{"id":9662,"date":"2023-07-05T00:00:00","date_gmt":"2023-07-05T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/aumenta-el-reconocimiento-a-traves-de-mensajes-en-el-sector-de-servicios-financieros\/"},"modified":"2026-04-30T02:47:45","modified_gmt":"2026-04-30T06:47:45","slug":"awareness-messaging-in-finserv","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/es-la\/blog\/awareness-messaging-in-finserv\/","title":{"rendered":"Aumenta el reconocimiento a trav\u00e9s de mensajes en el sector de servicios financieros"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"presenta-tu-empresa-a-los-clientes-a-traves-de-un-canal-familiar-los-mensajes\" class=\"wp-block-heading\"><b>Presenta tu empresa a los clientes a trav\u00e9s de un canal familiar: los mensajes<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes tener los mejores productos, los mejores servicios y las mejores experiencias para los clientes del mercado, pero si los consumidores no lo saben, \u00bfqu\u00e9 sentido tiene?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El reconocimiento es la primera etapa del recorrido del cliente y, a veces, la m\u00e1s dif\u00edcil. Generar confianza, fomentar las compras y crear valor a largo plazo dependen de si el cliente potencial conoce el valor que tu empresa puede ofrecer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los mensajes te conectan con las personas en un canal familiar y son la plataforma perfecta para demostrar lo valioso que puedes ser para sus necesidades financieras, lo que te prepara para el \u00e9xito desde la primera interacci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"6f7170\" data-has-transparency=\"false\" style=\"--dominant-color: #6f7170;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-28-.jpg\" alt=\"Persona sentada en un caf\u00e9 con los auriculares alrededor del cuello mientras lee un mensaje de servicios financieros a trav\u00e9s de WhatsApp en el tel\u00e9fono\" class=\"wp-image-582 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-28-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-28-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-1-842x474-28-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 id=\"captar-su-atencion-con-mensajes\" class=\"wp-block-heading\"><b>Captar su atenci\u00f3n con mensajes<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desde luego, puedes usar mensajes para presentar nuevas ofertas a clientes potenciales, pero \u00bfc\u00f3mo debes abordarlos? Si solo env\u00edas un enlace o una imagen, no captar\u00e1s mucho la atenci\u00f3n. Debes generar una sensaci\u00f3n de valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 tipo de mensajes proporcionan valor? Veamos algunos ejemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Consejos sobre finanzas personales:<ul><li>Enviar peque\u00f1as pinceladas de informaci\u00f3n sobre ahorros, inversiones o planificaciones puede conducir a reuniones con asesores o a explorar las herramientas financieras que tu empresa ofrece.<\/li><\/ul><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Gu\u00edas pr\u00e1cticas para los productos y servicios de tu empresa:<ul><li>\u00bfOfrecen una herramienta de planificaci\u00f3n? \u00bfUn asistente virtual? \u00bfQuieres ofrecer un servicio de atenci\u00f3n al cliente autoguiado? Todas estas cosas pueden beneficiarse de una gu\u00eda, y ense\u00f1ar a las personas a usarlas puede generar un mayor uso de esas herramientas y servicios.<\/li><\/ul><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Lecciones financieras:<ul><li>Proporcionar a los clientes recursos educativos directamente en su tel\u00e9fono personifica el valor. Proporcionarles la informaci\u00f3n que necesitan para tomar decisiones financieras informadas puede convertirte en algo m\u00e1s que un proveedor de servicios y atraerlos en un nivel m\u00e1s profundo que antes.<\/li><\/ul><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"bdb7b5\" data-has-transparency=\"false\" style=\"--dominant-color: #bdb7b5;\" loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"474\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-25-.jpg\" alt=\"Una persona de pie junto a otra persona que sostiene su tel\u00e9fono y se\u00f1ala la pantalla\" class=\"wp-image-631 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-25-.jpg 842w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-25-.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Body-2-842x474-25-.