{"id":8129,"date":"2026-03-30T10:22:00","date_gmt":"2026-03-30T14:22:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/resource-library\/introduccion-a-la-incorporacion-preparate-para-el-exito-en-la-aplicacion-de-whatsapp-business\/"},"modified":"2026-04-30T14:45:13","modified_gmt":"2026-04-30T18:45:13","slug":"onboarding-success-whatsapp-business-app","status":"publish","type":"resource","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/","title":{"rendered":"Introducci\u00f3n a la incorporaci\u00f3n: Prep\u00e1rate para el \u00e9xito en la aplicaci\u00f3n de WhatsApp\u00a0Business"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-left-aligned-header has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h2 id=\"como-se-ve-el-exito-en-la-aplicacion-de-whatsapp-business\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">C\u00f3mo se ve el \u00e9xito en la aplicaci\u00f3n de WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg is-typography-preset-body-md wp-block-paragraph\">Un comienzo s\u00f3lido en WhatsApp\u00a0Business significa que tienes una base que te funciona. Esto incluye un perfil de empresa completo y profesional en el que los clientes puedan confiar<a href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/improve-security-trust-whatsapp-business-app-smb\/\"><strong> <\/strong><\/a> y que, con frecuencia, es su primera interacci\u00f3n con tu marca.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-lg is-typography-preset-body-md wp-block-paragraph\">Para tener \u00e9xito tambi\u00e9n se requiere usar herramientas de mensajer\u00eda que te permitan ahorrar tiempo y <a href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/run-business-from-phone-whatsapp-business-app\/\"><strong>gestionar tu empresa desde tu tel\u00e9fono<\/strong><\/a>, como mensajes de bienvenida, mensajes autom\u00e1ticos y respuestas r\u00e1pidas, a fin de proporcionar un servicio \u00e1gil y coherente. Adem\u00e1s, un cat\u00e1logo bien organizado permite que los clientes exploren f\u00e1cilmente tus productos o servicios, mientras que una rutina repetible para gestionar consultas garantiza que ning\u00fan cliente se sienta ignorado y que no te pierdas ninguna oportunidad.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-left-aligned-header is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h3 id=\"paso-1-configura-tu-perfil-de-empresa\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-3\">Paso 1: Configura tu perfil de empresa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El primer paso es descargar la <a href=\"https:\/\/whatsappbusiness.com\/es-la\/products\/business-app\/\"><strong>app de WhatsApp\u00a0Business<\/strong><\/a> y crear una cuenta. Aqu\u00ed te explicamos c\u00f3mo construir una base en la que los clientes puedan confiar desde el primer d\u00eda.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><![CDATA[<a href=\"https:\/\/faq.whatsapp.com\/665643701880397\/?helpref=hc_fnav&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>]]>Descarga la aplicaci\u00f3n WhatsApp\u00a0Business<![CDATA[<\/strong><\/a>]]> desde la tienda de aplicaciones de tu tel\u00e9fono.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Elige y verifica tu n\u00famero de tel\u00e9fono de empresa.** Usar un n\u00famero exclusivo para tu empresa ayudar\u00e1 a mantener separadas las comunicaciones laborales de las personales.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Establece el nombre y la categor\u00eda de tu empresa.** Usa el nombre que los clientes ya conocen.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">A\u00f1ade una foto del perfil profesional.** Usa un logo de alto contraste o una imagen clara de tu tienda para que los clientes puedan reconocerte f\u00e1cilmente.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong><a href=\"https:\/\/faq.whatsapp.com\/577829787429875\/?helpref=hc_fnav\" target=\"_blank\" rel=\"noreferrer noopener\">Complete your business profile<\/a><\/strong>.** This is a crucial trust-builder. Navigate to Tools &gt; Business profile and fill out all the fields:\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Una descripci\u00f3n corta y espec\u00edfica (p. ej., \u201cPasteles y reposter\u00eda personalizada en S\u00e3o Paulo. Retiro disponible la misma semana. \u00a1Env\u00edanos un mensaje para solicitar un presupuesto!\u201d).<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Direcci\u00f3n de la empresa.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Horario comercial.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Correo electr\u00f3nico y sitio web.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-rounded\"><img data-dominant-color=\"aab6b1\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"442\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/whatsapp-business-profile.webp\" alt=\"Instrucciones para crear el perfil de empresa\" class=\"wp-image-4631 not-transparent\" style=\"--dominant-color: #aab6b1; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/whatsapp-business-profile.