{"id":11455,"date":"2024-11-07T00:00:00","date_gmt":"2024-11-07T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/dominos-pizza-indonesia\/"},"modified":"2026-04-20T15:27:25","modified_gmt":"2026-04-20T19:27:25","slug":"dominos-pizza-indonesia","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/dominos-pizza-indonesia\/","title":{"rendered":"Domino\u2019s Pizza Indonesia"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/p\/Dominos-Pizza-100064546489958\/?locale=id_ID\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"1c222d\" data-has-transparency=\"true\" style=\"--dominant-color: #1c222d;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-2.png\" alt=\"Logotipo de Domino&apos;s Pizza\" class=\"wp-image-1463 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-2.png 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-2.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-2.png?resize=300,300 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-filial-indonesia-de-la-cadena-multinacional-de-pizzas-genero-clientes-recurrentes-en-2023-al-combinar-sus-iniciativas-de-administracion-de-relaciones-con-los-clientes-crm-y-marketing-del-ciclo-de\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La filial indonesia de la cadena multinacional de pizzas gener\u00f3 clientes recurrentes en 2023 al combinar sus iniciativas de administraci\u00f3n de relaciones con los clientes (CRM) y marketing del ciclo de vida de los clientes (CLM) con mensajes y campa\u00f1as de WhatsApp, lo que result\u00f3 en un aumento del 72\u00a0% en las ventas.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"72\">\n\t72%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de aumento de las ventas en 2023 en comparaci\u00f3n con 2022, atribuido a las iniciativas de marketing de WhatsApp*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"6\">\n\t6.3\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">m\u00e1s retorno de la inversi\u00f3n (ROI) con los mensajes de WhatsApp en 2023*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0La empresa proporcion\u00f3 los resultados, y no es posible replicarlos de manera id\u00e9ntica. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"redefiniendo-la-pizza-en-el-sudeste-asiatico\" class=\"wp-block-heading has-text-align-center\">Redefiniendo la pizza en el sudeste asi\u00e1tico<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">El lema de la empresa Domino\u2019s Pizza Indonesia es \u201c\u00a1Vende m\u00e1s pizza, divi\u00e9rtete m\u00e1s!\u201d El objetivo de la empresa es convertirse en la cadena de pizza m\u00e1s grande del sudeste asi\u00e1tico haciendo hincapi\u00e9 en lo que denomina \u201cLas tres T\u201d: redefinir el sabor (taste), fomentar el talento (talent) y ser pioneros en la transformaci\u00f3n (transformation) de la comunidad. La cadena operaba cientos de tiendas en m\u00e1s de 40\u00a0ciudades de Indonesia en el verano de 2024.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"superando-los-desafios-regionales\" class=\"wp-block-heading is-style-green-line\">Superando los desaf\u00edos regionales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Domino\u2019s enfrent\u00f3 dos desaf\u00edos importantes en el mercado indonesio: la popularidad de otras aplicaciones de entrega de comida a domicilio y el hecho de que, tradicionalmente, las personas de Indonesia no consideran que la pizza sea un plato fuerte. Necesitaba encontrar formas de convertir nuevos clientes en clientes leales, mejorar los valores de los pedidos y aumentar la interacci\u00f3n con los clientes, todo ello mientras generaba m\u00e1s tr\u00e1fico hacia su aplicaci\u00f3n.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"6e685e\" data-has-transparency=\"false\" style=\"--dominant-color: #6e685e;\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/dominos-building.jpg\" alt=\"A Domino's Pizza location in Indonesia\" class=\"wp-image-1015 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/dominos-building.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/dominos-building.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/dominos-building.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"ddd4d5\" data-has-transparency=\"false\" style=\"--dominant-color: #ddd4d5;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"903\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/SS-FS-4.jpg\" alt=\"Ejemplo de un anuncio de clic a WhatsApp\" class=\"wp-image-1970 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/SS-FS-4.jpg 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/SS-FS-4.jpg?resize=166,300 166w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"marketing-integral-en-whatsapp\" class=\"wp-block-heading is-style-green-line\">Marketing integral en WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Domino\u2019s Pizza Indonesia decidi\u00f3 trasladar la mayor parte de sus iniciativas de marketing del correo electr\u00f3nico y las notificaciones push a la plataforma de WhatsApp\u00a0Business con el fin de adoptar una estrategia de ventas e interacci\u00f3n de tres niveles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><b>Vender:<\/b> enviar diariamente campa\u00f1as de mensajes por WhatsApp a los clientes que hist\u00f3ricamente hac\u00edan pedidos en la tienda para generar m\u00e1s pedidos en la aplicaci\u00f3n de Domino\u2019s.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Retener:<\/b> enviar mensajes personalizados por WhatsApp para convertir nuevos clientes en habituales.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Recompensar:<\/b> fomentar las compras reiteradas con un programa de fidelizaci\u00f3n del tipo \u201cescanea y gana\u201d en WhatsApp.