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n\n\n\n<h2 id=\"resultados-medibles\" class=\"wp-block-heading\"><b>Resultados medibles<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsappbusiness.com\/resources\/success-stories\/mukuru\" data-creative-detail=\"BusinessWhatsApp_Mukuru_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;BusinessWhatsApp_Mukuru_Link&quot;}\">Mukuru<\/a> es uno de los principales proveedores de transferencias de dinero en \u00c1frica y una plataforma de servicios financieros de \u00faltima generaci\u00f3n l\u00edder en el sector que ofrece servicios financieros asequibles y confiables a consumidores emergentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando Mukuru decidi\u00f3 incorporar un canal de servicio m\u00e1s r\u00e1pido, seguro y conveniente a trav\u00e9s de la plataforma de WhatsApp Business, permiti\u00f3 que m\u00e1s personas en \u00c1frica pudieran iniciar de manera confiable transferencias de dinero y tener acceso a una variedad de servicios financieros en todo el continente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfC\u00f3mo les fue?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">M\u00e1s de 1\u00a0mill\u00f3n de d\u00f3lares ahorrados hasta la fecha con la reducci\u00f3n de costos de USSD y SMS<\/li>\n\n\n\n<li class=\"wp-block-list-item\">42\u00a0% de los clientes de Mukuru usan WhatsApp para iniciar transferencias de dinero<\/li>\n\n\n\n<li class=\"wp-block-list-item\">El 25\u00a0% de los clientes de Mukuru mencionan que WhatsApp es su canal de registro de preferencia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">15\u00a0% de aumento en las puntuaciones generales de CSAT en los canales de autoservicio desde la implementaci\u00f3n de WhatsApp<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sin los servicios de mensajer\u00eda de WhatsApp, estos clientes nunca habr\u00edan conocido dichos servicios, y esos ingresos habr\u00edan seguido siendo una fuente desaprovechada.<\/p>\n\n\n\n<h2 id=\"generar-reconocimiento-con-mensajes\" class=\"wp-block-heading\"><b>Generar reconocimiento con mensajes<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los mensajes son una herramienta eficaz que puede llevar tus servicios a personas que, de otro modo, nunca los habr\u00edan conocido. El hecho de comunicarse en un espacio familiar y permitir que los clientes se comuniquen a su propio ritmo puede llevarlos a un nivel de interacci\u00f3n que nunca habr\u00edan alcanzado de otra manera. Los resultados de Mukuru son el ejemplo perfecto de c\u00f3mo llegar a un mercado sin explotar hace que los mensajes sean invaluables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero el reconocimiento es solo uno de los pasos del recorrido de tus clientes. Sigue aprendiendo c\u00f3mo los mensajes pueden dar forma a cada paso del camino con nuestros art\u00edculos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/es-la\/blog\/discovery-with-messaging\/\" data-creative-detail=\"WABBlog_DiscoveryWithMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_DiscoveryWithMessaging_Link&quot;}\">Impulsar el descubrimiento<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/es-la\/blog\/messaging-for-considering-customers\/\" data-creative-detail=\"WABBlog_MessagingForConsideringCustomers_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_MessagingForConsideringCustomers_Link&quot;}\">Traspasar la consideraci\u00f3n<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/es-la\/blog\/purchases-through-messaging\/\" data-creative-detail=\"WABBlog_PurchasesThroughMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_PurchasesThroughMessaging_Link&quot;}\">Impulsar las tasas de compra<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/es-la\/blog\/finserv-reengagement\/\" data-creative-detail=\"WABBlog_FinServReengagement_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_FinServReengagement_Link&quot;}\">Recuperaci\u00f3n tras la compra<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/whatsappbusiness.com\/es-la\/blog\/post-purchases-through-messaging\/\" data-creative-detail=\"WABBlog_PostPurchasesThroughMessaging_Link\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WABBlog_PostPurchasesThroughMessaging_Link&quot;}\">Entabla relaciones duraderas con los clientes<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los mensajes ayudan a aumentar el reconocimiento y conectarse con los clientes en una plataforma familiar es una ventaja para las empresas de servicios financieros. <\/p>\n","protected":false},"author":23,"featured_media":9663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[281],"tags":[],"class_list":["post-9662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Usa los mensajes para generar reconocimiento para tu empresa 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