{"id":9991,"date":"2022-05-19T00:00:00","date_gmt":"2022-05-19T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/crear-tu-empresa-conversacional-ahora-es-mas-facil\/"},"modified":"2026-04-30T17:23:20","modified_gmt":"2026-04-30T21:23:20","slug":"how-to-get-started-with-whatsapp-business-api","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/","title":{"rendered":"Crear tu empresa conversacional ahora es m\u00e1s f\u00e1cil."},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<p class=\"wp-block-paragraph\">Conectarse con clientes, aumentar las interacciones y entablar relaciones m\u00e1s estrechas y duraderas es mucho m\u00e1s f\u00e1cil cuando te encuentras con los clientes dondequiera que est\u00e9n. El 75\u00a0% de los adultos encuestados en 2020 afirmaron que quieren conectarse con las empresas a trav\u00e9s de mensajes\u00b9, por lo que no usarlos es sin\u00f3nimo de perder dinero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, implementar una soluci\u00f3n de comercio conversacional puede ser un proceso complejo. A menudo requiere conseguir el apoyo de distintos departamentos y encontrar un proveedor externo de confianza, adem\u00e1s de obtener la aprobaci\u00f3n del presupuesto, incluirla en la hoja de ruta del equipo de desarrollo y solucionar posibles obst\u00e1culos legales. Cometer errores durante el proceso puede limitar la escalabilidad o dejarte con una herramienta que no satisface completamente tus necesidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La otra opci\u00f3n es conectarte con clientes donde est\u00e1n usando una app que ya forma parte de sus vidas cotidianas. Con m\u00e1s de 2000 millones de usuarios en todo el mundo en febrero de 2020\u00b2, muchas personas usan WhatsApp todos los d\u00edas para mantenerse en contacto con amigos y familiares. Y ahora, con el lanzamiento de la Plataforma de WhatsApp Business, tambi\u00e9n puedes interactuar con tus clientes all\u00ed. Lo mejor es que puedes hacerlo a escala y conectado con tus flujos de trabajo actuales.<\/p>\n\n\n\n<h3 id=\"primeros-pasos-con-la-plataforma-de-whatsapp-business\" class=\"wp-block-heading\"><b>Primeros pasos con la Plataforma de WhatsApp Business<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La Plataforma de WhatsApp Business usa una API basada en la nube, lo que disminuye el tiempo de implementaci\u00f3n y la necesidad de usar recursos de desarrollo de manera continua. De hecho, registrarse es f\u00e1cil y r\u00e1pido, lo que te permite recibir y responder mensajes iniciados por los usuarios de inmediato a trav\u00e9s del panel. De esta forma, puedes empezar a interactuar de inmediato con clientes que hacen clic en tu sitio web, servicio de ayuda, anuncio y otros canales. Estas conversaciones interactivas y contextuales te ayudan a brindar una mejor experiencia del cliente y posiblemente impulsar conversiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero puedes hacer mucho m\u00e1s con la Plataforma de WhatsApp Business. Con 1.000 mensajes gratuitos iniciados por negocios cada mes, puedes empezar a construir y probar viajes completos de clientes desde m\u00faltiples puntos de entrada. Cuando hayas creado recorridos que conectan y consiguen conversiones, podr\u00e1s ampliar la escala de la soluci\u00f3n con nuestros niveles pagados.<\/p>\n\n\n\n<h4 id=\"conoce-la-pagina-de-tu-cuenta-de-whatsapp\" class=\"wp-block-heading\"><b>Conoce la p\u00e1gina de tu cuenta de WhatsApp<\/b><br><b><\/b><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"f1f4f7\" data-has-transparency=\"false\" style=\"--dominant-color: #f1f4f7;\" loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"844\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Dashboard-Overview.jpg\" alt=\"\" class=\"wp-image-983 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Dashboard-Overview.jpg 1350w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Dashboard-Overview.jpg?resize=300,188 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Dashboard-Overview.jpg?resize=768,480 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Dashboard-Overview.jpg?resize=1024,640 1024w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si la idea de usar recursos de desarrollo para implementar una soluci\u00f3n de API en la nube te gener\u00f3 ansiedad en torno a c\u00f3mo tu equipo usar\u00eda la Plataforma de WhatsApp Business, tenemos buenas noticias: se usa el administrador comercial de Facebook para acceder a an\u00e1lisis y administrar mensajes y plantillas. El panel de WhatsApp te permite administrar intuitivamente tu negocio conversacional en WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La p\u00e1gina principal del panel te ofrece una vista r\u00e1pida de tus cuentas de WhatsApp, sus l\u00edmites actuales y novedades sobre el producto. En la columna del lado izquierdo ver\u00e1s las cuatro herramientas principales de la cuenta: \u00abEstad\u00edsticas\u00bb, \u00abPlantillas de mensajes\u00bb, \u00abN\u00fameros de tel\u00e9fono\u00bb y \u00abCat\u00e1logo\u00bb. No ahondaremos sobre estas herramientas aqu\u00ed, pero puedes obtener m\u00e1s informaci\u00f3n en nuestra <a href=\"https:\/\/www.facebook.com\/business\/help\/325994829075700\"><u>documentaci\u00f3n<\/u><\/a>.