{"id":11753,"date":"2025-03-31T00:00:00","date_gmt":"2025-03-31T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/movistar-argentina\/"},"modified":"2026-04-30T17:41:01","modified_gmt":"2026-04-30T21:41:01","slug":"movistar","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/movistar\/","title":{"rendered":"Movistar Argentina"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/web.facebook.com\/movistarargentina?locale=es_LA\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Movistar_logo.svg\" alt=\"Logotipo de la empresa Movistar\" class=\"wp-image-1593\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-empresa-de-telecomunicaciones-supero-los-desafios-de-marketing-en-argentina-al-promover-sus-soluciones-de-red-de-fibra-a-los-clientes-existentes-mediante-mensajes-de-whatsapp-con-ofertas-personaliz\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La empresa de telecomunicaciones super\u00f3 los desaf\u00edos de marketing en Argentina al promover sus soluciones de red de fibra a los clientes existentes mediante mensajes de WhatsApp con ofertas personalizadas, lo que redujo los costos de adquisici\u00f3n de clientes en un 70\u00a0% y aument\u00f3 3\u00a0veces su participaci\u00f3n en ventas por WhatsApp*.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"70\">\n\t70%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de reducci\u00f3n en los costos de captaci\u00f3n de clientes comparado con las ventas por tel\u00e9fono*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"4\">\n\t4\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">m\u00e1s conversaciones de WhatsApp*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">m\u00e1s participaci\u00f3n en ventas por WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0La empresa proporcion\u00f3 los resultados, y no es posible replicarlos de manera id\u00e9ntica. En general, se espera que los resultados individuales difieran de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"mantener-a-argentina-conectada\" class=\"wp-block-heading has-text-align-center\">Mantener a Argentina conectada<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Movistar ofrece una gama de servicios en Argentina, incluidos servicios de telefon\u00eda m\u00f3vil y de l\u00ednea fija, internet y televisi\u00f3n.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">objetivo<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"superar-las-barreras-del-mercado\" class=\"wp-block-heading is-style-green-line\">Superar las barreras del mercado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tal como sucede con otras empresas de telecomunicaciones, Movistar invirti\u00f3 tiempo y recursos significativos en aumentar la adopci\u00f3n de su red de fibra y servicios de internet de banda ancha. Debido a que la infraestructura para la fibra no est\u00e1 disponible en todos lados, en el pasado, Movistar sol\u00eda tener que comercializar este producto mediante ventas puerta a puerta y campa\u00f1as de telemarketing. La empresa necesitaba una forma m\u00e1s eficiente de llegar a clientes potenciales.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"c1876c\" data-has-transparency=\"false\" style=\"--dominant-color: #c1876c;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"804\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fiber-optics.jpg\" alt=\"An open palm of a hand under strands of glowing fiber optics\" class=\"wp-image-1122 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fiber-optics.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fiber-optics.jpg?resize=300,241 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fiber-optics.jpg?resize=768,617 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abWhatsApp nos permite estar donde nuestros clientes nos necesitan. Disfrutamos de la comodidad de administrar nuestros servicios desde cualquier lugar, con propuestas personalizadas y respuestas en tiempo real. El potencial de estas herramientas es inmenso, y con la automatizaci\u00f3n se abren a\u00fan m\u00e1s caminos\u00bb.<\/p>\n<cite><strong>Javier Orellano<\/strong><br><br>Product Manager (WhatsApp)<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SuccessStoryMovieStarArgentina_TheirSolution_Video&quot;}\" data-wab-video-name=\"A video of Movistar Argentina using the WhatsApp Business app showcasing customized messages and offers\" height=\"1920\" style=\"aspect-ratio: 886 \/ 1920;\" width=\"886\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/movistar.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"mensajes-y-ofertas-personalizados\" class=\"wp-block-heading is-style-green-line\">Mensajes y ofertas personalizados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para superar el desaf\u00edo de las ventas individuales, Movistar desarroll\u00f3 una experiencia totalmente automatizada para los clientes argentinos mediante el uso de WhatsApp como un canal de ventas digitales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"d4d9d9\" data-has-transparency=\"false\" style=\"--dominant-color: #d4d9d9;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"797\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/video-ui-cover-movistar.jpg\" alt=\"Un dispositivo mostrando un ejemplo de la experiencia del cliente con los mensajes de WhatsApp\" class=\"wp-image-2103 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/video-ui-cover-movistar.