{"id":11449,"date":"2024-12-13T00:00:00","date_gmt":"2024-12-13T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/confer-on\/"},"modified":"2026-04-30T16:05:29","modified_gmt":"2026-04-30T20:05:29","slug":"confer-on","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/confer-on\/","title":{"rendered":"Confer On"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/conferon\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"eedad9\" data-has-transparency=\"false\" style=\"--dominant-color: #eedad9;\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"231\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-logo.jpg\" alt=\"Logotipo de Confer On\" class=\"wp-image-897 not-transparent\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"el-comercio-minorista-uso-la-estrategia-de-optimizacion-de-compras-para-sus-campanas-de-anuncios-de-clic-a-whatsapp-en-facebook-e-instagram-y-consiguio-3-9-veces-mas-compras-en-comparacion-con-l\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">El comercio minorista us\u00f3 la estrategia de optimizaci\u00f3n de compras para sus campa\u00f1as de anuncios de clic a WhatsApp en Facebook e Instagram, y consigui\u00f3 3.9\u00a0veces m\u00e1s compras en comparaci\u00f3n con los anuncios habituales optimizados para conversaciones.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3.9\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">m\u00e1s compras con anuncios de clic a WhatsApp optimizados para compras a trav\u00e9s de mensajes, en comparaci\u00f3n con los anuncios habituales optimizados para conversaciones<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"79\">\n\t79%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de reducci\u00f3n del costo por compra con anuncios de clic a WhatsApp optimizados para compras a trav\u00e9s de mensajes, en comparaci\u00f3n con los anuncios habituales optimizados para conversaciones<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"encanto-masculino\" class=\"wp-block-heading has-text-align-center\">Encanto masculino<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Con sede en Indonesia, Confer On es una marca de comercio electr\u00f3nico que se especializa en calzado, bolsos y ropa para hombres.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"conseguir-mas-ventas\" class=\"wp-block-heading is-style-green-line\">Conseguir m\u00e1s ventas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Confer On esperaba encontrar una soluci\u00f3n que ayudara al equipo a convertir eficientemente las conversaciones de los clientes en ventas online.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"695d54\" data-has-transparency=\"false\" style=\"--dominant-color: #695d54;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"483\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-packagd.jpg\" alt=\"A person opening up a package\" class=\"wp-image-898 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-packagd.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-packagd.jpg?resize=300,161 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-packagd.jpg?resize=768,412 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SuccessStoryConferOn_TheirSolution_Video&quot;}\" data-wab-video-name=\"User interacting with an Ad that Clicks to WhatsApp\" height=\"1792\" style=\"aspect-ratio: 828 \/ 1792;\" width=\"828\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/confer-on.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"optimizar-para-conseguir-compras\" class=\"wp-block-heading is-style-green-line\">Optimizar para conseguir compras<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Confer On suele publicar anuncios de clic a WhatsApp optimizados para conversaciones como parte de su estrategia de marketing habitual. Aunque este enfoque es eficiente, ya que genera un alto volumen de conversaciones, estas interacciones suelen tener una intenci\u00f3n de compra menor. El equipo de Confer On esperaba encontrar una soluci\u00f3n que pudiera generar una conexi\u00f3n con los clientes m\u00e1s dispuestos a realizar una compra a trav\u00e9s de WhatsApp a fin de impulsar las ventas. El equipo decidi\u00f3 probar una nueva estrategia de optimizaci\u00f3n con el objetivo de compras a trav\u00e9s de mensajes. <br>Para conocer el impacto de esta nueva estrategia de optimizaci\u00f3n, realiz\u00f3 una prueba A\/B en el administrador de anuncios de Meta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Celda A: anuncios de clic a WhatsApp habituales de la marca optimizados para conversaciones<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Celda B: anuncios de clic a WhatsApp optimizados para compras a trav\u00e9s de mensajes<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cEl \u00e9xito de esta campa\u00f1a combina la eficacia de nuestras ofertas de productos, el uso estrat\u00e9gico de WhatsApp como canal de ventas y la nueva optimizaci\u00f3n de Meta para compras. Al cambiar nuestra estrategia de optimizaci\u00f3n, encontramos un p\u00fablico de alta calidad conformado por personas con m\u00e1s probabilidades de comprar nuestros productos, lo que gener\u00f3 una mejora significativa en el rendimiento y la maximizaci\u00f3n de nuestro presupuesto\u201d.