{"id":6252,"date":"2026-03-28T19:28:46","date_gmt":"2026-03-28T23:28:46","guid":{"rendered":"https:\/\/whatsappbusiness.com\/products\/funciones-de-la-plataforma-para-empresas\/"},"modified":"2026-04-30T02:45:38","modified_gmt":"2026-04-30T06:45:38","slug":"business-platform-features","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/es-la\/products\/business-platform-features\/","title":{"rendered":"Funciones de la plataforma para empresas"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull wp-pattern-hero-split wp-pattern-hero-split--ar-4-3 is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-image-fill-element\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group wp-pattern-hero-split__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-pattern-hero-split__header is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<h1 id=\"funciones-de-la-plataforma-para-empresas\" class=\"wp-block-heading is-typography-preset-body-sm has-surface-light-green-color has-text-color has-link-color wp-elements-c0681189e945a32666551d748615554b\">Funciones de la plataforma para empresas<\/h1>\n\n\n\n<h2 id=\"mensajes-comerciales-disenados-para-hacer-crecer-tu-empresa\" class=\"wp-block-heading is-typography-preset-heading-1 has-brand-green-color has-text-color has-link-color wp-elements-1eb360f215bfcf8a0b660d6b8f597502\">Mensajes comerciales dise\u00f1ados para hacer crecer tu empresa<\/h2>\n<\/div>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Explora soluciones para los mensajes autom\u00e1ticos, la interacci\u00f3n con el servicio al cliente y mucho m\u00e1s con las funciones de la plataforma de WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;LearnMore_LearnMore_Hero_Button&quot;}\" class=\"wp-block-button__link has-surface-dark-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/es-la\/learn-more\/\">M\u00e1s informaci\u00f3n<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-button-secondary is-style-button-secondary--2\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;PartnerShowcase_FindAPartner_Hero_Button&quot;}\" class=\"wp-block-button__link has-surface-dark-color has-surface-primary-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase?ref=WAB_BUSINESS_PLATFORM_FEATURES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"730\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png?w=1024\" alt=\"WhatsApp Messaging on Phone and Message Templates screenshot\" class=\"wp-image-2313 size-full\" style=\"object-position:1% 53%\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png?resize=300,183 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png?resize=768,467 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png?resize=1024,623 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"la-api-ofrece-dos-formas-de-conectarte-con-tus-clientes\" class=\"wp-block-heading has-text-align-center alignwide is-typography-preset-heading-1 is-typography-preset-heading-2\">La API ofrece <mark style=\"background-color:transparent\" class=\"has-green-underline\">dos formas<\/mark> de conectarte con tus clientes<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d9f1cf\" data-has-transparency=\"false\" style=\"--dominant-color: #d9f1cf;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1201\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?w=1024\" alt=\"Conversation thread of product and customer\" class=\"wp-image-2140 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?resize=768,769 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"responder-a-mensajes-iniciados-por-los-clientes\" class=\"wp-block-heading is-style-green-line\">Responder a mensajes iniciados por los clientes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Usa canales fuera de WhatsApp para impulsar el reconocimiento org\u00e1nico de tu n\u00famero de WhatsApp, como tu sitio web, tu tienda y correos a clientes, o usa canales de difusi\u00f3n de pago como Clic a WhatsApp.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">As\u00ed, los clientes podr\u00e1n iniciar una conversaci\u00f3n enviando un mensaje a tu empresa.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"contacta-con-los-clientes-con-mensajes-enviados-por-la-empresa-durante-el-recorrido-del-comprador\" class=\"wp-block-heading is-style-green-line\">Contacta con los clientes con mensajes enviados por la empresa durante el recorrido del comprador<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Una vez que confirmes que el cliente se ha suscrito, puedes enviarle mensajes por WhatsApp.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Estos mensajes deben crearse con plantillas de mensaje personalizables y pueden tener como base texto, contenido multimedia o material interactivo.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"e8efcb\" data-has-transparency=\"false\" style=\"--dominant-color: #e8efcb;\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"768\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg?w=1024\" alt=\"Conversation thread of business and customer\" class=\"wp-image-2139 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg 1100w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg?resize=300,209 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg?resize=768,536 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg?resize=1024,715 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull wab-media-accordion wab-media-accordion--media-left is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"18251d\" data-has-transparency=\"false\" style=\"--dominant-color: #18251d;\" loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"760\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ilines-of-code-3.jpg?w=624\" alt=\"WhatsApp Business API code\" class=\"wp-image-1330 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ilines-of-code-3.jpg 624w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ilines-of-code-3.jpg?resize=246,300 246w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-16dcdf87 