{"id":7156,"date":"2025-12-09T06:27:00","date_gmt":"2025-12-09T11:27:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/guia-paso-a-paso-sobre-la-aplicacion-whatsapp-business-para-propietarios-de-empresas\/"},"modified":"2026-04-30T14:50:04","modified_gmt":"2026-04-30T18:50:04","slug":"step-by-step-guide-to-the-whatsapp-business-app","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/step-by-step-guide-to-the-whatsapp-business-app\/","title":{"rendered":"Gu\u00eda paso a paso sobre la aplicaci\u00f3n de WhatsApp Business para propietarios de empresas"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-left-aligned-header has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Tus clientes ya est\u00e1n en WhatsApp: todos los d\u00edas, m\u00e1s de 135\u00a0millones de usuarios de todo el mundo env\u00edan alg\u00fan mensaje a una cuenta de empresa de WhatsApp.<sup>2<\/sup> Al aprender las pr\u00e1cticas recomendadas y familiarizarte con las herramientas disponibles en la aplicaci\u00f3n de WhatsApp\u00a0Business, puedes hacer que tus campa\u00f1as publicitarias sean a\u00fan m\u00e1s eficaces y forjar relaciones m\u00e1s estrechas con tus clientes.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Esta gu\u00eda te ayudar\u00e1 a ampliar tus conocimientos y te proporcionar\u00e1 consejos pr\u00e1cticos para utilizar la aplicaci\u00f3n WhatsApp Business a fin de dirigir tu empresa. Primero, familiar\u00edzate con las herramientas que tienes disponibles y descarga la gu\u00eda para obtener consejos pr\u00e1cticos sobre c\u00f3mo puedes llegar al p\u00fablico que quieres, crear clientes fieles y sacar el m\u00e1ximo provecho de tus iniciativas publicitarias.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\"><em><sup>1<\/sup> Investigaci\u00f3n encargada para la encuesta TEI de WhatsApp para empresas de Forrester Consulting realizado a 507\u00a0responsables de la toma de decisiones de Norteam\u00e9rica, Latinoam\u00e9rica, Europa, Oriente Medio y \u00c1frica, y Asia-Pac\u00edfico que entienden la estrategia de comunicaci\u00f3n empresarial de su organizaci\u00f3n, junio de 2025.<br><sup>2<\/sup> Datos internos de Meta<\/em><\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-text is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--2\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"que-contiene-la-guia\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">\u00bfQu\u00e9 contiene la gu\u00eda?<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">Esta gu\u00eda est\u00e1 dise\u00f1ada para propietarios de empresas y anunciantes que buscan maximizar los resultados de sus iniciativas publicitarias con la Aplicaci\u00f3n WhatsApp Business. Ya sea que est\u00e9s empezando a usar la aplicaci\u00f3n WhatsApp Business o quieras optimizar tus campa\u00f1as de marketing, encontrar\u00e1s consejos pr\u00e1cticos y pr\u00e1cticas recomendadas que te ayudar\u00e1n a tener \u00e9xito.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-staggered-media-text has-global-padding is-layout-constrained wp-container-core-group-is-layout-cbdd12d0 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"tema-1-dar-a-conocer-tu-negocio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">Tema 1: Dar a conocer tu negocio<\/h2>\n\n\n\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\">Obt\u00e9n m\u00e1s informaci\u00f3n sobre los aspectos b\u00e1sicos, es decir, c\u00f3mo los anuncios de clic a WhatsApp pueden ayudar a tu empresa a llegar a nuevos clientes potenciales, adem\u00e1s de las pr\u00e1cticas recomendadas y las formas de optimizar tus anuncios.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"margin-top:var(--wp--preset--spacing--16);padding-bottom:0;grid-template-columns:auto 55%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">Temas clave:<\/p>\n\n\n\n<ul class=\"wp-block-list has-body-md-font-size is-typography-preset-body-md\">\n<li class=\"wp-block-list-item\"><a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/ads-that-click-to-whatsapp-best-practices\"><strong>Crear anuncios<\/strong><\/a> en la aplicaci\u00f3n de WhatsApp\u00a0Business o el administrador de anuncios de Meta<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong><a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/down-funnel-optimizations-whatsapp\">Optimizar tus anuncios<\/a><\/strong> para llegar al p\u00fablico que deseas y cumplir tus objetivos comerciales<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Aplicar pr\u00e1cticas recomendadas y analizar las estad\u00edsticas de tus anuncios<\/li>\n<\/ul>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d9e3d5\" data-has-transparency=\"false\" style=\"--dominant-color: #d9e3d5;\" loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1260\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-1-en_US.jpg?w=1024\" alt=\"A graphic example of creating and optimizing an Ad\" class=\"wp-image-1579 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-1-en_US.jpg 1260w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-1-en_US.