{"id":5739,"date":"2026-03-28T23:09:15","date_gmt":"2026-03-29T03:09:15","guid":{"rendered":"https:\/\/whatsappbusiness.com\/mensajes-de-utilidad\/"},"modified":"2026-04-30T02:56:02","modified_gmt":"2026-04-30T06:56:02","slug":"utility","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/es-la\/products\/conversation-categories\/utility\/","title":{"rendered":"Mensajes de utilidad"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-hero-split wp-pattern-hero-split--framed has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group wp-pattern-hero-split__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-pattern-hero-split__header is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\">Categor\u00edas de mensajes<\/p>\n\n\n\n<h1 id=\"mensajes-de-utilidad\" class=\"wp-block-heading is-typography-preset-heading-1\">Mensajes de utilidad<\/h1>\n<\/div>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Durante la compra y despu\u00e9s de ella, los mensajes de utilidad te ayudan a proporcionar actualizaciones cr\u00edticas sobre el estado de los pedidos y las notificaciones urgentes a los clientes.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><video data-wab-video-name=\"Demonstration of utility messages between a business and a customer\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/conv-cat-utility-demo.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"los-mensajes-de-utilidad-en-whatsapp-mantienen-a-los-clientes-informados-con-actualizaciones-oportunas-durante-el-proceso-de-compra-y-despues-de-la-conversion-lo-que-garantiza-una-experiencia-positiv\" class=\"wp-block-heading has-text-align-center alignfull is-typography-preset-heading-1 is-typography-preset-heading-2\" style=\"margin-right:var(--wp--preset--spacing--24-40);margin-left:var(--wp--preset--spacing--24-40);padding-bottom:var(--wp--preset--spacing--40-80)\">Los mensajes de utilidad en WhatsApp mantienen a los <mark style=\"background-color:transparent\" class=\"has-green-underline\">clientes informados<\/mark> con actualizaciones oportunas durante el proceso de compra y despu\u00e9s de la conversi\u00f3n, lo que garantiza una experiencia positiva durante todo el recorrido.<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-content-cards-two-column__grid is-layout-grid wp-container-core-group-is-layout-dd596742 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-primary wp-pattern-content-cards-two-column__card wp-container-content-3a3a5692 is-vertical is-layout-flex wp-container-core-group-is-layout-7f7d6cd3 wp-block-group-is-layout-flex is-style-surface-primary--3\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--56);padding-left:var(--wp--preset--spacing--32);box-shadow:var(--wp--preset--shadow--large)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-pattern-content-cards-two-column__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"62\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/upward-chart.svg\" alt=\"\" class=\"wp-image-2401\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:75px;height:57px\"\/><\/figure>\n\n\n\n<h3 id=\"aumenta-el-crecimiento\" class=\"wp-block-heading is-typography-preset-heading-5 is-typography-preset-heading-4\">Aumenta el crecimiento<\/h3>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">manteniendo a los clientes informados y minimizando la fricci\u00f3n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-primary wp-pattern-content-cards-two-column__card wp-container-content-3a3a5692 is-vertical is-layout-flex wp-container-core-group-is-layout-7f7d6cd3 wp-block-group-is-layout-flex is-style-surface-primary--4\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--56);padding-left:var(--wp--preset--spacing--32);box-shadow:var(--wp--preset--shadow--large)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-pattern-content-cards-two-column__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"63\" height=\"62\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/intake-tray.svg\" alt=\"\" class=\"wp-image-2402\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:75px;height:57px\"\/><\/figure>\n\n\n\n<h3 id=\"facilita-los-pedidos\" class=\"wp-block-heading is-typography-preset-heading-5 is-typography-preset-heading-4\">Facilita los pedidos<\/h3>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">proporcionando atenci\u00f3n y actualizaciones r\u00e1pidas y pr\u00e1cticas<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-primary wp-pattern-content-cards-two-column__card wp-container-content-3a3a5692 is-vertical is-layout-flex wp-container-core-group-is-layout-e94daf16 wp-block-group-is-layout-flex is-style-surface-primary--5\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--32);box-shadow:var(--wp--preset--shadow--large)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-pattern-content-cards-two-column__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"58\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/heart.svg\" alt=\"\" class=\"wp-image-2366\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:75px;height:57px\"\/><\/figure>\n\n\n\n<h3 id=\"reten-clientes\" class=\"wp-block-heading is-typography-preset-heading-5 is-typography-preset-heading-4\">Ret\u00e9n clientes<\/h3>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">brindando asistencia posventa c\u00f3moda<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"impulsa-el-rendimiento-y-el-roi\" class=\"wp-block-heading is-style-green-line\">Impulsa el rendimiento y el ROI<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Usa un canal inmediato que ofrece tasas de lectura y respuesta probadas e interacciones enriquecidas que generan un compromiso de calidad.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mant\u00e9n informados a los clientes para reducir las consultas entrantes y brindar, al mismo tiempo, un pr\u00e1ctico canal de comunicaci\u00f3n bidireccional.