<\/p>\n<cite><strong>Lita Tri Melati<\/strong><br><br>Owner, Confer On<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Ambas campa\u00f1as inclu\u00edan anuncios con foto con contenido que presentaban la gama de calzado de la marca. Los anuncios animaban a las personas a hacer clic en el bot\u00f3n <b>Realizar pedido<\/b> para comenzar una conversaci\u00f3n sobre sus productos con el equipo del servicio de atenci\u00f3n al cliente de la marca. Entonces podr\u00edan hacer una compra en l\u00ednea o elegir dinero contra reembolso. <br>El equipo sigui\u00f3 las mejores pr\u00e1cticas de Meta para los anuncios que hacen clic a WhatsApp mediante la creaci\u00f3n de ambas campa\u00f1as para que se ejecuten durante un m\u00ednimo de 14 d\u00edas, y entreg\u00f3 anuncios a una amplia audiencia de personas en Indonesia entre 25 y 40 a\u00f1os. Para aprovechar al m\u00e1ximo el presupuesto y llegar a las personas con m\u00e1s probabilidades de realizar una compra, el equipo us\u00f3 la funci\u00f3n de ubicaciones Advantage+ para entregar autom\u00e1ticamente anuncios en todas las ubicaciones de Meta teniendo en cuenta cu\u00e1les ten\u00edan m\u00e1s probabilidades de generar los mejores resultados al menor costo en momentos espec\u00edficos.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"bfb7b0\" data-has-transparency=\"false\" style=\"--dominant-color: #bfb7b0;\" loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"553\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-boots.jpg\" alt=\"Pair of hiking boots\" class=\"wp-image-894 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-boots.jpg 850w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-boots.jpg?resize=300,195 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-boots.jpg?resize=768,500 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Despu\u00e9s de comparar el rendimiento de los anuncios habituales de la marca con los anuncios optimizados para compras a trav\u00e9s de mensajes, el equipo de Confer On descubri\u00f3 que cambiar la estrategia de optimizaci\u00f3n aument\u00f3 de manera eficiente las compras. Estos fueron algunos de los resultados:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b39d7a\" data-has-transparency=\"false\" style=\"--dominant-color: #b39d7a;\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-business-owner.jpg\" alt=\"Business owner smiling at the camera, working from his phone and laptop\" class=\"wp-image-895 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-business-owner.jpg 800w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-business-owner.jpg?resize=300,225 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-business-owner.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"impulsar-las-ventas\" class=\"wp-block-heading is-style-green-line\">Impulsar las ventas<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">3.9\u00a0veces m\u00e1s compras con anuncios de clic a WhatsApp optimizados para compras a trav\u00e9s de mensajes, en comparaci\u00f3n con los anuncios habituales optimizados para conversaciones<\/li>\n\n\n\n<li class=\"wp-block-list-item\">79\u00a0% de reducci\u00f3n del costo por compra con anuncios de clic a WhatsApp optimizados para compras a trav\u00e9s de mensajes, en comparaci\u00f3n con los anuncios habituales optimizados para conversaciones<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aumentar las ventas con los anuncios de clic a WhatsApp y la optimizaci\u00f3n de compras<\/p>\n","protected":false},"author":12,"featured_media":11450,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Confer On","wab_business_results":null,"wab_testimonial_quote":"\u201cEl \u00e9xito de esta campa\u00f1a combina la eficacia de nuestras ofertas de productos, el uso estrat\u00e9gico de WhatsApp como canal de ventas y la nueva optimizaci\u00f3n de Meta para compras. Al cambiar nuestra estrategia de optimizaci\u00f3n, encontramos un p\u00fablico de alta calidad conformado por personas con m\u00e1s probabilidades de comprar nuestros productos, lo que gener\u00f3 una mejora significativa en el rendimiento y la maximizaci\u00f3n de nuestro presupuesto\u201d.","wab_testimonial_name":"Lita Tri Melati","wab_testimonial_title":"Propietario, conferencia","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 20:05:29","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[541],"product":[356],"business-goals":[],"use-case":[],"region":[357],"business-size":[445],"industry":[339],"class_list":["post-11449","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-indonesia","product-anuncios-de-clic-a-whatsapp","region-asia-pacifico","business-size-pymes","industry-comercio-electronico-y-comercio-minorista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Confer On | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Aumentar las ventas con los anuncios de clic a WhatsApp y la optimizaci\u00f3n de compras\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/confer-on\/\" \/>\n<meta property=\"og:locale\" content=\"es_LA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confer On\" \/>\n<meta property=\"og:description\" content=\"Aumentar las ventas con los anuncios de clic a WhatsApp y la optimizaci\u00f3n de compras\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/confer-on\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T20:05:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" 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