{"id":11621,"date":"2026-01-01T00:00:00","date_gmt":"2026-01-01T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/the-little-farm-co\/"},"modified":"2026-04-20T15:35:28","modified_gmt":"2026-04-20T19:35:28","slug":"the-little-farm-co","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/the-little-farm-co\/","title":{"rendered":"The Little Farm Co."},"content":{"rendered":"\n
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\"Logotipo<\/a><\/figure>\n\n\n\n

Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The Little Farm Co. incluy\u00f3 videos creativos en sus campa\u00f1as de anuncios de clic a WhatsApp para compartir recetas inspiradas en la familia con otros agricultores y familias de la India, con lo que gener\u00f3 un aumento de un 46\u00a0% en los mensajes a un costo 32\u00a0% menor.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n
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Su historia<\/mark><\/h2>\n\n\n\n

Compartir los sabores de casa<\/h3>\n\n\n\n

The Little Farm Co. comenz\u00f3 en un mercado de agricultores con la venta de pepinillos preparados con recetas familiares muy queridas. Cuando nos sacudi\u00f3 la pandemia, su fundadora, Niharika Bahargave, se encontr\u00f3 con la necesidad de pasar al universo digital y combin\u00f3 sus iniciativas con anuncios de clic a WhatsApp para impulsar el tr\u00e1fico web. Las campa\u00f1as de clic para chatear le permitieron llegar a nuevos clientes a gran escala, al tiempo que manten\u00eda relaciones significativas con los clientes. Hoy en d\u00eda, trabaja con mujeres agricultoras locales y comparte con orgullo los sabores de casa en todas partes.<\/p>\n<\/div>\n\n

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Su objetivo <\/mark><\/h2>\n\n\n\n
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Compartir deliciosas recetas gracias a la eficacia de los mensajes<\/b><\/h3>\n\n\n\n

The Little Farm Co. prepara pepinillos caseros y recetas inspiradas en la familia en l\u00ednea. Si bien el sabor de la marca conquistaba corazones, necesitaba encontrar una forma m\u00e1s eficiente de reducir los costos de captaci\u00f3n de clientes y llegar a m\u00e1s de ellos. El ingrediente secreto: una plataforma de mensajes que todo el mundo usa.<\/p>\n<\/div>

\"A<\/figure><\/div>\n<\/div>\n\n
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Su soluci\u00f3n<\/mark><\/h2>\n\n\n\n
\"Someone<\/figure>
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Iniciar ricas conversaciones<\/h3>\n\n\n\n

Hasta principios de 2023, Niharika Bahargave y su equipo de The Little Farm Co. ya conquistaban el coraz\u00f3n y el apetito con sus recetas familiares y deliciosos pepinillos al estilo indio. La empresa hab\u00eda gastado alrededor de 30.000\u00a0USD en campa\u00f1as de ventas y hab\u00eda generado la impactante cifra de 7.584\u00a0compras. Sin embargo, le preocupaba los crecientes costos de captaci\u00f3n de clientes.<\/p>\n\n\n\n

Cuando el equipo comenz\u00f3 a trabajar en los anuncios de clic a WhatsApp, se dio cuenta de que hab\u00eda encontrado el ingrediente que faltaba. El objetivo era generar ventas de sus productos alimenticios, y las campa\u00f1as de anuncios de clic a WhatsApp hicieron posible que los clientes entablaran conversaciones directas con la marca, plantearan preguntas sobre productos y comunicaran sus necesidades \u00fanicas. El chat de WhatsApp es un medio de interacci\u00f3n personal que los clientes ya conocen y result\u00f3 clave a la hora de ayudarlos a elegir qu\u00e9 comprar.<\/p>\n\n\n\n

