{"id":11889,"date":"2025-07-15T00:00:00","date_gmt":"2025-07-15T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/movistar-colombia\/"},"modified":"2026-04-30T16:11:11","modified_gmt":"2026-04-30T20:11:11","slug":"movistar-colombia","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/movistar-colombia\/","title":{"rendered":"Movistar Colombia"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/movistarcolombiaoficial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"001d2e\" data-has-transparency=\"true\" style=\"--dominant-color: #001d2e;\" loading=\"lazy\" decoding=\"async\" height=\"856\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png\" alt=\"Logo de la marca Movistar\" class=\"wp-image-1460 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png 1513w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png?resize=300,251 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png?resize=768,642 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo_Movistar-1-1-.png?resize=1024,856 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"el-proveedor-de-telecomunicaciones-movistar-colombia-utilizo-la-plataforma-de-whatsapp-business-para-simplificar-el-proceso-de-mejora-de-planes-moviles-para-sus-clientes\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">El proveedor de telecomunicaciones Movistar Colombia utiliz\u00f3 la plataforma de WhatsApp\u00a0Business para simplificar el proceso de mejora de planes m\u00f3viles para sus clientes.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"16\">\n\t16 puntos<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de aumento en la participaci\u00f3n de ventas digitales en conversiones de planes prepago a pospago luego de implementar recorridos automatizados en WhatsApp.*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"25\">\n\t25 puntos<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de aumento en los \u00edndices de lealtad del cliente luego de incorporar recorridos automatizados.*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"80\">\n\t80%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de las ventas digitales en conversiones de prepago a pospago se atribuyen a WhatsApp.*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"millones-de-suscriptores-mensuales\" class=\"wp-block-heading has-text-align-center\">Millones de suscriptores mensuales<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Adem\u00e1s de ofrecer servicios de telefon\u00eda fija, Internet y televisi\u00f3n, Movistar cuenta con millones de usuarios m\u00f3viles prepago y pospago en Colombia.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"impulsamos-la-migracion-de-los-clientes-a-planes-pospago\" class=\"wp-block-heading is-style-green-line\">Impulsamos la migraci\u00f3n de los clientes a planes pospago<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Movistar Colombia sol\u00eda promover las mejoras de los planes a trav\u00e9s de canales tradicionales, como tiendas f\u00edsicas y llamadas telef\u00f3nicas. La empresa quer\u00eda que m\u00e1s de sus clientes prepagos migraran a planes pospago, pero necesitaba una forma de hacer que la experiencia sea m\u00e1s r\u00e1pida y fluida para aumentar la probabilidad del cambio.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"c3b3af\" data-has-transparency=\"false\" style=\"--dominant-color: #c3b3af;\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1692\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg\" alt=\"A woman using her mobile phone while sitting on the couch.\" class=\"wp-image-346 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg 2048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg?resize=300,248 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg?resize=768,635 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg?resize=1024,846 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_355825104.jpeg?resize=1536,1269 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cLa facilidad del recorrido automatizado y redise\u00f1ado permite que los clientes disfruten de la experiencia sin interrupciones. La segmentaci\u00f3n de mercado, la rapidez en la implementaci\u00f3n y la respuesta continua de datos son algunos de los factores clave que hacen que el enfoque del comercio conversacional de WhatsApp sea tan exitoso para nuestra empresa\u201d.<\/p>\n<cite><strong>Daniel Ortega<\/strong><br><br>eCare Manager, Movistar Colombia<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;MovistarColombia_ConversationalCommerce_Video&quot;}\" data-wab-video-name=\"A conversational commerce experience\" height=\"1280\" style=\"aspect-ratio: 720 \/ 1280;\" width=\"720\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/movistar-colombia.