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/whatsapp-business-profile.webp?resize=300,111 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/whatsapp-business-profile.webp?resize=768,283 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/whatsapp-business-profile.webp?resize=1024,377 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-left-aligned-header has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h3 id=\"paso-2-activa-tus-herramientas-de-mensajeria-para-ahorrar-tiempo\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-3\">Paso 2: Activa tus herramientas de mensajer\u00eda para ahorrar tiempo<\/h3>\n\n\n\n<h4 id=\"mensajes-de-bienvenida-y-de-ausencia\" class=\"wp-block-heading has-brand-green-color has-text-color has-link-color wp-elements-0df29e7d30b4df177aaf8fcdc6596f9d is-typography-preset-heading-5\">Mensajes de bienvenida y de ausencia<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Las herramientas de mensajer\u00eda automatizada te ayudan a mantener la capacidad de respuesta, ganar la confianza y gestionar las expectativas de los clientes, incluso cuando est\u00e1s ocupado. Para empezar, configura un <![CDATA[<strong><a href=\"https:\/\/faq.whatsapp.com\/501866148528310\/?helpref=search&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\">]]>mensaje de bienvenida<![CDATA[<\/a><\/strong>]]> para saludar a los nuevos clientes y un <![CDATA[<strong><a href=\"https:\/\/faq.whatsapp.com\/2565868990219715\/?helpref=search&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\">]]>mensaje autom\u00e1tico<![CDATA[<\/a><\/strong>]]> para que sepan cu\u00e1ndo est\u00e1s offline. Incluye siempre un tiempo esperado de respuesta en tu mensaje de ausencia para que los clientes sepan cu\u00e1ndo responder\u00e1s.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border is-style-rounded\"><img data-dominant-color=\"aeb9b5\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" height=\"377\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/greeting-and-away-messages.webp?w=1024\" alt=\"Gu\u00eda de c\u00f3mo configurar un mensaje de bienvenida y un mensaje de ausencia\" class=\"wp-image-4634 not-transparent\" style=\"--dominant-color: #aeb9b5; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/greeting-and-away-messages.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/greeting-and-away-messages.webp?resize=300,111 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/greeting-and-away-messages.webp?resize=768,283 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/greeting-and-away-messages.webp?resize=1024,377 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h4 id=\"respuestas-rapidas\" class=\"wp-block-heading has-brand-green-color has-text-color has-link-color wp-elements-9147e07a6ed325cc4d0501e008ad94a0 is-typography-preset-heading-5\">Respuestas r\u00e1pidas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, crea <![CDATA[<strong><a href=\"https:\/\/faq.whatsapp.com\/1791149784551042\/?helpref=search&#038;cms_platform=android\" target=\"_blank\" rel=\"noreferrer noopener\">]]>respuestas r\u00e1pidas<![CDATA[<\/a><\/strong>]]> para las preguntas que recibes con m\u00e1s frecuencia. Si te encuentras escribiendo las mismas respuestas sobre precios, horarios o ubicaci\u00f3n todos los d\u00edas, guardarlas como respuestas r\u00e1pidas cambiar\u00e1 las reglas del juego. Puedes crear atajos para cada una, como \u201c\/horario\u201d o \u201c\/precios\u201d, para enviar una respuesta preescrita en segundos.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border is-style-default\"><img data-dominant-color=\"b8c2bc\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" height=\"377\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/quick-replies.webp?w=1024\" alt=\"Gu\u00eda de c\u00f3mo crear una respuesta r\u00e1pida\" class=\"wp-image-4635 not-transparent\" style=\"--dominant-color: #b8c2bc; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/quick-replies.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/quick-replies.webp?resize=300,111 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/quick-replies.webp?resize=768,283 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/quick-replies.webp?resize=1024,377 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-left-aligned-header is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h3 id=\"paso-3-organiza-tu-bandeja-de-entrada-para-que-nada-se-pierda\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-3\">Paso 3: Organiza tu bandeja de entrada para que nada se pierda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que tu <strong><a href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/grow-business-customer-satisfaction\/\">empresa crece<\/a><\/strong>, es posible que tu bandeja de entrada se torne abrumadora. Usa listas para <strong><a href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/staying-organized-smb-using-lists-quick-replies\/\">organizarte<\/a><\/strong> y realizar un seguimiento de la etapa del recorrido en la que se encuentra cada cliente. De esta manera, podr\u00e1s priorizar