/products\/primeros-pasos-con-la-aplicacion-de-whatsapp-business\/"},"modified":"2026-04-30T02:46:40","modified_gmt":"2026-04-30T06:46:40","slug":"business-app-get-started","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/es-la\/products\/business-app-get-started\/","title":{"rendered":"Primeros pasos con la aplicaci\u00f3n de WhatsApp Business"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-hero-split wp-pattern-hero-split--framed has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group wp-pattern-hero-split__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-pattern-hero-split__header is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\">Aplicaci\u00f3n de WhatsApp\u00a0Business<\/p>\n\n\n\n<h1 id=\"empezar-a-usar-la-aplicacion-de-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1\">Empezar a usar la aplicaci\u00f3n de WhatsApp\u00a0Business<\/h1>\n<\/div>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Sigue estos pasos r\u00e1pidos y sencillos para empezar a crecer con la aplicaci\u00f3n de WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-d1077380 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image is-resized is-app-download-badge\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.whatsapp.w4b\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/google-play-badge.png\" alt=\"Obtener la aplicaci\u00f3n en Google Play\" style=\"width:200px;height:auto\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized is-app-download-badge\"><a href=\"https:\/\/apps.apple.com\/app\/whatsapp-business\/id1386412985\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/app-store-badge.png\" alt=\"Descargar en la App Store\" style=\"width:175px;height:auto\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><video autoplay muted playsinline data-wab-video-name=\"Everything you need to know about getting started with WhatsApp for Business\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/biz-app-get-started-overview.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-centered-header-underlined has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"empieza-a-usar-la-aplicacion-de-whatsapp-business\" class=\"wp-block-heading has-text-align-center alignwide is-typography-preset-heading-1 is-typography-preset-heading-2\"><mark style=\"background-color:transparent\" class=\"has-green-underline\">Empieza<\/mark> a usar la aplicaci\u00f3n de WhatsApp Business<\/h2>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-staggered-media-text has-global-padding is-layout-constrained wp-container-core-group-is-layout-efff9992 wp-block-group-is-layout-constrained is-style-surface-primary--3\" style=\"padding-top:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"descarga-y-empieza-a-usar-la-aplicacion-de-whatsapp-business\" class=\"wp-block-heading is-style-green-line is-typography-preset-heading-3\">Descarga y empieza a usar la aplicaci\u00f3n de WhatsApp Business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Disponible gratis en <![CDATA[<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.whatsapp.w4b&#038;hl=en_US&#038;gl=US\" target=\"_blank\" rel=\"noreferrer noopener\">]]>Google Play Store<![CDATA[<\/a>]]> y en la <![CDATA[<a href=\"https:\/\/itunes.apple.com\/app\/whatsapp-business\/id1386412985?mt=8\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"IOSAppStoreDownload_AppleAppStore_DownloadAndLaunchTheWABApp_InlineText\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;IOSAppStoreDownload_AppleAppStore_DownloadAndLaunchTheWABApp_InlineText&quot;}\">]]>App Store de Apple<![CDATA[<\/a>]]>, la descarga de la aplicaci\u00f3n de WhatsApp Business solo requiere de unos pocos clics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego de descargarla, toca el <strong>\u00edcono de la aplicaci\u00f3n de WhatsApp\u00a0Business<\/strong> para abrirla. Se te pedir\u00e1 que leas las Condiciones del servicio de WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas terminado, selecciona <strong>Aceptar<\/strong> y <strong>Continuar<\/strong> para aceptar las condiciones, y listo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/665643701880397\/?helpref=hc_fnav&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"889085\" data-has-transparency=\"true\" style=\"--dominant-color: #889085;\" loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"850\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-01-Download-and-Launch-App-Image-.png\" alt=\"Cell phone screen that says &quot;Welcome to WhatsApp Business&quot;\" class=\"wp-image-806 size-full has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-01-Download-and-Launch-App-Image-.png 1048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-01-Download-and-Launch-App-Image-.png?resize=300,243 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-01-Download-and-Launch-App-Image-.png?resize=768,623 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-01-Download-and-Launch-App-Image-.png?resize=1024,831 1024w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsinline data-wab-video-name=\"register\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/register.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"registrarte\" class=\"wp-block-heading is-style-green-line is-typography-preset-heading-3\">Registrarte<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Selecciona tu pa\u00eds en el men\u00fa desplegable para a\u00f1adir el c\u00f3digo de pa\u00eds, ingresa tu n\u00famero de tel\u00e9fono en el cuadro que aparece y haz clic en <strong>Siguiente<\/strong>.<br>Antes de continuar, se te pedir\u00e1 que confirmes que ingresaste el n\u00famero correctamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprueba que el n\u00famero que ingresaste es correcto y, luego, toca <strong>Aceptar<\/strong>.<br>Si ves un error en el n\u00famero, toca <strong>Editar<\/strong> para actualizarlo.<br>Despu\u00e9s de tocar <strong>Aceptar<\/strong>, se te pedir\u00e1 que proporciones una verificaci\u00f3n de estilo CAPTCHA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ingresa los n\u00fameros que se muestran y toca <strong>Siguiente<\/strong>.<br>Se te pedir\u00e1 que verifiques tu n\u00famero de tel\u00e9fono como medida de seguridad. Esto permite verificar tu empresa y prevenir el fraude.