<\/p>\n\n\n\n<h4 id=\"numeros-de-telefono\" class=\"wp-block-heading\"><b>N\u00fameros de tel\u00e9fono<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Esta p\u00e1gina te mostrar\u00e1 los n\u00fameros de tel\u00e9fono asociados con tus distintas instancias de la Plataforma de WhatsApp Business, sus nombres para mostrar y sus estados actuales. Tambi\u00e9n podr\u00e1s descargar los certificados de todos los nombres aprobados que necesitan tus desarrolladores para <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/cloud-api\/reference\/phone-numbers\"><u>finalizar la implementaci\u00f3n<\/u><\/a>.<\/p>\n\n\n\n<h4 id=\"estadisticas\" class=\"wp-block-heading\"><b>Estad\u00edsticas<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La p\u00e1gina de estad\u00edsticas ofrece an\u00e1lisis actualizados del uso de WhatsApp. En <b>Todas las conversaciones<\/b> ver\u00e1s m\u00e9tricas relacionadas con las conversaciones, incluidas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Todas las conversaciones (iniciadas por los usuarios y por la empresa)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Conversaciones gratuitas (conversaciones en per\u00edodo gratuito y conversaciones gratuitas desde punto de acceso)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Conversaciones pagadas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Cargos aproximados<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Elegir <b>Todos los mensajes<\/b> muestra todos los mensajes recibidos, entregados o enviados en las \u00faltimas 24\u00a0horas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si reci\u00e9n empiezas, no encontrar\u00e1s mucha informaci\u00f3n aqu\u00ed. Sin embargo, a medida que aumente el uso de la plataforma, la <a href=\"https:\/\/www.facebook.com\/business\/help\/338500813332755?id=2129163877102343\"><u>p\u00e1gina de estad\u00edsticas<\/u><\/a> te resultar\u00e1 invaluable.<\/p>\n\n\n\n<h4 id=\"plantillas-de-mensajes\" class=\"wp-block-heading\"><b>Plantillas de mensajes<\/b><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"f1f2f2\" data-has-transparency=\"false\" style=\"--dominant-color: #f1f2f2;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"506\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Message-Templates-01.jpg\" alt=\"\" class=\"wp-image-1552 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Message-Templates-01.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Message-Templates-01.jpg?resize=300,152 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Message-Templates-01.jpg?resize=768,389 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las plantillas de mensajes son las que realmente hacen la diferencia. Aqu\u00ed puedes configurar mensajes estructurados y la automatizaci\u00f3n de plantillas, que llamamos plantillas de mensajes y se usan cada vez que inicias contacto con un cliente.<br><\/p>\n\n\n\n<h6 id=\"analiza-los-puntos-de-entrada\" class=\"wp-block-heading\"><b><i>Analiza los puntos de entrada<\/i><\/b><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante saber c\u00f3mo y por qu\u00e9 los clientes se comunicar\u00e1n contigo en WhatsApp. \u00bfBuscan ayuda con un producto? \u00bfQuieres informarles sobre promociones u ofertas? \u00bfHacen clic a WhatsApp desde anuncios u otras propiedades? Cada uno de estos puntos de entrada influye en c\u00f3mo interact\u00faas con los clientes a lo largo del tiempo.<br><\/p>\n\n\n\n<h6 id=\"crea-tu-primera-plantilla\" class=\"wp-block-heading\"><b><i>Crea tu primera plantilla<\/i><\/b><\/h6>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"edeef0\" data-has-transparency=\"false\" style=\"--dominant-color: #edeef0;\" loading=\"lazy\" decoding=\"async\" width=\"1220\" height=\"609\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Message-Templates-02.jpg\" alt=\"\" class=\"wp-image-1553 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Message-Templates-02.jpg 1220w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Message-Templates-02.jpg?resize=300,150 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Message-Templates-02.jpg?resize=768,383 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Message-Templates-02.jpg?resize=1024,511 1024w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para crear tu primera plantilla, haz clic en <![CDATA[<b>]]>Crear plantilla de mensaje<![CDATA[<\/b>]]> para seleccionar una <![CDATA[<b>]]>categor\u00eda<![CDATA[<\/b>]]>, <![CDATA[<b>]]>nombre<![CDATA[<\/b>]]> para