{"id":9997,"date":"2024-09-16T00:00:00","date_gmt":"2024-09-16T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/blog\/potencia-las-promociones-de-temporada-con-whatsapp-para-empresas\/"},"modified":"2026-04-30T02:49:02","modified_gmt":"2026-04-30T06:49:02","slug":"power-up-seasonal-promotions-with-whatsapp-for-business","status":"publish","type":"post","link":"https:\/\/whatsappbusiness.com\/es-la\/blog\/power-up-seasonal-promotions-with-whatsapp-for-business\/","title":{"rendered":"Potencia las promociones de temporada con WhatsApp para empresas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La pr\u00f3xima gran temporada de compras est\u00e1 siempre a la vuelta de la esquina. Para comerciantes y empresas de todo tipo, las ventas de temporada que alcanzan su pico en torno a los d\u00edas festivos y de grandes ofertas, como el Black Friday, pueden ser fundamentales para generar ingresos. Pero la verdadera oportunidad est\u00e1 a\u00fan m\u00e1s all\u00e1.<\/p>\n\n<p class=\"wp-block-paragraph\">Los picos de temporada, en especial durante los d\u00edas festivos, son momentos en que los compradores est\u00e1n abiertos a descubrir nuevas marcas y productos, y a forjar nuevas relaciones con las empresas online. Los mensajes comerciales de WhatsApp son una herramienta comprobada y eficaz para forjar y elevar esas experiencias, y aportan estrategias que puedes implementar durante todo el ciclo de vida del cliente.<\/p>\n\n<h2 id=\"por-que-los-mensajes-comerciales-son-tan-efectivos-durante-los-picos-de-compras-de-temporada\" class=\"wp-block-heading\">\u00bfPor qu\u00e9 los mensajes comerciales son tan efectivos durante los picos de compras de temporada?<\/h2>\n\n<p class=\"wp-block-paragraph\">Los mensajes comerciales suelen superar a otros canales durante los per\u00edodos festivos, en parte porque hay m\u00e1s consumidores online. En diciembre de 2023, el 61\u00a0% de los compradores del per\u00edodo festivo encuestados informaron que pasan m\u00e1s tiempo online en estas \u00e9pocas; el 85\u00a0% de ellos afirman que tambi\u00e9n son m\u00e1s propensos a descubrir productos de manera espont\u00e1nea. <sup>1<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">Para los consumidores, los mensajes son una forma conveniente de comunicarse con las empresas, y el 39\u00a0% de los compradores del per\u00edodo festivo indican que se sienten m\u00e1s conectados personalmente con las marcas.<sup>1<\/sup> Es l\u00f3gico porque los mensajes tienen que ver con la cantidad de consumidores que permanecen conectados con amigos y familiares todos los d\u00edas.<\/p>\n\n<p class=\"wp-block-paragraph\">Lo m\u00e1s importante es que los mensajes suponen para las empresas grandes beneficios. M\u00e1s del 90\u00a0% afirma que las soluciones de mensajes comerciales de Meta en particular superan a los canales de legado en cuanto a captaci\u00f3n y retenci\u00f3n de clientes, ingresos, experiencia del cliente y muchos otros factores.<sup>2<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">Entonces, \u00bfde qu\u00e9 maneras puedes usar los mensajes comerciales en favor de tu marca durante las temporadas de ventas pico? Hay muchas opciones, desde enviar recordatorios de carritos abandonados a los compradores hasta realizar ventas cruzadas de productos relevantes. Pero uno de los casos de uso m\u00e1s vers\u00e1tiles es aprovechar estos mensajes para entregar promociones personalizadas de temporada.<\/p>\n\n<p class=\"wp-block-paragraph\">Sigue leyendo para obtener ideas y ejemplos.<\/p>\n\n<h2 id=\"impulsa-las-ventas-con-promociones-personalizadas-de-temporada-en-whatsapp\" class=\"wp-block-heading\">Impulsa las ventas con promociones personalizadas de temporada en WhatsApp<\/h2>\n\n<p class=\"wp-block-paragraph\">Desde promocionar productos o servicios e impulsar el descubrimiento hasta incentivar compras y recuperar clientes, las promociones personalizadas que reciben los clientes por WhatsApp pueden ayudarte a aumentar las ventas durante los per\u00edodos festivos de muchas maneras.<\/p>\n\n<p class=\"wp-block-paragraph\">Por ejemplo, puedes empezar con un mensaje o una oferta tentadores en un <a href=\"https:\/\/whatsappbusiness.com\/es-la\/products\/ads-that-click-to-whatsapp\/\">anuncio de clic a WhatsApp<\/a> dirigido en Instagram o Facebook.