{"id":11313,"date":"2024-09-03T00:00:00","date_gmt":"2024-09-03T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/max-life-insurance-company-ltd\/"},"modified":"2026-04-30T15:59:54","modified_gmt":"2026-04-30T19:59:54","slug":"max-life-insurance","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/","title":{"rendered":"Max Life Insurance Company Ltd."},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/maxlife\/?locale=en_GB\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"f0eae7\" data-has-transparency=\"false\" style=\"--dominant-color: #f0eae7;\" loading=\"lazy\" decoding=\"async\" width=\"192\" height=\"192\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Max-Life-logo.jpg\" alt=\"Logotipo de Max Life Insurance\" class=\"wp-image-1531 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Max-Life-logo.jpg 192w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Max-Life-logo.jpg?resize=150,150 150w\" sizes=\"auto, (max-width: 192px) 100vw, 192px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/haptik\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"e0e6ee\" data-has-transparency=\"false\" style=\"--dominant-color: #e0e6ee;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Haptik_logo.jpg\" alt=\"Logo de Haptik\" class=\"wp-image-1204 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Haptik_logo.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Haptik_logo.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Haptik_logo.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Haptik_logo.jpg?resize=768,768 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Proveedor de soluciones de WhatsApp Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"para-llegar-a-los-clientes-de-toda-la-india-que-prefieren-acceder-a-internet-en-su-idioma-regional-max-life-insurance-company-ltd-se-asocio-con-haptik-un-meta-business-partner-para-usar-la-funcion\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Para llegar a los clientes de toda la India que prefieren acceder a internet en su idioma regional, Max Life Insurance Company Ltd. se asoci\u00f3 con Haptik, un Meta Business Partner, para usar la funci\u00f3n de idiomas admitidos de la Plataforma de WhatsApp Business y poder ofrecer sus servicios en siete idiomas regionales diferentes.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"7\">\n\t7<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">idiomas regionales de la India admitidos<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"2\">\n\t2\u00a0toques<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">para que el cliente seleccione un idioma de preferencia<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"4\">\n\t4 de 10<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">clientes completaron con \u00e9xito experiencias en su idioma preferido*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"priorizar-las-conexiones-con-los-clientes\" class=\"wp-block-heading has-text-align-center\">Priorizar las conexiones con los clientes<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Con sede en Gurugram, India, Max Life ofrece soluciones integrales de seguro de vida a largo plazo y protecci\u00f3n a trav\u00e9s de agencias y socios de distribuci\u00f3n de terceros. La empresa ha llevado a cabo sus actividades durante m\u00e1s de dos d\u00e9cadas aplicando un enfoque de compromiso, servicio y capacitaci\u00f3n centrado en el cliente.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"permitir-que-los-clientes-elijan\" class=\"wp-block-heading is-style-green-line\">Permitir que los clientes elijan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Guiado por investigaciones tanto internas como externas que demostraron que sus clientes esperan que la empresa se mantenga en contacto con ellos regularmente, as\u00ed como por la creciente popularidad del uso de internet en los idiomas regionales de toda la India, Max Life prioriz\u00f3 mejorar la experiencia del cliente en WhatsApp y ofrecer sus servicios en siete de los idiomas regionales m\u00e1s comunes de la India, de acuerdo con la preferencia de los clientes.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"909091\" data-has-transparency=\"false\" style=\"--dominant-color: #909091;\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Max-Life-Insurance_screen1.jpg\" alt=\"A tender moment between a mother and her baby, as she gently holds her little one in her arms.\" class=\"wp-image-1530 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Max-Life-Insurance_screen1.jpg 800w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Max-Life-Insurance_screen1.jpg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Max-Life-Insurance_screen1.jpg?resize=768,512 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A WhatsApp Business conversation with Siloam Hospital\" height=\"640\" style=\"aspect-ratio: 278 \/ 640;\" width=\"278\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/max-life-insurance.