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<h2 id=\"envia-comunicaciones-con-diferentes-funciones\" class=\"wp-block-heading is-typography-preset-heading-2\">Env\u00eda comunicaciones con diferentes funciones<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><\/p>\n\n\n\n<section class=\"wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:null,&quot;groupId&quot;:&quot;tenup-accordion-group-15&quot;,&quot;allowMultiple&quot;:true}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-6&quot;,&quot;contentId&quot;:&quot;tenup-accordion-6-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-6-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-6-content\" aria-expanded=\"false\" id=\"tenup-accordion-6-header\" class=\"tenup-ignite-wp-container-5 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tEnv\u00eda archivos\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-6-header\" id=\"tenup-accordion-6-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Env\u00eda archivos, im\u00e1genes y ubicaciones con mensajes multimedia.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-8&quot;,&quot;contentId&quot;:&quot;tenup-accordion-8-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-8-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-8-content\" aria-expanded=\"false\" id=\"tenup-accordion-8-header\" class=\"tenup-ignite-wp-container-7 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tUsa puntos de entrada nativos\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-8-header\" id=\"tenup-accordion-8-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Usa puntos de entrada nativos como un bot\u00f3n personalizado en tu sitio web o un c\u00f3digo QR en el embalaje de tu producto para que los clientes puedan iniciar conversaciones contigo f\u00e1cilmente.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-10&quot;,&quot;contentId&quot;:&quot;tenup-accordion-10-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-10-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-10-content\" aria-expanded=\"false\" id=\"tenup-accordion-10-header\" class=\"tenup-ignite-wp-container-9 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tPermite respuestas m\u00e1s r\u00e1pidas y sencillas\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-10-header\" id=\"tenup-accordion-10-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Permite respuestas m\u00e1s r\u00e1pidas y sencillas con mensajes interactivos, como mensajes de lista o botones de respuesta para estructurar respuestas o proporcionar una llamada a la acci\u00f3n clara.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-12&quot;,&quot;contentId&quot;:&quot;tenup-accordion-12-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-12-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-12-content\" aria-expanded=\"false\" id=\"tenup-accordion-12-header\" class=\"tenup-ignite-wp-container-11 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tConoce la interacci\u00f3n con los mensajes\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-12-header\" id=\"tenup-accordion-12-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Conoce la interacci\u00f3n que cada contacto tiene con los mensajes gracias a las confirmaciones de lectura<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-14&quot;,&quot;contentId&quot;:&quot;tenup-accordion-14-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-14-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-14-content\" aria-expanded=\"false\" id=\"tenup-accordion-14-header\" class=\"tenup-ignite-wp-container-13 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tMuestra tus productos y servicios\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-14-header\" id=\"tenup-accordion-14-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Muestra tus productos y servicios usando mensajes de varios productos y de un solo producto<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--16\" style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-light-green--17\" style=\"border-radius:25px\">\n<h2 id=\"mas-recursos\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 is-typography-preset-heading-2\">M\u00e1s recursos<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.facebook.com\/business\/help\/325994829075700\" target=\"_blank\" rel=\"noreferrer noopener\">Servicio de ayuda de Meta para empresas<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/cloud-api\/get-started\" target=\"_blank\" rel=\"noreferrer noopener\">Primeros pasos para desarrolladores<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--18\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--19\" style=\"border-radius:25px\">\n<h2 id=\"da-el-siguiente-paso\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color is-typography-preset-heading-2\">Da el siguiente paso<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">Ofrece experiencias atractivas a gran escala con la plataforma de WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-surface-dark-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase?ref=WAB_BUSINESS_PLATFORM\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Funciones de la plataforma para empresas Mensajes comerciales dise\u00f1ados para hacer crecer tu empresa Explora soluciones para los mensajes autom\u00e1ticos, la interacci\u00f3n con el servicio al cliente y mucho m\u00e1s con las funciones de la plataforma de WhatsApp\u00a0Business. La API ofrece dos formas de conectarte con tus clientes Responder a mensajes iniciados por los clientes [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5090,"parent":5876,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-6252","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WhatsApp Funciones de la plataforma para empresas | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Descubre lo que las API de WhatsApp pueden hacer por ti. 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