{"id":9988,"date":"2024-09-16T00:00:00","date_gmt":"2024-09-16T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/seis-tendencias-de-compra-de-dias-festivos-para-forjar-tu-estrategia-de-temporada-con-whatsapp\/"},"modified":"2026-04-30T02:51:09","modified_gmt":"2026-04-30T06:51:09","slug":"holiday-shopping-trends-seasonal-strategy","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/es-la\/blog\/holiday-shopping-trends-seasonal-strategy\/","title":{"rendered":"Seis tendencias de compra de d\u00edas festivos para forjar tu estrategia de temporada con WhatsApp"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Durante los picos de compras de temporada en torno a d\u00edas festivos y de grandes ofertas, los consumidores no solo activan su modo de compra, sino que tambi\u00e9n est\u00e1n abiertos a descubrir nuevas marcas y productos online. Esto supone una importante oportunidad para que las empresas construyan su base de clientes y fortalezcan las relaciones que generan crecimiento durante todo el a\u00f1o. Sin embargo, debes reunirte con los compradores all\u00ed donde est\u00e1n, pero sin perder de vista los canales en los que pasan tiempo y sus prioridades de compra.<\/p>\n\n<p class=\"wp-block-paragraph\">Para que puedas desarrollar la estrategia de mensajes comerciales m\u00e1s eficaz para los d\u00edas festivos con m\u00e1s ventas, recopilamos algunas estad\u00edsticas que se basan en los comportamientos y las actitudes de compra en estas fechas.<\/p>\n\n<h2 id=\"tendencias-de-compra-clave-para-la-temporada-que-se-aproxima\" class=\"wp-block-heading\">Tendencias de compra clave para la temporada que se aproxima<\/h2>\n\n<p class=\"wp-block-paragraph\">Un an\u00e1lisis internacional basado en casi 18\u00a0000 compradores de d\u00edas festivos<sup>*<\/sup> revel\u00f3 algunos patrones importantes que puedes usar para medir y forjar tu estrategia de mensajes a fin de causar el m\u00e1ximo impacto comercial. Ten en cuenta estos seis hallazgos clave.<\/p>\n\n<h3 id=\"1-los-compradores-empiezan-a-planificar-incluso-antes\" class=\"wp-block-heading\">1. Los compradores empiezan a planificar (incluso) antes<\/h3>\n\n<p class=\"wp-block-paragraph\">Cada a\u00f1o, parece que los consumidores comienzan a planificar mucho antes las compras del per\u00edodo festivo de fin de a\u00f1o. En todo el mundo, cada vez m\u00e1s compradores ya saben qu\u00e9 y d\u00f3nde comprar antes de octubre. Incluso entre las personas que no suelen adelantarse tanto, muy pocos esperan hasta diciembre para planificar, sino que lo hacen en noviembre.<\/p>\n\n<p class=\"wp-block-paragraph\">Eso significa que los comerciantes inteligentes no pueden demorar en darse a conocer, generar clientes potenciales y ofrecer promociones personalizadas. Inicia la conversaci\u00f3n temprano e interact\u00faa con los clientes durante todo su ciclo de vida para garantizar que seas una opci\u00f3n para todos los compradores durante las fiestas.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"f5f7f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f5f7f6;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"504\" class=\"wp-image-1278 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg\" alt=\"Cronogramas de planificaci\u00f3n de compras festivas\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg?resize=300,126 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg?resize=768,323 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-shopping-planning-timelines-1x.jpg?resize=1024,430 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 id=\"2-hay-mas-consumidores-online-durante-el-periodo-festivo-listos-para-descubrir-algo-nuevo\" class=\"wp-block-heading\">2. Hay m\u00e1s consumidores online durante el per\u00edodo festivo listos para descubrir algo nuevo<\/h3>\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de los compradores del per\u00edodo festivo afirman pasar m\u00e1s tiempo online durante esta \u00e9poca que el resto del a\u00f1o, en especial los consumidores millennials y de la generaci\u00f3n Z. Ese mayor consumo de medios digitales se correlaciona con la actividad de compra m\u00e1s intensa, por ejemplo, descubrir y comprar una gama m\u00e1s amplia de categor\u00edas.<\/p>\n\n<p class=\"wp-block-paragraph\">Otro dato de igual importancia es que m\u00e1s de la mitad de todos los compradores del per\u00edodo festivo descubrieron marcas o productos durante las fiestas en plataformas de Meta como WhatsApp.