{"id":12170,"date":"2025-08-27T00:00:00","date_gmt":"2025-08-27T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/air-france\/"},"modified":"2026-04-30T17:40:05","modified_gmt":"2026-04-30T21:40:05","slug":"air-france","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/air-france\/","title":{"rendered":"Air\u00a0France"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/airfrance\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"f5bebf\" data-has-transparency=\"false\" style=\"--dominant-color: #f5bebf;\" loading=\"lazy\" decoding=\"async\" height=\"830\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png\" alt=\"Logotipo de Air\u00a0France.\" class=\"wp-image-1874 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png 1118w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png?resize=300,243 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png?resize=768,622 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-2.55.51-PM.png?resize=1024,830 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d9f2fb\" data-has-transparency=\"false\" style=\"--dominant-color: #d9f2fb;\" loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"200\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/alcmeon_logo_horizontal_fond_blanc-1-.png\" alt=\"Logotipo de Alcmeon.\" class=\"wp-image-396 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/alcmeon_logo_horizontal_fond_blanc-1-.png 678w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/alcmeon_logo_horizontal_fond_blanc-1-.png?resize=300,88 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Proveedor de soluciones de WhatsApp Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-aerolinea-internacional-mejoro-el-servicio-de-atencion-al-cliente-y-los-resultados-comerciales-mediante-la-implementacion-de-mensajes-de-marketing-para-promocionar-ofertas-y-mejoras-mensajes-de-se\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La aerol\u00ednea internacional mejor\u00f3 el servicio de atenci\u00f3n al cliente y los resultados comerciales mediante la implementaci\u00f3n de mensajes de marketing para promocionar ofertas y mejoras, mensajes de servicio para responder a las preguntas de los clientes sobre su viaje, mensajes de utilidad para compartir tarjetas de embarque y actualizaciones de vuelos, y autenticaci\u00f3n en dos pasos para verificar la identidad de los clientes de forma segura.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"4\">\n\t4.5\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de aumento en el porcentaje de clics en los mensajes de newsletter de ofertas destacadas en WhatsApp en comparaci\u00f3n con los correos electr\u00f3nicos*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"85\">\n\t85%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de todas las conversaciones de atenci\u00f3n al cliente en redes sociales se realizaron en WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*\u00a0La empresa proporcion\u00f3 los resultados, y no es posible replicarlos de manera id\u00e9ntica. En general, se espera que los resultados individuales difieran de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"la-aerolinea-mas-grande-de-francia\" class=\"wp-block-heading has-text-align-center\">La aerol\u00ednea m\u00e1s grande de Francia<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Con vuelos a casi 200 destinos en todo el mundo, Air France es la aerol\u00ednea m\u00e1s grande del pa\u00eds. La empresa estima que vende un boleto cada cinco segundos en sus plataformas digitales.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">objetivo<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"seguirle-el-ritmo-a-los-viajeros-de-todo-el-mundo\" class=\"wp-block-heading is-style-green-line\">Seguirle el ritmo a los viajeros de todo el mundo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para seguir el ritmo de los h\u00e1bitos y preferencias de los modernos clientes con agendas ocupadas, Air France envi\u00f3 mensajes en WhatsApp en cada etapa del viaje.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"c0c0bf\" data-has-transparency=\"false\" style=\"--dominant-color: #c0c0bf;\" loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"517\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/airfrance-bm-success-story-hero.jpg\" alt=\"An Air France plane.\" class=\"wp-image-381 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/airfrance-bm-success-story-hero.jpg 919w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/airfrance-bm-success-story-hero.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/airfrance-bm-success-story-hero.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abEn Air\u00a0France, creemos que cada punto de contacto con el cliente representa una oportunidad para interactuar y crecer. Usamos mensajes en WhatsApp para generar valor en todas las etapas del viaje del cliente. WhatsApp desempe\u00f1a un papel fundamental, ya que ayuda a reducir costos, generar nuevas fuentes de ingresos y fomentar la retenci\u00f3n y la interacci\u00f3n a largo plazo.