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Cuando recibas la llamada telef\u00f3nica o el mensaje de texto de verificaci\u00f3n, solo tienes que ingresar el c\u00f3digo proporcionado y tocar <strong>Listo<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/1344487902959714\/?helpref=hc_fnav\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"permite-el-acceso-a-contactos-y-fotos\" class=\"wp-block-heading is-style-green-line is-typography-preset-heading-3\">Permite el acceso a contactos y fotos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes a\u00f1adir contactos r\u00e1pidamente desde la libreta de direcciones de tu tel\u00e9fono concedi\u00e9ndoles acceso a la aplicaci\u00f3n de WhatsApp Business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puedes permitir que WhatsApp acceda f\u00e1cilmente a fotos, videos y documentos en tu dispositivo.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"70766d\" data-has-transparency=\"true\" style=\"--dominant-color: #70766d;\" loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"850\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-03-Allow-Access-Image-.png?w=1024\" alt=\"Cell phone prompt asking to access contacts and media\" class=\"wp-image-807 size-full has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-03-Allow-Access-Image-.png 1048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-03-Allow-Access-Image-.png?resize=300,243 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-03-Allow-Access-Image-.png?resize=768,623 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-03-Allow-Access-Image-.png?resize=1024,831 1024w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"71796f\" data-has-transparency=\"true\" style=\"--dominant-color: #71796f;\" loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"850\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-04-Restore-Previous-Account-Image-.png?w=1024\" alt=\"Cell phone prompt asking to restore a backup from Google Drive\" class=\"wp-image-808 size-full has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-04-Restore-Previous-Account-Image-.png 1048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-04-Restore-Previous-Account-Image-.png?resize=300,243 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-04-Restore-Previous-Account-Image-.png?resize=768,623 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Get-Started-04-Restore-Previous-Account-Image-.png?resize=1024,831 1024w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 id=\"restaura-tu-cuenta-anterior-si-es-necesario\" class=\"wp-block-heading is-style-green-line is-typography-preset-heading-3\">Restaura tu cuenta anterior si es necesario<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si usaste previamente la aplicaci\u00f3n de WhatsApp Business, puedes restaurar esa cuenta desde una copia de seguridad de Google Drive en este punto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Transferir la informaci\u00f3n de tu cuenta de WhatsApp\u00a0Messenger a la aplicaci\u00f3n de WhatsApp\u00a0Business tambi\u00e9n es simple y f\u00e1cil.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/3059780464322392?helpref=faq_content&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h2 id=\"crea-tu-perfil-de-empresa\" class=\"wp-block-heading is-style-green-line is-typography-preset-heading-3\">Crea tu perfil de empresa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para crear tu perfil de WhatsApp Business, completa el nombre y la categor\u00eda de tu empresa, y sube un logotipo o una foto del perfil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya est\u00e1 todo listo: tu perfil de empresa est\u00e1 configurado y listo para empezar a enviar mensajes. Ahora que tienes configurado tu perfil de empresa, puedes enviar tu primer mensaje.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/577829787429875\/?helpref=hc_fnav\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsinline data-wab-video-name=\"profile\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/profile.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-banner-app-download has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40-80);margin-bottom:var(--wp--preset--spacing--40-80)\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--4\">\n<h2 id=\"descarga-la-aplicacion\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2 has-brand-green-color has-text-color\">Descarga la aplicaci\u00f3n<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">La aplicaci\u00f3n de WhatsApp Business ofrece una experiencia al cliente m\u00e1s personal para que puedas dirigir mejor tu empresa.<\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-layout-flex wp-container-core-group-is-layout-788f197b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image is-resized is-app-download-badge\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.whatsapp.w4b\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/google-play-badge.png\" alt=\"Obtener la aplicaci\u00f3n en Google Play\" style=\"width:200px;height:auto\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized is-app-download-badge\"><a href=\"https:\/\/apps.apple.com\/app\/whatsapp-business\/id1386412985\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/app-store-badge.png\" alt=\"Descargar en la App Store\" style=\"width:175px;height:auto\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aplicaci\u00f3n de WhatsApp\u00a0Business Empezar a usar la aplicaci\u00f3n de WhatsApp\u00a0Business Sigue estos pasos r\u00e1pidos y sencillos para empezar a crecer con la aplicaci\u00f3n de WhatsApp\u00a0Business. Empieza a usar la aplicaci\u00f3n de WhatsApp Business Descarga y empieza a usar la aplicaci\u00f3n de WhatsApp Business Disponible gratis en ]]&gt;Google Play Store]]&gt; y en la ]]&gt;App Store de [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5090,"parent":5876,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-13515","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Descarga la aplicaci\u00f3n de WhatsApp\u00a0Business | Empieza hoy mismo<\/title>\n<meta name=\"description\" content=\"Configura la aplicaci\u00f3n de WhatsApp\u00a0Business en pocos minutos para mostrar tu empresa, enviar mensajes a clientes e impulsar el crecimiento. 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