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"928681\" data-has-transparency=\"false\" style=\"--dominant-color: #928681;\" loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"420\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-1-Boost-performance-and-ROI.jpg?w=608\" alt=\"A smiling woman behind a service counter, holding a tablet\" class=\"wp-image-920 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-1-Boost-performance-and-ROI.jpg 608w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-1-Boost-performance-and-ROI.jpg?resize=300,207 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"645c5d\" data-has-transparency=\"false\" style=\"--dominant-color: #645c5d;\" loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"420\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-2-Enhance-customer-experience.jpg?w=608\" alt=\"A smiling man sitting at a counter looking at his phone\" class=\"wp-image-921 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-2-Enhance-customer-experience.jpg 608w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-2-Enhance-customer-experience.jpg?resize=300,207 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"mejora-la-experiencia-del-cliente\" class=\"wp-block-heading is-style-green-line\">Mejora la experiencia del cliente<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Si te conectas con los clientes a trav\u00e9s de su canal preferido, se ha demostrado que aumentan la satisfacci\u00f3n y la retenci\u00f3n.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Lograr\u00e1s diferenciar tu marca de la competencia y aumentar el crecimiento.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"mejora-los-resultados-en-los-recorridos-del-cliente\" class=\"wp-block-heading is-style-green-line\">Mejora los resultados en los recorridos del cliente<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Con una sola conversaci\u00f3n para m\u00faltiples tipos de interacci\u00f3n y al fomentar que los clientes adopten el canal<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Profundiza las relaciones con los clientes impulsadas por WhatsApp para fomentar que acepten otros tipos de mensajes de WhatsApp, incluidos los mensajes de marketing.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"846e5d\" data-has-transparency=\"false\" style=\"--dominant-color: #846e5d;\" loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"420\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-3-Drive-results-across-customer-journeys.jpg?w=608\" alt=\"A man and woman sitting in an office, talking to each other\" class=\"wp-image-922 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-3-Drive-results-across-customer-journeys.jpg 608w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-3-Drive-results-across-customer-journeys.jpg?resize=300,207 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-centered-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"usa-mensajes-de-utilidad-cuando-la-informacion-deba-llegar-a-tu-cliente-a-tiempo-impulsa-la-interaccion-y-brinda-una-experiencia-positiva\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2 is-typography-preset-heading-3\">Usa mensajes de utilidad cuando la informaci\u00f3n deba llegar a tu cliente a tiempo, impulsa la interacci\u00f3n y brinda una experiencia positiva.<br><\/h2>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-layout-grid wp-container-core-group-is-layout-c9ff733c wp-block-group-is-layout-grid\" style=\"margin-bottom:var(--wp--preset--spacing--40-80)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"608\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/utility-conversations.svg\" alt=\"Ejemplo de un usuario que acepta recibir actualizaciones\" class=\"wp-image-2087\" style=\"border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img data-dominant-color=\"e6e9d8\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"688\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png?w=688\" alt=\"Ejemplo de un usuario recibiendo actualizaciones sobre un pedido\" class=\"wp-image-924 not-transparent\" style=\"--dominant-color: #e6e9d8; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"ebe8db\" data-has-transparency=\"true\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"689\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png?w=688\" alt=\"Ejemplo de un usuario que acepta recibir actualizaciones\" class=\"wp-image-923 has-transparency\" style=\"--dominant-color: #ebe8db; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"eae8d9\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"688\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png?w=688\" alt=\"Ejemplo de un usuario que recibe una alerta de la cuenta\" class=\"wp-image-925 not-transparent\" style=\"--dominant-color: #eae8d9; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large size-full wab-interactive-media-image\"><img data-dominant-color=\"e7e9d9\" data-has-transparency=\"false\" style=\"--dominant-color: #e7e9d9;\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"688\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png?w=688\" alt=\"Ejemplo de un usuario al que se le pide que proporcione comentarios sobre su experiencia\" class=\"wp-image-926 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:null,&quot;groupId&quot;:&quot;tenup-accordion-group-18&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-9&quot;,&quot;contentId&quot;:&quot;tenup-accordion-9-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-9-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-9-content\" aria-expanded=\"false\" id=\"tenup-accordion-9-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_ManageOptIns_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-8 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tAdministra los casos en que los clientes aceptan recibir mensajes\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-9-header\" id=\"tenup-accordion-9-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Confirma cuando un cliente acepta o rechaza los mensajes de WhatsApp de tu empresa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Brinda transparencia sobre las opciones de privacidad para mejorar la experiencia del cliente<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Reduce los rechazos de mensajes fortaleciendo el valor de los mensajes de utilidad<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-11&quot;,&quot;contentId&quot;:&quot;tenup-accordion-11-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-11-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-11-content\" aria-expanded=\"false\" id=\"tenup-accordion-11-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_ManageOrders_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-10 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tAdministrar pedidos\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-11-header\" id=\"tenup-accordion-11-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Env\u00eda mensajes automatizados y detallados que confirmen, actualicen o cancelen el pedido o la transacci\u00f3n de un cliente.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Baja los costos al reducir las consultas entrantes sobre los pedidos.