las conversaciones y hacer un seguimiento de manera efectiva. Empieza con un conjunto de listas sencillo que refleje tu ciclo de ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sugerencia de listas iniciales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Nueva consulta<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Informaci\u00f3n pendiente<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Pedido en curso<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Pago pendiente<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Completado<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Seguimiento<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Consejo: Dedica cinco minutos al final de cada d\u00eda a etiquetar los chats abiertos. Esta rutina sencilla garantiza que comiences el d\u00eda siguiente con una bandeja de entrada clara y organizada, y un plan sobre a qui\u00e9n responder primero.<\/em><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-dominant-color=\"a2aea8\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" height=\"512\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/stay-organized.webp?w=1024\" alt=\"C\u00f3mo organizar la bandeja de entrada de la aplicaci\u00f3n de WhatsApp\u00a0Business\" class=\"wp-image-4636 not-transparent\" style=\"--dominant-color: #a2aea8; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/stay-organized.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/stay-organized.webp?resize=300,150 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/stay-organized.webp?resize=768,384 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/stay-organized.webp?resize=1024,512 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-left-aligned-header has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h3 id=\"paso-4-facilita-el-proceso-de-compra-a-los-clientes\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-3\">Paso 4: Facilita el proceso de compra a los clientes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tu <strong><a href=\"\/resources\/resource-library\/whatsapp-business-app-resources\/whatsapp-business-catalog\">cat\u00e1logo<\/a><\/strong> funciona como una tienda m\u00f3vil, lo que permite a los clientes explorar tus productos y servicios directamente en la aplicaci\u00f3n. No es necesario que publiques todo a la vez; comienza con los 5 a 10 art\u00edculos que m\u00e1s vendes o los servicios m\u00e1s comunes. Para cada art\u00edculo, incluye un nombre claro, el precio, una descripci\u00f3n breve y una buena foto. Si ofreces servicios, detalla qu\u00e9 incluyen los paquetes para que los clientes puedan elegir.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-dominant-color=\"a6aca6\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" height=\"377\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/catalog.webp?w=1024\" alt=\"Gu\u00eda de c\u00f3mo a\u00f1adir art\u00edculos, precios, descripciones y fotos al cat\u00e1logo de la aplicaci\u00f3n de WhatsApp\u00a0Business\" class=\"wp-image-4638 not-transparent\" style=\"--dominant-color: #a6aca6; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/catalog.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/catalog.webp?resize=300,111 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/catalog.webp?resize=768,283 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/catalog.webp?resize=1024,377 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-left-aligned-header is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--6\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h3 id=\"paso-5-configura-tu-primer-anuncio-de-clic-a-whatsapp\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-3\">Paso 5: Configura tu primer anuncio de clic a WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya creaste un perfil de empresa s\u00f3lido, es hora de crear tu primer anuncio. <strong><a href=\"https:\/\/whatsappbusiness.com\/es-la\/products\/ads-that-click-to-whatsapp\/\">Los anuncios de clic a WhatsApp<\/a><\/strong> ayudan a los propietarios de empresas como t\u00fa a llegar a nuevos p\u00fablicos para que puedas centrarte en hacer crecer tu empresa. Cuando los clientes potenciales hagan clic en tu anuncio, abrir\u00e1n una conversaci\u00f3n donde podr\u00e1s conectar con ellos uno a uno, ofrecer recomendaciones de productos personalizadas, ofertas exclusivas y asistencia guiada para ayudarte a cerrar ventas.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img data-dominant-color=\"a7aca5\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" height=\"377\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ads-that-click-to-whatsapp.webp?w=1024\" alt=\"Gu\u00eda de c\u00f3mo configurar tu primer anuncio de clic a WhatsApp\" class=\"wp-image-4639 not-transparent\" style=\"--dominant-color: #a7aca5; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ads-that-click-to-whatsapp.