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"funcion-de-idiomas-admitidos-de-whatsapp\" class=\"wp-block-heading is-style-green-line\">Funci\u00f3n de idiomas admitidos de WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa comodidad del cliente es nuestra m\u00e1xima prioridad\u201d, afirm\u00f3 Kartik Ramamurthy, jefe de experiencia del cliente de Max Life. \u201cAl analizar las investigaciones, notamos que hab\u00eda una gran oportunidad de ofrecer opciones de servicio en lenguas vern\u00e1culas para romper la barrera ling\u00fc\u00edstica de los grupos de clientes que quieren acceder a nuestros servicios de ayuda, pero que no hablan ingl\u00e9s o quieren conectarse con nosotros en su idioma nativo\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes de Max Life se han beneficiado durante mucho tiempo del acceso simplificado a los servicios de atenci\u00f3n en WhatsApp, gracias a la integraci\u00f3n de la empresa con la Plataforma de WhatsApp Business en octubre de 2023. Sin embargo, estas funciones solo estaban disponibles en ingl\u00e9s. Tras reconocer la importancia de la inclusi\u00f3n ling\u00fc\u00edstica, Max Life se asoci\u00f3 con Haptik, un Meta Business Partner, para crear sus servicios en m\u00e1s idiomas en WhatsApp. Esta colaboraci\u00f3n estrat\u00e9gica proporcion\u00f3 las capacidades multiling\u00fces de la Plataforma de WhatsApp Business, lo que permiti\u00f3 a los clientes seleccionar su idioma preferido de los siete idiomas m\u00e1s frecuentes de la India: hindi, marat\u00ed, guyarat\u00ed, telugu, tamil, bengal\u00ed y malabar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--9\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cCreemos que WhatsApp es una plataforma poderosa para la interacci\u00f3n con los clientes y la gratificaci\u00f3n instant\u00e1nea del usuario. Al aprovechar las API de WhatsApp Business integradas con nuestras principales plataformas de aplicaciones comerciales, pudimos descubrir el comienzo de lo que podremos hacer para llegar a nuestros diversos clientes con experiencias personalizadas. Ahora que podemos llegar a m\u00e1s personas en el idioma que prefieren, se sienta la base adecuada para que podamos crear las mejores experiencias posibles de cara al futuro\u201d.<\/p>\n<cite><strong>Mukul Jain<\/strong><br><br>CTO, Max Life Insurance Ltd<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"e0e3dd\" data-has-transparency=\"false\" style=\"--dominant-color: #e0e3dd;\" loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/maxlifeinsurance.jpg\" alt=\"Captura de pantalla de una conversaci\u00f3n con Max Life Insurance\" class=\"wp-image-1533 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/maxlifeinsurance.jpg 457w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/maxlifeinsurance.jpg?resize=171,300 171w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Los equipos de atenci\u00f3n al cliente, tecnolog\u00eda digital, comercio electr\u00f3nico y marketing de Max Life se asociaron con Haptik para supervisar estrechamente el desarrollo de las nuevas experiencias de chat. Sus conocimientos fueron muy valiosos para ayudar al equipo de Haptik a dise\u00f1ar, ampliar, desarrollar y probar la experiencia de cada cliente antes de que se lanzaran las versiones finales. La implementaci\u00f3n tuvo dos etapas. En la primera etapa, el equipo combinado se centr\u00f3 en las funciones de pagos, detalles de p\u00f3liza y descargas; mientras que en la segunda etapa, el equipo dio prioridad a las solicitudes de atenci\u00f3n al cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con la funci\u00f3n de idiomas admitidos, el equipo pudo dise\u00f1ar y crear m\u00e1s de diez de sus experiencias m\u00e1s comunes en WhatsApp en cada uno de los nuevos idiomas. Ahora, despu\u00e9s de interactuar con la experiencia de chat autom\u00e1tico de Max Life, que fue creada por Haptik, los clientes pueden escribir el nombre de su idioma preferido en el campo <b>English\/Local Language<\/b>. El men\u00fa de <b>atenci\u00f3n al cliente<\/b> aparece en el idioma seleccionado, lo que les permite elegir entre m\u00e1s de diez opciones de atenci\u00f3n comunes relacionadas con sus p\u00f3lizas, incluidos los pagos de renovaci\u00f3n premium, descargas, actualizaciones de direcciones, estado de aplicaci\u00f3n de p\u00f3lizas y mucho m\u00e1s. Juntas, estas opciones representan el 80\u00a0% del tr\u00e1fico del servicio de atenci\u00f3n al cliente de Max Life en WhatsApp, y cada una de ellas ahora est\u00e1 disponible en el idioma preferido del cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, Max Life y Haptik permitieron que los clientes pudieran realizar otras acciones comunes en su idioma preferido. Muchas de estas acciones implican redirecciones parciales al sitio web de Max Life, incluidas las actualizaciones de n\u00fameros de tel\u00e9fono y direcciones de correo electr\u00f3nico, detalles bancarios, opciones de pago y mucho m\u00e1s.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Max Life y Haptik usaron la funci\u00f3n de idiomas admitidos en octubre de 2023 y observaron el rendimiento durante un per\u00edodo de seis meses para determinar el \u00e9xito. El hindi surgi\u00f3 como la principal preferencia de idioma de los clientes, seguido por marat\u00ed, guyarat\u00ed, telugu y tamil.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"a6a69b\" data-has-transparency=\"false\" style=\"--dominant-color: #a6a69b;\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/FBB_OfficeAndWorkers_KL16_DSC07557.jpg\" alt=\"A person sitting at a desk, with their back to the camera, working on a laptop surrounded by scattered papers\" class=\"wp-image-1121 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/FBB_OfficeAndWorkers_KL16_DSC07557.jpg 800w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/FBB_OfficeAndWorkers_KL16_DSC07557.jpg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/FBB_OfficeAndWorkers_KL16_DSC07557.jpg?resize=768,513 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"admitir-los-idiomas-nativos\" class=\"wp-block-heading is-style-green-line\">Admitir los idiomas nativos<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">7 idiomas regionales admitidos<\/li>\n\n\n\n<li class=\"wp-block-list-item\">2 toques para que el cliente seleccione un idioma de preferencia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">4 de cada 10 clientes completaron con \u00e9xito experiencias en su idioma preferido*<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--12\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abLas APIs vernaculares son una poderosa herramienta para salvar las brechas