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mant\u00e9n a los clientes informados y reduce la fricci\u00f3n en torno a los cambios de pedidos para mejorar la satisfacci\u00f3n.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Reduce las entregas fallidas para mejorar las tasas de procesamiento.<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-13&quot;,&quot;contentId&quot;:&quot;tenup-accordion-13-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-13-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-13-content\" aria-expanded=\"false\" id=\"tenup-accordion-13-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_SendAccountAlertsAndUpdates_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-12 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tEnv\u00eda alertas de cuentas y actualizaciones\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-13-header\" id=\"tenup-accordion-13-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Env\u00eda actualizaciones importantes de cuentas o productos, informaci\u00f3n de seguridad, recordatorios de pago y otra informaci\u00f3n urgente en relaci\u00f3n con una compra o una suscripci\u00f3n pasadas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Reduce los pagos atrasados e incrementa los ingresos principales.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Aumenta la satisfacci\u00f3n del cliente simplificando la experiencia de pago.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Baja los costos al reducir las consultas entrantes sobre los pagos y problemas de cuentas.<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-15&quot;,&quot;contentId&quot;:&quot;tenup-accordion-15-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-15-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-15-content\" aria-expanded=\"false\" id=\"tenup-accordion-15-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_GetFeedback_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-14 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tObt\u00e9n comentarios\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-15-header\" id=\"tenup-accordion-15-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Recopila comentarios de los clientes sobre pedidos, servicios o experiencias.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Aumenta las tasas de respuesta de comentarios para obtener la mayor cantidad posible de informaci\u00f3n.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Usa mensajes inmediatos posteriores a los eventos para recopilar comentarios detallados en relaci\u00f3n con experiencias espec\u00edficas.<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-17&quot;,&quot;contentId&quot;:&quot;tenup-accordion-17-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-17-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-17-content\" aria-expanded=\"false\" id=\"tenup-accordion-17-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_ContinueAConversationOnWhatsApp_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-16 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tContin\u00faa una conversaci\u00f3n en WhatsApp\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-17-header\" id=\"tenup-accordion-17-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Retoma una conversaci\u00f3n iniciada por un cliente en otro canal, como el correo electr\u00f3nico o tu chatbot.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Reduce los costos al redirigir llamadas costosas a un canal m\u00e1s eficiente.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Anima a tus clientes a adoptar tu canal m\u00e1s rentable.<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--19\" style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-light-green--20\" style=\"border-radius:25px\">\n<h2 id=\"explorar-categorias-de-mensajes-adicionales\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 is-typography-preset-heading-3\">Explorar categor\u00edas de mensajes adicionales<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b7041f38 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MessageCategoriesMarketing_Marketing_ExploreAdditionalMessageCategories_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/products\/conversation-categories\/marketing\">Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MessageCategoriesAuthentication_Authentication_ExploreAdditionalMessageCategories_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/products\/conversation-categories\/authentication\">Autenticaci\u00f3n<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MessageCategoriesService_Service_ExploreAdditionalMessageCategories_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/products\/conversation-categories\/service\">Servicio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--21\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--22\" style=\"border-radius:25px\">\n<h2 id=\"mejora-las-relaciones-con-tus-clientes\" class=\"wp-block-heading has-text-align-center alignwide is-typography-preset-heading-1 has-brand-green-color has-text-color\">Mejora las relaciones con tus clientes<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">La plataforma de WhatsApp\u00a0Business permite que las empresas medianas a grandes aumenten la interacci\u00f3n con los clientes, impulsen las ventas y brinden una mejor experiencia al cliente con interacciones en todo el embudo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-surface-dark-color has-text-color has-link-color wp-element-button\" href=\"\/learn-more\">Primeros pasos<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Categor\u00edas de mensajes Mensajes de utilidad Durante la compra y despu\u00e9s de ella, los mensajes de utilidad te ayudan a proporcionar actualizaciones cr\u00edticas sobre el estado de los pedidos y las notificaciones urgentes a los clientes. Los mensajes de utilidad en WhatsApp mantienen a los clientes informados con actualizaciones oportunas durante el proceso de compra [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5090,"parent":6233,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-5739","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mensajes de utilidad de WhatsApp | Automatizar las notificaciones al cliente<\/title>\n<meta name=\"description\" content=\"Automatiza los mensajes de notificaci\u00f3n sobre el estado de los pedidos, las actualizaciones de la cuenta o los recordatorios de pagos y citas para ayudar a mejorar los resultados comerciales.\" \/>\n<meta name=\"robots\" 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