\u201cHay que tener paciencia. Nos llev\u00f3 unos ocho\u00a0meses tener \u00e9xito y no nos quedamos de brazos cruzados esperando a que los anuncios generaran resultados. Optimizamos constantemente para generar conversaciones e impulsamos las ventas a trav\u00e9s de conversaciones\u201d.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\u201cDespu\u00e9s de intensos esfuerzos con campa\u00f1as de ventas en otras soluciones que no eran de Meta, encontramos WhatsApp y transformamos nuestro negocio: generamos m\u00e1s ventas que con cualquier otro canal en un d\u00eda, redujimos los costos de captaci\u00f3n de clientes y forjamos relaciones nuevas y significativas con los clientes\u201d.<\/p>\nNiharika Bahargave<\/strong>

Founder, The Little Farm Co<\/cite><\/blockquote>\n<\/div>\n\n

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The Little Farm Co. us\u00f3 el objetivo de interacci\u00f3n y segmentaci\u00f3n de p\u00fablico principal, que encuentra a las personas con m\u00e1s probabilidades de interactuar con el negocio y crea un grupo de segmentaci\u00f3n con caracter\u00edsticas similares a las del cliente ideal. El equipo comparti\u00f3 anuncios con video y deliciosos GIF con varios productos, y us\u00f3 ubicaciones Advantage+ para maximizar el presupuesto y aumentar la exposici\u00f3n de los anuncios. Con el tiempo, not\u00f3 que los anuncios con video de Instagram fueron la ubicaci\u00f3n y el formato m\u00e1s efectivos para el negocio. Para optimizar las conversaciones, us\u00f3 la API del bot de WhatsApp para responder preguntas y compartir cat\u00e1logos de productos, lo que proporciona a los clientes una experiencia de compra integral fluida a trav\u00e9s de una aplicaci\u00f3n de mensajes que usan d\u00eda a d\u00eda.<\/p>\n\n\n\n

\u201cLa pr\u00f3xima tarea en agenda es experimentar con m\u00e1s contenidos y una segmentaci\u00f3n del p\u00fablico m\u00e1s amplia\u201d.<\/p>\n\n\n\n

Con las herramientas comerciales adecuadas, mensajes claros y una mentalidad centrada en la comunidad, The Little Farm Co. logr\u00f3 compartir sus recetas con m\u00e1s agricultores y familias en la India. Ahora la empresa cuenta con 20\u00a0agricultoras empleadas en estados remotos y espera respaldar a a\u00fan m\u00e1s agricultoras en el futuro pr\u00f3ximo.<\/p>\n<\/div>

\"A<\/figure><\/div>\n<\/div>\n\n
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Su \u00e9xito<\/mark><\/h2>\n<\/div>\n\n\n\n
\"A<\/figure>
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WhatsApp, un eficaz ingrediente para los negocios<\/h3>\n\n\n\n

The Little Farm Co. us\u00f3 anuncios de clic a WhatsApp para aumentar el alcance de sus productos y cerrar ventas, con lo que logr\u00f3 intercambiar un 46% m\u00e1s de mensajes con los clientes y reducir un 32% los costos.<\/p>\n\n\n\n

*\u00a0La empresa proporcion\u00f3 todos los resultados, y no es posible replicarlos de manera id\u00e9ntica. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Comenzar a trabajar con un socio<\/h2>\n\n\n\n

Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n

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Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Impulsar el tr\u00e1fico a gran escala con anuncios de clic a WhatsApp<\/p>\n","protected":false},"author":0,"featured_media":11622,"template":"","meta":{"wab_header_eyebrow":"Anuncios de clic a WhatsApp","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"The Little Farm Co.","wab_business_results":[],"wab_testimonial_quote":"\u201cDespu\u00e9s de intensos esfuerzos con campa\u00f1as de ventas en otras soluciones que no eran de Meta, encontramos WhatsApp y transformamos nuestro negocio: generamos m\u00e1s ventas que con cualquier otro canal en un d\u00eda, redujimos los costos de captaci\u00f3n de clientes y forjamos relaciones nuevas y significativas con los clientes\u201d.","wab_testimonial_name":"Niharika Bahargave","wab_testimonial_title":"Fundadora de The Little Farm 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