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ads-that-click-to-whatsapp.webp?resize=300,111 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ads-that-click-to-whatsapp.webp?resize=768,283 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ads-that-click-to-whatsapp.webp?resize=1024,377 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-left-aligned-header has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-4f7b6f6a wp-block-group-is-layout-flex\">\n<h2 id=\"como-se-ve-el-exito-en-la-aplicacion-de-whatsapp-business-1\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2\">C\u00f3mo se ve el \u00e9xito en la aplicaci\u00f3n de WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al seguir estos pasos, puedes construir una presencia profesional, receptiva y organizada en la aplicaci\u00f3n de WhatsApp\u00a0Business que no solo mejore la satisfacci\u00f3n del cliente, sino que tambi\u00e9n te ayude a convertir m\u00e1s conversaciones en ventas<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-1ba8f67d wp-block-group-is-layout-constrained is-style-surface-primary--8\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-ed1c1eac wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<h3 id=\"promociona-tu-cuenta-de-whatsapp-business-para-que-los-clientes-realmente-la-usen\" class=\"wp-block-heading is-typography-preset-heading-4\">Promociona tu cuenta de WhatsApp\u00a0Business para que los clientes realmente la usen<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que has completado la configuraci\u00f3n y establecido un sistema de organizaci\u00f3n, es hora de a\u00f1adir tu cuenta de WhatsApp\u00a0Business en los siguientes lugares:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong><a href=\"https:\/\/faq.whatsapp.com\/647574060315065\/?helpref=hc_fnav\" target=\"_blank\" rel=\"noreferrer noopener\">Perfiles de medios sociales<\/a><\/strong><\/li>\n\n\n\n<li class=\"wp-block-list-item\">P\u00e1gina de contacto del sitio web<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><![CDATA[<strong><a href=\"https:\/\/faq.whatsapp.com\/712818078160617\/?helpref=search&#038;query=business%20profile&#038;search_session_id=6fe3879618ebe9bf82acaa465b2acc3e&#038;sr=5\" target=\"_blank\" rel=\"noreferrer noopener\">]]>Perfil de empresa de Google<![CDATA[<\/a><\/strong>]]><\/li>\n\n\n\n<li class=\"wp-block-list-item\">Recibos y confirmaciones de pedidos<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Se\u00f1alizaci\u00f3n en la tienda con c\u00f3digos QR<strong><a href=\"https:\/\/faq.whatsapp.com\/675736450543192\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 id=\"lista-de-comprobacion-los-siete-pasos-para-alcanzar-el-exito\" class=\"wp-block-heading has-heading-4-font-size\">Lista de comprobaci\u00f3n: los siete pasos para alcanzar el \u00e9xito<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">D\u00eda\u00a01: Completa tu perfil de empresa y a\u00f1ade una foto del perfil profesional.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">D\u00eda\u00a02: Configura los mensajes de bienvenida y de ausencia con tiempos de respuesta claros.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">D\u00eda\u00a03: Crea al menos cinco respuestas r\u00e1pidas para las preguntas m\u00e1s frecuentes.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">D\u00eda\u00a04: Establece un sistema de etiquetas para empezar a organizar tus chats.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">D\u00eda\u00a05: Crea un cat\u00e1logo con los 5 a 10 art\u00edculos o servicios principales.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">D\u00eda\u00a06: Configura tus primeros anuncios de clic a WhatsApp.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">D\u00eda\u00a07: Implementa un flujo de trabajo diario para revisar, etiquetar y responder mensajes.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img data-dominant-color=\"597b69\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1125\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/7-day-path-to-success.webp\" alt=\"Lista de comprobaci\u00f3n del camino al \u00e9xito en 7 d\u00edas\" class=\"wp-image-4643 not-transparent\" style=\"--dominant-color: #597b69; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px;object-fit:cover;width:527px;height:auto\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/7-day-path-to-success.webp 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/7-day-path-to-success.webp?resize=267,300 267w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/7-day-path-to-success.webp?resize=768,864 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/7-day-path-to-success.webp?resize=910,1024 910w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Tu lista de comprobaci\u00f3n para alcanzar el \u00e9xito en 7\u00a0d\u00edas<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-cream wp-pattern-content-banner-split-text-left-cta-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--9\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-cab5551c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9e2f13cb is-vertical is-layout-flex wp-container-core-group-is-layout-eb0ba1a0 wp-block-group-is-layout-flex\">\n<h2 id=\"recursos-de-la-aplicacion-de-whatsapp-business\" class=\"wp-block-heading is-typography-preset-heading-3 is-typography-preset-heading-2\">Recursos de la aplicaci\u00f3n de WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubre todas las maneras en las que puedes entablar relaciones m\u00e1s estrechas e impulsar el valor para tu empresa en el recorrido del cliente con la aplicaci\u00f3n de WhatsApp\u00a0Business.