{"id":11458,"date":"2025-01-21T00:00:00","date_gmt":"2025-01-21T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/nivea-mexico\/"},"modified":"2026-04-30T16:05:29","modified_gmt":"2026-04-30T20:05:29","slug":"nivea","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/nivea\/","title":{"rendered":"Nivea M\u00e9xico"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/niveamexico\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"071637\" data-has-transparency=\"true\" style=\"--dominant-color: #071637;\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Nivea.png\" alt=\"Logotipo de Nivea\" class=\"wp-image-1473 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Nivea.png 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Nivea.png?resize=300,225 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/gupshupbots\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"170b22\" data-has-transparency=\"true\" style=\"--dominant-color: #170b22;\" loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"417\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Gupshup-logo.png\" alt=\"Logotipo de Gupshup\" class=\"wp-image-1197 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Gupshup-logo.png 1810w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Gupshup-logo.png?resize=300,69 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Gupshup-logo.png?resize=768,177 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Gupshup-logo.png?resize=1024,236 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Gupshup-logo.png?resize=1536,354 1536w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Proveedor de soluciones de WhatsApp Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-marca-de-cosmeticos-nivea-creo-una-nueva-experiencia-de-mensajes-llamada-skincare-rutine-advisor-y-la-promociono-con-una-campana-de-anuncios-de-clic-a-whatsapp-que-se-mostraron-a-sus-publicos-clave\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La marca de cosm\u00e9ticos Nivea cre\u00f3 una nueva experiencia de mensajes llamada Skincare Rutine Advisor y la promocion\u00f3 con una campa\u00f1a de anuncios de clic a WhatsApp que se mostraron a sus p\u00fablicos clave en M\u00e9xico. Como resultado, logr\u00f3 un aumento de 8.4\u00a0puntos en el recuerdo del anuncio y un porcentaje de finalizaci\u00f3n del recorrido de mensajes del 86\u00a0%.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"8\">\n\t8.4\u00a0puntos<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de aumento en el recuerdo del anuncio*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"86\">\n\t86%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de porcentaje de finalizaci\u00f3n de la experiencia de mensajes**<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Estudio de lifting de la marca Meta, 31 de mayo al 16 de agosto de 2024 **Los resultados se reportan por s\u00ed mismos y no se pueden identificar. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"expertos-internacionales-en-cuidado-de-la-piel\" class=\"wp-block-heading has-text-align-center\">Expertos internacionales en cuidado de la piel<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Nivea es una marca alemana de cosm\u00e9ticos propiedad de Beiersdorf AG con sede en Hamburgo, que fue fundada en 1882. El portfolio de Beiersdorf incluye otras marcas de cuidado de la piel conocidas como Eucerin y Aquaphor. Desde diciembre de 2024, Beiersdorf AG opera en m\u00e1s de 200 pa\u00edses en todo el mundo.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<h3 id=\"recomendaciones-personalizadas-de-productos\" class=\"wp-block-heading has-text-align-center\">Recomendaciones personalizadas de productos<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Nivea quer\u00eda aumentar las interacciones y atraer a nuevos clientes al ofrecer consultas personalizadas para el cuidado de la piel en WhatsApp.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"d9d3d2\" data-has-transparency=\"false\" style=\"--dominant-color: #d9d3d2;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"811\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/niviea-whatsapp-ad1.jpg\" alt=\"Promoci\u00f3n de Nivea de Skincare Rutine Advisor con una campa\u00f1a de anuncios de clic a WhatsApp\" class=\"wp-image-1634 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/niviea-whatsapp-ad1.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/niviea-whatsapp-ad1.jpg?resize=139,300 139w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"una-experiencia-personalizada-de-mensajes-de-whatsapp\" class=\"wp-block-heading is-style-green-line\">Una experiencia personalizada de mensajes de WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para hacer realidad su visi\u00f3n, Nivea se asoci\u00f3 con su agencia de comercio conversacional a fin de dise\u00f1ar Skincare Rutine Advisor, una nueva herramienta para ayudar a los consumidores de cosm\u00e9ticos online a encontrar la rutina ideal de cuidado de la piel con productos Nivea. El equipo decidi\u00f3 crear la experiencia como un recorrido de mensajes automatizados en WhatsApp con la ayuda de WhatsApp Flows, un recurso de dise\u00f1o de experiencias que permite a las empresas crear recorridos de usuarios completos, enriquecidos y fluidos en WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nivea dio a conocer Skincare Routine Advisor con una campa\u00f1a de anuncios de clic a WhatsApp, que inclu\u00eda un breve video en el que se promocionaba la experiencia de WhatsApp y se animaba a los usuarios a iniciar su propia consulta en WhatsApp con un solo clic. Los anuncios se entregaron a un p\u00fablico conformado por mujeres de entre 18 y m\u00e1s de 65 a\u00f1os en M\u00e9xico interesadas en el cuidado de la piel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cCon el objetivo de ser reconocida como la marca n\u00famero uno en la categor\u00eda de cuidado de la piel, lanzamos Skincare Routine Advisor, que es una herramienta \u00fanica en su clase por dos razones: es la primera experiencia de mensajes de WhatsApp en M\u00e9xico que crea una rutina de cuidado de la piel basada en las necesidades de cada usuario y es una experiencia de embudo completo que ofrece autom\u00e1ticamente a los compradores la opci\u00f3n de a\u00f1adir art\u00edculos al carrito, lo que facilita la compra de los productos de la rutina completa cuando la experiencia termina\u201d.