{"id":7886,"date":"2026-03-16T09:37:21","date_gmt":"2026-03-16T13:37:21","guid":{"rendered":"https:\/\/whatsappbusiness.com\/protecciones-de-privacidad\/"},"modified":"2026-04-30T02:47:25","modified_gmt":"2026-04-30T06:47:25","slug":"privacy-protections","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/es-la\/privacy-protections\/","title":{"rendered":"Protecciones de privacidad"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull wp-pattern-hero-split wp-pattern-hero-split--ar-4-3 is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group wp-pattern-hero-split__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-pattern-hero-split__header is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<h1 id=\"privacidad-de-las-empresas\" class=\"wp-block-heading is-typography-preset-body-sm\">Privacidad de las empresas<\/h1>\n\n\n\n<h2 id=\"conectate-con-tus-clientes-de-forma-privada\" class=\"wp-block-heading is-typography-preset-heading-1 has-brand-green-color has-text-color has-link-color wp-elements-17eee88c991e19cb2a12a2fb48711f30\">Con\u00e9ctate con tus clientes de forma privada.<\/h2>\n<\/div>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><a href=\"https:\/\/blog.whatsapp.com\/shopping-payments-and-customer-service-on-whatsapp\" data-creative-detail=\"ShoppingPaymentsAndCustomerServiceOnWhatsApp_MillionsOfPeopleMessageBusinesses_HeroText_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;ShoppingPaymentsAndCustomerServiceOnWhatsApp_MillionsOfPeopleMessageBusinesses_HeroText_InlineLink&quot;}\">Millones de personas env\u00edan mensajes a empresas<\/a> en WhatsApp para hacer preguntas, explorar nuevos productos o finalizar compras. Nuestra misi\u00f3n es conectar de forma segura a empresas de todos los tama\u00f1os con sus clientes.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"bfb8b0\" data-has-transparency=\"false\" style=\"--dominant-color: #bfb8b0;\" loading=\"lazy\" decoding=\"async\" width=\"1150\" height=\"767\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Portection-hero.jpg?w=1024\" alt=\"A woman looking at a text conversation\" class=\"wp-image-1738 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Portection-hero.jpg 1150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Portection-hero.jpg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Portection-hero.jpg?resize=768,512 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Portection-hero.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1150px) 100vw, 1150px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"958b83\" data-has-transparency=\"false\" style=\"--dominant-color: #958b83;\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-one.jpg?w=1024\" alt=\"Two groups of people talking amongst themselves\" class=\"wp-image-1736 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-one.jpg 1100w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-one.jpg?resize=300,191 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-one.jpg?resize=768,489 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-one.jpg?resize=1024,652 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"ofrece-un-mejor-servicio-a-tus-clientes\" class=\"wp-block-heading is-style-green-line\">Ofrece un mejor servicio a tus clientes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Las empresas que <a href=\"https:\/\/whatsappbusiness.com\/es-la\/products\/ads-that-click-to-whatsapp\/\">anuncian en Facebook e Instagram<\/a> pueden permitir que las personas inicien f\u00e1cilmente un chat en WhatsApp con un solo toque. Tambi\u00e9n pueden enviar ofertas, avisos o mensajes transaccionales, como alertas de nuevos productos o novedades de pedidos, si los clientes optaron por recibir esta informaci\u00f3n.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Cuando las empresas optan por usar estos servicios, es posible que Meta, la empresa matriz de WhatsApp, reciba cierta informaci\u00f3n. Esta informaci\u00f3n ayuda a las empresas a enviarte mensajes relevantes y mejorar los anuncios de Meta. El contenido de los mensajes y las llamadas no se comparte con Meta.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Las empresas que usan la plataforma de WhatsApp Business, nuestra API, pueden optar por utilizar servicios de alojamiento seguro de Meta. Tambi\u00e9n pueden elegir trabajar con uno de nuestros socios de soluciones empresariales para administrar sus chats y el alojamiento de WhatsApp. De cualquier manera, dejamos claro en el chat qu\u00e9 opci\u00f3n eligi\u00f3 la empresa.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-light-gray has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-light-gray--3\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"privacidad-y-controles-para-clientes\" class=\"wp-block-heading is-style-green-line\">Privacidad y controles para clientes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">WhatsApp siempre deja claro a las personas cuando est\u00e1n chateando con una empresa, y las personas pueden bloquear a las empresas en cualquier momento.