tu plantilla, y elegir en qu\u00e9 <![CDATA[<b>]]>idiomas<![CDATA[<\/b>]]> se enviar\u00e1 este mensaje. Haz clic en <![CDATA[<b>]]>Continuar<![CDATA[<\/b>]]> para incluir <![CDATA[<b>]]>muestras<![CDATA[<\/b>]]>, agregar <![CDATA[<b>]]>encabezado<![CDATA[<\/b>]]>, <![CDATA[<b>]]>cuerpo<![CDATA[<\/b>]]>, y <![CDATA[<b>]]>pie de p\u00e1gina<![CDATA[<\/b>]]> del texto, y elegir <![CDATA[<b>]]>llamada a la acci\u00f3n<![CDATA[<\/b>]]> o <![CDATA[<b>]]>botones de respuesta r\u00e1pida<![CDATA[<\/b>]]> para incluir. Luego, haz clic en <![CDATA[<b>]]>Enviar<![CDATA[<\/b>]]> y se enviar\u00e1 para su revisi\u00f3n. Una vez aprobada, puedes trabajar con tus desarrolladores para <![CDATA[<a href=\"https:\/\/www.facebook.com\/micro_site\/url\/?click_from_context_menu=true&#038;country=US&#038;destination=https%3A%2F%2Fdevelopers.facebook.com%2Fdocs%2Fwhatsapp%2Fmessage-templates%2Fsending&#038;event_type=click&#038;last_nav_impression_id=1gxOpVVsMXGXfRZdn&#038;max_percent_page_viewed=71&#038;max_viewport_height_px=1096&#038;max_viewport_width_px=1350&#038;orig_http_referrer=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2Fsearch%2F%3Fquery%3Dwhatsapp%2520message%2520templates%26ssid%3DZC4ge6ral6tLBar&#038;orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F2055875911147364%3Fid%3D2129163877102343%26helpref%3Dsearch%26sr%3D1%26query%3Dwhatsapp%2Bmessage%2Btemplates&#038;primary_cmsid=2055875911147364&#038;primary_content_locale=en_US&#038;region=noam&#038;scrolled=true&#038;session_id=2090IrN8ZHjRqnCev&#038;site=fb4b&#038;extra_data%5Bview_type%5D=v3_initial_view&#038;extra_data%5Bsite_section%5D=help&#038;extra_data%5Bplacement%5D=%2Fbusiness%2Fhelp%2F2055875911147364\"><u>]]>finalizar la configuraci\u00f3n<![CDATA[<\/u><\/a>]]>.<\/p>\n\n\n\n<h4 id=\"prueba-la-plataforma-de-whatsapp-business\" class=\"wp-block-heading\"><b>Prueba la Plataforma de WhatsApp Business<\/b><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/person-sitting-on-couch-whatsapp.webp\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que tienes una cuenta, un par de plantillas de mensajes aprobadas y los desarrolladores completaron la configuraci\u00f3n, es hora de probar la plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empieza enviando un mensaje a tu n\u00famero de plataforma de WhatsApp Busin ess desde un tel\u00e9fono que ejecuta una cuenta de WhatsApp de consumidores. Cuando respondas el mensaje, iniciar\u00e1s un intervalo de respuesta de 24\u00a0horas. Durante este per\u00edodo, puedes enviar mensajes de formato libre, incluido texto, contenido multimedia, contactos y ubicaciones. Tambi\u00e9n puedes probar las plantillas de mensajes para asegurarte de que funcionen correctamente.<br><\/p>\n\n\n\n<h4 id=\"ya-esta-todo-listo\" class=\"wp-block-heading\"><b>Ya est\u00e1 todo listo<\/b><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Siempre que el intervalo de 24\u00a0horas se haya iniciado correctamente y las plantillas de mensajes funcionen de acuerdo a lo previsto, podr\u00e1s poner en marcha tus iniciativas de comercio conversacional en la Plataforma de WhatsApp Business.<br>El mercado del comercio conversacional solo <a href=\"https:\/\/www.insiderintelligence.com\/insights\/chatbot-market-stats-trends\/\"><u>seguir\u00e1 creciendo<\/u><\/a>. Aprovechar la efectividad de la Plataforma de WhatsApp Business puede abrirte las puertas al poder de los mensajes. Si todav\u00eda no sabes si quieres registrarte, nuestra <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/cloud-api\"><u>documentaci\u00f3n para desarrolladores<\/u><\/a> y el <a href=\"https:\/\/www.facebook.com\/business\/help\/325994829075700\"><u>servicio de ayuda para empresas<\/u><\/a> pueden ayudar a responder tus preguntas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b9 Estudio de investigaci\u00f3n de mensajes comerciales (estudio encargado por Facebook realizado a 8214 adultos mayores de 18\u00a0a\u00f1os en Alemania, Brasil, Estados\u00a0Unidos, India, Indonesia, M\u00e9xico y Reino\u00a0Unido), septiembre de 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b2 Blog de WhatsApp. Dos mil millones de usuarios &#8211; Conectando al mundo de manera privada WhatsApp. 12 de febrero de 2020.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Crea una conexi\u00f3n con tus clientes a gran escala y fomenta las interacciones con una soluci\u00f3n de mensajer\u00eda basada en la nube que tenga la flexibilidad necesaria para seguir el ritmo de tu empresa.