{"id":11747,"date":"2025-05-22T00:00:00","date_gmt":"2025-05-22T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/amstel\/"},"modified":"2026-04-30T17:40:05","modified_gmt":"2026-04-30T21:40:05","slug":"amstel-brasil","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/amstel-brasil\/","title":{"rendered":"Amstel"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/AmstelBR\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"a97a67\" data-has-transparency=\"true\" style=\"--dominant-color: #a97a67;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-logo.png\" alt=\"Logotipo de Amstel\" class=\"wp-image-412 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-logo.png 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-logo.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-logo.png?resize=300,300 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"amstel-mostro-su-apoyo-al-mes-del-orgullo-en-brasil-con-una-campana-de-anuncios-de-clic-a-whatsapp-lo-que-permitio-a-integrantes-de-la-comunidad-lgbtqia-expresar-su-orgullo-y-crear-un-reel-personali\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Amstel mostr\u00f3 su apoyo al Mes del Orgullo en Brasil con una campa\u00f1a de anuncios de clic a WhatsApp, lo que permiti\u00f3 a integrantes de la comunidad LGBTQIA+ expresar su orgullo y crear un reel personalizado en la Plataforma de WhatsApp\u00a0Business.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"1\">\n\t1.5<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">millones de personas alcanzadas*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"65\">\n\t65\u00a0000<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mensajes intercambiados con la marca*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0La empresa proporcion\u00f3 los resultados, y no es posible replicarlos de manera id\u00e9ntica. En general, se espera que los resultados individuales difieran de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"celebramos-con-orgullo\" class=\"wp-block-heading has-text-align-center\">Celebramos con orgullo<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">El fabricante de cerveza quiso mostrar su apoyo a la comunidad LGBTQIA+ en Brasil, por lo que cre\u00f3 una campa\u00f1a para el Mes del Orgullo de junio de 2024 en torno al mensaje de empoderamiento \u201cYes, I Am\u201d (S\u00ed, soy).<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">objetivo<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"creacion-de-contenido-que-empodera\" class=\"wp-block-heading is-style-green-line\">Creaci\u00f3n de contenido que empodera<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amstel quiso ayudar a las personas de la comunidad LGBTQIA+ a expresar su orgullo mediante la creaci\u00f3n de reels personalizados en la plataforma de WhatsApp\u00a0Business con sus propios videos, im\u00e1genes y palabras.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"6c5c50\" data-has-transparency=\"false\" style=\"--dominant-color: #6c5c50;\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-2.jpg\" alt=\"Amstel being featured at a Pride parade\" class=\"wp-image-410 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-2.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-2.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsinline data-wab-video-name=\"Example of a personalized Reel\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/amstel-brasil.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"crear-reels-personalizados-en-whatsapp\" class=\"wp-block-heading is-style-green-line\">Crear reels personalizados en WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En colaboraci\u00f3n con la plataforma de conversaciones Blip y la agencia de producci\u00f3n de videos StayFilm (ambas Meta Business Partners), la empresa desarroll\u00f3 una campa\u00f1a de anuncios de clic a WhatsApp dirigida a adultos de entre 18 y 65 a\u00f1os en historias, reels, feed y formatos por secuencia de Facebook e Instagram. Amstel seleccion\u00f3 ubicaciones Advantage+ en el administrador de anuncios, lo que permiti\u00f3 a Meta mostrar anuncios en todas las ubicaciones disponibles seg\u00fan los ajustes seleccionados por el anunciante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El equipo desarroll\u00f3 tres enfoques de contenido diferentes para la campa\u00f1a: una secuencia de anuncios con foto en la que se animaba al p\u00fablico a crear un reel personalizado (\u00ab\u00bfQu\u00e9 tal si creas reels de tus momentos de mayor orgullo?\u00bb) y se explicaban los pasos para hacerlo; una ubicaci\u00f3n en Historias (\u00abS\u00ed, soy\u2026 Todas las historias pueden contarse con una palabra\u00bb); y un anuncio con video en el feed en el que se mostraban casamientos LGBTQIA+ en distintas ciudades del mundo.