{"id":11040,"date":"2025-03-24T14:51:00","date_gmt":"2025-03-24T18:51:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/alcanza-el-exito-empresarial-con-la-medicion-de-mensajes-comerciales\/"},"modified":"2026-04-30T15:32:59","modified_gmt":"2026-04-30T19:32:59","slug":"business-messaging-measurement-forrester","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/business-messaging-measurement-forrester\/","title":{"rendered":"Alcanza el \u00e9xito empresarial con la medici\u00f3n de mensajes comerciales"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide is-style-surface-primary is-vertical is-layout-flex wp-container-core-group-is-layout-239ed366 wp-block-group-is-layout-flex is-style-surface-primary--2\" style=\"margin-top:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0)\">\n<h2 id=\"mide-lo-que-realmente-importa-con-un-marco-para-optimizar-los-resultados-empresariales\" class=\"wp-block-heading has-text-align-center alignwide\">Mide lo que realmente importa con un marco para optimizar los resultados empresariales<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Explora las estad\u00edsticas de un estudio a nivel mundial de m\u00e1s de 1.200 l\u00edderes empresariales que aprovechan mejor las conversaciones para impulsar el crecimiento a lo largo del ciclo de vida del cliente.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Descubre c\u00f3mo las empresas utilizan los mensajes para alcanzar objetivos, como aumentar el reconocimiento de la marca y mejorar la retenci\u00f3n de clientes<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Descubre los datos que hay detr\u00e1s de los principales desaf\u00edos, como priorizar las m\u00e9tricas adecuadas y automatizar el tratamiento de los datos<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Explora el marco de medici\u00f3n de mensajes comerciales para identificar las m\u00e9tricas m\u00e1s importantes que se deben seguir en las cinco etapas del recorrido del cliente<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img data-dominant-color=\"bfb7b0\" data-has-transparency=\"false\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/business-messaging-measurement-forrester-feature.jpg\" alt=\"Reuni\u00f3n de equipo en una oficina para debatir las capacidades de la medici\u00f3n de los mensajes comerciales\" class=\"wp-image-894 not-transparent\" style=\"--dominant-color: #bfb7b0; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px;width:600px\"\/><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">El 60\u00a0% de los l\u00edderes de marketing esperan que la mejora de las capacidades de medici\u00f3n de los mensajes comerciales genere mejores resultados empresariales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--3\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"obten-el-estudio-para-empezar-a-medir-lo-que-realmente-importa\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Obt\u00e9n el estudio para empezar a medir lo que realmente importa<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubre una estrategia basada en datos que puede impulsar el crecimiento de los ingresos, mejorar las operaciones y aumentar el ROI.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/Unlock-Business-Success-With-Business-Messaging-Measurement.pdf\">Descargar<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los especialistas en marketing y los equipos de ventas est\u00e1n adoptando los mensajes y los anuncios con clic para enviar mensajes, pero medir el ROI de sus esfuerzos puede presentar nuevos desaf\u00edos. En este estudio de Forrester\u00a0Consulting de septiembre de 2024, encargado por Meta, encontrar\u00e1s un marco \u00fatil para medir y optimizar los mensajes comerciales.<\/p>\n","protected":false},"author":21,"featured_media":11041,"template":"","meta":{"wab_resource_header_eyebrow_text":"Investigaci\u00f3n sobre el liderazgo 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