{"id":12039,"date":"2025-08-18T00:00:00","date_gmt":"2025-08-18T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/universidad-uk\/"},"modified":"2026-04-20T15:58:41","modified_gmt":"2026-04-20T19:58:41","slug":"universidad-uk","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/universidad-uk\/","title":{"rendered":"Universidad Uk"},"content":{"rendered":"\n
\n
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\"El<\/a><\/figure>\n\n\n\n

Marca<\/p>\n<\/div>\n\n\n\n

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\"El<\/a><\/figure>\n\n\n\n

Proveedor de soluciones de WhatsApp\u00a0Business<\/p>\n<\/div>\n<\/div>\n\n\n\n

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La universidad online con sede en M\u00e9xico se asoci\u00f3 con Twilio, un Meta Business Partner, para adoptar la opci\u00f3n de llamada de voz de la API de llamadas de WhatsApp Business y facilitar que los clientes potenciales llamaran a la universidad directamente desde una conversaci\u00f3n de WhatsApp, lo que aument\u00f3 los porcentajes de respuesta.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n
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Su historia<\/mark><\/h2>\n\n\n\n

Aprendizaje online a tu propio ritmo<\/h3>\n\n\n\n

La Universidad Uk es una universidad online que ofrece programas de posgrado y de grado a adultos y profesionales de Latinoam\u00e9rica y los EE.\u00a0UU. que pueden realizarse a cada uno su propio ritmo. Dado que todas las clases de la Universidad Uk se realizan online, sus estrategias de marketing, inscripci\u00f3n y acad\u00e9micas tambi\u00e9n se basan en tecnolog\u00edas digitales.<\/p>\n<\/div>\n\n

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Su objetivo <\/mark><\/h2>\n\n\n\n
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Convertir clientes potenciales m\u00e1s r\u00e1pido<\/h3>\n\n\n\n

La Universidad Uk quer\u00eda reducir el tiempo que tardaba en convertir a los clientes potenciales a los que llegaba con sus campa\u00f1as digitales, de modo que pudiera impulsar la interacci\u00f3n y aumentar las posibilidades de inscribirlos como nuevos estudiantes.<\/p>\n<\/div>

\"A<\/figure><\/div>\n<\/div>\n\n
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\u00abEl \u00edndice de respuesta de nuestros clientes potenciales mejor\u00f3 m\u00e1s que el de nuestros otros canales de comunicaci\u00f3n, aproximadamente 1,5\u00a0puntos porcentuales. Adem\u00e1s, los clientes potenciales que generamos a partir de campa\u00f1as de anuncios de clic a WhatsApp mostraron el doble de porcentaje de conversiones que los que obtenemos de otras fuentes\u00bb.<\/p>\nIv\u00e1n Cantu<\/strong>

COO, Universidad Uk<\/cite><\/blockquote>\n<\/div>\n\n

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Su soluci\u00f3n<\/mark><\/h2>\n\n\n\n
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\"Una<\/figure>\n\n<\/div>\n\t<\/div>\n\t\"\"\n<\/div>\n<\/div>\n\n\n\n
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La Universidad Uk es una universidad online que ofrece programas de posgrado y de grado a adultos y profesionales de Latinoam\u00e9rica y los EE.\u00a0UU. que pueden realizarse a cada uno su propio ritmo. Dado que todas las clases de la Universidad Uk se realizan online, sus estrategias de marketing, inscripci\u00f3n y acad\u00e9micas tambi\u00e9n se basan en tecnolog\u00edas digitales.<\/p>\n\n\n\n

La Universidad Uk quer\u00eda reducir el tiempo que tardaba en convertir a los clientes potenciales a los que llegaba con sus campa\u00f1as digitales, de modo que pudiera impulsar la interacci\u00f3n y aumentar las probabilidades de inscribirlos como nuevos estudiantes. La escuela suele anunciar sus programas mediante anuncios de clic a WhatsApp, que permiten a los usuarios interesados iniciar una conversaci\u00f3n con mensajes con un representante de la escuela en WhatsApp. El representante entrevista a cada persona y le hace preguntas para determinar sus necesidades y saber qu\u00e9 clases le interesa tomar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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\"Captura<\/figure>\n\n<\/div>\n\t<\/div>\n\t\"\"\n<\/div>\n<\/div>\n\n\n\n
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La escuela se asoci\u00f3 con Twilio para implementar la funci\u00f3n de llamada de voz de la API de llamadas de WhatsApp Business como parte de su experiencia de mensajes. Los agentes de la Universidad Uk ahora pueden enviar un mensaje de WhatsApp que ofrece a los estudiantes potenciales la opci\u00f3n de llamar al representante directamente desde la conversaci\u00f3n de WhatsApp para obtener m\u00e1s informaci\u00f3n o registrarse. Esto ayud\u00f3 a acelerar el proceso de calificaci\u00f3n de clientes potenciales y aument\u00f3 las posibilidades de \u00e9xito.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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Su \u00e9xito<\/mark><\/h2>\n\n\n\n

Mejores \u00edndices de respuesta de los clientes potenciales<\/h3>\n\n\n\n

La Universidad Uk informa que su \u00edndice de respuesta de clientes potenciales para WhatsApp aument\u00f3 1,5\u00a0puntos porcentuales, un aumento mayor que el de sus otros canales de comunicaci\u00f3n durante el mismo per\u00edodo. Los clientes potenciales que hablan con la Universidad Uk mediante la API de llamadas de WhatsApp Business permanecen en el tel\u00e9fono con la universidad m\u00e1s tiempo, en promedio, que los clientes potenciales contactados mediante los canales de voz tradicionales.*<\/p>\n<\/div>\n\n\n\n

*\u00a0La empresa proporcion\u00f3 los resultados, y no es posible replicarlos de manera id\u00e9ntica. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n

\n
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Comenzar a trabajar con un socio<\/h2>\n\n\n\n

Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n

\n
Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Mejora de los \u00edndices de respuesta de los clientes potenciales con la API de llamadas de WhatsApp Business<\/p>\n","protected":false},"author":0,"featured_media":12040,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Universidad Uk","wab_business_results":[],"wab_testimonial_quote":"\"El \u00edndice de respuesta de nuestros clientes potenciales mejor\u00f3 m\u00e1s que el de nuestros otros canales de comunicaci\u00f3n, aproximadamente 1,5\u00a0puntos porcentuales. 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