{"id":9087,"date":"2026-04-02T02:27:08","date_gmt":"2026-04-02T06:27:08","guid":{"rendered":"https:\/\/whatsappbusiness.com\/whatsapp-ads\/anuncios-creados-con-un-enfoque-en-la-privacidad\/"},"modified":"2026-04-30T02:46:05","modified_gmt":"2026-04-30T06:46:05","slug":"privacy","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/es-la\/whatsapp-ads\/privacy\/","title":{"rendered":"Anuncios creados con un enfoque en la privacidad"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull wp-pattern-hero-split wp-pattern-hero-split--ar-1-1 is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignfull is-style-surface-primary is-layout-grid wp-container-core-group-is-layout-48b93730 wp-block-group-is-layout-grid is-style-surface-primary--2\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<figure class=\"wp-block-video is-style-square-corners\"><video data-wab-video-name=\"ads-privacy-hero\" height=\"770\" style=\"aspect-ratio: 1156 \/ 770;\" width=\"1156\" autoplay=\"\" loop=\"\" muted=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ads-privacy-poster.jpg\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ads-privacy-hero.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-group wp-pattern-hero-split__content wp-container-content-26a18ebb is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c1dcfa68 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--24);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h1 id=\"anuncios-creados-con-un-enfoque-en-la-privacidad\" class=\"wp-block-heading has-text-align-left is-typography-preset-heading-1\" style=\"margin-right:var(--wp--preset--spacing--32)\">Anuncios creados con un enfoque en la privacidad<\/h1>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">No importa el tipo de comunicaci\u00f3n: los mensajes personales, las llamadas y los estados est\u00e1n cifrados de extremo a extremo y no se pueden usar para mostrar anuncios a las personas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3\">\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-layout-grid wp-container-core-group-is-layout-c035b647 wp-block-group-is-layout-grid\" style=\"margin-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img data-dominant-color=\"ae886e\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"970\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?w=1024\" alt=\"Un hombre est\u00e1 sentado mientras sostiene su tel\u00e9fono y r\u00ede\" class=\"wp-image-205 not-transparent\" style=\"--dominant-color: #ae886e; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg 940w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?resize=291,300 291w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?resize=768,793 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"715f3f\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"970\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?w=1024\" alt=\"Una persona est\u00e1 recostada y mira hacia arriba mientras usa su tel\u00e9fono\" class=\"wp-image-206 not-transparent\" style=\"--dominant-color: #715f3f; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg 940w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?resize=291,300 291w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?resize=768,793 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"d5d4d4\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"640\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg?w=1024\" alt=\"Una multitud de gente caminando\" class=\"wp-image-2181 not-transparent\" style=\"--dominant-color: #d5d4d4; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg 620w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg?resize=291,300 291w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"94837e\" data-has-transparency=\"true\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"884\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?w=1024\" alt=\"Ejemplo de una interfaz de usuario con informaci\u00f3n sobre actividad en los estados y canales\" class=\"wp-image-2061 has-transparency\" style=\"--dominant-color: #94837e; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png 1098w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=259,300 259w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=768,890 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=884,1024 884w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"8e8383\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"640\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/how-it-works.gif?w=620\" alt=\"Una mujer mirando a la c\u00e1mara mientras activa o desactiva la actividad del Centro de cuentas de Meta\" class=\"wp-image-2774 not-transparent\" style=\"--dominant-color: #8e8383; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<h2 id=\"como-funcionan-nuestros-anuncios\" class=\"wp-block-heading alignwide\">C\u00f3mo funcionan nuestros <mark class=\"has-inline-color has-brand-green-color\">anuncios<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1ba8f67d wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<p class=\"wp-block-paragraph\">WhatsApp usa la tecnolog\u00eda de Meta para mostrar anuncios a las personas. Protegemos los datos personales, como los n\u00fameros de tel\u00e9fono, y los mensajes personales, las llamadas, los estados y los contactos de dispositivos no se usan para mostrar anuncios a las personas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos basamos en informaci\u00f3n como la siguiente:<\/p>\n<\/div>\n<\/div>\n\n\n\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-elements-893944a1fd4ea822f2ae87875b043a31 