ling\u00fc\u00edsticas. En Haptik, entendemos que una comunicaci\u00f3n efectiva va m\u00e1s all\u00e1 de las palabras; se trata de conectarse en un nivel cultural m\u00e1s profundo. Max Life Insurance es un excelente ejemplo de c\u00f3mo, al insertar API de lenguas vern\u00e1culas en WhatsApp, las empresas pueden ofrecer experiencias personalizadas directamente a trav\u00e9s de un canal familiar y ampliamente usado. Los clientes pueden interactuar sin esfuerzo en sus idiomas preferidos, mejorando el compromiso y la satisfacci\u00f3n. \u201d<\/p>\n<cite><strong>Ahshad Jussawala<\/strong><br><br>SVP &amp; Business Head, Jio Haptik<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--13\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--14\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rompiendo las barreras ling\u00fc\u00edsticas con WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":11314,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Max Life Insurance Company Ltd.","wab_business_results":null,"wab_testimonial_quote":"\u201cCreemos que WhatsApp es una plataforma poderosa para la interacci\u00f3n con los clientes y la gratificaci\u00f3n instant\u00e1nea del usuario. Al aprovechar las API de WhatsApp Business integradas con nuestras principales plataformas de aplicaciones comerciales, pudimos descubrir el comienzo de lo que podremos hacer para llegar a nuestros diversos clientes con experiencias personalizadas. Ahora que podemos llegar a m\u00e1s personas en el idioma que prefieren, se sienta la base adecuada para que podamos crear las mejores experiencias posibles de cara al futuro\u201d.","wab_testimonial_name":"Mukul Jain","wab_testimonial_title":"Director de tecnolog\u00eda de Max Life Insurance Ltd","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 19:59:54","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[544],"product":[330],"business-goals":[334,333],"use-case":[358],"region":[357],"business-size":[366],"industry":[342],"class_list":["post-11313","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-india","product-plataforma-de-whatsapp-business","business-goals-generacion-de-clientes-potenciales","business-goals-interaccion","use-case-atencion-al-cliente","region-asia-pacifico","business-size-empresas","industry-servicios-financieros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Max Life Insurance Company Ltd. |%<\/title>\n<meta name=\"description\" content=\"Rompiendo las barreras ling\u00fc\u00edsticas con WhatsApp\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/\" \/>\n<meta property=\"og:locale\" content=\"es_LA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Max Life Insurance Company Ltd.\" \/>\n<meta property=\"og:description\" content=\"Rompiendo las barreras ling\u00fc\u00edsticas con WhatsApp\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T19:59:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Final-90C-Reception.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"488\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/success-stories\\\/max-life-insurance\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/success-stories\\\/max-life-insurance\\\/\",\"name\":\"Max Life Insurance Company Ltd. |%\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/success-stories\\\/max-life-insurance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/success-stories\\\/max-life-insurance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Final-90C-Reception.jpg\",\"datePublished\":\"2024-09-03T04:00:00+00:00\",\"dateModified\":\"2026-04-30T19:59:54+00:00\",\"description\":\"Rompiendo las barreras ling\u00fc\u00edsticas con WhatsApp\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/success-stories\\\/max-life-insurance\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/success-stories\\\/max-life-insurance\\\/\"]}],\"author\":\"WhatsApp for Business\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/success-stories\\\/max-life-insurance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Final-90C-Reception.jpg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Final-90C-Reception.jpg\",\"width\":650,\"height\":488,\"caption\":\"Hall de Max Life Insurance Company Ltd.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/success-stories\\\/max-life-insurance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-419\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Historias de \u00e9xito\",\"item\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/success-stories\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Max Life Insurance Company Ltd.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#website\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/\",\"name\":\"WhatsApp for Business\",\"description\":\"Do more with conversations\",\"publisher\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#organization\",\"name\":\"WhatsApp para empresas\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"contentUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\",\"width\":1487,\"height\":346,\"caption\":\"WhatsApp para empresas\"},\"image\":{\"@id\":\"https:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/WhatsAppBiz\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/whatsapp-business\",\"https:\\\/\\\/www.instagram.com\\\/whatsappforbusiness\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Max Life Insurance Company Ltd. |%","description":"Rompiendo las barreras ling\u00fc\u00edsticas con WhatsApp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/","og_locale":"es_LA","og_type":"article","og_title":"Max Life Insurance Company Ltd.","og_description":"Rompiendo las barreras ling\u00fc\u00edsticas con WhatsApp","og_url":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/","og_site_name":"WhatsApp for Business","article_publisher":"https:\/\/www.facebook.com\/WhatsAppBiz","article_modified_time":"2026-04-30T19:59:54+00:00","og_image":[{"width":650,"height":488,"url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Final-90C-Reception.