{"id":7053,"date":"2025-06-02T16:39:27","date_gmt":"2025-06-02T20:39:27","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/optimiza-tus-anuncios-para-alcanzar-objetivos-comerciales\/"},"modified":"2026-04-30T15:32:59","modified_gmt":"2026-04-30T19:32:59","slug":"down-funnel-optimizations-whatsapp","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/down-funnel-optimizations-whatsapp\/","title":{"rendered":"Optimiza tus anuncios para alcanzar objetivos comerciales"},"content":{"rendered":"\n
\n

\u00bfQu\u00e9 son las optimizaciones de la parte inferior del embudo<\/mark>?<\/h1>\n\n\n\n

Si est\u00e1s publicando anuncios, pero no obtienes los resultados deseados, es ah\u00ed donde entra en juego la optimizaci\u00f3n de anuncios. Las optimizaciones de anuncios te ayudan a alcanzar tus objetivos comerciales, ya que muestran tus anuncios a las personas que tienen m\u00e1s probabilidades de realizar la acci\u00f3n que te ayuda a conseguir el resultado deseado. Las optimizaciones en la parte baja del embudo ayudan a tus anuncios a convertir visitas en clientes.<\/p>\n<\/div>\n\n

\n

\u00bfQu\u00e9 optimizaciones en la parte baja del embudo est\u00e1n disponibles para los anuncios de clic a WhatsApp?<\/h2>\n\n\n\n

Por el momento, hay dos optimizaciones disponibles para los anuncios de clic a WhatsApp. En funci\u00f3n de tu objetivo (generar clientes potenciales o impulsar directamente las ventas) puedes elegir entre la optimizaci\u00f3n de anuncios para clientes potenciales y la optimizaci\u00f3n de anuncios para compras.<\/p>\n<\/div>\n\n

\n

Optimizaci\u00f3n de compras<\/h2>\n\n\n\n

Esta opci\u00f3n te permite maximizar el n\u00famero de compras realizadas directamente a trav\u00e9s de WhatsApp mediante la entrega de anuncios a clientes con m\u00e1s probabilidades de realizar una compra directamente dentro de la conversaci\u00f3n.<\/p>\n\n\n\n

\n
\n

Mejora el rendimiento de los anuncios<\/h3>\n\n\n\n

En promedio, las campa\u00f1as de anuncios de clic a WhatsApp optimizadas para compras a trav\u00e9s de mensajer\u00eda redujeron un 10\u00a0% el costo por compra en comparaci\u00f3n con las campa\u00f1as optimizadas para conversaciones.<\/p>\n\n\n\n

(Fuente: Resultados basados en un estudio global a gran escala de una semana de duraci\u00f3n que midi\u00f3 efectos incrementales en el segundo semestre de 2024).<\/em><\/p>\n<\/div>\n\n\n\n

\n
\n
\"Anuncio<\/figure>\n\n\n\n

Ejemplo de anuncio optimizado para compras<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Optimizaci\u00f3n de clientes potenciales<\/h2>\n\n\n\n

Los anuncios optimizados para clientes potenciales env\u00edan anuncios a las personas con m\u00e1s probabilidades de conectarse con tu empresa y compartir su informaci\u00f3n de contacto. Esta opci\u00f3n puede ayudar a tu empresa a conseguir clientes potenciales de mayor calidad a un costo menor.<\/p>\n\n\n\n

\n
\n
\n
\"Anuncio<\/figure>\n\n\n\n

Ejemplo de anuncio optimizado para clientes potenciales<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n

Mejora el rendimiento de los anuncios<\/h3>\n\n\n\n

En promedio, los anuncios de clic a WhatsApp optimizados para clientes potenciales redujeron un 24\u00a0% el costo por cliente potencial en comparaci\u00f3n con los anuncios optimizados para conversaciones.<\/p>\n\n\n\n

(Fuente: Basado en un experimento de 116\u00a0000 campa\u00f1as de 43\u00a0000 empresas que publicaron anuncios de clic a WhatsApp entre el 4 y el 10 de noviembre de 2024 (siete d\u00edas) en diversas industrias y en distintas regiones).<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n

\u00bfCu\u00e1l es la diferencia entre los anuncios de clientes potenciales de clic a WhatsApp y la optimizaci\u00f3n para clientes potenciales con anuncios de clic a WhatsApp?<\/h2>\n\n\n\n

Ambos suenan parecidos, pero ayudan a tu empresa a alcanzar objetivos diferentes:<\/p>\n<\/div>\n\n\n\n

\n
\n
\n
\"\u00cdcono<\/figure>\n\n\n\n

Anuncios de clientes potenciales de clic a WhatsApp<\/h4>\n\n\n\n

Los anuncios de clientes potenciales de clic a WhatsApp est\u00e1n dise\u00f1ados para atraer a nuevos clientes y fomentar que inicien una conversaci\u00f3n con tu empresa en WhatsApp. Estos anuncios suelen incluir una llamada a la acci\u00f3n clara que pide a los usuarios que env\u00eden un mensaje a tu empresa. Adem\u00e1s, ayudan a aumentar el reconocimiento de marca y a hacer crecer tu lista de clientes potenciales, pero las tasas de conversi\u00f3n pueden ser m\u00e1s bajas en comparaci\u00f3n con los anuncios de optimizaci\u00f3n de clientes potenciales.<\/p>\n<\/div>\n\n\n\n