<\/p>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">\u00bfQuieres obtener m\u00e1s informaci\u00f3n sobre herramientas adicionales (y pr\u00e1cticas recomendadas) para la aplicaci\u00f3n de WhatsApp\u00a0Business?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/step-by-step-guide-to-the-whatsapp-business-app\/\">M\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green wp-pattern-content-banner-split-text-left-media-right has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--10 wp-block-block\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-3fdce367 wp-block-columns-is-layout-flex has-2-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<h2 id=\"recursos-de-la-aplicacion-de-whatsapp-business-1\" class=\"wp-block-heading is-typography-preset-heading-1 is-typography-preset-heading-2\">Recursos de la aplicaci\u00f3n de WhatsApp\u00a0Business<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Descubre todas las maneras en las que puedes entablar relaciones m\u00e1s estrechas e impulsar el valor para tu empresa en todo el recorrido del cliente con la aplicaci\u00f3n de WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-92325df2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default has-icon\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;WhatsAppBusinessPlatformResources_WhatsAppBusinessPlatformResources_Footer_Button&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/es-419\/resources\/resource-library\/whatsapp-business-app-resources\/\">Recursos de la aplicaci\u00f3n de WhatsApp\u00a0Business<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-pattern-content-banner-split__media is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group wp-pattern-content-banner-split__media-overlap is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-back\"><img data-dominant-color=\"9e7c75\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?w=600\" alt=\"Una mujer caminando por la calle con un celular y un bolso.\" class=\"wp-image-798 not-transparent\" style=\"--dominant-color: #9e7c75; border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-2-409416982147677.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border wp-pattern-content-banner-split__image-front\"><img data-dominant-color=\"504138\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?w=700\" alt=\"Un hombre y una mujer mirando a una mujer que comparte la pantalla de su computadora port\u00e1til.\" class=\"wp-image-797 not-transparent\" style=\"--dominant-color: #504138; border-radius:12px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Business-App-Business-Platform-Content-Hub-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Empezar a usar la aplicaci\u00f3n de WhatsApp\u00a0Business ayuda a las empresas a crear conexiones personales y fiables con los clientes en la plataforma de comunicaci\u00f3n que ya conocen y en la que conf\u00edan.<\/p>\n","protected":false},"author":12,"featured_media":8130,"template":"","meta":{"wab_resource_header_eyebrow_text":"Gu\u00eda paso a paso","wab_resource_header_button_1_text":"","wab_resource_header_button_1_url":"","wab_resource_header_button_2_text":"","wab_resource_header_button_2_url":"","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":true,"wab_custom_excerpt":"Comenzar a usar la aplicaci\u00f3n de WhatsApp\u00a0Business ayuda a las empresas a crear conexiones personales y confiables con los clientes, en la plataforma de comunicaci\u00f3n que ya conocen y en la que conf\u00edan.<br><br>Una buena primera impresi\u00f3n puede generar confianza y forjar relaciones duraderas con los clientes. Esta gu\u00eda te muestra los pasos de una incorporaci\u00f3n sencilla para ayudarte a configurar tu perfil de empresa, organizar las conversaciones y empezar a responder m\u00e1s r\u00e1pido y de forma m\u00e1s constante desde el primer d\u00eda.","wab_delivery_format":"","wab_external_url":"","wab_file_id":0,"wab_author_name":"","wab_reading_time":0,"wab_difficulty_level":"","wab_content_reviewed_date":"","footnotes":""},"business-size":[445],"content-type":[367],"product":[356,355],"class_list":["post-8129","resource","type-resource","status-publish","has-post-thumbnail","hentry","business-size-pymes","content-type-guias-paso-a-paso","product-anuncios-de-clic-a-whatsapp","product-app-de-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducci\u00f3n a la incorporaci\u00f3n: Prep\u00e1rate para el \u00e9xito en la aplicaci\u00f3n de WhatsApp\u00a0Business | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Esta gu\u00eda incluye un proceso de incorporaci\u00f3n sencillo y una lista de verificaci\u00f3n de 7\u00a0pasos para ayudarte a configurar tu perfil de empresa, organizar