{"id":5845,"date":"2026-03-16T09:38:47","date_gmt":"2026-03-16T13:38:47","guid":{"rendered":"https:\/\/whatsappbusiness.com\/preguntas-frecuentes-sobre-whatsapp-para-empresas\/"},"modified":"2026-04-29T16:43:21","modified_gmt":"2026-04-29T20:43:21","slug":"faq","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/faq\/","title":{"rendered":"Preguntas frecuentes sobre WhatsApp para empresas"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-hero-text-only has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\">\n<div class=\"wp-block-group alignwide wp-pattern-hero-text-only__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-ac784564 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<h1 id=\"preguntas-frecuentes-sobre-whatsapp-para-empresas\" class=\"wp-block-heading is-typography-preset-heading-1 has-brand-green-color has-text-color is-typography-preset-heading-2\">Preguntas frecuentes sobre WhatsApp para empresas<\/h1>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Obt\u00e9n respuestas a preguntas comunes sobre el uso de la plataforma de WhatsApp\u00a0Business y la aplicaci\u00f3n de WhatsApp\u00a0Business para enviar mensajes comerciales e interactuar con los clientes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-ac784564 wp-block-column-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0);flex-basis:40%\">\n<div class=\"wp-block-group alignwide is-style-surface-primary is-vertical is-layout-flex wp-container-core-group-is-layout-aebc546c wp-block-group-is-layout-flex is-style-surface-primary--2\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<h4 id=\"categorias\" class=\"wp-block-heading is-typography-preset-heading-4\">Categor\u00edas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#enterprise_faq\">Preguntas frecuentes sobre la Plataforma de WhatsApp\u00a0Business<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#smb_faq\">Preguntas frecuentes sobre la aplicaci\u00f3n de WhatsApp\u00a0Business<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-ac784564 wp-block-column-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0);flex-basis:70%\">\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-faq-stacked-accordion has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-3b2f918b wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 class=\"wp-block-heading alignwide is-typography-preset-heading-2\" id=\"enterprise_faq\">Preguntas frecuentes sobre la plataforma de WhatsApp Business<\/h2>\n\n\n\n<section class=\"alignwide wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:null,&quot;groupId&quot;:&quot;tenup-accordion-group-26&quot;,&quot;allowMultiple&quot;:true}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-5&quot;,&quot;contentId&quot;:&quot;tenup-accordion-5-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-5-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-5-content\" aria-expanded=\"false\" id=\"tenup-accordion-5-header\" class=\"tenup-ignite-wp-container-4 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: \u00bfQu\u00e9 es la plataforma de WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-5-header\" id=\"tenup-accordion-5-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Muestra tus productos y servicios en una tienda m\u00f3vil y agrupa art\u00edculos similares en colecciones para simplificar la experiencia de compra de tus clientes.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-7&quot;,&quot;contentId&quot;:&quot;tenup-accordion-7-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-7-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-7-content\" aria-expanded=\"false\" id=\"tenup-accordion-7-header\" class=\"tenup-ignite-wp-container-6 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: \u00bfCu\u00e1l es la diferencia entre la plataforma de WhatsApp Business y la plataforma de Messenger?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-7-header\" id=\"tenup-accordion-7-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">R: La API de WhatsApp Business est\u00e1 dise\u00f1ada para enviar mensajes a los clientes a trav\u00e9s de WhatsApp. Los mensajes que se env\u00edan a trav\u00e9s de la plataforma de Messenger no pueden llegar a los n\u00fameros de WhatsApp de los clientes. Puedes obtener m\u00e1s Informaci\u00f3n sobre la plataforma de Messenger <a href=\"https:\/\/developers.facebook.com\/products\/messenger\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-9&quot;,&quot;contentId&quot;:&quot;tenup-accordion-9-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-9-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-9-content\" aria-expanded=\"false\" id=\"tenup-accordion-9-header\" class=\"tenup-ignite-wp-container-8 