<\/p>\n<cite><strong>Gauthier Le Masne<\/strong><br><br>VP, Digital Marketing, Air France<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"An Air France marketing message and WhatsApp conversation\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;AirFrance_TheirSolution_Video1&quot;}\" height=\"1796\" style=\"aspect-ratio: 876 \/ 1796;\" width=\"876\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/air-france_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"mensajes-en-cada-etapa-del-viaje\" class=\"wp-block-heading is-style-green-line\">Mensajes en cada etapa del viaje<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Air\u00a0France promociona su canal de WhatsApp en todos sus espacios digitales: sitio web, redes sociales y correos electr\u00f3nicos. Tambi\u00e9n promociona con frecuencia su newsletter de ofertas de viaje en WhatsApp a trav\u00e9s de anuncios de clic a WhatsApp. Cuando el cliente acepta recibir comunicaciones de marketing y atenci\u00f3n al cliente de Air\u00a0France en WhatsApp, la empresa le env\u00eda mensajes en cada etapa de su viaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Mensajes de marketing<\/b>: Air\u00a0France se asoci\u00f3 con Alcmeon, Meta Business Partner, para enviar su newsletter de ofertas destacadas a su lista de clientes a trav\u00e9s de mensajes de marketing en WhatsApp, en el que se promocionan las ofertas m\u00e1s recientes y los destinos m\u00e1s populares. Adem\u00e1s, Air\u00a0France us\u00f3 los mensajes de marketing para ofrecer mejoras en asientos, comidas y equipaje a los viajeros que ya tienen un viaje reservado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Mensajes de utilidad<\/b>: Cuando los viajeros reservan sus vuelos, Air\u00a0France les env\u00eda por WhatsApp tarjetas de embarque e informaci\u00f3n importante sobre el vuelo, como cambios de puerta de embarque, horarios de registro y otras actualizaciones importantes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A customer conversation with Air France on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;AirFrance_TheirSolution_Video2&quot;}\" height=\"638\" style=\"aspect-ratio: 360 \/ 638;\" width=\"360\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/air-france_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><b>Mensajes de servicio<\/b>: Air\u00a0France usa la funci\u00f3n de mensajes de servicio de WhatsApp para responder preguntas espec\u00edficas de los clientes sobre sus viajes. Cuando un cliente env\u00eda un mensaje por WhatsApp para consultar sobre sus millas, su equipaje o cualquier otra necesidad, Air\u00a0France responde de inmediato. En principio, los clientes suelen responder una serie de preguntas automatizadas y, si es necesario, un agente de servicio humano contin\u00faa la conversaci\u00f3n con ellos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Mensajes de autenticaci\u00f3n<\/b>: Cuando un cliente olvida su contrase\u00f1a y necesita acceder a su cuenta o confirmar que acept\u00f3 recibir mensajes en WhatsApp, Air\u00a0France usa la autenticaci\u00f3n en dos pasos para verificar su identidad. Como parte de este proceso, Air\u00a0France env\u00eda contrase\u00f1as de un solo uso (OTP) a trav\u00e9s de mensajes de autenticaci\u00f3n en WhatsApp. Los clientes disponen de cinco minutos para copiar y pegar el c\u00f3digo antes de que caduque.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"mayor-interaccion-con-los-clientes\" class=\"wp-block-heading has-text-align-center\">Mayor interacci\u00f3n con los clientes<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Durante un a\u00f1o, de abril de 2024 a abril de 2025, Air\u00a0France intercambi\u00f3 m\u00e1s de 33\u00a0millones en mensajes con sus clientes en WhatsApp. Durante ese periodo, la empresa observ\u00f3 los siguientes resultados:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"888a91\" data-has-transparency=\"false\" style=\"--dominant-color: #888a91;\" loading=\"lazy\" decoding=\"async\" width=\"1928\" height=\"1290\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png\" alt=\"The entire of a first class cabin on an Air France flight.\" class=\"wp-image-1875 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png 1928w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png?resize=1024,685 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-08-19-at-3.13.29-PM.png?resize=1536,1028 1536w\" sizes=\"auto, (max-width: 1928px) 100vw, 1928px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">4.5\u00a0veces mayor porcentaje de clics en los mensajes de newsletter de ofertas destacadas en WhatsApp en comparaci\u00f3n con los correos electr\u00f3nicos*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">85\u00a0% de todas las conversaciones de atenci\u00f3n al cliente en redes sociales se realizaron en WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">10\u00a0millones de mensajes de utilidad enviados (administrador de WhatsApp, del 8 de abril de 2024 al 8 de abril de 2025)<\/li>\n\n\n\n<li class=\"wp-block-list-item\">M\u00e1s de 3\u00a0millones de mensajes de autenticaci\u00f3n enviados (administrador de WhatsApp, del 8\u00a0de abril de 2024 al 8\u00a0de abril de 2025)<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0La empresa proporcion\u00f3 los resultados, y no es posible replicarlos de manera id\u00e9ntica. En general, se espera que los resultados individuales difieran de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejorar el rendimiento con mensajes en WhatsApp en cada etapa del recorrido del cliente<\/p>\n","protected":false},"author":12,"featured_media":12171,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Air\u00a0France","wab_business_results":null,"wab_testimonial_quote":"\"En Air\u00a0France, creemos que cada punto de contacto con el cliente representa una oportunidad para interactuar y crecer. Usamos mensajes en WhatsApp para generar valor en todas las etapas del viaje del cliente. WhatsApp desempe\u00f1a un papel fundamental, ya que ayuda a reducir costos, generar nuevas fuentes de ingresos y fomentar la retenci\u00f3n y la interacci\u00f3n a largo plazo.","wab_testimonial_name":"Gauthier Le Masne","wab_testimonial_title":"Vicepresidente de marketing digital de 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