{"id":11886,"date":"2025-08-01T00:00:00","date_gmt":"2025-08-01T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/indosat-ooredoo-hutchison\/"},"modified":"2026-04-30T16:11:11","modified_gmt":"2026-04-30T20:11:11","slug":"indosat-ooredoo-hutchison","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/indosat-ooredoo-hutchison\/","title":{"rendered":"Indosat Ooredoo Hutchison"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/IndosatIM3\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"ece8e9\" data-has-transparency=\"true\" style=\"--dominant-color: #ece8e9;\" loading=\"lazy\" decoding=\"async\" height=\"493\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp\" alt=\"El logotipo de Indosat Ooredoo Hutchison.\" class=\"wp-image-4938 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp 3003w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=300,144 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=768,370 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=1024,493 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=1536,740 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=2048,986 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-empresa-de-telecomunicaciones-de-indonesia-dice-que-las-intuitivas-funciones-de-plantillas-de-mensajes-de-whatsapp-como-botones-de-lista-y-secuencias-de-fotos-hicieron-que-sea-mas-facil-para-los\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La empresa de telecomunicaciones de Indonesia dice que las intuitivas funciones de plantillas de mensajes de WhatsApp (como botones de lista y secuencias de fotos) hicieron que sea m\u00e1s f\u00e1cil para los clientes responder a ofertas personalizadas enviadas por mensajes de WhatsApp, tomar decisiones de compra directamente en la aplicaci\u00f3n y recibir respuestas a sus preguntas mediante el servicio de atenci\u00f3n al cliente automatizado.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"uno-de-los-mayores-proveedores-de-telecomunicaciones-del-pais\" class=\"wp-block-heading has-text-align-center\">Uno de los mayores proveedores de telecomunicaciones del pa\u00eds<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Con m\u00e1s de 100 millones de suscriptores m\u00f3viles, hasta julio de 2025, Indosat Ooredoo Hutchison era el segundo proveedor de telecomunicaciones m\u00e1s importante. La empresa utiliza WhatsApp como su principal medio para administrar las consultas de servicio al cliente y enviar mensajes y comunicaciones de marketing a clientes de sus marcas de servicios inal\u00e1mbricos IM3 y 3ID.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"comunicaciones-y-servicios-mas-accesibles\" class=\"wp-block-heading is-style-green-line\">Comunicaciones y servicios m\u00e1s accesibles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anteriormente, la empresa se basaba principalmente en Datos de servicio suplementario no estructurados (USSD) para establecer comunicaciones cortas y temporales con los clientes. WhatsApp le permite a Indosat Ooredoo Hutchison estar m\u00e1s disponible para los clientes a la vez que promociona sus servicios con experiencias de mensajes que son visualmente atractivas y con las que es f\u00e1cil interactuar.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"715f42\" data-has-transparency=\"false\" style=\"--dominant-color: #715f42;\" loading=\"lazy\" decoding=\"async\" width=\"5158\" height=\"3439\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg\" alt=\"A woman talking on her phone while using her laptop.\" class=\"wp-image-362 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg 5158w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=768,512 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=1024,683 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=1536,1024 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 5158px) 100vw, 5158px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abWhatsApp tiene la oportunidad de ir m\u00e1s all\u00e1 de ser solo una aplicaci\u00f3n de mensajes, para convertirse en un recurso valioso en la experiencia del cliente. Queremos aprovechar la oportunidad y brindar experiencias y servicios personalizados, que ahora est\u00e1n en demanda y son necesarios para las empresas de telecomunicaciones que aspiran a convertirse en empresas de tecnolog\u00eda. Asimismo, queremos llamar la atenci\u00f3n de los clientes con solo un clic\u00bb.<\/p>\n<cite><strong>Ritesh Kumar Singh<\/strong><br><br>Director and Chief Commercial Officer, Indosat Ooredoo Hutchison<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;IndosatOoredooHutchison_TheirSolution_Video&quot;}\" data-wab-video-name=\"A video depicting the experience of messaging with Indosat Ooredoo Hutchison on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 290 \/ 640;\" width=\"290\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"promociones-impulsadas-por-whatsapp\" class=\"wp-block-heading is-style-green-line\">Promociones impulsadas por WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durante un a\u00f1o (del 1 de enero al 31 de diciembre de 2024), Indosat Ooredoo Hutchison realiz\u00f3 pruebas con la plataforma de WhatsApp\u00a0Business como su principal canal de marketing y comunicaciones para clientes de sus planes de telefon\u00eda prepaga mediante la implementaci\u00f3n de mensajes en WhatsApp. Estos mensajes inclu\u00edan ofertas de renovaci\u00f3n de planes personalizadas en funci\u00f3n de las preferencias del usuario, as\u00ed como tambi\u00e9n recordatorios en tiempo real de renovaciones para los suscriptores por hora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indosat Ooredoo Hutchison tambi\u00e9n desarroll\u00f3 una experiencia de mensajer\u00eda de atenci\u00f3n al cliente automatizada en WhatsApp que racionaliz\u00f3 la comunicaci\u00f3n y mejor\u00f3 los tiempos y la eficiencia de las respuestas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"gran-crecimiento-de-los-ingresos\" class=\"wp-block-heading has-text-align-center\">Gran crecimiento de los ingresos<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">La empresa inform\u00f3 un 94\u00a0% de crecimiento de ingresos anuales por planes de prepago luego de transferir sus promociones y su servicio al cliente a la plataforma de WhatsApp\u00a0Business*.<\/p>\n<\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--8\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aumentamos los ingresos con los mensajes de marketing en WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":11887,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Indosat Ooredoo Hutchison","wab_business_results":[],"wab_testimonial_quote":"\"WhatsApp tiene la oportunidad de ir m\u00e1s all\u00e1 de ser solo una aplicaci\u00f3n de mensajes, para convertirse en un recurso valioso en la experiencia del cliente. Queremos aprovechar la oportunidad y brindar experiencias y servicios personalizados, que ahora est\u00e1n en demanda y son necesarios para las empresas de telecomunicaciones que aspiran a convertirse en empresas de tecnolog\u00eda. Asimismo, queremos llamar la atenci\u00f3n de los clientes con solo un clic\".","wab_testimonial_name":"Ritesh Kumar Singh","wab_testimonial_title":"Director y Director Comercial de Indosat Ooredoo Hutchison","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 20:11:11","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[541],"product":[330],"business-goals":[334],"use-case":[359],"region":[357],"business-size":[366],"industry":[351],"class_list":["post-11886","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-indonesia","product-plataforma-de-whatsapp-business","business-goals-generacion-de-clientes-potenciales","use-case-mensajes-de-marketing","region-asia-pacifico","business-size-empresas","industry-telecomunicaciones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast 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