<\/p>\n","protected":false},"author":23,"featured_media":9992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[281],"tags":[],"class_list":["post-9991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo empezar con la plataforma de WhatsApp Business |%<\/title>\n<meta name=\"description\" content=\"Crea una conexi\u00f3n con tus clientes a gran escala y fomenta las interacciones con una soluci\u00f3n de mensajer\u00eda basada en la nube que tenga la flexibilidad necesaria para seguir el ritmo de tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/\" \/>\n<meta property=\"og:locale\" content=\"es_LA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crear tu empresa conversacional ahora es m\u00e1s f\u00e1cil. | WhatsApp for Business\" \/>\n<meta property=\"og:description\" content=\"Crea una conexi\u00f3n con tus clientes a gran escala y fomenta las interacciones con una soluci\u00f3n de mensajer\u00eda basada en la nube que tenga la flexibilidad necesaria para seguir el ritmo de tu empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-19T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T21:23:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Connect-with-Customers-Quickly.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"petersorensen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WhatsApp for Business\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/\"},\"author\":\"WhatsApp for Business\",\"headline\":\"Crear tu empresa conversacional ahora es m\u00e1s f\u00e1cil.\",\"datePublished\":\"2022-05-19T04:00:00+00:00\",\"dateModified\":\"2026-04-30T21:23:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/\"},\"wordCount\":1146,\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Connect-with-Customers-Quickly.jpg\",\"articleSection\":[\"Clientes\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/\",\"name\":\"C\u00f3mo empezar con la plataforma de WhatsApp Business |%\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Connect-with-Customers-Quickly.jpg\",\"datePublished\":\"2022-05-19T04:00:00+00:00\",\"dateModified\":\"2026-04-30T21:23:20+00:00\",\"description\":\"Crea una conexi\u00f3n con tus clientes a gran escala y fomenta las interacciones con una soluci\u00f3n de mensajer\u00eda basada en la nube que tenga la flexibilidad necesaria para seguir el ritmo de tu empresa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/\"]}],\"author\":\"WhatsApp for Business\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Connect-with-Customers-Quickly.jpg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Connect-with-Customers-Quickly.jpg\",\"width\":730,\"height\":456,\"caption\":\"Persona sentada en el sof\u00e1 sonriendo y desplaz\u00e1ndose por el tel\u00e9fono\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-419\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crear tu empresa conversacional ahora es m\u00e1s f\u00e1cil.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#website\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/\",\"name\":\"WhatsApp for Business\",\"description\":\"Do more with conversations\",\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#organization\",\"name\":\"WhatsApp para empresas\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"width\":1487,\"height\":346,\"caption\":\"WhatsApp para empresas\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatsAppBiz\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/whatsapp-business\",\"https:\\\/\\\/www.instagram.com\\\/whatsappforbusiness\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo empezar con la plataforma de WhatsApp Business |%","description":"Crea una conexi\u00f3n con tus clientes a gran escala y fomenta las interacciones con una soluci\u00f3n de mensajer\u00eda basada en la nube que tenga la flexibilidad necesaria para seguir el ritmo de tu empresa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/","og_locale":"es_LA","og_type":"article","og_title":"Crear tu empresa conversacional ahora es m\u00e1s f\u00e1cil. | WhatsApp for Business","og_description":"Crea una conexi\u00f3n con tus clientes a gran escala y fomenta las interacciones con una soluci\u00f3n de mensajer\u00eda basada en la nube que tenga la flexibilidad necesaria para seguir el ritmo de tu empresa.","og_url":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/","og_site_name":"WhatsApp for Business","article_publisher":"https:\/\/www.facebook.com\/WhatsAppBiz","article_published_time":"2022-05-19T04:00:00+00:00","article_modified_time":"2026-04-30T21:23:20+00:00","og_image":[{"width":730,"height":456,"url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Connect-with-Customers-Quickly.jpg","type":"image\/jpeg"}],"author":"petersorensen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"WhatsApp for Business","Est. reading time":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/#article","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/"},"author":"WhatsApp for Business","headline":"Crear tu empresa conversacional ahora es m\u00e1s