wp-block-tenup-accordion-group has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:&quot;tenup-accordion-5&quot;,&quot;groupId&quot;:&quot;tenup-accordion-group-14&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:true,&quot;accordionId&quot;:&quot;tenup-accordion-5&quot;,&quot;contentId&quot;:&quot;tenup-accordion-5-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-5-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-5-content\" aria-expanded=\"true\" id=\"tenup-accordion-5-header\" class=\"tenup-ignite-wp-container-4 icon-position-right wp-elements-f438af3d584451cad641f29e329e016f wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tInformaci\u00f3n b\u00e1sica de la cuenta\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"false\" aria-labelledby=\"tenup-accordion-5-header\" id=\"tenup-accordion-5-content\" class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Como el c\u00f3digo del pa\u00eds y la edad (cuando corresponda).<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-7&quot;,&quot;contentId&quot;:&quot;tenup-accordion-7-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-7-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-7-content\" aria-expanded=\"false\" id=\"tenup-accordion-7-header\" class=\"tenup-ignite-wp-container-6 icon-position-right wp-elements-7fc7f9f7630dc97ddda34297e46c0f67 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tInformaci\u00f3n del dispositivo\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-7-header\" id=\"tenup-accordion-7-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Como los ajustes de idioma.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-9&quot;,&quot;contentId&quot;:&quot;tenup-accordion-9-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-9-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-9-content\" aria-expanded=\"false\" id=\"tenup-accordion-9-header\" class=\"tenup-ignite-wp-container-8 icon-position-right wp-elements-77913dcb0b389685f97fc6e381fac117 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tUbicaci\u00f3n general\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-9-header\" id=\"tenup-accordion-9-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Ubicaci\u00f3n general (no precisa), como ciudad o pa\u00eds.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-11&quot;,&quot;contentId&quot;:&quot;tenup-accordion-11-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-11-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-11-content\" aria-expanded=\"false\" id=\"tenup-accordion-11-header\" class=\"tenup-ignite-wp-container-10 icon-position-right wp-elements-857fe1035417df1e5d64c198aaa0f666 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tActividad de estados y canales\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-11-header\" id=\"tenup-accordion-11-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Informaci\u00f3n sobre la actividad en los estados y canales, como los canales que las personas siguen, el contenido de los canales con el que las personas interact\u00faan y c\u00f3mo interact\u00faan las personas con los anuncios que ven. Como siempre, las actualizaciones de estado de las personas est\u00e1n cifradas de extremo a extremo.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-13&quot;,&quot;contentId&quot;:&quot;tenup-accordion-13-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-13-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-13-content\" aria-expanded=\"false\" id=\"tenup-accordion-13-header\" class=\"tenup-ignite-wp-container-12 icon-position-right wp-elements-0affa62143f358049f26ea6e857fdfd4 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tActividad en otras apps de Meta\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-13-header\" id=\"tenup-accordion-13-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">En el caso de las personas que hayan a\u00f1adido su cuenta de WhatsApp a un Centro de cuentas, se aplicar\u00e1n sus preferencias de anuncios, y la informaci\u00f3n de todas sus cuentas se usar\u00e1 para los anuncios en los estados y canales. La opci\u00f3n de a\u00f1adir WhatsApp al Centro de cuentas est\u00e1 desactivada de forma predeterminada y t\u00fa decides si quieres activarla. Si lo haces, puedes eliminarlo cuando quieras.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-style-default is-layout-grid wp-container-core-group-is-layout-fd948f8d wp-block-group-is-layout-grid\" style=\"margin-top:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--56-120)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"encrypted\" height=\"640\" style=\"aspect-ratio: 620 \/ 640;\" width=\"620\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/encrypted.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"anon vid\" height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/anon-vid.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"preference vid\" height=\"640\" style=\"aspect-ratio: 620 \/ 640;\" width=\"620\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/preference-vid.