<\/p>\n<cite><strong>Emilia Reyes<\/strong><br><br>Head of Media and Precision Marketing, CAME &amp; ANDEAN Beiersdorf AG<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;NiveaMexico_TheirSolution_Video&quot;}\" data-wab-video-name=\"A conversation with the Skincare Routine Advisor in WhatsApp\" height=\"848\" style=\"aspect-ratio: 416 \/ 848;\" width=\"416\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/nivea.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Despu\u00e9s de hacer clic en el bot\u00f3n de WhatsApp, se dirig\u00eda a los usuarios a Skincare Routine Advisor en WhatsApp, donde se les hac\u00eda una serie de preguntas automatizadas dise\u00f1adas para ayudarlos a encontrar recomendaciones personalizadas para su tipo de piel espec\u00edfico. Skincare Routine Advisor generaba una lista de productos Nivea recomendados elegidos solo para el usuario con base en sus necesidades espec\u00edficas. Al finalizar la consulta, a los clientes se les daba la opci\u00f3n de a\u00f1adir los art\u00edculos al carrito en una de las plataformas de comercio electr\u00f3nico m\u00e1s populares de M\u00e9xico para adquirir de inmediato los productos recomendados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de aumentar la interacci\u00f3n con la marca y ayudar a Nivea a conectarse con nuevos clientes potenciales y vender productos, Skincare Routine Advisor tambi\u00e9n permiti\u00f3 que Nivea reforzara sus datos de CRM al obtener m\u00e1s informaci\u00f3n sobre los tipos de piel y las necesidades de cuidado de los miembros de su p\u00fablico.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d3a68d\" data-has-transparency=\"false\" style=\"--dominant-color: #d3a68d;\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/shiny-diamond.jpg\" alt=\"Woman smiling with her eyes closed feeling her face after her skincare routine\" class=\"wp-image-1922 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/shiny-diamond.jpg 800w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/shiny-diamond.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/shiny-diamond.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/shiny-diamond.jpg?resize=768,768 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"una-campana-memorable-que-impulso-la-interaccion\" class=\"wp-block-heading is-style-green-line\">Una campa\u00f1a memorable que impuls\u00f3 la interacci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nivea midi\u00f3 el \u00e9xito de su campa\u00f1a del 31 de mayo al 16 de agosto de 2024 con un estudio de mejora de la marca de Meta en el que se encuest\u00f3 a los miembros del p\u00fablico que hab\u00edan estado expuestos al anuncio. En consecuencia, descubri\u00f3 que los anuncios de clic a WhatsApp impulsaron un aumento significativo en el recuerdo del anuncio. Nivea tambi\u00e9n consigui\u00f3 altos porcentajes de finalizaci\u00f3n y de conversaciones, as\u00ed como un gran n\u00famero de clientes potenciales calificados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">8.4\u00a0puntos de aumento en el recuerdo del anuncio*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">86\u00a0% de porcentaje de finalizaci\u00f3n de la experiencia de mensajes**<\/li>\n\n\n\n<li class=\"wp-block-list-item\">21\u00a0% de porcentaje de conversaciones iniciadas**<\/li>\n\n\n\n<li class=\"wp-block-list-item\">25\u00a0681 clientes potenciales calificados**<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*\u00a0Estudio de mejora de la marca de Meta llevado a cabo entre el 31 de mayo y el 16 de agosto de 2024.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>**Los resultados se reportan por s\u00ed mismos y no se pueden identificar. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brindar consultas personalizadas sobre el cuidado de la piel con WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":11459,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Nivea M\u00e9xico","wab_business_results":null,"wab_testimonial_quote":"\u201cCon el objetivo de ser reconocida como la marca n\u00famero uno en la categor\u00eda de cuidado de la piel, lanzamos Skincare Routine Advisor, que es una herramienta \u00fanica en su clase por dos razones: es la primera experiencia de mensajes de WhatsApp en M\u00e9xico que crea una rutina de cuidado de la piel basada en las necesidades de cada usuario y es una experiencia de embudo completo que ofrece autom\u00e1ticamente a los compradores la opci\u00f3n de a\u00f1adir art\u00edculos al carrito, lo que facilita la compra de los productos de la rutina completa cuando la experiencia termina\u201d.","wab_testimonial_name":"Emilia Reyes","wab_testimonial_title":"Directora de medios y marketing de precisi\u00f3n, CAME & ANDEAN Beiersdorf AG","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 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