{"id":10305,"date":"2025-07-15T00:00:00","date_gmt":"2025-07-15T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/anunciamos-el-lanzamiento-de-la-api-de-llamadas-comerciales-de-whatsapp\/"},"modified":"2026-04-18T18:22:27","modified_gmt":"2026-04-18T22:22:27","slug":"whatsapp-business-calling-api","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/es-la\/blog\/whatsapp-business-calling-api\/","title":{"rendered":"Anunciamos el lanzamiento de la API de llamadas comerciales de WhatsApp"},"content":{"rendered":"\n<h2 id=\"crea-una-experiencia-integral-con-las-llamadas-en-la-plataforma-de-whatsapp-business\" class=\"wp-block-heading\">Crea una experiencia integral con las llamadas en la plataforma de WhatsApp\u00a0Business<\/h2>\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"Screen UI of the WhatsApp Business app using Business AI\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;BuidlingAnEndToEndJourneyWithCalling_Body_Video&quot;}\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2025\/07\/calling-api.mp4\"><\/video><\/figure>\n\n<p class=\"wp-block-paragraph\">Como una de las principales plataformas de mensajer\u00eda para empresas, nos complace anunciar el lanzamiento de la API de llamadas comerciales de WhatsApp: una nueva y poderosa funci\u00f3n en la plataforma de WhatsApp\u00a0Business que permitir\u00e1 a las empresas crear una experiencia integral de mensajer\u00eda. Podr\u00e1s llamar y enviar mensajes a una empresa, todo en una misma conversaci\u00f3n de WhatsApp. <br><br>Enviar mensajes a empresas es una forma de vida en todo el mundo. Sin embargo, hay momentos en los que un mensaje no es suficiente. Con la API de llamadas comerciales de WhatsApp, las empresas tienen un control personalizado sobre c\u00f3mo y cu\u00e1ndo comunicarse con sus clientes cuando se necesita una llamada, lo que genera un valor significativo para los consumidores y las empresas. Utiliza la experiencia de mensajer\u00eda de la plataforma de WhatsApp\u00a0Business y realiza llamadas para satisfacer la necesidad de tener una conversaci\u00f3n.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"9e9184\" data-has-transparency=\"false\" style=\"--dominant-color: #9e9184;\" loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"867\" class=\"wp-image-429 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg\" alt=\"Un hombre llamando a soporte con un gr\u00e1fico que muestra opciones entre llamar y enviar un mensaje\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg 1300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg?resize=768,512 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/api-calling-midpage.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\n<h3 id=\"76-de-los-consumidores-quieren-la-opcion-de-cambiar-facilmente-entre-llamadas-y-mensajes-en-funcion-de-su-preferencia-del-momento\" class=\"wp-block-heading\">76\u00a0% de los consumidores quieren la opci\u00f3n de cambiar f\u00e1cilmente entre llamadas y mensajes en funci\u00f3n de su preferencia del momento<\/h3>\n\n<p class=\"wp-block-paragraph\">Fuente: LivePerson, State of Customer Conversations 2024<\/p>\n\n<h2 id=\"como-utilizar-la-api-de-llamadas-comerciales-de-whatsapp\" class=\"wp-block-heading\">C\u00f3mo utilizar la API de llamadas comerciales de WhatsApp<\/h2>\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\">\n<div class=\"wp-block-media-text__content\">\n\n<h3 id=\"conversion-con-cliente-potencial\" class=\"wp-block-heading\">Conversi\u00f3n con cliente potencial<\/h3>\n\n\n<h5 id=\"atrae-a-los-clientes-potenciales-de-forma-mas-eficiente-y-concreta-ventas-mas-rapidamenteoptimiza-tus-procesos-de-ventas-impulsados-por-agentes-para-obtener-mejores-resultados\" class=\"wp-block-heading\"><b>Atrae a los clientes potenciales de forma m\u00e1s eficiente y concreta ventas m\u00e1s r\u00e1pidamente<\/b><br><b><\/b>Optimiza tus procesos de ventas impulsados por agentes para obtener mejores resultados<\/h5>\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"wp-block-list-item\">Atiende necesidades urgentes y de alta consideraci\u00f3n de manera m\u00e1s eficaz y personalizada en WhatsApp.