{"id":10078,"date":"2024-09-16T00:00:00","date_gmt":"2024-09-16T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/como-impulsar-el-crecimiento-con-mensajes-comerciales-segun-los-compradores-de-dias-festivos\/"},"modified":"2026-04-30T02:50:45","modified_gmt":"2026-04-30T06:50:45","slug":"growth-business-messaging-holiday-shoppers","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/es-la\/blog\/growth-business-messaging-holiday-shoppers\/","title":{"rendered":"C\u00f3mo impulsar el crecimiento con mensajes comerciales seg\u00fan los compradores de d\u00edas festivos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tanto para los compradores de d\u00edas festivos como para los comerciantes, los mensajes comerciales son un regalo que genera satisfacci\u00f3n continua.<\/p>\n\n<p class=\"wp-block-paragraph\">Pero \u00bfqu\u00e9 caracter\u00edsticas transforman a los mensajes entre empresas y clientes en una experiencia tan popular y valiosa, en especial durante d\u00edas festivos, d\u00edas de grandes ofertas y otros momentos de compras de temporada? Pasemos a los datos.<\/p>\n\n<p class=\"wp-block-paragraph\">El 74\u00a0% de los adultos online afirman que quieren poder comunicarse con las empresas de la misma manera en que se comunican con amigos y familiares<sup>1<\/sup>, y un 42\u00a0% de los compradores del per\u00edodo festivo se conectan con las empresas por mensaje en esta \u00e9poca<sup>2<\/sup>. Los d\u00edas festivos y de grandes ofertas son momentos en que los compradores muestran mucha actividad online y se encuentran abiertos a nuevos descubrimientos. Asimismo, a muchos les gusta la comodidad y la conexi\u00f3n personal que sienten al comunicarse con las empresas a trav\u00e9s de mensajes.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"e7f6ed\" data-has-transparency=\"false\" style=\"--dominant-color: #e7f6ed;\" loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"1981\" class=\"wp-image-204 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png\" alt=\"Objetivos clave de mensajes comerciales\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png 4000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=300,149 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=768,380 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=1024,507 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=1536,761 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/1.png?resize=2048,1014 2048w\" sizes=\"auto, (max-width: 4000px) 100vw, 4000px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Para los comerciantes, esto supone una oportunidad vital para reforzar las relaciones e impulsar los resultados comerciales que m\u00e1s les importan. Con WhatsApp para empresas, puedes aprovechar estos momentos para crear experiencias valiosas y atractivas a lo largo del ciclo de vida del cliente.<\/p>\n\n<h2 id=\"por-que-a-los-compradores-les-gusta-recibir-mensajes-comerciales-durante-las-ofertas-de-temporada\" class=\"wp-block-heading\">\u00bfPor qu\u00e9 a los compradores les gusta recibir mensajes comerciales durante las ofertas de temporada?<\/h2>\n\n<p class=\"wp-block-paragraph\">Durante los per\u00edodos de compra festivos, los consumidores gestionan sus pedidos, realizan un seguimiento de ellos, hacen preguntas, compran y mucho m\u00e1s mediante mensajes. Y hay varios motivos por los que prefieren este canal.<\/p>\n\n<p class=\"wp-block-paragraph\">Muchos compradores se\u00f1alan que consideran los mensajes como el medio m\u00e1s f\u00e1cil y c\u00f3modo de comunicarse con una empresa, obtener una respuesta r\u00e1pida o llegar a una persona que los atienda en vivo. Y el 39\u00a0% de los compradores de d\u00edas festivos afirman que enviar mensajes a una empresa realmente los hace sentir conectados de un modo m\u00e1s personal con la marca, lo que los transforma en una excelente herramienta para aumentar la base de clientes y fortalecer las relaciones con ellos.<sup>2<\/sup><\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"f6f7f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f6f7f6;\" loading=\"lazy\" decoding=\"async\" width=\"2154\" height=\"1835\" class=\"wp-image-213 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png\" alt=\"Estad\u00edsticas de mensajes comerciales\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png 2154w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=300,256 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=768,654 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=1024,872 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=1536,1309 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/2.png?resize=2048,1745 2048w\" sizes=\"auto, (max-width: 2154px) 100vw, 2154px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Cuando los consumidores hablan de mensajes comerciales, se refieren sin duda alguna a las plataformas de Meta, como WhatsApp. La gran mayor\u00eda (85\u00a0%) de los compradores del per\u00edodo festivo que usan mensajes comerciales lo hacen en Messenger, Instagram o WhatsApp, y este es uno de los principales motivos por los que Meta es un espacio de cabecera para los comerciantes cuando se aproximan los momentos de ventas pico de temporada, como Black Friday o 11.11.