{"id":11087,"date":"2024-11-13T16:58:47","date_gmt":"2024-11-13T21:58:47","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/claves-para-alcanzar-el-exito-con-los-mensajes-de-marketing-esta-temporada-festiva\/"},"modified":"2026-04-30T15:34:00","modified_gmt":"2026-04-30T19:34:00","slug":"whatsapp-marketing-messages-best-practices","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/whatsapp-marketing-messages-best-practices\/","title":{"rendered":"Claves para alcanzar el \u00e9xito con los mensajes de marketing esta temporada festiva"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"los-mensajes-de-marketing-de-alta-calidad-son-clave-para-obtener-resultados-de-alto-valor\" class=\"wp-block-heading has-text-align-center\">Los mensajes de marketing de alta calidad son clave para obtener resultados de alto valor<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Explora las pr\u00e1cticas recomendadas para promociones personalizadas, cupones digitales y m\u00e1s en WhatsApp<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 46%\"><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Aprende a enviar los mensajes que los clientes quieren recibir.<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Descubre c\u00f3mo personalizar los mensajes y entregarlos en el momento justo<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Descubre c\u00f3mo monitorear y optimizar tus mensajes de marketing para ofrecer calidad.<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-heading-4-font-size is-typography-preset-body-lg wp-block-list-item\"><strong>Obt\u00e9n estad\u00edsticas sobre c\u00f3mo ajustar tu estrategia en funci\u00f3n de los comentarios de los clientes<\/strong><\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d1d2d6\" data-has-transparency=\"false\" style=\"--dominant-color: #d1d2d6;\" loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/11\/467147071_2360185757790636_3952095420737921271_n.png?w=650\" alt=\"A person next to a whiteboard writing, next to a statistic about message strategy performance\" class=\"wp-image-3513 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/11\/467147071_2360185757790636_3952095420737921271_n.png 650w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/11\/467147071_2360185757790636_3952095420737921271_n.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2024\/11\/467147071_2360185757790636_3952095420737921271_n.png?resize=300,300 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-sm wp-block-paragraph\"><em>*\u00a0Fuente: \u201cSeasonal Holidays Study\u201d de YouGov (estudio en l\u00ednea encargado por Meta sobre 18\u00a0727 compradores durante las fiestas con edades comprendidas entre los 18 y los 64 a\u00f1os en Australia, Brasil, Canad\u00e1, Francia, Alemania, Indonesia, Jap\u00f3n, M\u00e9xico, Corea del Sur, Suecia, Tailandia, Reino Unido, EE.\u00a0UU. y Vietnam), diciembre de 2024.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"obten-tu-guia-para-difundir-tus-mensajes-de-marketing\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Obt\u00e9n tu gu\u00eda para difundir tus mensajes de marketing<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Ofrece promociones de ventas festivas de calidad en WhatsApp para ayudar a impulsar los resultados comerciales que m\u00e1s importan.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/One-Sheet-2025-Marketing-Messages_EN-.pdf\">Descargar<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"descubre-mas-recursos-para-las-ventas-de-temporada\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-3\">Descubre m\u00e1s recursos para las ventas de temporada<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Explora las estad\u00edsticas de los mensajes comerciales para el comercio electr\u00f3nico y los comercios minoristas a fin de impulsar tu mejor a\u00f1o hasta ahora.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-icon is-size-sm\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/holiday-festive-sales-messaging-resources\/\">Centro de ventas de temporada<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"987e6a\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg?w=600\" alt=\"Una mujer vestida con ropa de invierno sonr\u00ede mientras sostiene una taza de cer\u00e1mica y bolsas de compras\" class=\"wp-image-1272 not-transparent\" style=\"--dominant-color: #987e6a; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-1.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"aa9b8c\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg?w=600\" alt=\"Un hombre con turbante azul y camisa a cuadros sonr\u00ede mientras mira su tel\u00e9fono\" class=\"wp-image-1276 not-transparent\" style=\"--dominant-color: #aa9b8c; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Holiday-hub-5.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los mensajes de marketing en WhatsApp pueden ayudar a fortalecer las relaciones con tus clientes, ya que el 42% de los compradores durante las festividades afirman que enviar un mensaje a una empresa les hace sentirse m\u00e1s conectados con la marca.* Establecer estas conexiones puede impulsar las ventas durante eventos como Black Friday, Diwali, el D\u00eda de los Solteros y m\u00e1s. En esta gu\u00eda r\u00e1pida, te mostramos c\u00f3mo.<\/p>\n","protected":false},"author":21,"featured_media":11089,"template":"","meta":{"wab_resource_header_eyebrow_text":"Gu\u00eda r\u00e1pida de pr\u00e1cticas recomendadas","wab_resource_header_button_1_text":"Centro de ventas de temporada","wab_resource_header_button_1_url":"\/resources\/resource-library\/holiday-festive-sales-messaging-resources","wab_resource_header_button_2_text":"Descargar","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/One-Sheet-2025-Marketing-Messages_EN-.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"content-type":[],"product":[],"business-size":[],"class_list":["post-11087","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mensajes de marketing: cuatro claves para alcanzar el \u00e9xito esta temporada festiva | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Aumenta el ROI con la ayuda de estas pr\u00e1cticas recomendadas para mensajes de marketing en WhatsApp. Env\u00eda ofertas y promociones festivas para llegar a tu p\u00fablico objetivo. Descubre c\u00f3mo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/whatsapp-marketing-messages-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"es_LA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claves para alcanzar el \u00e9xito con los mensajes de marketing esta temporada festiva\" \/>\n<meta property=\"og:description\" content=\"Aumenta el ROI con la ayuda de estas pr\u00e1cticas recomendadas para mensajes de marketing en WhatsApp. Env\u00eda ofertas y promociones festivas para llegar a tu p\u00fablico objetivo. 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