<\/p>\n\n<p class=\"wp-block-paragraph\">Desde all\u00ed, puedes obtener el consentimiento de los clientes para enviarles mensajes de marketing, explorar sus preferencias, compartir una promoci\u00f3n personalizada y concretar una venta, todo dentro de una conversaci\u00f3n fluida en WhatsApp.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"dadedb\" data-has-transparency=\"false\" style=\"--dominant-color: #dadedb;\" loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"472\" class=\"wp-image-824 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg\" alt=\"Pautas para enviar promociones personalizadas a los clientes a trav\u00e9s de WhatsApp\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg 1230w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg?resize=300,115 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg?resize=768,295 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_2.jpg?resize=1024,393 1024w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\" \/><\/figure>\n\n<h2 id=\"ofrece-a-los-clientes-experiencias-aun-mas-enriquecidas-con-whatsapp-flows\" class=\"wp-block-heading\">Ofrece a los clientes experiencias a\u00fan m\u00e1s enriquecidas con WhatsApp Flows<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsappbusiness.com\/es-la\/products\/whatsapp-flows\/\" data-creative-detail=\"WhatsAppFlows_WhatsAppFlows_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;WhatsAppFlows_WhatsAppFlows_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink&quot;}\">WhatsApp\u00a0Flows<\/a> ofrece una forma de agilizar a\u00fan m\u00e1s la experiencia promocional. Es una funci\u00f3n que te permite crear experiencias personalizadas enriquecidas directamente dentro de la conversaci\u00f3n de WhatsApp. Por ejemplo, podr\u00edas usar Flows para crear formularios en la conversaci\u00f3n que te permitan reunir informaci\u00f3n sobre la <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/flows\/gettingstarted\/purchase-intent\" data-creative-detail=\"MfdPurchaseIntentUseCase_PurchaseIntent_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MfdPurchaseIntentUseCase_PurchaseIntent_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink&quot;}\">intenci\u00f3n de compra<\/a>, captar el inter\u00e9s en una <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/flows\/gettingstarted\/personalised-offer\" data-creative-detail=\"MfdPersonalizedOfferUseCase_PersonalizedOffer_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink\" data-creative-type=\"link\" data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MfdPersonalizedOfferUseCase_PersonalizedOffer_CreateEvenRicherCustomerExperiencesWithWhatsAppFlows_InlineLink&quot;}\">oferta personalizada<\/a> o acumular registros para recibir ofertas de d\u00edas festivos.<\/p>\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed hay un ejemplo de c\u00f3mo personalizar promociones con la informaci\u00f3n que recopilas con los formularios personalizados de WhatsApp Flows.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"dadeda\" data-has-transparency=\"false\" style=\"--dominant-color: #dadeda;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"431\" class=\"wp-image-825 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg\" alt=\"Ejemplo de c\u00f3mo personalizar promociones con la informaci\u00f3n que recopilas con los formularios personalizados de WhatsApp Flows.\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg?resize=300,108 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg?resize=768,276 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_3.jpg?resize=1024,368 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h2 id=\"como-lo-logro-historia-de-exito-de-marketing-durante-el-periodo-festivo-de-tata-cliq\" class=\"wp-block-heading\">C\u00f3mo lo logr\u00f3: historia de \u00e9xito de marketing durante el per\u00edodo festivo de Tata CLiQ<\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/tata-cliq\/#:~:text=Customers%20who%20visited%20our%20website,higher%20than%20our%20conventional%20channels.%E2%80%9D\">Tata CLiQ<\/a>, la iniciativa de comercio digital insignia de Tata Group, ofrece productos de lujo, como electrodom\u00e9sticos, muebles para el hogar, art\u00edculos de moda y belleza.<\/p>\n\n<p class=\"wp-block-paragraph\">Su objetivo era llegar a todos los clientes que brindaron su consentimiento para recibir comunicaciones de seguimiento y ofertas en su sitio web y motivarlos para que generen conversiones. Sin embargo, observ\u00f3 que, con el correo electr\u00f3nico, el porcentaje de mensajes abiertos eran un 10\u00a0% m\u00e1s bajo y los mensajes SMS restring\u00edan su capacidad para elaborar contenido personalizado.