{"id":11452,"date":"2024-11-01T00:00:00","date_gmt":"2024-11-01T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/dermalogica\/"},"modified":"2026-04-30T15:59:53","modified_gmt":"2026-04-30T19:59:53","slug":"dermalogica","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/dermalogica\/","title":{"rendered":"Dermalogica"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/Dermalogica.Deutschland\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"151b20\" data-has-transparency=\"true\" style=\"--dominant-color: #151b20;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"55\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Client-logo.png\" alt=\"Logotipo de Dermalogica\" class=\"wp-image-886 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Client-logo.png 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Client-logo.png?resize=300,33 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/CharlesConversationalCommerce\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"1a180d\" data-has-transparency=\"true\" style=\"--dominant-color: #1a180d;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"100\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Partner-logo.png\" alt=\"Logotipo de Charles\" class=\"wp-image-1673 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Partner-logo.png 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Partner-logo.png?resize=300,60 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Proveedor de soluciones de WhatsApp Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"al-reconocer-la-necesidad-de-adaptarse-a-las-cambiantes-preferencias-de-los-consumidores-dermalogica-una-marca-para-el-cuidado-de-la-piel-empezo-a-promocionar-sus-productos-a-traves-de-consultas-in\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Al reconocer la necesidad de adaptarse a las cambiantes preferencias de los consumidores, Dermalogica, una marca para el cuidado de la piel, empez\u00f3 a promocionar sus productos a trav\u00e9s de consultas individuales directamente en WhatsApp, e inform\u00f3 mayores ingresos, porcentajes de apertura de mensajes m\u00e1s altos y porcentajes de clics m\u00e1s altos que las de campa\u00f1as id\u00e9nticas por correo electr\u00f3nico.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"1\">\n\t1.7\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">m\u00e1s ingresos por destinatario que el correo electr\u00f3nico, de enero a julio de 2024*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"1\">\n\t1.9\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mayor porcentaje de apertura de mensajes que el correo electr\u00f3nico, de enero a julio de 2024*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"5\">\n\t5\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mayor porcentaje de clics que el correo electr\u00f3nico, de enero a julio de 2024*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"soluciones-personalizadas-para-el-cuidado-de-la-piel\" class=\"wp-block-heading has-text-align-center\">Soluciones personalizadas para el cuidado de la piel<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Dermalogica adopta un enfoque educativo hacia los cosm\u00e9ticos al ofrecer capacitaci\u00f3n basada en habilidades a sus consultores de cuidado de la piel en todo el mundo. La l\u00ednea de productos de Dermalogica est\u00e1 dise\u00f1ada para personalizarse seg\u00fan las necesidades \u00fanicas de cada cliente. La empresa se enorgullece de desarrollar soluciones y recomendaciones personalizadas para el cuidado de la piel.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"capturar-en-el-celular-la-experiencia-en-la-tienda\" class=\"wp-block-heading is-style-green-line\">Capturar en el celular la experiencia en la tienda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El equipo de Dermalogica en Alemania buscaba formas de mejorar la comunicaci\u00f3n e interacci\u00f3n con los clientes, principalmente al permitir que las consultas sobre el cuidado de la piel fueran accesibles m\u00e1s all\u00e1 de las salas de tratamiento cosm\u00e9tico. El desaf\u00edo era encontrar una plataforma que pudiera hacer realidad esta visi\u00f3n online y, a la vez, mantuviera la reputaci\u00f3n de la empresa de ofrecer productos para el cuidado de la piel de alta calidad adaptados a las necesidades de sus clientes.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d3b5a6\" data-has-transparency=\"false\" style=\"--dominant-color: #d3b5a6;\" loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"596\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-1.jpg\" alt=\"Woman looking at her reflection in a phone\" class=\"wp-image-1376 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-1.jpg 596w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SuccessStoryDermalogica_TheirSolution_Video&quot;}\" data-wab-video-name=\"Customer interacting with Dermalogica\" height=\"1082\" style=\"aspect-ratio: 500 \/ 1082;\" width=\"500\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/dermalogica.