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d1d6d1\" data-has-transparency=\"false\" style=\"--dominant-color: #d1d6d1;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"407\" class=\"wp-image-1280 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg\" alt=\"Tiempo que se pasa online en el per\u00edodo festivo, descubrimiento de compras\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg?resize=300,102 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg?resize=768,260 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-time-spent-online-1x.jpg?resize=1024,347 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u00bfLa conclusi\u00f3n? Mu\u00e9strate online con herramientas como los <a href=\"https:\/\/whatsappbusiness.com\/es-la\/products\/ads-that-click-to-whatsapp\/\">anuncios de clic a WhatsApp<\/a> para llegar a nuevos p\u00fablicos, iniciar conversaciones nuevas y que te descubran.<\/p>\n\n<h3 id=\"3-los-compradores-del-periodo-festivo-usan-las-tecnologias-de-meta-en-cada-paso-del-recorrido-de-compra-incluido-para-concretar-compras\" class=\"wp-block-heading\">3. Los compradores del per\u00edodo festivo usan las tecnolog\u00edas de Meta en cada paso del recorrido de compra, incluido para concretar compras<\/h3>\n\n<p class=\"wp-block-paragraph\">Las tecnolog\u00edas de Meta influyen en las compras de temporada y dan pie al descubrimiento de marcas y productos. Las personas usan Meta durante todo el recorrido. De hecho, casi un tercio de los compradores del per\u00edodo festivo compran en las tecnolog\u00edas de Meta, donde las funciones de compra integradas optimizan la experiencia.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"eff1f1\" data-has-transparency=\"false\" style=\"--dominant-color: #eff1f1;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"400\" class=\"wp-image-1270 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg\" alt=\"Descubrimiento, evaluaci\u00f3n y compra con Meta durante el per\u00edodo festivo\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg?resize=300,100 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg?resize=768,256 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/holiday-discovery-evaluation-purchase-meta-1x.jpg?resize=1024,341 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 id=\"4-las-ofertas-y-los-descuentos-del-periodo-festivo-son-siempre-populares\" class=\"wp-block-heading\">4. Las ofertas y los descuentos del per\u00edodo festivo son siempre populares<\/h3>\n\n<p class=\"wp-block-paragraph\">En especial en regiones donde hay incertidumbre econ\u00f3mica, los consumidores buscan alternativas m\u00e1s baratas y aprovechan los descuentos de temporada. De hecho, casi la mitad de los compradores de todo el mundo realizan la mayor parte de sus compras del per\u00edodo festivo durante eventos en los que se ofrecen descuentos de temporada.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ced5d5\" data-has-transparency=\"false\" style=\"--dominant-color: #ced5d5;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"458\" class=\"wp-image-1897 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg\" alt=\"Eventos de ofertas y descuentos de temporada\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg?resize=300,115 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg?resize=768,293 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/seasonal-discount-sales-events-1x.jpg?resize=1024,391 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Los comerciantes deben tener esto en cuenta al elaborar su estrategia de mensajes comerciales. Asimismo, deben poner en primer plano las promociones, los cupones y las ofertas especiales para que las vean los consumidores que buscan valor.<\/p>\n\n<h3 id=\"5-el-black-friday-y-el-cyber-monday-siguen-siendo-eventos-clave\" class=\"wp-block-heading\">5. El Black Friday y el Cyber Monday siguen siendo eventos clave<\/h3>\n\n<p class=\"wp-block-paragraph\">Durante todos los d\u00edas de grandes ofertas, los compradores siguen asignando una parte significativa de su presupuesto al Black Friday y el Cyber Monday, en particular en Europa, Oriente Medio y \u00c1frica, y Norteam\u00e9rica. En esas regiones, los comerciantes deben seguir planificando y optimizando sus campa\u00f1as para aprovechar esos eventos de fin de a\u00f1o en los que el gasto es superior.