<\/li>\n\n\n<li class=\"wp-block-list-item\">Genera m\u00e1s confianza con tus clientes potenciales y ll\u00e1malos usando la plataforma de WhatsApp\u00a0Business, que es confiable y segura.<\/li>\n\n\n<li class=\"wp-block-list-item\">Acelera los ciclos de venta con la funci\u00f3n de clic para llamar.<\/li>\n\n<\/ul>\n\n<\/div>\n<figure class=\"wp-block-media-text__media\">\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"e9eae1\" data-has-transparency=\"false\" style=\"--dominant-color: #e9eae1;\" loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"727\" class=\"wp-image-1440 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/lead-conversation.jpg\" alt=\"Un ejemplo gr\u00e1fico de una conversaci\u00f3n con un cliente potencial\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/lead-conversation.jpg 828w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/lead-conversation.jpg?resize=300,263 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/lead-conversation.jpg?resize=768,674 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n<\/figure>\n<\/div>\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\">\n<div class=\"wp-block-media-text__content\">\n\n<h3 id=\"servicio-de-atencion-al-cliente\" class=\"wp-block-heading\">Servicio de atenci\u00f3n al cliente<\/h3>\n\n\n<h5 id=\"mejora-tu-experiencia-de-servicio-de-atencion-al-clienteproporciona-un-canal-para-escalar-los-casos-de-uso-de-soporte-complejos\" class=\"wp-block-heading\"><b>Mejora tu experiencia de servicio de atenci\u00f3n al cliente<\/b><br><b><\/b>Proporciona un canal para escalar los casos de uso de soporte complejos<\/h5>\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"wp-block-list-item\">Crea una ruta de resoluci\u00f3n inmediata para cuando no se pueda resolver un problema mediante mensajes.<\/li>\n\n\n<li class=\"wp-block-list-item\">Logra una mejor interacci\u00f3n y mant\u00e9n la lealtad al integrar toda la experiencia en una sola conversaci\u00f3n en WhatsApp.<\/li>\n\n\n<li class=\"wp-block-list-item\">Resuelve problemas de forma m\u00e1s r\u00e1pida con una transici\u00f3n fluida de la mensajer\u00eda a las llamadas.<\/li>\n\n<\/ul>\n\n<\/div>\n<figure class=\"wp-block-media-text__media\">\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ecece2\" data-has-transparency=\"false\" style=\"--dominant-color: #ecece2;\" loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"727\" class=\"wp-image-977 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/customer-support.jpg\" alt=\"Un ejemplo gr\u00e1fico de atenci\u00f3n al cliente por WhatsApp\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/customer-support.jpg 828w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/customer-support.jpg?resize=300,263 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/customer-support.jpg?resize=768,674 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n<\/figure>\n<\/div>\n\n<h2 id=\"funciones-clave\" class=\"wp-block-heading\">Funciones clave<\/h2>\n\n<p class=\"wp-block-paragraph\">La funci\u00f3n de llamadas comerciales en WhatsApp te permite satisfacer las necesidades de los clientes de hablar con la empresa, con funciones espec\u00edficas que te ayudan a personalizar las experiencias de mensajer\u00eda adecuadas para mejorar la interacci\u00f3n y satisfacci\u00f3n en la plataforma de WhatsApp\u00a0Business.<\/p>\n\n<h3 id=\"haz-que-las-llamadas-funcionen-de-la-forma-que-quieres-con-control-y-flexibilidad-sobre-la-experiencia\" class=\"wp-block-heading\">Haz que las llamadas funcionen de la forma que quieres con control y flexibilidad sobre la experiencia.<\/h3>\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><b>Llamadas iniciadas por el usuario<\/b><br><b><\/b>Acepta, rechaza o finaliza llamadas dentro de WhatsApp.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Llamadas iniciadas por la empresa<\/b><br><b><\/b>Solicita permiso a trav\u00e9s de WhatsApp para habilitar una llamada saliente.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Visibilidad del \u00edcono de llamada<\/b><br><b><\/b>Desactiva o activa el \u00edcono de llamada para controlar la entrada de llamadas.