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-1-en_US.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-1-en_US.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-1-en_US.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"tema-2-generar-confianza\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">Tema 2: Generar confianza<\/h2>\n\n\n\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\">Es importante causar una buena impresi\u00f3n, tanto con tus anuncios como con tu perfil de empresa. Descubre c\u00f3mo puedes generar confianza desde el principio con estos consejos para usuarios de la aplicaci\u00f3n WhatsApp Business.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"margin-top:var(--wp--preset--spacing--16);padding-bottom:0;grid-template-columns:auto 55%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">Temas clave:<\/p>\n\n\n\n<ul class=\"wp-block-list has-body-md-font-size\">\n<li class=\"wp-block-list-item\">Entender la importancia de un perfil de empresa s\u00f3lido<\/li>\n\n\n\n<li class=\"wp-block-list-item\">\u00danete a <strong><a href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/meta-verified-business\/\">Meta Verified para proteger tu marca<\/a><\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"e0eadc\" data-has-transparency=\"false\" style=\"--dominant-color: #e0eadc;\" loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1260\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-2-en_US.jpg?w=1024\" alt=\"A graphic example of a profile that is Meta Verified\" class=\"wp-image-1580 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-2-en_US.jpg 1260w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-2-en_US.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-2-en_US.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-2-en_US.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-2-en_US.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"tema-3-aumentar-las-compras\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">Tema 3: Aumentar las compras<\/h2>\n\n\n\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\">Las compras son una parte esencial de llevar a cabo un negocio. Aqu\u00ed te mostramos varias formas en las que puedes usar la aplicaci\u00f3n WhatsApp\u00a0Business para impulsar las compras y hacer un seguimiento de tu bandeja de entrada a fin de evitar perderte una venta potencial.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"margin-top:var(--wp--preset--spacing--16);padding-bottom:0;grid-template-columns:auto 55%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">Temas clave:<\/p>\n\n\n\n<ul class=\"wp-block-list has-body-md-font-size is-typography-preset-body-lg\">\n<li class=\"wp-block-list-item\">Usar el <a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/whatsapp-business-catalog\"><strong>cat\u00e1logo<\/strong><\/a> y los pagos en WhatsApp para fomentar las ventas<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong><a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/small-business-use-whatsapp-business-app\">Administrar los mensajes<\/a><\/strong> con etiquetas, respuestas autom\u00e1ticas y una bandeja de entrada unificada<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Mantener un registro de los clientes con las Notas<\/li>\n<\/ul>\n\n\n\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--24)\"><em>*\u00a0Nota: Por el momento, la funci\u00f3n de pagos en WhatsApp solo est\u00e1 disponible en Brasil e India.<\/em><\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"dee8db\" data-has-transparency=\"false\" style=\"--dominant-color: #dee8db;\" loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1260\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-3-en_US.jpg?w=1024\" alt=\"A graphic example of using catalogs and managing messages\" class=\"wp-image-1581 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-3-en_US.jpg 1260w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-3-en_US.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-3-en_US.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-3-en_US.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-3-en_US.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"tema-4-crear-clientes-a-largo-plazo\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">Tema 4: Crear clientes a largo plazo<\/h2>\n\n\n\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\">Fomenta relaciones duraderas con los clientes mediante un servicio de atenci\u00f3n al cliente disponible las 24 horas del d\u00eda, recordatorios sobre ofertas y promociones especiales, e integraciones con socios de mensajes comerciales de Meta.