\n
\"\u00cdcono<\/figure>\n\n\n\n

Optimizaci\u00f3n para clientes potenciales con anuncios de clic a WhatsApp<\/h4>\n\n\n\n

La optimizaci\u00f3n para clientes potenciales con anuncios de clic a WhatsApp est\u00e1 dise\u00f1ada para nutrir a los clientes potenciales existentes y fomentar que realicen una acci\u00f3n espec\u00edfica, como realizar una compra o programar una cita. Se centran en conseguir clientes potenciales de calidad.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n

Educaci\u00f3n para anunciantes<\/h1>\n\n\n\n

Conoce todos los aspectos de la optimizaci\u00f3n de clientes potenciales y de compras para los anuncios de clic a mensajes. Haz clic para acceder a cursos educativos creados para anunciantes.<\/p>\n\n\n\n

\n
Obtener informaci\u00f3n sobre la optimizaci\u00f3n de compras<\/a><\/div>\n\n\n\n
Obtener informaci\u00f3n sobre la optimizaci\u00f3n de clientes potenciales<\/a><\/div>\n<\/div>\n<\/div>\n\n
\n
\n

C\u00f3mo configurar la optimizaci\u00f3n de anuncios para los anuncios de clic a WhatsApp:<\/h2>\n\n\n\n

Ahora que ya sabes m\u00e1s sobre las diferentes optimizaciones en la parte baja del embudo disponibles para los anuncios de clic a WhatsApp, \u00a1es hora de probarlas! Una vez que decidas cu\u00e1l se adapta mejor a tus objetivos comerciales, puedes seguir estos pasos para configurar tu anuncio:<\/p>\n<\/div>\n\n\n\n

    \n
  1. Haz clic en el bot\u00f3n Crear<\/b> para iniciar la creaci\u00f3n de tu campa\u00f1a.<\/li>\n\n\n\n
  2. Select your campaign objective.\n
      \n
    1. Para la optimizaci\u00f3n de compras<\/b>, selecciona Ventas o interacciones<\/b> como objetivo de campa\u00f1a. Aseg\u00farate de optar por una configuraci\u00f3n de campa\u00f1a manual.<\/li>\n\n\n\n
    2. Para la optimizaci\u00f3n de clientes potenciales<\/b>, selecciona Clientes potenciales<\/b> como objetivo de campa\u00f1a.<\/li>\n<\/ol>\n<\/li>\n\n\n\n
    3. Selecciona Destino de mensajer\u00eda<\/b> como tu ubicaci\u00f3n de conversi\u00f3n y selecciona WhatsApp<\/b> como destino de mensajer\u00eda de la campa\u00f1a.<\/li>\n\n\n\n
    4. Contin\u00faa configurando tus anuncios como lo haces siempre y haz clic en la opci\u00f3n de publicar.<\/li>\n<\/ol>\n\n\n\n
      \n

      Una vez que hayas cumplido con los criterios de elegibilidad, ver\u00e1s la opci\u00f3n de optimizaci\u00f3n para tu objetivo comercial en el administrador de anuncios. Ve al administrador de anuncios, haz clic en + Crear y, luego, haz lo siguiente:<\/h3>\n\n\n\n
      \"Selecciona<\/figure>\n<\/div>\n<\/div>\n\n
      \n
      \n
      \n

      Alcanza tus objetivos comerciales con la optimizaci\u00f3n en la parte baja del embudo<\/h2>\n\n\n\n

      Tanto si quieres conseguir clientes potenciales de calidad como maximizar las ventas, tienes una optimizaci\u00f3n disponible. Pru\u00e9bala hoy mismo y obt\u00e9n m\u00e1s informaci\u00f3n sobre la aplicaci\u00f3n de WhatsApp\u00a0Business.<\/strong><\/p>\n<\/div>\n\n\n\n

      \n
      Ver recursos<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      M\u00e1s informaci\u00f3n sobre las optimizaciones en la parte baja del embudo para los anuncios de clic a WhatsApp: qu\u00e9 son, qui\u00e9n puede acceder a ellas y c\u00f3mo usarlas.<\/p>\n","protected":false},"author":21,"featured_media":7054,"template":"","meta":{"wab_resource_header_eyebrow_text":"Educaci\u00f3n","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[445],"content-type":[],"product":[356,355],"class_list":["post-7053","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-pymes","product-anuncios-de-clic-a-whatsapp","product-app-de-whatsapp-business"],"yoast_head":"\nOptimiza tus anuncios para alcanzar objetivos comerciales | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Obt\u00e9n m\u00e1s informaci\u00f3n 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