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Plantillas de llamadas interactivas con duraci\u00f3n limitada<\/b><br><b><\/b>Mensajes interactivos con duraci\u00f3n limitada para controlar y limitar las llamadas iniciadas por los clientes fuera del horario adecuado.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Botones de clic para llamar<\/b><br><b><\/b>Mensajes interactivos y plantillas de mensajes con un bot\u00f3n de llamada para solicitar la llamada de un usuario.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Establece el horario comercial<\/b><br><b><\/b>Elige cu\u00e1ndo pueden llamarte los clientes.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Enlaces profundos de llamada<\/b><br><b><\/b>Incorpora enlaces profundos de llamada en los sitios web, aplicaciones o c\u00f3digos QR de tu empresa o comp\u00e1rtelos directamente con los clientes para solicitar las llamadas.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Marcador durante la llamada<\/b><br><b><\/b>El usuario puede navegar por el IVR con un teclado de marcaci\u00f3n o una plantilla interactiva.<\/li>\n<\/ul>\n\n<h2 id=\"historias-de-exito\" class=\"wp-block-heading\">Historias de \u00e9xito<\/h2>\n\n<p class=\"wp-block-paragraph\">Descubre c\u00f3mo clientes reales lograron el \u00e9xito con la plataforma de WhatsApp\u00a0Business. Tambi\u00e9n escucha en primera persona lo que cuentan nuestros desarrolladores sobre su experiencia al integrarse con la API de llamadas comerciales de WhatsApp.<\/p>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"040e14\" data-has-transparency=\"true\" style=\"--dominant-color: #040e14;\" loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"171\" class=\"wp-image-482 has-transparency\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/banco-pan-2x.png\" alt=\"Logos de Banco PAN and Blip\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/banco-pan-2x.png 618w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/banco-pan-2x.png?resize=300,83 300w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/figure>\n\n\n\n<h2 id=\"4-veces\" class=\"wp-block-heading\">4 veces<\/h2>\n\n\n\n<h4 id=\"de-aumento-en-el-porcentaje-de-conversiones-de-ofertas-de-prestamos\" class=\"wp-block-heading\">de aumento en el porcentaje de conversiones de ofertas de pr\u00e9stamos<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La firma de servicios financieros Banco PAN, con sede en S\u00e3o Paulo, modific\u00f3 la forma de operar del servicio al cliente y de sus agentes de ventas para que manejen todas las conversaciones sobre pr\u00e9stamos con clientes dentro de WhatsApp, de principio a fin. Las llamadas nativas para conversaciones m\u00e1s complejas con clientes ayudaron a impulsar los aumentos en las ofertas de pr\u00e9stamos y el porcentaje de conversiones.<\/p>\n<\/div>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"071305\" data-has-transparency=\"true\" style=\"--dominant-color: #071305;\" loading=\"lazy\" decoding=\"async\" width=\"891\" height=\"171\" class=\"wp-image-935 has-transparency\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cortao-zenvia-logo.png\" alt=\"logos de cartao de todos y zenvia\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cortao-zenvia-logo.png 891w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cortao-zenvia-logo.png?resize=300,58 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cortao-zenvia-logo.png?resize=768,147 768w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/figure>\n\n\n\n<h2 id=\"26\" class=\"wp-block-heading\">26%<\/h2>\n\n\n\n<h4 id=\"de-aumento-en-las-tasas-de-conversion-luego-de-implementar-la-funcion\" class=\"wp-block-heading\">de aumento en las tasas de conversi\u00f3n luego de implementar la funci\u00f3n<\/h4>\n\n\n\n<h2 id=\"50\" class=\"wp-block-heading\">50%<\/h2>\n\n\n\n<h4 id=\"de-reduccion-del-tiempo-promedio-de-llamada-para-hacer-una-venta\" class=\"wp-block-heading\">de reducci\u00f3n del tiempo promedio de llamada para hacer una venta<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cart\u00e3o de Todos, uno de los mayores programas privados de descuento social en Brasil, aprovech\u00f3 las llamadas comerciales de WhatsApp para mejorar sus tasas de conversi\u00f3n de televentas y acelerar la resoluci\u00f3n de atenci\u00f3n al cliente. La integraci\u00f3n fluida permite a los representantes de ventas generar confianza y estar preparados para manejar problemas m\u00e1s complejos de forma m\u00e1s r\u00e1pida y personalizada.