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abComo apoyamos a la comunidad LGBTQIA+ en Brasil, era muy importante que nos expres\u00e1ramos durante el Mes del Orgullo. Quer\u00edamos ofrecer a las personas la posibilidad de compartir su esp\u00edritu con los dem\u00e1s. Por eso, las ayudamos a crear sus propios reels personalizados con el lema \u00abYes, I Am\u00bb (S\u00ed, soy) en WhatsApp. Casi todas las personas que hicieron clic en nuestros anuncios interactuaron con nosotros en WhatsApp, y obtuvimos resultados positivos en relaci\u00f3n con el recuerdo del anuncio y la asociaci\u00f3n del mensaje de la campa\u00f1a\u00bb.<\/p>\n<cite><strong>Fernanda Saboya<\/strong><br><br>Consumer Connections Director, The Heineken Company<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Los p\u00fablicos pod\u00edan hacer clic en el bot\u00f3n de WhatsApp o en \u00abM\u00e1s informaci\u00f3n\u00bb en el anuncio para iniciar una conversaci\u00f3n automatizada con Amstel en la Plataforma de WhatsApp\u00a0Business. Mediante la experiencia de mensajes de WhatsApp, se solicit\u00f3 a las personas que enviaran sus propios videos, fotos y palabras para ayudar a contar la historia de \u00abYes, I Am\u00bb seg\u00fan su propia experiencia. A continuaci\u00f3n, la experiencia de WhatsApp generaba un reel personalizado que el usuario pod\u00eda compartir en su cuenta de Instagram o Facebook para celebrar el orgullo que siente por ser quien es. Los reels terminaban con la frase \u00abYes, I AM\u00bb seguida por \u00abI AMSTEL\u00bb y el logotipo de Amstel.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b38f86\" data-has-transparency=\"false\" style=\"--dominant-color: #b38f86;\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-4.jpg\" alt=\"A woman holding a fan\" class=\"wp-image-411 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-4.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-4.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">El equipo obtuvo resultados positivos en torno al recuerdo del anuncio y la asociaci\u00f3n del mensaje, seg\u00fan un estudio de mejora de la marca de Meta que se llev\u00f3 a cabo durante toda la campa\u00f1a. Adem\u00e1s, se registr\u00f3 un nivel considerable de alcance e interacci\u00f3n, que incluye lo siguiente:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"594044\" data-has-transparency=\"false\" style=\"--dominant-color: #594044;\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-1.jpg\" alt=\"Two people toasting one another using Amstel beer\" class=\"wp-image-409 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-1.jpg 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Amstel-image-1.jpg?resize=200,300 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"mas-de-un-millon-de-personas-alcanzadas\" class=\"wp-block-heading is-style-green-line\">M\u00e1s de un mill\u00f3n de personas alcanzadas<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">1500 millones de personas alcanzadas*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">65\u00a0000 mensajes intercambiados con la marca*<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*\u00a0La empresa proporcion\u00f3 los resultados, y no es posible replicarlos de manera id\u00e9ntica. En general, se espera que los resultados individuales difieran de los informados.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Celebrar la comunidad con marketing personalizado<\/p>\n","protected":false},"author":13,"featured_media":11748,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Amstel","wab_business_results":null,"wab_testimonial_quote":"\"Como apoyamos a la comunidad LGBTQIA+ en Brasil, era muy importante que nos expres\u00e1ramos durante el Mes del Orgullo. Quer\u00edamos ofrecer a las personas la posibilidad de compartir su esp\u00edritu con los dem\u00e1s. Por eso, las ayudamos a crear sus propios reels personalizados con el lema \"Yes, I Am\" (S\u00ed, soy) en WhatsApp. Casi todas las personas que hicieron clic en nuestros anuncios interactuaron con nosotros en WhatsApp, y obtuvimos resultados positivos en relaci\u00f3n con el recuerdo del anuncio y la asociaci\u00f3n del mensaje de la campa\u00f1a\".","wab_testimonial_name":"Fernanda Saboya","wab_testimonial_title":"Directora de conexiones con el consumidor de The Heineken Company","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[366],"industry":[],"market":[571],"use-case":[],"region":[447],"business-goals":[333],"product":[356,330],"class_list":["post-11747","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-empresas","market-brasil","region-latinoamerica","business-goals-interaccion","product-anuncios-de-clic-a-whatsapp","product-plataforma-de-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amstel | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Celebrar la comunidad con marketing personalizado\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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