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En sus campa\u00f1as de ventas y retenci\u00f3n, Domino\u2019s utiliz\u00f3 los datos hist\u00f3ricos de CRM para segmentar a los clientes seg\u00fan la frecuencia de compra y la ubicaci\u00f3n. A los clientes que normalmente compraban en la tienda se les enviaban mensajes diarios por WhatsApp para animarlos a que intentaran comprar en la aplicaci\u00f3n de Domino\u2019s. A los clientes m\u00e1s nuevos se les enviaban mensajes personalizados por WhatsApp cada dos semanas para incitarlos a comprar con m\u00e1s frecuencia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abNuestros resultados de 2023 demuestran claramente el profundo impacto de la integraci\u00f3n de WhatsApp con nuestras iniciativas continuas de CRM y CLM para mejorar el rendimiento de la empresa. Estas campa\u00f1as mejoraron significativamente la retenci\u00f3n de clientes, la eficiencia operativa y el rendimiento general de la empresa, con aumentos notables en las ventas y el ROI\u00bb.<\/p>\n<cite><strong>Mayank Singh<\/strong><br><br>Chief Digital Officer and Vice President, Domino\u2019s Pizza Indonesia<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"ebebe6\" data-has-transparency=\"false\" style=\"--dominant-color: #ebebe6;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"1000\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/dominoes-ui.jpg\" alt=\"Interacci\u00f3n personal con Domino\u2019s Pizza Indonesia a trav\u00e9s de WhatsApp\" class=\"wp-image-1014 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/dominoes-ui.jpg 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/dominoes-ui.jpg?resize=150,300 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Domino\u2019s incluy\u00f3 c\u00f3digos QR en sus cajas de pizza para impulsar su programa de fidelizaci\u00f3n. Cuando los clientes escaneaban el c\u00f3digo, eran dirigidos a WhatsApp para que cargaran su factura y verificaran la compra. Luego de la verificaci\u00f3n, pod\u00edan optar por proporcionar su direcci\u00f3n de correo electr\u00f3nico y verificar su identidad a trav\u00e9s de una contrase\u00f1a de un solo uso (OTP). Obten\u00edan por correo electr\u00f3nico un cup\u00f3n en efectivo v\u00e1lido para su pr\u00f3xima compra en la aplicaci\u00f3n de Domino\u2019s y, adem\u00e1s, recib\u00edan notificaciones, mensajes e incentivos constantes en la aplicaci\u00f3n para mantenerse al d\u00eda sobre las futuras promociones.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-light-gray has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-light-gray--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Domino\u2019s Pizza Indonesia implement\u00f3 por primera vez su estrategia de la plataforma de WhatsApp Business a principios de 2023 y administr\u00f3 sus campa\u00f1as, mensajes y programa de recompensas de manera consistente durante todo el a\u00f1o. Al cierre del a\u00f1o, compar\u00f3 su rendimiento de 2023 con el de 2022 e inform\u00f3 que la incorporaci\u00f3n de WhatsApp permiti\u00f3 generar lo siguiente:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"917252\" data-has-transparency=\"false\" style=\"--dominant-color: #917252;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"578\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/pizza-bags.jpg\" alt=\"Person carrying delivery bags\" class=\"wp-image-1709 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/pizza-bags.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/pizza-bags.jpg?resize=300,248 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"mas-interacciones-y-ventas\" class=\"wp-block-heading is-style-green-line\">M\u00e1s interacciones y ventas<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">72\u00a0% de aumento de las ventas en 2023 en comparaci\u00f3n con 2022, atribuido a las iniciativas de marketing de WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">6.3\u00a0veces m\u00e1s retorno de la inversi\u00f3n (ROI) con los mensajes de WhatsApp en 2023*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Aproximadamente 3000\u00a0clientes interactuaron con Domino\u2019s Pizza Indonesia por WhatsApp cada semana*<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*\u00a0La empresa proporcion\u00f3 los resultados, y no es posible replicarlos de manera id\u00e9ntica. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aumentar las ventas y la interacci\u00f3n con campa\u00f1as y mensajes de WhatsApp<\/p>\n","protected":false},"author":13,"featured_media":11456,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Domino\u2019s Pizza Indonesia","wab_business_results":null,"wab_testimonial_quote":"\"Nuestros resultados de 2023 demuestran claramente el profundo impacto de la integraci\u00f3n de WhatsApp con nuestras iniciativas continuas de CRM y CLM para mejorar el rendimiento de la empresa. Estas campa\u00f1as mejoraron significativamente la retenci\u00f3n de clientes, la eficiencia operativa y el rendimiento general de la empresa, con aumentos notables en las ventas y el ROI\".","wab_testimonial_name":"Mayank Singh","wab_testimonial_title":"Director digital y vicepresidente de Domino\u2019s Pizza Indonesia","wab_featured_image_caption":"","wab_content_expires":"2028-04-19 19:27:25","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[541],"product":[330],"business-goals":[333],"use-case":[359],"region":[],"business-size":[366],"industry":[349],"class_list":["post-11455","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-indonesia","product-plataforma-de-whatsapp-business","business-goals-interaccion","use-case-mensajes-de-marketing","business-size-empresas","industry-gastronomia"],"yoast_head":"<!-- This site is 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