<\/p>\n<\/div>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"070608\" data-has-transparency=\"true\" style=\"--dominant-color: #070608;\" loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"171\" class=\"wp-image-1782 has-transparency\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/redcliffe-2x.png\" alt=\"Logos de Redcliffe Labs y Exotel\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/redcliffe-2x.png 707w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/redcliffe-2x.png?resize=300,73 300w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" \/><\/figure>\n\n\n\n<h2 id=\"22\" class=\"wp-block-heading\">22%<\/h2>\n\n\n\n<h4 id=\"de-mejora-en-la-puntuacion-de-satisfaccion-del-cliente-csat\" class=\"wp-block-heading\">de mejora en la puntuaci\u00f3n de satisfacci\u00f3n del cliente (CSAT)<\/h4>\n\n\n\n<h2 id=\"50-1\" class=\"wp-block-heading\">50%<\/h2>\n\n\n\n<h4 id=\"de-aumento-en-el-indice-de-promotores-neto-nps\" class=\"wp-block-heading\">de aumento en el \u00edndice de promotores neto (NPS)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">El proveedor de servicios de laboratorio de diagn\u00f3stico Redcliffe\u00a0Labs descubri\u00f3 que las redes de llamadas p\u00fablicas tradicionales a menudo eran poco fiables y generaban experiencias insatisfactorias para los clientes. Redcliffe\u00a0Labs cre\u00f3 una soluci\u00f3n en una sola conversaci\u00f3n para que los pacientes reciban toda la ayuda necesaria de inmediato en un solo lugar a trav\u00e9s de mensajes o llamadas telef\u00f3nicas. Como no es necesario usar diferentes aplicaciones o plataformas, se impulsa una mejor experiencia del cliente.<\/p>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Escucha lo que nuestros clientes tienen para compartir sobre sus experiencias al integrarse con la API de llamadas comerciales de WhatsApp:<\/p>\n\n<h2 id=\"empieza-hoy-mismo\" class=\"wp-block-heading\">Empieza hoy mismo<\/h2>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<h3 id=\"buscar-un-socio\" class=\"wp-block-heading\">Buscar un socio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comienza con las llamadas comerciales de WhatsApp con uno de nuestros cuatro socios de mensajes comerciales.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;PartnerShowcase_GetStarted_GetStartedToday_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\">Primeros pasos<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group wp-block-card is-layout-flow wp-block-group-is-layout-flow\">\n<h3 id=\"documentacion-para-desarrolladores\" class=\"wp-block-heading\">Documentaci\u00f3n para desarrolladores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Revisa nuestra documentaci\u00f3n de API para obtener informaci\u00f3n sobre c\u00f3mo comenzar con tu integraci\u00f3n hoy mismo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;CloudAPICalling_ReviewDocumentation_GetStartedToday_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/cloud-api\/calling\">Revisar documentaci\u00f3n<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Crea experiencias completas, donde mensajes y llamadas se integran en una conversaci\u00f3n continua para conectar de manera m\u00e1s profunda con tu p\u00fablico en WhatsApp<\/p>\n","protected":false},"author":13,"featured_media":10306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[483],"tags":[],"class_list":["post-10305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mensajes-comerciales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Logra resultados a\u00fan mejores con la API de llamadas de WhatsApp Business | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Crea experiencias completas, donde mensajes y 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