{"id":12167,"date":"2025-09-11T00:00:00","date_gmt":"2025-09-11T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/a-escola-de-confeitaria\/"},"modified":"2026-04-30T17:40:05","modified_gmt":"2026-04-30T21:40:05","slug":"a-escola-de-confeitaria","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/a-escola-de-confeitaria\/","title":{"rendered":"A Escola de Confeitaria"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/eloisa.cola\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"1a346b\" data-has-transparency=\"false\" style=\"--dominant-color: #1a346b;\" loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"312\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/474447085_1283727639622694_7733813002561340208_n-1-1-.jpg\" alt=\"Logotipo de A\u00a0Escola\u00a0de\u00a0Confeitaria\" class=\"wp-image-290 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/474447085_1283727639622694_7733813002561340208_n-1-1-.jpg 305w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/474447085_1283727639622694_7733813002561340208_n-1-1-.jpg?resize=293,300 293w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-escuela-brasilena-de-pasteleria-lanzo-una-campana-de-anuncios-de-sitio-web-a-whatsapp-para-dirigir-trafico-a-su-pagina-de-destino-y-convertir-visitantes-en-clientes-potenciales-gracias-al-poder-de\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La escuela brasile\u00f1a de pasteler\u00eda lanz\u00f3 una campa\u00f1a de anuncios de sitio web a WhatsApp para dirigir tr\u00e1fico a su p\u00e1gina de destino y convertir visitantes en clientes potenciales gracias al poder de la conversaci\u00f3n. Como resultado, obtuvieron m\u00e1s compras que con su estrategia habitual de anuncios de clic que dirig\u00edan a las personas al sitio web de la escuela.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"la-pasteleria-al-alcance-de-todos\" class=\"wp-block-heading has-text-align-center\">La pasteler\u00eda al alcance de todos<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A\u00a0Escola\u00a0de\u00a0Confeitaria es una escuela culinaria con sede en S\u00e3o Paulo que dirige la pastelera y educadora Eloisa Cola. La escuela ofrece cursos en l\u00ednea de pasteler\u00eda cl\u00e1sica y contempor\u00e1nea pensados para mostrar que las t\u00e9cnicas profesionales no tienen secretos y que la reposter\u00eda est\u00e1 al alcance de todos. Los estudiantes pueden aprender a hornear sus dulces favoritos, como pasteles de carnaval o macarrones, e incluso formarse para obtener la certificaci\u00f3n como pasteleros profesionales.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">objetivo<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"convertir-visitantes-en-clientes-potenciales\" class=\"wp-block-heading is-style-green-line\">Convertir visitantes en clientes potenciales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00a0Escola\u00a0de\u00a0Confeitaria buscaba generar m\u00e1s tr\u00e1fico hacia su sitio web y, luego, convertir esas visitas en clientes potenciales mediante WhatsApp.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"a29796\" data-has-transparency=\"false\" style=\"--dominant-color: #a29796;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg\" alt=\"A layer cake with flowers on top.\" class=\"wp-image-1366 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abLa campa\u00f1a de anuncios de sitio web a WhatsApp nos permiti\u00f3 simplificar el recorrido desde el cliente potencial hasta la venta y gener\u00f3 un aumento significativo en las tasas de conversi\u00f3n en comparaci\u00f3n con los anuncios tradicionales que solo dirig\u00edan a nuestro sitio web sin un bot\u00f3n de WhatsApp\u00bb.<\/p>\n<cite><strong>Jonat\u00e3 Ariel Silveira<\/strong><br><br>Head of Marketing, A Escola de Confeitaria<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video that shows the journey from clicking on a Facebook ad, to visiting the company website, to messaging the business on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;EscolaDeConfeitaria_TheirSolution_Video&quot;}\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/a-escola-de-confeitaria.