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/video-ui-cover-movistar.jpg?resize=151,300 151w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><b>El recorrido del cliente<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><b>Alcance<\/b>: Movistar env\u00eda mensajes por WhatsApp con ofertas personalizadas de red de fibra a clientes existentes. Los interesados pueden hacer clic en un enlace en el mensaje para comenzar la experiencia de mensajes automatizados en WhatsApp. Movistar divide la entrega de mensajes en funci\u00f3n de datos de clientes anteriores para que sus campa\u00f1as sean m\u00e1s precisas y efectivas.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Verificaci\u00f3n<\/b>: Cuando se les solicite, los clientes tendr\u00e1n la opci\u00f3n de ingresar su direcci\u00f3n en la conversaci\u00f3n para confirmar si la red de fibra est\u00e1 disponible en su \u00e1rea. Movistar valida la disponibilidad mediante el uso de API. Luego de que se confirme el acceso, los clientes podr\u00e1n proporcionar su n\u00famero de tel\u00e9fono y responder una serie de preguntas para verificar su cuenta e identidad.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Oferta<\/b>: La experiencia de mensajes automatizados brinda ofertas personalizadas para paquetes de servicio de fibra o televisi\u00f3n en funci\u00f3n de la ubicaci\u00f3n del cliente y las necesidades actuales del servicio.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Programaci\u00f3n<\/b>: El cliente selecciona una fecha y horario para la instalaci\u00f3n en su hogar.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Compra<\/b>: Se validan los datos de contacto y facturaci\u00f3n, y se proporciona un resumen de la compra. El cliente confirma su selecci\u00f3n y acepta recibir una factura mensual. El pago se realiza mediante otros canales, como en l\u00ednea o por tel\u00e9fono.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-light-gray has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-light-gray--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"crecimiento-de-las-ventas-a-un-costo-reducido\" class=\"wp-block-heading has-text-align-center\">Crecimiento de las ventas a un costo reducido<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Movistar lanz\u00f3 su campa\u00f1a a principios de a\u00f1o y observ\u00f3 el rendimiento en comparaci\u00f3n con sus otros canales durante 10\u00a0meses (del 1.\u00ba de enero al 31 de octubre de 2024). La empresa inform\u00f3 que el nuevo enfoque le ayud\u00f3 a desbloquear la demanda de productos con la base de sus clientes existentes, a la vez que minimiz\u00f3 los costos de adquisici\u00f3n:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"6b6177\" data-has-transparency=\"false\" style=\"--dominant-color: #6b6177;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"883\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/movistar-end.jpg\" alt=\"A man holding a tablet observation marketing metrics and graphics\" class=\"wp-image-1595 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/movistar-end.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/movistar-end.jpg?resize=300,265 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/movistar-end.jpg?resize=768,678 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">70\u00a0% de reducci\u00f3n en los costos de captaci\u00f3n de clientes comparado con las ventas por tel\u00e9fono*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">4\u00a0veces m\u00e1s conversaciones de WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">3\u00a0veces m\u00e1s participaci\u00f3n en ventas por WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0La empresa proporcion\u00f3 los resultados, y no es posible replicarlos de manera id\u00e9ntica. En general, se espera que los resultados individuales difieran de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--13\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Movistar Argentina redujo los costos de adquisici\u00f3n de clientes y aument\u00f3 las ventas con los mensajes de WhatsApp<\/p>\n","protected":false},"author":13,"featured_media":11754,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Movistar Argentina","wab_business_results":null,"wab_testimonial_quote":"\"WhatsApp nos permite estar donde nuestros clientes nos necesitan. Disfrutamos de la comodidad de administrar nuestros servicios desde cualquier lugar, con propuestas personalizadas y respuestas en tiempo real. El potencial de estas herramientas es inmenso, y con la automatizaci\u00f3n se abren a\u00fan m\u00e1s caminos\".","wab_testimonial_name":"Javier Orellano","wab_testimonial_title":"Responsable de productos de WhatsApp","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 21:41:01","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[],"product":[330],"business-goals":[],"use-case":[359],"region":[447],"business-size":[366],"industry":[351],"class_list":["post-11753","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","product-plataforma-de-whatsapp-business","use-case-mensajes-de-marketing","region-latinoamerica","business-size-empresas","industry-telecomunicaciones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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