f\u00e1cil.","datePublished":"2022-05-19T04:00:00+00:00","dateModified":"2026-04-30T21:23:20+00:00","mainEntityOfPage":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/"},"wordCount":1146,"publisher":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/#organization"},"image":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Connect-with-Customers-Quickly.jpg","articleSection":["Clientes"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/","url":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/","name":"C\u00f3mo empezar con la plataforma de WhatsApp Business |%","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/#primaryimage"},"image":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Connect-with-Customers-Quickly.jpg","datePublished":"2022-05-19T04:00:00+00:00","dateModified":"2026-04-30T21:23:20+00:00","description":"Crea una conexi\u00f3n con tus clientes a gran escala y fomenta las interacciones con una soluci\u00f3n de mensajer\u00eda basada en la nube que tenga la flexibilidad necesaria para seguir el ritmo de tu empresa.","breadcrumb":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/"]}],"author":"WhatsApp for Business"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/#primaryimage","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Connect-with-Customers-Quickly.jpg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Connect-with-Customers-Quickly.jpg","width":730,"height":456,"caption":"Persona sentada en el sof\u00e1 sonriendo y desplaz\u00e1ndose por el tel\u00e9fono"},{"@type":"BreadcrumbList","@id":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/whatsappbusiness.com\/es-419\/"},{"@type":"ListItem","position":2,"name":"Crear tu empresa conversacional ahora es m\u00e1s f\u00e1cil."}]},{"@type":"WebSite","@id":"https:\/\/whatsappbusiness.com\/es-la\/#website","url":"https:\/\/whatsappbusiness.com\/es-la\/","name":"WhatsApp for Business","description":"Do more with conversations","publisher":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatsappbusiness.com\/es-la\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/whatsappbusiness.com\/es-la\/#organization","name":"WhatsApp para empresas","url":"https:\/\/whatsappbusiness.com\/es-la\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/whatsappbusiness.com\/es-la\/#\/schema\/logo\/image\/","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","width":1487,"height":346,"caption":"WhatsApp para empresas"},"image":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatsAppBiz","https:\/\/www.linkedin.com\/showcase\/whatsapp-business","https:\/\/www.instagram.com\/whatsappforbusiness"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Crear tu empresa conversacional ahora es m\u00e1s f\u00e1cil.","url":"http:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/whatsappbusiness.com\/es-la\/blog\/how-to-get-started-with-whatsapp-business-api\/"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Connect-with-Customers-Quickly.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Connect-with-Customers-Quickly.jpg"},"articleSection":"Clientes","author":[{"@type":"Person","name":"petersorensen"}],"creator":["petersorensen"],"publisher":{"@type":"Organization","name":"WhatsApp for Business","logo":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg"},"keywords":[],"dateCreated":"2022-05-19T04:00:00Z","datePublished":"2022-05-19T04:00:00Z","dateModified":"2026-04-30T21:23:20Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Crear tu empresa conversacional ahora es m\\u00e1s f\\u00e1cil.\",\"url\":\"http:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/blog\\\/how-to-get-started-with-whatsapp-business-api\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Connect-with-Customers-Quickly.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Connect-with-Customers-Quickly.jpg\"},\"articleSection\":\"Clientes\",\"author\":[{\"@type\":\"Person\",\"name\":\"petersorensen\"}],\"creator\":[\"petersorensen\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WhatsApp for Business\",\"logo\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\"},\"keywords\":[],\"dateCreated\":\"2022-05-19T04:00:00Z\",\"datePublished\":\"2022-05-19T04:00:00Z\",\"dateModified\":\"2026-04-30T21:23:20Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/whatsappbusiness.com\/p.js"},"_links":{"self":[{"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/posts\/9991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/comments?post=9991"}],"version-history":[{"count":2,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/posts\/9991\/revisions"}],"predecessor-version":[{"id":26954,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/posts\/9991\/revisions\/26954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/media\/9992"}],"wp:attachment":[{"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/media?parent=9991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/categories?post=9991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/tags?post=9991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}