<\/p>\n\n<p class=\"wp-block-paragraph\">As\u00ed que, en colaboraci\u00f3n con Gupshup, socio de mensajes comerciales de Meta, desarroll\u00f3 una estrategia para entregar promociones personalizadas a clientes que hab\u00edan otorgado su consentimiento mediante la Plataforma de WhatsApp Business. Esta estrategia result\u00f3 ser un movimiento inteligente.<\/p>\n\n<p class=\"wp-block-paragraph\">Los clientes que visitaban el sitio web de Tata CLiQ tras recibir un mensaje promocional de WhatsApp tuvieron una probabilidad 1.7\u00a0veces mayor de realizar una compra. Con WhatsApp, obtuvo 10\u00a0veces m\u00e1s ROI que con el correo electr\u00f3nico o los SMS, y esta plataforma fue fundamental para aumentar en gran medida los ingresos de la campa\u00f1a de Diwali y Black Friday de la marca.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"ccd8d4\" data-has-transparency=\"false\" style=\"--dominant-color: #ccd8d4;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"745\" class=\"wp-image-826 not-transparent\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_4.jpg\" alt=\"Promociones personalizadas de Tata CLiQ para clientes que otorgaron su consentimiento con la Plataforma de WhatsApp Business.\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_4.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-Use-Cases-1_4.jpg?resize=151,300 151w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<h2 id=\"prueba-las-promociones-personalizadas-en-whatsapp-para-las-temporadas-de-ventas-pico\" class=\"wp-block-heading\">Prueba las promociones personalizadas en WhatsApp para las temporadas de ventas pico<\/h2>\n\n<p class=\"wp-block-paragraph\">Si entregan mensajes personalizados y relevantes en la plataforma que los compradores prefieren, los comerciantes pueden destacarse durante los agitados per\u00edodos de ventas, forjar relaciones m\u00e1s profundas e impulsar el rendimiento de las ventas de temporada. Y las promociones son solo el comienzo.<\/p>\n\n<p class=\"wp-block-paragraph\">Consulta nuestro <a href=\"\/resources\/resource-library\/holidays-and-mega-sales-resources\/do-more-with-conversations-playbook\">manual de WhatsApp para empresas<\/a> para obtener m\u00e1s casos de uso y pr\u00e1cticas recomendadas durante los picos de ventas. Adem\u00e1s, podr\u00e1s acceder a una amplia gama de recursos para los d\u00edas festivos y de grandes ofertas <a href=\"\/resources\/resource-library\/holidays-and-mega-sales-resources\">aqu\u00ed<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00bfTodav\u00eda no sacaste partido de WhatsApp para empresas? <a href=\"https:\/\/whatsappbusiness.com\/es-la\/learn-more\/\">Da el primer paso aqu\u00ed<\/a> y enc\u00e1minate a obtener mejores resultados y relaciones con los clientes durante los per\u00edodos pico y todos los d\u00edas del a\u00f1o.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>1<\/sup>\u00a0\u201cSeasonal Holidays Study\u201d de YouGov. Estudio online encargado por Meta a 17\u00a0906 compradores durante las fiestas con edades comprendidas entre los 18 y los 64 a\u00f1os en Alemania, Australia, Brasil, Canad\u00e1, Corea del Sur, Estados Unidos, Francia, Indonesia, Jap\u00f3n, M\u00e9xico, Reino Unido, Suecia, Tailandia y Vietnam, diciembre de 2023.<\/p>\n\n<p class=\"wp-block-paragraph\"><sup>2<\/sup>\u00a0Mensajes comerciales de Meta para el sector de marketing y ventas, un estudio que Meta encarg\u00f3 a Forrester Consulting, diciembre de 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo impulsar las ventas y reforzar la relaci\u00f3n con los clientes con promociones personalizadas durante los per\u00edodos de ventas pico, como Black Friday o 11.11.<\/p>\n","protected":false},"author":0,"featured_media":9998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[483],"tags":[],"class_list":["post-9997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mensajes-comerciales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Potencia las promociones de temporada con WhatsApp para empresas | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo impulsar las ventas y reforzar la relaci\u00f3n con los clientes con promociones personalizadas durante los per\u00edodos de ventas pico, como Black Friday o 11.11.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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