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 id=\"como-protegemos-la-privacidad-de-las-personas\" class=\"wp-block-heading has-text-align-left alignwide\">C\u00f3mo protegemos<mark class=\"has-inline-color has-brand-green-color\"> la privacidad de las personas<\/mark><\/h2>\n\n\n\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:&quot;tenup-accordion-16&quot;,&quot;groupId&quot;:&quot;tenup-accordion-group-21&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-elements-1bf0fc72b3f587915e3c56b82eaf99e2 wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:true,&quot;accordionId&quot;:&quot;tenup-accordion-16&quot;,&quot;contentId&quot;:&quot;tenup-accordion-16-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-16-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-16-content\" aria-expanded=\"true\" id=\"tenup-accordion-16-header\" class=\"tenup-ignite-wp-container-15 icon-position-right wp-elements-d2ddd64e8db8fffd5c5031c880fceb08 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tLos chats personales son privados\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"false\" aria-labelledby=\"tenup-accordion-16-header\" id=\"tenup-accordion-16-content\" class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Nadie fuera del chat, ni siquiera WhatsApp, puede ver, escuchar ni compartir mensajes personales, llamadas ni estados. Esto significa que nada de esta informaci\u00f3n puede usarse para mostrar anuncios a las personas.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-elements-bd7a4806f6b5301909463fe78a5140ef wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-18&quot;,&quot;contentId&quot;:&quot;tenup-accordion-18-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-18-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-18-content\" aria-expanded=\"false\" id=\"tenup-accordion-18-header\" class=\"tenup-ignite-wp-container-17 icon-position-right wp-elements-adf9d402ce1d7f7f80350968cc2b8f4f wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tLos datos personales no salen de WhatsApp\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-18-header\" id=\"tenup-accordion-18-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">WhatsApp usa la tecnolog\u00eda de Meta para mostrar anuncios a las personas. De forma predeterminada, WhatsApp elimina o modifica la informaci\u00f3n personal (como los n\u00fameros de tel\u00e9fono) antes de compartirla con Meta. De este modo, Meta no puede identificar a las personas y solo puede sugerir anuncios que podr\u00edan interesarles a personas que compartan caracter\u00edsticas generales, como la zona geogr\u00e1fica. En el caso de las personas que hayan optado por a\u00f1adir WhatsApp al Centro de cuentas, tambi\u00e9n usaremos las preferencias de anuncios y la informaci\u00f3n de todas sus cuentas de Meta.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-elements-0369ef57317b561e9cdef725cded5b4f wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-20&quot;,&quot;contentId&quot;:&quot;tenup-accordion-20-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-20-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-20-content\" aria-expanded=\"false\" id=\"tenup-accordion-20-header\" class=\"tenup-ignite-wp-container-19 icon-position-right wp-elements-2e4eaf85ee3d18627f2be85566f312a6 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tLas preferencias son f\u00e1ciles de controlar\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-20-header\" id=\"tenup-accordion-20-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Las personas pueden ver por qu\u00e9 se les muestra un anuncio espec\u00edfico, ocultar los que no quieran ver o reportar anuncios directamente en WhatsApp. Tambi\u00e9n pueden ir a Preferencias de anuncios para ver la actividad publicitaria reciente y administrar los ajustes de sus anuncios.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--22\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-light-green--23\" style=\"border-radius:25px\">\n<h2 id=\"descubre-el-futuro-de-los-anuncios-en-whatsapp\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1\">Descubre el futuro de los anuncios en WhatsApp<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">Estamos construyendo una forma de anunciar en WhatsApp que no involucre los mensajes personales de los usuarios.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/es-la\/whatsapp-ads\/\">M\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anuncios creados con un enfoque en la privacidad No importa el tipo de comunicaci\u00f3n: los mensajes personales, las llamadas y los estados est\u00e1n cifrados de extremo a extremo y no se pueden usar para mostrar anuncios a las personas. Descubre el futuro de los anuncios en WhatsApp Estamos construyendo una forma de anunciar en WhatsApp [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5090,"parent":6414,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-9087","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Anuncios de WhatsApp: anuncios creados con un enfoque en la privacidad<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo funcionan nuestros anuncios y c\u00f3mo protegemos la privacidad de las personas en WhatsApp. Descubre c\u00f3mo se crean los anuncios de WhatsApp teniendo en cuenta la privacidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/es-la\/whatsapp-ads\/privacy\/\" \/>\n<meta property=\"og:locale\" content=\"es_LA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuncios creados con un enfoque en la privacidad\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo funcionan nuestros anuncios y c\u00f3mo protegemos la privacidad de las personas en WhatsApp. Descubre c\u00f3mo se crean los anuncios de WhatsApp teniendo en cuenta la privacidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/es-la\/whatsapp-ads\/privacy\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T06:46:05+00:00\" \/>\n<meta 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