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"anuncios-del-sitio-web-a-whatsapp\" class=\"wp-block-heading is-style-green-line\">Anuncios del sitio web a WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00a0Escola\u00a0de\u00a0Confeitaria lanz\u00f3 una campa\u00f1a de anuncios de sitio web a WhatsApp. Son anuncios que aparecen en las plataformas de Meta, como Facebook e Instagram, y dirigen a los clientes potenciales al sitio web de una empresa. Despu\u00e9s de hacer clic en el anuncio, se redirige a los clientes a una p\u00e1gina de destino de la empresa que muestra un bot\u00f3n de WhatsApp que les permite enviar mensajes a la empresa.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"c3c0c1\" data-has-transparency=\"false\" style=\"--dominant-color: #c3c0c1;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"811\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AEscoladeConfeitaria-ad2.jpg\" alt=\"Un \u00edcono verde de WhatsApp en el sitio web de la empresa. Cuando hacen clic en el \u00edcono, los clientes pueden enviar un mensaje a la empresa directamente en WhatsApp.\" class=\"wp-image-372 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AEscoladeConfeitaria-ad2.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AEscoladeConfeitaria-ad2.jpg?resize=139,300 139w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Si quiere, el cliente puede seguir explorando el sitio web, o bien puede hacer clic en el bot\u00f3n para abrir una conversaci\u00f3n con la empresa en WhatsApp y obtener m\u00e1s informaci\u00f3n. Este enfoque ayuda a captar tanto a los clientes que ya est\u00e1n listos para comprar como a aquellos que prefieren enviar un mensaje a la empresa antes de tomar una decisi\u00f3n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"mas-compras-que-con-el-enfoque-habitual\" class=\"wp-block-heading has-text-align-center\">M\u00e1s compras que con el enfoque habitual<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">La escuela puso a prueba la eficacia de este nuevo enfoque con dos campa\u00f1as casi id\u00e9nticas que se publicaron del 16 al 30 de junio de 2024 y estaban dirigidas a mujeres brasile\u00f1as de entre 25 y 55 a\u00f1os:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"4e4545\" data-has-transparency=\"false\" style=\"--dominant-color: #4e4545;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png\" alt=\"A chocolate layer cake with berries.\" class=\"wp-image-873 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Una de las campa\u00f1as consisti\u00f3 en anuncios de sitio web con clic a WhatsApp desde Facebook.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">La otra campa\u00f1a utiliz\u00f3 el enfoque habitual de A\u00a0Escola\u00a0de\u00a0Confeitaria: anuncios de clic al sitio web desde Facebook.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">La escuela compar\u00f3 el rendimiento de ambas campa\u00f1as y observ\u00f3 que la estrategia nueva gener\u00f3 m\u00e1s compras*.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0La empresa proporcion\u00f3 los resultados, y no es posible replicarlos de manera id\u00e9ntica. En general, se espera que los resultados individuales difieran de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--9\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transformar el tr\u00e1fico web en clientes potenciales con anuncios de sitio web a WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12168,"template":"","meta":{"wab_header_eyebrow":"Aplicaci\u00f3n de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"A Escola de Confeitaria","wab_business_results":[],"wab_testimonial_quote":"\"La campa\u00f1a de anuncios de sitio web a WhatsApp nos permiti\u00f3 simplificar el recorrido desde el cliente potencial hasta la venta y gener\u00f3 un aumento significativo en las tasas de conversi\u00f3n en comparaci\u00f3n con los anuncios tradicionales que solo dirig\u00edan a nuestro sitio web sin un bot\u00f3n de WhatsApp\".","wab_testimonial_name":"Jonat\u00e3 Ariel Silveira","wab_testimonial_title":"Director de marketing de A Escola de Confeitaria","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[445],"industry":[340],"market":[571],"use-case":[358],"region":[447],"business-goals":[],"product":[355],"class_list":["post-12167","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pymes","industry-educacion","market-brasil","use-case-atencion-al-cliente","region-latinoamerica","product-app-de-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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