{"id":11052,"date":"2022-05-03T15:20:51","date_gmt":"2022-05-03T19:20:51","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/como-medir-la-efectividad-de-una-campana-con-la-plataforma-de-whatsapp-business\/"},"modified":"2026-04-30T15:33:00","modified_gmt":"2026-04-30T19:33:00","slug":"how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/how-to-measure-campaign-effectiveness-with-the-whatsapp-business-platform\/","title":{"rendered":"C\u00f3mo medir la efectividad de una campa\u00f1a con la plataforma de WhatsApp\u00a0Business"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-surface-primary wp-pattern-content-banner-single-action-cta has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"descubre-el-administrador-de-whatsapp\" class=\"wp-block-heading has-text-align-center\">Descubre el administrador de WhatsApp<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Accede a las estad\u00edsticas que necesitas para aprovechar al m\u00e1ximo tus campa\u00f1as.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li class=\"has-body-md-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Aprende a hacer un seguimiento de las estad\u00edsticas sobre conversaciones con el administrador de WhatsApp.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-body-md-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Explora los modelos de atribuci\u00f3n y aprende a registrar eventos dentro y fuera de las conversaciones.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-body-md-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Descubre c\u00f3mo comparar el rendimiento de WhatsApp con resultados anteriores y otros canales.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-body-md-font-size wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Aprende a realizar pruebas A\/B de tus plantillas de mensajes.<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-default\"><img data-dominant-color=\"2f2a36\" data-has-transparency=\"false\" style=\"--dominant-color: #2f2a36;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453532850_983473513461446_6808549236101808202_n.png\" alt=\"Manos de un hombre sobre su computadora port\u00e1til\" class=\"wp-image-3461 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453532850_983473513461446_6808549236101808202_n.png 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2022\/05\/453532850_983473513461446_6808549236101808202_n.png?resize=300,225 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Desde m\u00e9tricas de rendimiento b\u00e1sicas hasta modelos de atribuci\u00f3n m\u00e1s avanzados, aprender\u00e1s a medir eventos en conversaciones y fuera de ellas paso a paso para evaluar y optimizar el rendimiento de tu campa\u00f1a.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"obtener-la-guia-paso-a-paso\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Obtener la gu\u00eda paso a paso<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><br>Descubre todas las maneras de medir el impacto de tus campa\u00f1as en la Plataforma de WhatsApp Business y optimizar el ROI.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/How-to-Measure-Campaign-Effectiveness-with-the-WhatsApp-Business-Platform.pdf\">Descargar<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"recursos-de-la-plataforma-de-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Recursos de la plataforma de WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubre todas las maneras en las que puedes entablar relaciones m\u00e1s estrechas e impulsar el valor para tu empresa en todo el recorrido del cliente con la plataforma de WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/es-419\/resources\/resource-library\/whatsapp-business-platform-resources\/\">Recursos de la plataforma de WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Una mujer caminando por la calle con un celular y un bolso.\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Un hombre y una mujer mirando a una mujer que comparte la pantalla de su computadora port\u00e1til.\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma de WhatsApp\u00a0Business te permite conectarte con los compradores en una plataforma que conocen y prefieren en todo su recorrido. Pero \u00bfc\u00f3mo puedes saber si tus campa\u00f1as son efectivas? Esta gu\u00eda te ayudar\u00e1 a dominar la medici\u00f3n.<\/p>\n","protected":false},"author":21,"featured_media":11053,"template":"","meta":{"wab_resource_header_eyebrow_text":"Gu\u00eda paso a paso","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Descargar","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/How-to-Measure-Campaign-Effectiveness-with-the-WhatsApp-Business-Platform.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[],"content-type":[367],"product":[],"class_list":["post-11052","resource","type-resource","status-publish","has-post-thumbnail","hentry","content-type-guias-paso-a-paso"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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