{"id":7113,"date":"2025-07-23T11:58:42","date_gmt":"2025-07-23T15:58:42","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/comunicacion-con-clientes-en-evolucion-en-brasil-con-genai\/"},"modified":"2026-04-30T14:55:24","modified_gmt":"2026-04-30T18:55:24","slug":"forrester-generative-ai-survey-brazil","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/forrester-generative-ai-survey-brazil\/","title":{"rendered":"Comunicaci\u00f3n con clientes en evoluci\u00f3n en Brasil con GenAI"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide is-style-surface-primary is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-07248f51 wp-block-group-is-layout-flex is-style-surface-primary--2\" style=\"padding-top:0\">\n<h2 id=\"el-auge-de-la-ia-generativa-en-la-interaccion-con-clientes-en-brasil\" class=\"wp-block-heading is-typography-preset-heading-3\">El auge de la IA generativa en la interacci\u00f3n con clientes en Brasil<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">En este estudio, encontrar\u00e1s estad\u00edsticas regionales procedentes de dos encuestas sobre IA que revelan los obst\u00e1culos actuales y las promesas futuras de los agentes conversacionales impulsados por la IA generativa.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--32-56)\">Descubre c\u00f3mo las marcas est\u00e1n adoptando agentes de IA generativa para mejorar la comunicaci\u00f3n con los clientes<\/li>\n\n\n\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\" style=\"padding-bottom:var(--wp--preset--spacing--32-56)\">Conoce las estad\u00edsticas de la encuesta sobre IA respecto de la opini\u00f3n de los clientes y las empresas sobre las experiencias impulsadas por la IA generativa<\/li>\n\n\n\n<li class=\"is-typography-preset-heading-4 wp-block-list-item\">Obt\u00e9n recomendaciones clave para acelerar el ROI de los agentes de IA en tu empresa<\/li>\n<\/ul>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"abb2aa\" data-has-transparency=\"false\" style=\"--dominant-color: #abb2aa;\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1100\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-brazil_EN-1-.jpg\" alt=\"Brazil's focus on GenAI headline cover\" class=\"wp-image-1138 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-brazil_EN-1-.jpg 1100w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-brazil_EN-1-.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-brazil_EN-1-.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-brazil_EN-1-.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/forrester-genai-preview-brazil_EN-1-.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--3\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"descargar-el-estudio-de-ia\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Descargar el estudio de IA<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Sum\u00e9rgete en las estad\u00edsticas sobre la IA generativa en Brasil para ayudar a tu empresa a hacer m\u00e1s con las conversaciones.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/facebook.com\/business\/f\/722351577388786\"> Descargar<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--4 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"recursos-de-la-plataforma-de-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Recursos de la plataforma de WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubre todas las maneras en las que puedes entablar relaciones m\u00e1s estrechas e impulsar el valor para tu empresa en todo el recorrido del cliente con la plataforma de WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/es-419\/resources\/resource-library\/whatsapp-business-platform-resources\/\">Recursos de la plataforma de WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Una mujer caminando por la calle con un celular y un bolso.\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Un hombre y una mujer mirando a una mujer que comparte la pantalla de su computadora port\u00e1til.\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Empresas brasile\u00f1as de todos los tama\u00f1os est\u00e1n transformando sus estrategias de interacci\u00f3n con el cliente con la ayuda de la IA generativa y la promesa de los agentes de IA. Este estudio de Forrester Consulting, encargado por Meta, explora las estad\u00edsticas de la encuesta sobre IA de los consumidores y los l\u00edderes empresariales.<\/p>\n","protected":false},"author":21,"featured_media":7114,"template":"","meta":{"wab_resource_header_eyebrow_text":"Estudio de IA","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"Obtener el estudio","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"content-type":[],"product":[356,355,330],"business-size":[366,445],"class_list":["post-7113","resource","type-resource","status-publish","has-post-thumbnail","hentry","product-anuncios-de-clic-a-whatsapp","product-app-de-whatsapp-business","product-plataforma-de-whatsapp-business","business-size-empresas","business-size-pymes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estudio de IA: la IA generativa para comunicaciones con clientes en Brasil | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo empresas de Brasil est\u00e1n adoptando la IA generativa y los agentes de IA para la interacci\u00f3n con clientes y los mensajes comerciales. Lee el estudio completo de Forrester Consulting y Meta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/forrester-generative-ai-survey-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"es_LA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3n con clientes en evoluci\u00f3n en Brasil con GenAI\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo empresas de Brasil est\u00e1n adoptando la IA generativa y los agentes de IA para la interacci\u00f3n con clientes y los mensajes comerciales. 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