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center has-aspect-ratio-1-1\" style=\"margin-top:var(--wp--preset--spacing--16);padding-bottom:0;grid-template-columns:auto 55%\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-left is-typography-preset-body-lg wp-block-paragraph\" style=\"padding-right:0;padding-left:0\">Temas clave:<\/p>\n\n\n\n<ul class=\"wp-block-list has-body-md-font-size is-typography-preset-body-lg\">\n<li class=\"wp-block-list-item\">Proporcionar soporte inmediato y durante todo el d\u00eda con <strong><a href=\"https:\/\/whatsappbusiness.com\/es-la\/blog\/business-ai-whatsapp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business\u00a0AI<\/a><\/strong><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Enviar mensajes de marketing para interactuar con los clientes y volver a captar su atenci\u00f3n<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Trabajar con un <strong><a href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\" target=\"_blank\" rel=\"noreferrer noopener\">socio de mensajes comerciales<\/a><\/strong> para mejorar tus anuncios de clic a WhatsApp<\/li>\n<\/ul>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"dbe9dd\" data-has-transparency=\"false\" style=\"--dominant-color: #dbe9dd;\" loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1260\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-4-en_US.jpg\" alt=\"A graphic example of Business AI\" class=\"wp-image-1582 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-4-en_US.jpg 1260w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-4-en_US.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-4-en_US.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-4-en_US.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Module-4-en_US.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-left-aligned-header is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--4\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-28ca5d73 wp-block-group-is-layout-flex is-style-surface-light-green--5\" style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<p class=\"has-body-lg-font-size wp-block-paragraph\">La aplicaci\u00f3n de WhatsApp\u00a0Business ofrece a las empresas una forma de conectarse con nuevos p\u00fablicos y <strong><a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/bring-customers-to-whatsapp\" target=\"_blank\" rel=\"noreferrer noopener\">fomentar relaciones duraderas con los clientes para impulsar las ventas<\/a><\/strong>. Si sigues las pr\u00e1cticas recomendadas y utilizas las herramientas que se describen en esta gu\u00eda, puedes mejorar la eficacia de tus campa\u00f1as y asegurarte de aprovechar al m\u00e1ximo tus iniciativas publicitarias.<\/p>\n\n\n\n<p class=\"has-body-lg-font-size wp-block-paragraph\">Independientemente de que est\u00e9s empezando o quieras optimizar tu estrategia, cada m\u00f3dulo de esta gu\u00eda ofrece pasos pr\u00e1cticos para ayudarte a alcanzar tus objetivos, desde dar a conocer tu negocio y generar credibilidad hasta impulsar las compras y cultivar clientes fieles. Con el alcance global de WhatsApp y las herramientas completas a las que puedes acceder a trav\u00e9s de la aplicaci\u00f3n WhatsApp Business, est\u00e1s en camino de hacer crecer tu empresa y crear conexiones m\u00e1s significativas con tus clientes.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--6\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"tu-guia-a-la-aplicacion-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-3 has-heading-2-font-size is-typography-preset-heading-2\">Tu gu\u00eda a la aplicaci\u00f3n WhatsApp Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Es momento de aplicar lo que aprendiste y hacer que tu empresa prospere con herramientas de mensajes comerciales y anuncios de clic a WhatsApp.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/facebook.com\/business\/f\/1546323793061849\">Obtener la gu\u00eda<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los anuncios de clic a WhatsApp ayudan a los propietarios de empresas de todo el mundo a llegar a p\u00fablicos nuevos y hacer crecer sus negocios. <\/p>\n","protected":false},"author":12,"featured_media":7157,"template":"","meta":{"wab_resource_header_eyebrow_text":"Gu\u00eda para descargar","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":true,"wab_custom_excerpt":"Los anuncios de clic a WhatsApp ayudan a los propietarios de empresas de todo el mundo a llegar a nuevos destinatarios y hacer crecer sus empresas. En una encuesta reciente a nivel mundial, el 79\u00a0% de los participantes indicaron que sus organizaciones registraron un retorno de la inversi\u00f3n en publicidad 1.5\u00a0veces mayor con los anuncios de clic a WhatsApp en comparaci\u00f3n con otros tipos de anuncios digitales <sup data-title=\"Commissioned research for TEI of WhatsApp for Business Survey, Forrester Consulting, Study of 507 decision makers from NA, LATAM, EMEA, and APAC who understand their organization\u2019s business communication strategy, June 2025.\" class=\"wab-note\">1<\/sup>, lo que significa que estos anuncios pueden generar resultados reales para tu 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