<sup>2<\/sup><\/p>\n\n<h2 id=\"con-whatsapp-para-empresas-puedes-sacar-mas-partido-a-las-conversaciones\" class=\"wp-block-heading\">Con WhatsApp para empresas, puedes sacar m\u00e1s partido a las conversaciones<\/h2>\n\n<p class=\"wp-block-paragraph\">En el \u00e1mbito de marketing, ventas y servicio de atenci\u00f3n al cliente, las soluciones de mensajes comerciales de Meta como WhatsApp te permiten aprovechar mejor las conversaciones durante los momentos de ventas pico de la temporada, los d\u00edas de grandes ofertas y todo el a\u00f1o.<\/p>\n\n<p class=\"wp-block-paragraph\">Meta proporciona API y aprendizaje autom\u00e1tico con tecnolog\u00eda de IA, que impulsa el descubrimiento a gran escala, las transacciones y la recuperaci\u00f3n de clientes a trav\u00e9s de los mensajes.<\/p>\n\n<p class=\"wp-block-paragraph\">WhatsApp para empresas te permite crear experiencias de mensajes valiosas, por ejemplo, generar conversaciones fluidas a trav\u00e9s de mensajes en Facebook e Instagram con <a href=\"https:\/\/whatsappbusiness.com\/es-la\/products\/ads-that-click-to-whatsapp\/\">anuncios de clic a WhatsApp<\/a>. Todo est\u00e1 hecho expresamente para garantizar que los mensajes sean personalizados y relevantes durante todo el ciclo de vida del cliente.<\/p>\n\n<p class=\"wp-block-paragraph\">Y no olvidemos el alcance. WhatsApp, la aplicaci\u00f3n de mensajes m\u00e1s grande del mundo, te permite reunirte con los clientes all\u00ed donde ya pasan tiempo y donde se\u00f1alaron que desean obtener informaci\u00f3n de las empresas.<\/p>\n\n<h2 id=\"mejora-tu-estrategia-de-ventas-de-temporada-con-whatsapp\" class=\"wp-block-heading\">Mejora tu estrategia de ventas de temporada con WhatsApp<\/h2>\n\n<p class=\"wp-block-paragraph\">Los compradores del per\u00edodo festivo prefieren los mensajes comerciales, las empresas observan mejores resultados y, gracias a WhatsApp para empresas, cuentas con una amplia gama de capacidades para ofrecer a los clientes experiencias de alto valor que impulsan magn\u00edficos resultados comerciales.<\/p>\n\n<p class=\"wp-block-paragraph\">Cuando llegue tu pr\u00f3ximo gran momento de ventas, los consumidores buscar\u00e1n ideas y ofertas, y estar\u00e1n m\u00e1s dispuestos a recibir nuevos mensajes de marca y consultar nuevas opciones de productos. Se trata del contexto ideal para adquirir nuevos clientes y estrechar las conexiones, as\u00ed que este es el momento de usar WhatsApp a favor de tu empresa.<\/p>\n\n<p class=\"wp-block-paragraph\">Si todav\u00eda no usas WhatsApp para empresas para aprovechar mejor las conversaciones, <a href=\"https:\/\/whatsappbusiness.com\/es-la\/learn-more\/\">empieza hoy mismo<\/a>. Y, si tienes ganas de mejorar tu estrategia para tu pr\u00f3xima oportunidad de ventas, explora nuestros <a href=\"\/resources\/resource-library\/holidays-and-mega-sales-resources\" data-creative-detail=\"HolidayAndMegaSalesDayResources_HolidayAndMegaSalesDayResources_LevelUpYourSeasonalSalesStrategyWithWhatsApp_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;HolidayAndMegaSalesDayResources_HolidayAndMegaSalesDayResources_LevelUpYourSeasonalSalesStrategyWithWhatsApp_InlineLink&quot;}\">recursos para los d\u00edas festivos y de ventas masivas<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>1<\/sup>\u00a0Fuente: investigaci\u00f3n sobre el uso de mensajes comerciales realizada por Kantar. Estudio online encargado por Meta realizado entre 6513 adultos en Alemania, Brasil, Espa\u00f1a, Estados Unidos, Filipinas, Francia, India, Indonesia, Malasia, M\u00e9xico, Reino Unido, Tailandia y Vietnam, marzo de 2024.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>2<\/sup>\u00a0Fuente: \u201cSeasonal Holidays Study\u201d de YouGov. Estudio online encargado por Meta a 17\u00a0906 compradores durante las fiestas con edades comprendidas entre los 18 y los 64 a\u00f1os en Alemania, Australia, Brasil, Canad\u00e1, Corea del Sur, Estados Unidos, Francia, Indonesia, Jap\u00f3n, M\u00e9xico, Reino Unido, Suecia, Tailandia y Vietnam, diciembre de 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo los mensajes pueden personalizar recorridos del cliente complejos e impulsar el crecimiento de la marca<\/p>\n","protected":false},"author":0,"featured_media":10079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[483],"tags":[],"class_list":["post-10078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mensajes-comerciales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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