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"comercio-conversacional-en-whatsapp\" class=\"wp-block-heading is-style-green-line\">Comercio conversacional en WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Colaboraci\u00f3n e integraci\u00f3n<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para hacer posibles consultas individuales sobre el cuidado de la piel m\u00e1s all\u00e1 de las oficinas de minoristas y est\u00e9ticos en la tienda, Dermalogica se asoci\u00f3 con Charles, un Meta Business Partner que se especializa en la creaci\u00f3n de soluciones de comercio conversacional para los clientes en la plataforma de WhatsApp Business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los socios analizaron la opci\u00f3n de integrar la API de WhatsApp en otras soluciones de comercio y marketing de Dermalogica con el fin de crear una plataforma de marketing para clientes que permitiera entregar f\u00e1cilmente campa\u00f1as, mensajes y recorridos de marketing automatizados, as\u00ed como tener conversaciones con cada cliente y brindar asistencia. Las conversaciones comenzaron el 11 de agosto de 2023 y la soluci\u00f3n se puso en marcha a finales de mes. Despu\u00e9s de la llamada inicial entre el equipo de marketing de comercio electr\u00f3nico y el community manager de Dermalogica y el equipo de \u00e9xito del cliente de Charles, en la que ambas empresas se alinearon en un enfoque que cumpl\u00eda con los objetivos comerciales de Dermalogica, los equipos siguieron reuni\u00e9ndose semanalmente para que Charles pudiera responder preguntas, optimizar el enfoque en funci\u00f3n del rendimiento y brindar apoyo pr\u00e1ctico al equipo de Dermalogica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dermalogica utiliza continuamente la asistencia de Charles sobre los an\u00e1lisis de WhatsApp para hacer un seguimiento del rendimiento y los ingresos de las campa\u00f1as y obtener informaci\u00f3n sobre los comportamientos y las preferencias de los clientes que pueden ayudar a optimizar las iniciativas de marketing futuras. Las revisiones comerciales trimestrales permiten llevar a cabo debates m\u00e1s amplios sobre el rendimiento general y los desarrollos del mercado y, a su vez, ayudan a ambos equipos a establecer objetivos para el pr\u00f3ximo per\u00edodo comercial.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--9\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cEn el servicio de atenci\u00f3n al cliente no siempre es f\u00e1cil medir resultados concretos, pero las consultas individuales en WhatsApp nos ayudan a lograr nuestro objetivo de aumentar la interacci\u00f3n con los clientes. Vemos las reacciones que recibimos de los clientes cuando nuestro consultor cosm\u00e9tico logra resolver sus problemas de piel: emojis de coraz\u00f3n y excelentes comentarios. Por supuesto, creemos que todo esto vale la pena porque, en \u00faltima instancia, puede generar ventas y fidelidad a la marca a largo plazo\u201d.<\/p>\n<cite><strong>Louisa Schiminski<\/strong><br><br>Ecommerce Marketing Manager, Dermalogica<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"ebd5c8\" data-has-transparency=\"false\" style=\"--dominant-color: #ebd5c8;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"867\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Campaign-screenshot.jpg\" alt=\"Recorrido del cliente personalizado a trav\u00e9s de WhatsApp\" class=\"wp-image-836 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Campaign-screenshot.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Campaign-screenshot.jpg?resize=138,300 138w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"consejos-y-recomendaciones\" class=\"wp-block-heading is-style-green-line\">Consejos y recomendaciones<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Recorridos del cliente personalizados<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes potenciales conocen por primera vez el servicio de consultas por WhatsApp de Dermalogica a trav\u00e9s de sus diversos canales de marketing, como campa\u00f1as y mensajes en WhatsApp, el sitio web de Dermalogica, publicaciones en redes sociales, marketing por correo electr\u00f3nico y el boca a boca. Luego, los compradores interesados \u200b\u200bpueden optar por interactuar con Dermalogica en WhatsApp a trav\u00e9s de un mensaje de texto o de voz y solicitar una consulta personal sobre el cuidado de la piel con el cosmet\u00f3logo capacitado de Dermalogica a trav\u00e9s de WhatsApp, o suscribirse para recibir novedades y ofertas peri\u00f3dicas de la marca. El consultor se re\u00fane con los clientes en tiempo real a trav\u00e9s de mensajes de texto en WhatsApp para brindar consejos sobre el cuidado de la piel, responder preguntas y recomendar los productos de Dermalogica adecuados para cada individuo con el fin de facilitar las etapas de decisi\u00f3n y compra del recorrido. Durante la consulta, los clientes pueden enviar fotos y videos al consultor seg\u00fan sea necesario. En la etapa posterior a la compra, Dermalogica contin\u00faa interactuando con los clientes en WhatsApp para proporcionar asistencia, consejos, recomendaciones y mucho m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dermalogica tambi\u00e9n env\u00eda campa\u00f1as peri\u00f3dicas a los clientes que aceptaron recibir mensajes en WhatsApp, normalmente una vez al mes. Las personas que responden reciben un mensaje directo del community manager.