tus conversaciones y empezar a responder de forma m\u00e1s r\u00e1pida a medida que impulsas el crecimiento de tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/\" \/>\n<meta property=\"og:locale\" content=\"es_LA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducci\u00f3n a la incorporaci\u00f3n: Prep\u00e1rate para el \u00e9xito en la aplicaci\u00f3n de WhatsApp\u00a0Business\" \/>\n<meta property=\"og:description\" content=\"Esta gu\u00eda incluye un proceso de incorporaci\u00f3n sencillo y una lista de verificaci\u00f3n de 7\u00a0pasos para ayudarte a configurar tu perfil de empresa, organizar tus conversaciones y empezar a responder de forma m\u00e1s r\u00e1pida a medida que impulsas el crecimiento de tu empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T18:45:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/hero.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/resource-library\\\/onboarding-success-whatsapp-business-app\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/resource-library\\\/onboarding-success-whatsapp-business-app\\\/\",\"name\":\"Introducci\u00f3n a la incorporaci\u00f3n: Prep\u00e1rate para el \u00e9xito en la aplicaci\u00f3n de WhatsApp\u00a0Business | WhatsApp for Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/resource-library\\\/onboarding-success-whatsapp-business-app\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/resource-library\\\/onboarding-success-whatsapp-business-app\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/hero.jpeg\",\"datePublished\":\"2026-03-30T14:22:00+00:00\",\"dateModified\":\"2026-04-30T18:45:13+00:00\",\"description\":\"Esta gu\u00eda incluye un proceso de incorporaci\u00f3n sencillo y una lista de verificaci\u00f3n de 7\u00a0pasos para ayudarte a configurar tu perfil de empresa, organizar tus conversaciones y empezar a responder de forma m\u00e1s r\u00e1pida a medida que impulsas el crecimiento de tu empresa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/resource-library\\\/onboarding-success-whatsapp-business-app\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/resource-library\\\/onboarding-success-whatsapp-business-app\\\/\"]}],\"author\":\"WhatsApp for Business\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/resource-library\\\/onboarding-success-whatsapp-business-app\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/hero.jpeg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/hero.jpeg\",\"width\":1200,\"height\":900,\"caption\":\"Una mujer trabajando en su tel\u00e9fono y sonriendo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/resource-library\\\/onboarding-success-whatsapp-business-app\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-419\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recursos\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/resource-library\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Introducci\u00f3n a la incorporaci\u00f3n: Prep\u00e1rate para el \u00e9xito en la aplicaci\u00f3n de WhatsApp\u00a0Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#website\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/\",\"name\":\"WhatsApp for Business\",\"description\":\"Do more with conversations\",\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#organization\",\"name\":\"WhatsApp para empresas\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"width\":1487,\"height\":346,\"caption\":\"WhatsApp para empresas\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatsAppBiz\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/whatsapp-business\",\"https:\\\/\\\/www.instagram.com\\\/whatsappforbusiness\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Introducci\u00f3n a la incorporaci\u00f3n: Prep\u00e1rate para el \u00e9xito en la aplicaci\u00f3n de WhatsApp\u00a0Business | WhatsApp for Business","description":"Esta gu\u00eda incluye un proceso de incorporaci\u00f3n sencillo y una lista de verificaci\u00f3n de 7\u00a0pasos para ayudarte a configurar tu perfil de empresa, organizar tus conversaciones y empezar a responder de forma m\u00e1s r\u00e1pida a medida que impulsas el crecimiento de tu empresa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/","og_locale":"es_LA","og_type":"article","og_title":"Introducci\u00f3n a la incorporaci\u00f3n: Prep\u00e1rate para el \u00e9xito en la aplicaci\u00f3n de WhatsApp\u00a0Business","og_description":"Esta gu\u00eda incluye un proceso de incorporaci\u00f3n sencillo y una lista de verificaci\u00f3n de 7\u00a0pasos para ayudarte a configurar tu perfil de empresa, organizar tus conversaciones y empezar a responder de forma m\u00e1s r\u00e1pida a medida que impulsas el crecimiento de tu empresa.","og_url":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/","og_site_name":"WhatsApp for Business","article_publisher":"https:\/\/www.facebook.com\/WhatsAppBiz","article_modified_time":"2026-04-30T18:45:13+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/hero.