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: \u00bfCu\u00e1l es la diferencia entre la plataforma de WhatsApp Business y la aplicaci\u00f3n de WhatsApp\u00a0Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-9-header\" id=\"tenup-accordion-9-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">R: La aplicaci\u00f3n de WhatsApp Business est\u00e1 dise\u00f1ada para que las empresas peque\u00f1as se comuniquen con sus clientes desde un solo dispositivo con ayuda de una aplicaci\u00f3n de descarga gratuita. La aplicaci\u00f3n WhatsApp Business permite que las empresas lleguen a cientos de clientes, es gratuita y ofrece opciones de personalizaci\u00f3n de integraci\u00f3n con otras herramientas limitadas.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">La plataforma de WhatsApp Business permite que las empresas medianas y grandes chateen con muchos clientes mediante acceso program\u00e1tico a WhatsApp. Las empresas tambi\u00e9n tienen acceso a funciones de mensajer\u00eda enriquecida en la plataforma, como poder enviar mensajes con contenido multimedia y a\u00f1adir botones de respuesta r\u00e1pida. La plataforma permite que las empresas lleguen a millones de clientes a la vez y se integra con el resto de la tecnolog\u00eda que usa la empresa. Las empresas pagan por cada conversaci\u00f3n que tienen con sus clientes; las primeras 1000 conversaciones del mes son sin costo.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-11&quot;,&quot;contentId&quot;:&quot;tenup-accordion-11-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-11-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-11-content\" aria-expanded=\"false\" id=\"tenup-accordion-11-header\" class=\"tenup-ignite-wp-container-10 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: \u00bfQu\u00e9 opciones existen para comenzar a usar la plataforma de WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-11-header\" id=\"tenup-accordion-11-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R: Las empresas cuentan con varias opciones:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/getting-started\/signing-up\" target=\"_blank\" rel=\"noreferrer noopener\">Reg\u00edstrate aqu\u00ed<\/a> para acceder directamente a la plataforma de WhatsApp Business. Para ello, deber\u00e1s ser desarrollador, ya que esta opci\u00f3n requiere poder llamar a nuestras API y configurar webhooks.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Colabora con uno de nuestros <![CDATA[<a href=\"https:\/\/www.facebook.com\/business\/partner-directory\/search?solution_type=messaging&#038;platforms=whatsapp\" target=\"_blank\" rel=\"noreferrer noopener\">]]>proveedores de soluciones empresariales<![CDATA[<\/a>]]> aprobados para acceder a la plataforma.<\/li>\n<\/ol>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-13&quot;,&quot;contentId&quot;:&quot;tenup-accordion-13-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-13-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-13-content\" aria-expanded=\"false\" id=\"tenup-accordion-13-header\" class=\"tenup-ignite-wp-container-12 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: \u00bfC\u00f3mo decide una empresa si usar directamente la plataforma o trabajar con un socio de integraci\u00f3n?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-13-header\" id=\"tenup-accordion-13-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R: Es posible que a las empresas con desarrolladores internos que pueden llamar directamente a nuestras API les interese registrarse de forma directa. Si no eres un desarrollador, o prefieres conectar WhatsApp al resto de la tecnolog\u00eda con la que trabajas, como una bandeja de entrada omnicanal, software de atenci\u00f3n al cliente, o plataforma de bots, entonces quiz\u00e1 prefieras colaborar con uno de nuestros socios.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-15&quot;,&quot;contentId&quot;:&quot;tenup-accordion-15-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-15-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-15-content\" aria-expanded=\"false\" id=\"tenup-accordion-15-header\" class=\"tenup-ignite-wp-container-14 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: \u00bfUn desarrollador puede registrarse y ofrecer acceso a la plataforma a otras empresas?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-15-header\" id=\"tenup-accordion-15-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">A: At this time, developers can access our APIs on behalf of their own business only. If you are interested in offering API access to other businesses, or becoming a partner, please\u00a0<a href=\"https:\/\/whatsappbusiness.com\/es-la\/learn-more\/\" target=\"_blank\" rel=\"noreferrer noopener\">join our waitlist.