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Usa la funci\u00f3n <b>cancelar suscripci\u00f3n<\/b> en WhatsApp para asegurarte de cumplir con el RGPD y respetar las preferencias del cliente.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ofrece recomendaciones de productos personalizadas en WhatsApp para mejorar la experiencia del cliente y aumentar la fidelizaci\u00f3n.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Solicita a los usuarios que acepten recibir mensajes de marketing despu\u00e9s de completar su consulta.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Incluye enlaces a productos en WhatsApp para fomentar las ventas directas.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Intercambia fotos con los clientes cuando sea pertinente para comprender mejor sus necesidades.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Prueba diferentes tipos de campa\u00f1as de WhatsApp, como ofertas y regalos mensuales, para encontrar el enfoque que mejor funciona para tu marca.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Entabla una relaci\u00f3n s\u00f3lida con tu socio de WhatsApp Business para garantizar una integraci\u00f3n fluida y asistencia continua.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Dermalogica y Charles compararon el rendimiento de las campa\u00f1as de WhatsApp con campa\u00f1as id\u00e9nticas por correo electr\u00f3nico y descubrieron que WhatsApp generaba sistem\u00e1ticamente mayores ingresos, porcentajes de apertura de mensajes m\u00e1s altos y porcentajes de clics m\u00e1s altos. Adem\u00e1s, informaron lo siguiente:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"ded9d8\" data-has-transparency=\"false\" style=\"--dominant-color: #ded9d8;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"838\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-2.jpg\" alt=\"Woman looking at her face using the camera on a laptop computer\" class=\"wp-image-1377 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-2.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-2.jpg?resize=251,300 251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"mejor-rendimiento-que-el-correo-electronico\" class=\"wp-block-heading is-style-green-line\">Mejor rendimiento que el correo electr\u00f3nico<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">1.7\u00a0veces m\u00e1s ingresos por destinatario que el correo electr\u00f3nico, de enero a julio de 2024*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">1.9\u00a0veces mayor porcentaje de apertura de mensajes que el correo electr\u00f3nico, de enero a julio de 2024*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">5\u00a0veces mayor porcentaje de clics que el correo electr\u00f3nico, de enero a julio de 2024*<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--12\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cGracias al exitoso uso de WhatsApp por parte de Dermalogica para abordar los desaf\u00edos que enfrentan la mayor\u00eda de las grandes marcas de consumo (ofrecer experiencias de servicio al cliente personalizadas online y offline, ser la primera opci\u00f3n de los clientes y generar ingresos continuos), se demuestra el impacto significativo del canal dentro de la combinaci\u00f3n de marketing y experiencia del cliente de una marca\u201d.<\/p>\n<cite><strong>Andreas Tussing<\/strong><br><br>CEO, Charles<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--13\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--14\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hacer realidad las ventas consultivas en celulares<\/p>\n","protected":false},"author":12,"featured_media":11453,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Dermalogica","wab_business_results":null,"wab_testimonial_quote":"\u201cEn el servicio de atenci\u00f3n al cliente no siempre es f\u00e1cil medir resultados concretos, pero las consultas individuales en WhatsApp nos ayudan a lograr nuestro objetivo de aumentar la interacci\u00f3n con los clientes. Vemos las reacciones que recibimos de los clientes cuando nuestro consultor cosm\u00e9tico logra resolver sus problemas de piel: emojis de coraz\u00f3n y excelentes comentarios. Por supuesto, creemos que todo esto vale la pena porque, en \u00faltima instancia, puede generar ventas y fidelidad a la marca a largo plazo\u201d.","wab_testimonial_name":"Louisa Schiminski","wab_testimonial_title":"Director de marketing de comercio electr\u00f3nico de Dermalogica","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 19:59:53","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[566],"product":[330],"business-goals":[333],"use-case":[],"region":[446],"business-size":[366],"industry":[338],"class_list":["post-11452","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-alemania","product-plataforma-de-whatsapp-business","business-goals-interaccion","region-europa-oriente-medio-y-africa","business-size-empresas","industry-productos-de-consumo"],"yoast_head":"<!-- This site is optimized with the Yoast 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