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/","url":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/","name":"Max Life Insurance Company Ltd. |%","isPartOf":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/#website"},"primaryImageOfPage":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/#primaryimage"},"image":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/#primaryimage"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Final-90C-Reception.jpg","datePublished":"2024-09-03T04:00:00+00:00","dateModified":"2026-04-30T19:59:54+00:00","description":"Rompiendo las barreras ling\u00fc\u00edsticas con WhatsApp","breadcrumb":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/"]}],"author":"WhatsApp for Business"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/#primaryimage","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Final-90C-Reception.jpg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Final-90C-Reception.jpg","width":650,"height":488,"caption":"Hall de Max Life Insurance Company Ltd."},{"@type":"BreadcrumbList","@id":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/whatsappbusiness.com\/es-419\/"},{"@type":"ListItem","position":2,"name":"Historias de \u00e9xito","item":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/"},{"@type":"ListItem","position":3,"name":"Max Life Insurance Company Ltd."}]},{"@type":"WebSite","@id":"https:\/\/whatsappbusiness.com\/es-la\/#website","url":"https:\/\/whatsappbusiness.com\/es-la\/","name":"WhatsApp for Business","description":"Do more with conversations","publisher":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/whatsappbusiness.com\/es-la\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/whatsappbusiness.com\/es-la\/#organization","name":"WhatsApp para empresas","url":"https:\/\/whatsappbusiness.com\/es-la\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/whatsappbusiness.com\/es-la\/#\/schema\/logo\/image\/","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","contentUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg","width":1487,"height":346,"caption":"WhatsApp para empresas"},"image":{"@id":"https:\/\/whatsappbusiness.com\/es-la\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/WhatsAppBiz","https:\/\/www.linkedin.com\/showcase\/whatsapp-business","https:\/\/www.instagram.com\/whatsappforbusiness"]}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Max Life Insurance Company Ltd.","url":"http:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/max-life-insurance\/"},"thumbnailUrl":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Final-90C-Reception.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Final-90C-Reception.jpg"},"articleSection":"Uncategorized @es-419","author":[{"@type":"Person","name":"diannegillespie"}],"creator":["diannegillespie"],"publisher":{"@type":"Organization","name":"WhatsApp for Business","logo":"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/Digital_Inline_White_RGB_2026.svg"},"keywords":[],"dateCreated":"2024-09-03T04:00:00Z","datePublished":"2024-09-03T04:00:00Z","dateModified":"2026-04-30T19:59:54Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Max Life Insurance Company Ltd.\",\"url\":\"http:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/success-stories\\\/max-life-insurance\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/whatsappbusiness.com\\\/es-la\\\/resources\\\/success-stories\\\/max-life-insurance\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Final-90C-Reception.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Final-90C-Reception.jpg\"},\"articleSection\":\"Uncategorized @es-419\",\"author\":[{\"@type\":\"Person\",\"name\":\"diannegillespie\"}],\"creator\":[\"diannegillespie\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WhatsApp for Business\",\"logo\":\"https:\\\/\\\/whatsappbusiness.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Digital_Inline_White_RGB_2026.svg\"},\"keywords\":[],\"dateCreated\":\"2024-09-03T04:00:00Z\",\"datePublished\":\"2024-09-03T04:00:00Z\",\"dateModified\":\"2026-04-30T19:59:54Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/whatsappbusiness.com\/p.js"},"_links":{"self":[{"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/success-stories\/11313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/success-stories"}],"about":[{"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/types\/success-story"}],"author":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":5,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/success-stories\/11313\/revisions"}],"predecessor-version":[{"id":16011,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/success-stories\/11313\/revisions\/16011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/media\/11314"}],"wp:attachment":[{"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/media?parent=11313"}],"wp:term":[{"taxonomy":"market","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/market?post=11313"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/product?post=11313"},{"taxonomy":"business-goals","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/business-goals?post=11313"},{"taxonomy":"use-case","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/use-case?post=11313"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/region?post=11313"},{"taxonomy":"business-size","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/business-size?post=11313"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/whatsappbusiness.com\/es-la\/wp-json\/wp\/v2\/industry?post=11313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}