{"id":11043,"date":"2024-07-22T16:28:12","date_gmt":"2024-07-22T20:28:12","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/crear-una-tienda-digital-con-la-aplicacion-de-whatsapp-business\/"},"modified":"2026-04-30T15:22:00","modified_gmt":"2026-04-30T19:22:00","slug":"how-to-create-an-ad-whatsapp-business-app","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/how-to-create-an-ad-whatsapp-business-app\/","title":{"rendered":"Crear una tienda digital con la aplicaci\u00f3n de WhatsApp\u00a0Business"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h1 id=\"descubre-whatsapp-business\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">Descubre WhatsApp Business<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Descubre WhatsApp Business<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul style=\"padding-right:var(--wp--preset--spacing--40-80);padding-left:var(--wp--preset--spacing--40-80)\" class=\"wp-block-list has-heading-5-font-size is-typography-preset-body-lg\">\n<li class=\"wp-block-list-item\"><strong>Aprende a crear f\u00e1cilmente una tienda digital atractiva y cat\u00e1logos que muestren tus productos<\/strong><br><br><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Descubre la importancia de los mensajes de bienvenida y ausencia, y aprende a usarlos<\/strong><br><strong><br><\/strong><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Domina los mensajes autom\u00e1ticos para que los clientes no deban esperar para recibir una respuesta<\/strong><br><br><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;ThreeReasonsToCreateADigitalStorefrontWithWhatsAppBusiness_DiscoverWhatsAppBusiness_Video&quot;}\" data-wab-video-name=\"AQPAcvPWIlFXMVtoZgAwv4KZftTQXWCJ2nD2SbOvq9V8YWCCUcIA2jYbfpPBdMwCaD38ItW_lk_vs0CI4_1mu8LNvtxc1v-okwI\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/Capture-2026-04-03-085847.png\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/AQPAcvPWIlFXMVtoZgAwv4KZftTQXWCJ2nD2SbOvq9V8YWCCUcIA2jYbfpPBdMwCaD38ItW_lk_vs0CI4_1mu8LNvtxc1v-okwI.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">En este video breve, aprender\u00e1s a crear un perfil de empresa que se destaque y mucho m\u00e1s.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h1 id=\"aumenta-las-ventas-y-haz-crecer-tu-empresa\" class=\"wp-block-heading has-text-align-center alignfull is-style-default\">Aumenta las ventas y haz crecer tu empresa<\/h1>\n\n\n\n<p class=\"has-text-align-center alignfull wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">Explora todas las ventajas de la aplicaci\u00f3n WhatsApp Business<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/SMB-BizApp101-BuildRelationships.png\" alt=\"Animaci\u00f3n del due\u00f1o de una empresa saliendo de un celular para estrechar la mano de un cliente\" class=\"wp-image-715\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--40-80);padding-bottom:0;padding-left:var(--wp--preset--spacing--40-80)\">\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><strong>Entabla relaciones y forja la confianza. <\/strong>Con un perfil de empresa en una plataforma segura, puedes generar credibilidad y confianza entre tus clientes. Usa la aplicaci\u00f3n para ofrecer un servicio de atenci\u00f3n al cliente con mejor nivel de respuesta y ayudar a generar fidelidad a largo plazo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--40-80);padding-bottom:0;padding-left:var(--wp--preset--spacing--40-80)\">\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><strong>Trabaja de forma m\u00e1s inteligente.<\/strong> Deja que la aplicaci\u00f3n trabaje por ti y ahorra tiempo. Env\u00eda a los clientes respuestas r\u00e1pidas y mensajes de ausencia automatizados para no perderte oportunidades. Usa etiquetas para organizar, filtrar y encontrar conversaciones importantes r\u00e1pidamente.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"b6b3ae\" data-has-transparency=\"false\" style=\"--dominant-color: #b6b3ae;\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/SMB-Hub-Biz-App-101-WorkSmarter.png\" alt=\"Animaci\u00f3n de una mujer en la playa mirando su tel\u00e9fono y sonriendo\" class=\"wp-image-669 not-transparent\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"dfd7bb\" data-has-transparency=\"false\" style=\"--dominant-color: #dfd7bb;\" loading=\"lazy\" decoding=\"async\" width=\"1222\" height=\"900\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/Capture-2026-04-03-130923.png\" alt=\"Hombre apilando cajas que contienen varios productos que vende\" class=\"wp-image-3317 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/Capture-2026-04-03-130923.png 1222w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/Capture-2026-04-03-130923.png?resize=300,221 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/Capture-2026-04-03-130923.png?resize=768,566 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/07\/Capture-2026-04-03-130923.png?resize=1024,754 1024w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--40-80);padding-bottom:0;padding-left:var(--wp--preset--spacing--40-80)\">\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><strong>Vende m\u00e1s y crece.<\/strong> Date a conocer, an\u00fanciate y aumenta las ventas con ofertas dirigidas a clientes, anuncios de clic a WhatsApp y m\u00e1s. Destaca tu cat\u00e1logo de productos e incluso recibe pedidos y pagos en la aplicaci\u00f3n.<sup>1<\/sup><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><sup>1<\/sup>No est\u00e1 disponible en todos los mercados.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--3\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 id=\"descarga-la-aplicacion\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size\">Descarga la aplicaci\u00f3n<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">WhatsApp Business es una aplicaci\u00f3n de descarga gratuita con herramientas incorporadas que te ayudan a trabajar de forma m\u00e1s eficiente, generar confianza y hacer crecer tu empresa. Es todo lo que te encanta de WhatsApp y m\u00e1s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e9b99a65 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;OnboardYourBusinessToWhatsAppBusinessApp_DownloadNow_GetTheApp_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/es-la\/products\/business-app-get-started\/\">Descargar<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--4 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"recursos-de-la-aplicacion-de-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Recursos de la aplicaci\u00f3n de WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubre todas las maneras en las que puedes entablar relaciones m\u00e1s estrechas e impulsar el valor para tu empresa en todo el recorrido del cliente con la aplicaci\u00f3n de WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/es-419\/resources\/resource-library\/whatsapp-business-app-resources\/\">Recursos de la aplicaci\u00f3n de WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Una mujer caminando por la calle con un celular y un bolso.\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Un hombre y una mujer mirando a una mujer que comparte la pantalla de su computadora port\u00e1til.\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>WhatsApp Business es una aplicaci\u00f3n de descarga gratuita con herramientas incorporadas que te ayudan a trabajar de forma m\u00e1s eficiente, generar confianza y hacer crecer tu empresa. Este video breve te ense\u00f1a c\u00f3mo crear un perfil de empresa, configurar cat\u00e1logos, establecer mensajes de bienvenida y ausencia, y mucho m\u00e1s.<\/p>\n","protected":false},"author":22,"featured_media":11044,"template":"","meta":{"wab_resource_header_eyebrow_text":"Aspectos b\u00e1sicos","wab_resource_header_button_1_text":"Recursos de la aplicaci\u00f3n de WhatsApp\u00a0Business","wab_resource_header_button_1_url":"\/resources\/resource-library\/whatsapp-business-app-resources","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"content-type":[502],"product":[330],"business-size":[],"class_list":["post-11043","resource","type-resource","status-publish","has-post-thumbnail","hentry","content-type-articulos","product-plataforma-de-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Crear una tienda digital con la aplicaci\u00f3n de WhatsApp\u00a0Business | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"WhatsApp Business es una aplicaci\u00f3n de descarga gratuita con herramientas incorporadas que te ayudan a trabajar de forma m\u00e1s eficiente, generar confianza y hacer crecer tu empresa. 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