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ecf0ed\" data-has-transparency=\"false\" style=\"--dominant-color: #ecf0ed;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"377\" class=\"wp-image-1960 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg\" alt=\"Proporci\u00f3n de gastos en los d\u00edas de grandes ofertas\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg?resize=300,94 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg?resize=768,241 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/spend-share-across-mega-sales-days-1x.jpg?resize=1024,322 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 id=\"6-en-todas-las-regiones-las-tecnologias-de-meta-dan-forma-a-las-compras-de-los-dias-de-grandes-ofertas\" class=\"wp-block-heading\">6. En todas las regiones, las tecnolog\u00edas de Meta dan forma a las compras de los d\u00edas de grandes ofertas<\/h3>\n\n<p class=\"wp-block-paragraph\">Incluso entre los compradores millennials y de la generaci\u00f3n Z en todo el mundo, las tecnolog\u00edas de Meta no tienen comparaci\u00f3n en cuanto a su influencia durante los momentos pico de compras a lo largo del a\u00f1o. Las empresas deben tenerlo en cuenta al planificar un marketing mix eficaz.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d3e6da\" data-has-transparency=\"false\" style=\"--dominant-color: #d3e6da;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"565\" class=\"wp-image-1536 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg\" alt=\"Influencia de compra de los d\u00edas de grandes ofertas\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg?resize=300,141 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg?resize=768,362 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/mega-sales-day-purchase-influence-1x.jpg?resize=1024,482 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h2 id=\"saca-el-maximo-partido-a-estas-tendencias-con-mensajes-comerciales-en-whatsapp\" class=\"wp-block-heading\">Saca el m\u00e1ximo partido a estas tendencias con mensajes comerciales en WhatsApp<\/h2>\n\n<p class=\"wp-block-paragraph\">Los per\u00edodos de compras de temporada son tu oportunidad para llegar a nuevos p\u00fablicos y compradores cuando est\u00e1n m\u00e1s activos online, m\u00e1s abiertos a descubrir nuevas marcas y productos, y en busca de ofertas festivas tentadoras.<\/p>\n\n<p class=\"wp-block-paragraph\">Las tecnolog\u00edas de Meta como WhatsApp influyen mucho durante estos picos de ventas. WhatsApp para empresas brinda herramientas eficaces para que te conectes con las personas a lo largo del ciclo de vida del cliente, captures m\u00e1s de sus gastos festivos y les ofrezcas a los compradores los tipos de experiencias de compra personalizadas y mensajes relevantes que los atraen durante todo el a\u00f1o.<\/p>\n\n<p class=\"wp-block-paragraph\">Obt\u00e9n m\u00e1s informaci\u00f3n sobre c\u00f3mo optimizar tu estrategia de mensajes comerciales de temporada con una gama completa de <a href=\"\/resources\/resource-library\/holidays-and-mega-sales-resources\" data-creative-detail=\"HolidayAndMegaSalesDayResources_HolidayAndMegaSalesDayResources_MakeTheMostOfTheseTrendsWithBusinessMessagingOnWhatsApp_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;HolidayAndMegaSalesDayResources_HolidayAndMegaSalesDayResources_MakeTheMostOfTheseTrendsWithBusinessMessagingOnWhatsApp_InlineLink&quot;}\">recursos para d\u00edas festivos y de grandes ofertas<\/a> de WhatsApp para empresas. Y si todav\u00eda no usas WhatsApp para empresas para aprovechar mejor las conversaciones, <a href=\"https:\/\/whatsappbusiness.com\/es-la\/learn-more\/\">empieza hoy mismo<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>*<\/sup>\u00a0Fuente: \u201cSeasonal Holidays Study\u201d de YouGov. Estudio online encargado por Meta a 17\u00a0906 compradores durante las fiestas con edades comprendidas entre los 18 y los 64 a\u00f1os en Alemania, Australia, Brasil, Canad\u00e1, Corea del Sur, Estados Unidos, Francia, Indonesia, Jap\u00f3n, M\u00e9xico, Reino Unido, Suecia, Tailandia y Vietnam, diciembre de 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crea una estrategia de mensajes comerciales m\u00e1s eficaz con estas estad\u00edsticas sobre el comportamiento de los consumidores cuando se aproximan d\u00edas festivos y de grandes ofertas.<\/p>\n","protected":false},"author":0,"featured_media":9989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[483],"tags":[],"class_list":["post-9988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mensajes-comerciales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 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