<\/a><\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-17&quot;,&quot;contentId&quot;:&quot;tenup-accordion-17-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-17-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-17-content\" aria-expanded=\"false\" id=\"tenup-accordion-17-header\" class=\"tenup-ignite-wp-container-16 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: \u00bfSe puede usar una API de instalaciones locales si no queremos usar la API Cloud?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-17-header\" id=\"tenup-accordion-17-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R: Si prefieres usar una API de instalaciones locales, colabora con alguno de nuestros socios. No damos acceso directo a la API de instalaciones locales.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-19&quot;,&quot;contentId&quot;:&quot;tenup-accordion-19-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-19-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-19-content\" aria-expanded=\"false\" id=\"tenup-accordion-19-header\" class=\"tenup-ignite-wp-container-18 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: \u00bfQu\u00e9 opciones de soporte t\u00e9cnico existen en la Plataforma de WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-19-header\" id=\"tenup-accordion-19-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R: Todas las empresas y desarrolladores que tienen acceso directo a nuestra plataforma tienen acceso al portal Asistencia directa, donde pueden hacer preguntas. Si colaboras con alg\u00fan socio, ellos se encargar\u00e1n de enviar los tickets por ti.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-21&quot;,&quot;contentId&quot;:&quot;tenup-accordion-21-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-21-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-21-content\" aria-expanded=\"false\" id=\"tenup-accordion-21-header\" class=\"tenup-ignite-wp-container-20 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: \u00bfCu\u00e1l es el costo por usar la Plataforma de WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-21-header\" id=\"tenup-accordion-21-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">El cobro se basa en la cantidad de conversaciones. Los cargos se realizan por cada 24\u00a0horas de sesi\u00f3n de conversaci\u00f3n, con tasas diferentes si la empresa o el usuario envi\u00f3 el primer mensaje. Una sesi\u00f3n comienza cuando la empresa env\u00eda un mensaje inicial o cuando la empresa responde a un mensaje inicial enviado por el usuario. Una conversaci\u00f3n concluye 24\u00a0horas despu\u00e9s de que se recibe el primer mensaje de la empresa en la conversaci\u00f3n.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Las primeras 1000\u00a0conversaciones del mes no tienen costo, para que las empresas comiencen a crear experiencias que encantar\u00e1n a sus clientes. Cuando decidan expandir la cantidad de conversaciones al mes a m\u00e1s de 1000, se comenzar\u00e1 a aplicar el cargo por conversaci\u00f3n. <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/pricing#rate-cards\" target=\"_blank\" rel=\"noreferrer noopener\">Obt\u00e9n m\u00e1s informaci\u00f3n y consulta la hoja de tarifas<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">El acceso directo a nuestra plataforma no tiene ning\u00fan otro costo adicional. Los socios podr\u00edan cobrar cuotas adicionales por servicios de valor a\u00f1adido o tecnolog\u00edas que ofrezcan.<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-23&quot;,&quot;contentId&quot;:&quot;tenup-accordion-23-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-23-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-23-content\" aria-expanded=\"false\" id=\"tenup-accordion-23-header\" class=\"tenup-ignite-wp-container-22 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: \u00bfQu\u00e9 opciones de facturaci\u00f3n existen en la plataforma de WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-23-header\" id=\"tenup-accordion-23-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R: Contamos con varias opciones de facturaci\u00f3n disponibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si accedes directamente a nuestra plataforma, puedes pagar con tarjeta de cr\u00e9dito o mediante facturaci\u00f3n mensual, que es el medio recomendado para las empresas que gastan m\u00e1s de $10\u00a0000\u00a0USD al mes. Para obtener m\u00e1s informaci\u00f3n, consulta <a href=\"https:\/\/www.facebook.com\/business\/help\/2225184664363779?id=2129163877102343\" target=\"_blank\" rel=\"noreferrer noopener\">este art\u00edculo<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si colaboras con alg\u00fan proveedor de soluciones empresariales, el cobro se har\u00e1 a trav\u00e9s de ellos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los impuestos por ventas, IVA, GST o cualquier otro impuesto aplicable, se incluir\u00e1n en tu factura.