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Cada mensaje enviado en WhatsApp usa el mismo protocolo de cifrado<a href=\"https:\/\/faq.whatsapp.com\/1148840052398648\" data-creative-detail=\"PrivacyAndSecurityForBusinessMessages_EncryptionProtocol_PrivacyAndControlsForCustomers_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;PrivacyAndSecurityForBusinessMessages_EncryptionProtocol_PrivacyAndControlsForCustomers_InlineLink&quot;}\"><u><\/u><\/a> para proteger los mensajes en todo el proceso: desde antes de que se env\u00edan hasta que se entregan al destinatario previsto, ya sea una persona o una empresa.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Si las empresas deciden compartir informaci\u00f3n con Meta, <a href=\"https:\/\/www.facebook.com\/help\/247395082112892\" target=\"_blank\" rel=\"noreferrer noopener\" data-creative-detail=\"YourAdPreferencesAndHowYouCanAdjustThemOnFB_UsersHaveTheOptionToReviewTheirAdSettings_PrivacyAndControlsForCustomers_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;YourAdPreferencesAndHowYouCanAdjustThemOnFB_UsersHaveTheOptionToReviewTheirAdSettings_PrivacyAndControlsForCustomers_InlineLink&quot;}\"><u>los usuarios tienen la opci\u00f3n de revisar la configuraci\u00f3n de anuncios<\/u><\/a> y decidir si Meta puede mostrarles anuncios en Facebook e Instagram en funci\u00f3n de su actividad compartida por socios publicitarios.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"6c6966\" data-has-transparency=\"false\" style=\"--dominant-color: #6c6966;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-two.jpg?w=1024\" alt=\"Two workers in a warehouse looking at a tablet\" class=\"wp-image-1737 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-two.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-two.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-two.jpg?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Privacy-Page-body-two.jpg?resize=1024,576 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-primary--4\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"9e907e\" data-has-transparency=\"false\" style=\"--dominant-color: #9e907e;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"828\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/purchasing.jpg?w=1000\" alt=\"One person handing a payment card to another person\" class=\"wp-image-1760 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/purchasing.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/purchasing.jpg?resize=300,248 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/purchasing.jpg?resize=768,636 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"como-whatsapp-gana-dinero\" class=\"wp-block-heading is-style-green-line\">C\u00f3mo WhatsApp gana dinero<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WhatsApp genera ingresos al cobrarles a las empresas por sus conversaciones con los clientes. Este <a href=\"https:\/\/whatsappbusiness.com\/es-la\/products\/platform-pricing\/\">modelo de precios basado en conversaciones<\/a> significa que nos centramos en desarrollar funciones que ayuden a las empresas a entablar relaciones con sus clientes.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--6\" style=\"border-radius:25px\">\n<h2 id=\"potencia-tu-empresa\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Potencia tu empresa<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">La plataforma de WhatsApp Business ofrece una experiencia al cliente m\u00e1s personal, lo que te permite impulsar resultados reales y entablar relaciones a largo plazo con los clientes.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-surface-dark-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/es-la\/learn-more\/\">Contactar al equipo de ventas<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Privacidad de las empresas Con\u00e9ctate con tus clientes de forma privada. Millones de personas env\u00edan mensajes a empresas en WhatsApp para hacer preguntas, explorar nuevos productos o finalizar compras. Nuestra misi\u00f3n es conectar de forma segura a empresas de todos los tama\u00f1os con sus clientes. Ofrece un mejor servicio a tus clientes Privacidad y controles [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5090,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-7886","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Protecciones de privacidad | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"WhatsApp Business se toma muy en serio las protecciones de privacidad. 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