{"id":7065,"date":"2025-06-26T12:14:24","date_gmt":"2025-06-26T16:14:24","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/maximiza-el-potencial-de-los-agentes-de-ia-para-interactuar-con-los-clientes\/"},"modified":"2026-04-30T14:55:25","modified_gmt":"2026-04-30T18:55:25","slug":"forrester-generative-ai-survey","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/forrester-generative-ai-survey\/","title":{"rendered":"Maximiza el potencial de los agentes de IA para interactuar con los clientes"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<h2 id=\"la-situacion-de-los-agentes-de-ia-en-la-comunicacion-con-los-clientes\" class=\"wp-block-heading has-text-align-center alignwide\">La situaci\u00f3n de los agentes de IA en la comunicaci\u00f3n con los clientes<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--32-56)\">En este estudio, encontrar\u00e1s estad\u00edsticas procedentes de dos encuestas globales sobre IA que revelan los obst\u00e1culos actuales y las promesas futuras de los agentes conversacionales impulsados por la IA generativa.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0a4dc64c wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Descubre c\u00f3mo las marcas est\u00e1n utilizando agentes de IA generativa para redefinir la interacci\u00f3n con los clientes<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--40)\"><strong>Conoce las estad\u00edsticas de la encuesta sobre IA respecto de la opini\u00f3n de los clientes y las empresas sobre las experiencias impulsadas por la IA generativa<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\"><strong>Obt\u00e9n recomendaciones clave para acelerar el ROI de los agentes de IA en tu empresa<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img data-dominant-color=\"78726a\" data-has-transparency=\"false\" decoding=\"async\" src=\"https:\/\/whatsapp-business-preprod.go-vip.net\/wp-content\/uploads\/2026\/03\/forrester-genai-infographic_EN.jpg\" alt=\"Una infograf\u00eda que muestra las m\u00e9tricas de los agentes de IA conversacional impulsados por IA generativa\" class=\"wp-image-554 not-transparent\" style=\"--dominant-color: #78726a; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px;width:600px\"\/><\/figure>\n\n\n\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\">Base: 1191 directores y superiores de Norteam\u00e9rica, Latinoam\u00e9rica, EMEA y Asia-Pac\u00edfico que conocen la estrategia de comunicaci\u00f3n empresarial de su organizaci\u00f3n y c\u00f3mo est\u00e1n utilizando la IA dentro de los casos de uso de marketing y ventas. Fuente: Estudio encargado por Meta y realizado por Forrester Consulting en marzo de 2025.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"descarga-el-estudio-de-ia\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Descarga el estudio de IA<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Consulta estad\u00edsticas globales sobre la IA generativa para ayudar a tu empresa a hacer m\u00e1s con las conversaciones.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/wp-content\/uploads\/2026\/04\/Build-A-Strong-GenAI-Foundation-To-Maximize-AI-Agent-Potential.pdf\">Descargar<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"recursos-de-la-plataforma-de-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Recursos de la plataforma de WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubre todas las maneras en las que puedes entablar relaciones m\u00e1s estrechas e impulsar el valor para tu empresa en todo el recorrido del cliente con la plataforma de WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/es-419\/resources\/resource-library\/whatsapp-business-platform-resources\/\">Recursos de la plataforma de WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Una mujer caminando por la calle con un celular y un bolso.\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Un hombre y una mujer mirando a una mujer que comparte la pantalla de su computadora port\u00e1til.\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Empresas de todos los tama\u00f1os est\u00e1n recurriendo a agentes de IA para mejorar la interacci\u00f3n con los clientes. Una base s\u00f3lida de IA generativa es clave para el \u00e9xito. En esta encuesta sobre IA de Forrester Consulting, encargada por Meta, se indica c\u00f3mo los consumidores y los l\u00edderes empresariales se est\u00e1n adaptando al auge de la IA generativa en los mensajes comerciales.<\/p>\n","protected":false},"author":21,"featured_media":7066,"template":"","meta":{"wab_resource_header_eyebrow_text":"Estudio de IA","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Obtener el estudio","wab_resource_header_button_2_url":"\/wp-content\/uploads\/2026\/04\/Build-A-Strong-GenAI-Foundation-To-Maximize-AI-Agent-Potential.pdf","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[366,445],"content-type":[],"product":[356,355,330],"class_list":["post-7065","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-empresas","business-size-pymes","product-anuncios-de-clic-a-whatsapp","product-app-de-whatsapp-business","product-plataforma-de-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudio de IA: aumentar la interacci\u00f3n con los agentes de IA | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Descubre el impacto de los agentes de IA en la interacci\u00f3n con los clientes. Utiliza las estad\u00edsticas del estudio sobre IA de Forrester para descubrir el creciente impacto de la IA generativa en los mensajes comerciales. Cons\u00faltala ahora.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/forrester-generative-ai-survey\/\" \/>\n<meta property=\"og:locale\" content=\"es_LA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximiza el potencial de los agentes de IA para interactuar con los clientes\" \/>\n<meta property=\"og:description\" content=\"Descubre el impacto de los agentes de IA en la interacci\u00f3n con los clientes. Utiliza las estad\u00edsticas del estudio sobre IA de Forrester para descubrir el creciente impacto de la IA generativa en los mensajes comerciales. 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