{"id":12042,"date":"2025-08-06T00:00:00","date_gmt":"2025-08-06T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/vip-leather-craft\/"},"modified":"2026-04-30T17:45:46","modified_gmt":"2026-04-30T21:45:46","slug":"vip-leather-craft","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/vip-leather-craft\/","title":{"rendered":"VIP\u00a0Leather\u00a0Craft"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/vipleathercraft\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"f8f2e7\" data-has-transparency=\"false\" style=\"--dominant-color: #f8f2e7;\" loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"232\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-15-at-2.06.00-PM.png\" alt=\"Logotipo de VIP\u00a0Leather\u00a0Craft.\" class=\"wp-image-1864 not-transparent\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"el-comercio-electronico-minorista-especializado-en-productos-de-cuero-premium-probo-los-anuncios-de-clic-a-whatsapp-con-optimizacion-de-compras-y-los-comparo-con-su-enfoque-de-campana-habitual-lo-q\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">El comercio electr\u00f3nico minorista, especializado en productos de cuero premium, prob\u00f3 los anuncios de clic a WhatsApp con optimizaci\u00f3n de compras y los compar\u00f3 con su enfoque de campa\u00f1a habitual, lo que arroj\u00f3 un aumento del 28\u00a0% en las ventas y una reducci\u00f3n del 21\u00a0% en el costo por compra.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"28\">\n\t28%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">m\u00e1s ventas por anuncios de clic a WhatsApp con optimizaci\u00f3n de compras en comparaci\u00f3n con el enfoque habitual de los anuncios de clic a WhatsApp con optimizaci\u00f3n de conversaciones<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"21\">\n\t21%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">menos en el costo por compra para los anuncios de clic a WhatsApp con optimizaci\u00f3n de compras en comparaci\u00f3n con el enfoque habitual de los anuncios de clic a WhatsApp con optimizaci\u00f3n de conversaciones<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"productos-de-cuero-premium\" class=\"wp-block-heading has-text-align-center\">Productos de cuero premium<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">VIP Leather Craft compra materiales premium a artesanos locales de Java Occidental, Indonesia, para crear su l\u00ednea de productos de cuero de primera calidad, como bolsos, billeteras y bolsos clutch. Desde que la empresa se lanz\u00f3 como marca en 2015, us\u00f3 anuncios en aplicaciones de Meta, como Facebook, para promocionarse y hacer crecer la demanda de sus productos, e incluso para llegar a clientes en zonas remotas del pa\u00eds.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"aumenta-el-impacto-de-la-campana\" class=\"wp-block-heading is-style-green-line\">Aumenta el impacto de la campa\u00f1a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">VIP\u00a0Leather\u00a0Craft quer\u00eda aumentar las ventas a partir de los anuncios de clic a WhatsApp. El equipo inform\u00f3 que su enfoque de campa\u00f1a habitual consegu\u00eda generar clientes potenciales, pero las conversaciones con los clientes no sol\u00edan terminar en ventas.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"5a4f46\" data-has-transparency=\"false\" style=\"--dominant-color: #5a4f46;\" loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"680\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/vip-leather-craft-office-sign.webp\" alt=\"A sign outside the VIP Leather Craft office.\" class=\"wp-image-4951 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/vip-leather-craft-office-sign.webp 864w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/vip-leather-craft-office-sign.webp?resize=300,236 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/vip-leather-craft-office-sign.webp?resize=768,604 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abSiempre estamos buscando estrategias de marketing digital efectivas. Los resultados de esta prueba fueron impresionantes: la optimizaci\u00f3n de compras tuvo un rendimiento significativamente mejor que la optimizaci\u00f3n de conversaciones. Adem\u00e1s, los clientes potenciales generados eran de mejor calidad, por lo que a nuestro equipo le result\u00f3 m\u00e1s f\u00e1cil concretar ventas. Estamos seguros de que esta es la soluci\u00f3n \u00f3ptima para impulsar las ventas directas\u00bb.<\/p>\n<cite><strong>Achmad Putra Andhika<\/strong><br><br>Founder, VIP Leather Craft<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"26201e\" data-has-transparency=\"false\" style=\"--dominant-color: #26201e;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"813\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-UX-video.jpg\" alt=\"Un ejemplo de anuncios de Whatsapp de Vip\u00a0Leather\u00a0Craft.\" class=\"wp-image-1493 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-UX-video.