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"comercio-conversacional\" class=\"wp-block-heading is-style-green-line\">Comercio conversacional<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El equipo decidi\u00f3 incorporar una experiencia de comercio conversacional para sus clientes prepago a trav\u00e9s de la plataforma de WhatsApp\u00a0Business, mediante el lanzamiento y la promoci\u00f3n de un recorrido automatizado por mensajer\u00eda que podr\u00eda guiar a los usuarios prepago en el proceso de mejora de plan en solo unos pocos pasos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"d6dee4\" data-has-transparency=\"false\" style=\"--dominant-color: #d6dee4;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"667\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Movistar-Colombia-WhatsApp-Video-screenshot.jpg\" alt=\"Gr\u00e1fico que muestra c\u00f3mo Movistar interact\u00faa con los usuarios a trav\u00e9s de WhatsApp.\" class=\"wp-image-1594 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Movistar-Colombia-WhatsApp-Video-screenshot.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Movistar-Colombia-WhatsApp-Video-screenshot.jpg?resize=169,300 169w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda dirigi\u00f3 mensajes segmentados a grupos espec\u00edficos de usuarios prepago en WhatsApp para destacar los beneficios de migrar a planes m\u00f3viles pospago. Adem\u00e1s, implement\u00f3 una campa\u00f1a permanente con anuncios de clic a WhatsApp, lo que sirvi\u00f3 como punto de entrada inmediato a la experiencia. Para maximizar las oportunidades de conversi\u00f3n, Movistar envi\u00f3 los mensajes por WhatsApp en los momentos \u00f3ptimos del d\u00eda, seg\u00fan los patrones de uso del celular de cada cliente. Los clientes tambi\u00e9n pod\u00edan acceder al recorrido de mejora de plan en cualquier momento a trav\u00e9s del canal de WhatsApp de Movistar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que el cliente eleg\u00eda el plan pospago que mejor se ajustaba a sus necesidades, el recorrido automatizado solicitaba la informaci\u00f3n personal necesaria para completar el cambio. Al finalizar el proceso, el cliente recib\u00eda un mensaje de confirmaci\u00f3n en la misma conversaci\u00f3n, y el cambio se activaba en cuesti\u00f3n de minutos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"aumento-en-mejoras-de-planes\" class=\"wp-block-heading has-text-align-center\">Aumento en mejoras de planes<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Movistar Colombia analiz\u00f3 el rendimiento de este nuevo enfoque durante 12\u00a0meses (del 1.\u00ba de diciembre de 2023 al 1.\u00ba de diciembre de 2024) e inform\u00f3 un aumento en las mejoras de planes atribuido a los recorridos automatizados de mensajer\u00eda por WhatsApp, que incluy\u00f3 lo siguiente:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"4a758e\" data-has-transparency=\"false\" style=\"--dominant-color: #4a758e;\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg\" alt=\"A woman uses her mobile phone while leaning against a wall.\" class=\"wp-image-360 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg 2048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg?resize=768,512 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg?resize=1024,683 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1018926324.jpeg?resize=1536,1025 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">16 puntos de aumento en la participaci\u00f3n de ventas digitales en conversiones de planes prepago a pospago luego de implementar recorridos automatizados en WhatsApp.*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">25 puntos de aumento en los \u00edndices de lealtad del cliente luego de incorporar recorridos automatizados.*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">80\u00a0% de las ventas digitales en conversiones de prepago a pospago se atribuyen a WhatsApp.*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--13\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Simplificamos la mejora de planes m\u00f3viles con la plataforma de WhatsApp\u00a0Business<\/p>\n","protected":false},"author":12,"featured_media":11890,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Movistar Colombia","wab_business_results":null,"wab_testimonial_quote":"\u201cLa facilidad del recorrido automatizado y redise\u00f1ado permite que los clientes disfruten de la experiencia sin interrupciones. La segmentaci\u00f3n de mercado, la rapidez en la implementaci\u00f3n y la respuesta continua de datos son algunos de los factores clave que hacen que el enfoque del comercio conversacional de WhatsApp sea tan exitoso para nuestra empresa\u201d.","wab_testimonial_name":"Daniel Ortega","wab_testimonial_title":"Responsable del servicio electr\u00f3nico de atenci\u00f3n al cliente de Movistar Colombia","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 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