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/","url":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/","name":"Introducci\u00f3n a la incorporaci\u00f3n: Prep\u00e1rate para el \u00e9xito en la aplicaci\u00f3n de WhatsApp\u00a0Business | WhatsApp for Business","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/#primaryimage"},"image":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/hero.jpeg","datePublished":"2026-03-30T14:22:00+00:00","dateModified":"2026-04-30T18:45:13+00:00","description":"Esta gu\u00eda incluye un proceso de incorporaci\u00f3n sencillo y una lista de verificaci\u00f3n de 7\u00a0pasos para ayudarte a configurar tu perfil de empresa, organizar tus conversaciones y empezar a responder de forma m\u00e1s r\u00e1pida a medida que impulsas el crecimiento de tu empresa.","breadcrumb":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/"]}],"author":"WhatsApp for Business"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/#primaryimage","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/hero.jpeg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/hero.jpeg","width":1200,"height":900,"caption":"Una mujer trabajando en su tel\u00e9fono y sonriendo"},{"@type":"BreadcrumbList","@id":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/whatsappbusiness.com\/es-419\/"},{"@type":"ListItem","position":2,"name":"Recursos","item":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/"},{"@type":"ListItem","position":3,"name":"Introducci\u00f3n a la incorporaci\u00f3n: Prep\u00e1rate para el \u00e9xito en la aplicaci\u00f3n de WhatsApp\u00a0Business"}]},{"@type":"WebSite","@id":"https:\/\/whatsappbusiness.com\/es-la\/#website","url":"https:\/\/whatsappbusiness.com\/es-la\/","name":"WhatsApp for Business","description":"Do more with conversations","publisher":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatsappbusiness.com\/es-la\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/whatsappbusiness.com\/es-la\/#organization","name":"WhatsApp para empresas","url":"https:\/\/whatsappbusiness.com\/es-la\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/whatsappbusiness.com\/es-la\/#\/schema\/logo\/image\/","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","width":1487,"height":346,"caption":"WhatsApp para empresas"},"image":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatsAppBiz","https:\/\/www.linkedin.com\/showcase\/whatsapp-business","https:\/\/www.instagram.com\/whatsappforbusiness"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Introducci\u00f3n a la incorporaci\u00f3n: Prep\u00e1rate para el \u00e9xito en la aplicaci\u00f3n de WhatsApp\u00a0Business","url":"http:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/whatsappbusiness.com\/es-la\/resources\/resource-library\/onboarding-success-whatsapp-business-app\/"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/hero.jpeg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/hero.jpeg"},"articleSection":"Uncategorized @es-419","author":[{"@type":"Person","name":"diannegillespie"}],"creator":["diannegillespie"],"publisher":{"@type":"Organization","name":"WhatsApp for Business","logo":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg"},"keywords":[],"dateCreated":"2026-03-30T14:22:00Z","datePublished":"2026-03-30T14:22:00Z","dateModified":"2026-04-30T18:45:13Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Introducci\\u00f3n a la incorporaci\\u00f3n: Prep\\u00e1rate para el \\u00e9xito en la aplicaci\\u00f3n de WhatsApp\\u00a0Business\",\"url\":\"http:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/resource-library\\\/onboarding-success-whatsapp-business-app\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/resource-library\\\/onboarding-success-whatsapp-business-app\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/hero.jpeg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/hero.jpeg\"},\"articleSection\":\"Uncategorized @es-419\",\"author\":[{\"@type\":\"Person\",\"name\":\"diannegillespie\"}],\"creator\":[\"diannegillespie\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WhatsApp for Business\",\"logo\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\"},\"keywords\":[],\"dateCreated\":\"2026-03-30T14:22:00Z\",\"datePublished\":\"2026-03-30T14:22:00Z\",\"dateModified\":\"2026-04-30T18:45:13Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/whatsappbusiness.com\/p.js"},"_links":{"self":[{"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/resources\/8129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":3,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/resources\/8129\/revisions"}],"predecessor-version":[{"id":15723,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/resources\/8129\/revisions\/15723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/media\/8130"}],"wp:attachment":[{"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/media?parent=8129"}],"wp:term":[{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/business-size?post=8129"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/content-type?post=8129"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/product?post=8129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}