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-25&quot;,&quot;contentId&quot;:&quot;tenup-accordion-25-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-25-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-25-content\" aria-expanded=\"false\" id=\"tenup-accordion-25-header\" class=\"tenup-ignite-wp-container-24 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tP: \u00bfQu\u00e9 pol\u00edticas est\u00e1n en vigor cuando las empresas usan la plataforma de WhatsApp Business?\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-25-header\" id=\"tenup-accordion-25-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">R: Para garantizar conversaciones seguras y de alta calidad, es importante que todas las empresas y los proveedores de soluciones empresariales entiendan y sigan las pol\u00edticas de <a href=\"https:\/\/www.whatsapp.com\/legal\/business-policy\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp\u00a0Business<\/a> y de <a href=\"https:\/\/www.whatsapp.com\/legal\/commerce-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">comercio<\/a>. La Pol\u00edtica de WhatsApp Business regula el uso aceptable de los productos de WhatsApp Business, adem\u00e1s de que establece las expectativas de lo que constituye una experiencia de calidad para el cliente. Nos ayuda a determinar qu\u00e9 modelos y sectores empresariales admitimos en la plataforma. La Pol\u00edtica de comercio regula la forma en que las empresas venden sus productos: por cat\u00e1logo, cadena de mensajes, perfil de empresa y plantilla de mensaje.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading alignwide is-typography-preset-heading-2\" id=\"smb_faq\" style=\"margin-top:var(--wp--preset--spacing--40-80)\">Preguntas frecuentes sobre la aplicaci\u00f3n de WhatsApp Business<\/h2>\n\n\n\n<p class=\"alignwide is-typography-preset-heading-6 wp-block-paragraph\">Puedes consultar las preguntas frecuentes relacionadas con la aplicaci\u00f3n de WhatsApp Business en <a href=\"https:\/\/faq.whatsapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">faq.whatsapp.com<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Preguntas frecuentes sobre WhatsApp para empresas Obt\u00e9n respuestas a preguntas comunes sobre el uso de la plataforma de WhatsApp\u00a0Business y la aplicaci\u00f3n de WhatsApp\u00a0Business para enviar mensajes comerciales e interactuar con los clientes. Categor\u00edas Preguntas frecuentes sobre la Plataforma de WhatsApp\u00a0Business Preguntas frecuentes sobre la aplicaci\u00f3n de WhatsApp\u00a0Business Preguntas frecuentes sobre la plataforma de WhatsApp [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5090,"parent":6009,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-5845","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Preguntas frecuentes | Obt\u00e9n respuestas de WhatsApp para empresas<\/title>\n<meta name=\"description\" content=\"Obt\u00e9n respuestas a tus preguntas sobre WhatsApp para empresas. Obt\u00e9n informaci\u00f3n sobre funciones, configuraciones y consejos para mejorar la experiencia de los clientes con los mensajes comerciales. M\u00e1s informaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/faq\/\" \/>\n<meta property=\"og:locale\" content=\"es_LA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preguntas frecuentes sobre WhatsApp para empresas\" \/>\n<meta property=\"og:description\" content=\"Obt\u00e9n respuestas a tus preguntas sobre WhatsApp para empresas. Obt\u00e9n informaci\u00f3n sobre funciones, configuraciones y consejos para mejorar la experiencia de los clientes con los mensajes comerciales. M\u00e1s informaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/faq\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T20:43:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WhatsApp-for-Business-Default-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/faq\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/faq\\\/\",\"name\":\"Preguntas frecuentes | Obt\u00e9n respuestas de WhatsApp para empresas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/faq\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/faq\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WhatsApp-for-Business-Default-Image.png\",\"datePublished\":\"2026-03-16T13:38:47+00:00\",\"dateModified\":\"2026-04-29T20:43:21+00:00\",\"description\":\"Obt\u00e9n respuestas a tus preguntas sobre WhatsApp para empresas. 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