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-UX-video.jpg?resize=138,300 138w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"anuncios-de-whatsapp-optimizados-para-compras\" class=\"wp-block-heading is-style-green-line\">Anuncios de WhatsApp optimizados para compras<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de implementar su enfoque habitual de optimizaci\u00f3n de entrega de anuncios a personas con m\u00e1s probabilidades de interactuar con la marca en una conversaci\u00f3n, VIP\u00a0Leather\u00a0Craft prob\u00f3 otra alternativa: optimizar la entrega de anuncios a personas con m\u00e1s probabilidades de comprar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video that demonstrates the experience of clicking on an ad and entering a conversation with the brand on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;VIPLeatherCraft_TheirSolution_Video&quot;}\" height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/vip-leather-craft.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">El recorrido del cliente se mantuvo igual. Despu\u00e9s de ver un anuncio de video en Facebook o Instagram en el que se promocionaba uno de los productos de la empresa, un miembro del p\u00fablico pod\u00eda hacer clic en <b>Chatear en WhatsApp<\/b> para iniciar una conversaci\u00f3n en la aplicaci\u00f3n WhatsApp\u00a0Business. Un miembro del equipo de ventas respond\u00eda las preguntas del cliente y guiaba la conversaci\u00f3n para concretar una venta. Una vez finalizada la venta, tomaba la informaci\u00f3n de entrega del cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta vez, la diferencia estuvo en el p\u00fablico. Mediante la optimizaci\u00f3n de la entrega a adultos indonesios de 25\u00a0a\u00f1os o m\u00e1s que tuvieran m\u00e1s probabilidades de comprar, esta campa\u00f1a tuvo un rendimiento significativamente mejor que las campa\u00f1as anteriores de VIP\u00a0Leather\u00a0Craft.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"mas-ventas-a-un-costo-eficiente\" class=\"wp-block-heading has-text-align-center\">M\u00e1s ventas a un costo eficiente<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">VIP\u00a0Leather\u00a0Craft midi\u00f3 los resultados de la campa\u00f1a realizada entre el 9 y el 23 de diciembre de 2024 con una prueba A\/B en el administrador de anuncios de Meta, seg\u00fan la cual la optimizaci\u00f3n de compras tuvo mejor rendimiento que la optimizaci\u00f3n de conversaciones tanto en t\u00e9rminos de ventas como de costo por compra:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"463128\" data-has-transparency=\"false\" style=\"--dominant-color: #463128;\" loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"680\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-inline-results.jpg\" alt=\"A man holding a leather bag.\" class=\"wp-image-1492 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-inline-results.jpg 864w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-inline-results.jpg?resize=300,236 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/luxuryleather-inline-results.jpg?resize=768,604 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">28\u00a0% m\u00e1s ventas por anuncios de clic a WhatsApp con optimizaci\u00f3n de compras en comparaci\u00f3n con el enfoque habitual de los anuncios de clic a WhatsApp con optimizaci\u00f3n de conversaciones<\/li>\n\n\n\n<li class=\"wp-block-list-item\">21\u00a0% menos en el costo por compra para los anuncios de clic a WhatsApp con optimizaci\u00f3n de compras en comparaci\u00f3n con el enfoque habitual de los anuncios de clic a WhatsApp con optimizaci\u00f3n de conversaciones<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejora las ventas y reduce los costos de compra con anuncios de clic a WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12043,"template":"","meta":{"wab_header_eyebrow":"Aplicaci\u00f3n de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"VIP\u00a0Leather\u00a0Craft","wab_business_results":null,"wab_testimonial_quote":"\"Siempre estamos buscando estrategias de marketing digital efectivas. Los resultados de esta prueba fueron impresionantes: la optimizaci\u00f3n de compras tuvo un rendimiento significativamente mejor que la optimizaci\u00f3n de conversaciones. Adem\u00e1s, los clientes potenciales generados eran de mejor calidad, por lo que a nuestro equipo le result\u00f3 m\u00e1s f\u00e1cil concretar ventas. Estamos seguros de que esta es la soluci\u00f3n \u00f3ptima para impulsar las ventas directas\".","wab_testimonial_name":"Achmad Putra Andhika","wab_testimonial_title":"Fundador de VIP\u00a0Leather\u00a0Craft","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[445],"industry":[339],"market":[541],"use-case":[],"region":[357],"business-goals":[],"product":[356,355],"class_list":["post-12042","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pymes","industry-comercio-electronico-y-comercio-minorista","market-indonesia","region-asia-pacifico","product-anuncios-de-clic-a-whatsapp","product-app-de-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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