{"id":12176,"date":"2025-09-23T00:00:00","date_gmt":"2025-09-23T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/donna-capilli\/"},"modified":"2026-04-20T16:04:22","modified_gmt":"2026-04-20T20:04:22","slug":"donna-capilli","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/donna-capilli\/","title":{"rendered":"Donna Capilli"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/donnacapillicosmeticos\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"212221\" data-has-transparency=\"false\" style=\"--dominant-color: #212221;\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg\" alt=\"El logotipo de Donna Capilli.\" class=\"wp-image-1019 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg 2048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=1024,1024 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=1536,1536 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-duena-de-una-pequena-empresa-jenniffer-martins-uso-anuncios-de-clic-a-whatsapp-para-llevar-sus-cosmeticos-y-productos-para-el-cabello-a-mas-mercados-en-brasil-al-sumar-testimonios-de-influencers\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La due\u00f1a de una peque\u00f1a empresa, Jenniffer Martins, us\u00f3 anuncios de clic a WhatsApp para llevar sus cosm\u00e9ticos y productos para el cabello a m\u00e1s mercados en Brasil. Al sumar testimonios de influencers y clientes, logr\u00f3 que m\u00e1s personas hicieran clic en los anuncios de Donna Capilli y empezaran una conversaci\u00f3n con la marca en WhatsApp.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"productos-cosmeticos-inspirados-en-la-experiencia\" class=\"wp-block-heading has-text-align-center\">Productos cosm\u00e9ticos inspirados en la experiencia<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Despu\u00e9s de un problema personal que la llev\u00f3 a cortarse el cabello y repensar su manera de cuidarlo, la due\u00f1a y fundadora Jenniffer Martins aprovech\u00f3 su formaci\u00f3n como t\u00e9cnica qu\u00edmica para empezar a mezclar sus propios ingredientes y crear su primer champ\u00fa. Una amiga prob\u00f3 el producto, luego se lo recomend\u00f3 a otra amiga que tambi\u00e9n qued\u00f3 encantada, y as\u00ed naci\u00f3 la marca Donna Capilli. En poco tiempo, Martins ya estaba desarrollando y vendiendo nuevos productos cosm\u00e9ticos, y ampli\u00f3 el negocio para incluir otros champ\u00fas, acondicionadores, t\u00f3nicos, mascarillas capilares y m\u00e1s.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"marketing-autosuficiente\" class=\"wp-block-heading is-style-green-line\">Marketing autosuficiente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como due\u00f1a de una peque\u00f1a empresa, Martins tuvo que aprender a gestionar por s\u00ed misma el marketing y la promoci\u00f3n. Un curso de Meta Blueprint que realiz\u00f3 en 2019 le abri\u00f3 los ojos a las posibilidades de usar anuncios de clic a WhatsApp para hacer crecer su marca. Hoy en d\u00eda, la empresa gestiona por su cuenta todas sus campa\u00f1as de anuncios de clic a WhatsApp y prueba continuamente diferentes estrategias para atraer nuevos clientes.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d3d4c8\" data-has-transparency=\"false\" style=\"--dominant-color: #d3d4c8;\" loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1066\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg\" alt=\"A Donna Capilli product.\" class=\"wp-image-1018 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg 853w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg?resize=240,300 240w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg?resize=768,960 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg?resize=819,1024 819w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cCuando empec\u00e9 mi empresa, depend\u00eda mucho del boca a boca de mis clientes. No sab\u00eda c\u00f3mo funcionaba esto de la publicidad. Pensaba que era demasiado complicado como para aplicarlo en mi negocio. Pero hice un curso de Meta Blueprint y descubr\u00ed c\u00f3mo funcionaban los anuncios, lo sencillos que eran de usar y c\u00f3mo pod\u00eda replicarlos yo misma para mi empresa\u201d.<\/p>\n<cite><strong>Jenniffer Martins<\/strong><br><br>Owner, Donna Capilli<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"An example ad from the campaign.\" height=\"640\" style=\"aspect-ratio: 360 \/ 640;\" width=\"360\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/donna-capilli_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"anuncios-con-testimonios-atractivos-de-clic-a-whatsapp\" class=\"wp-block-heading is-style-green-line\">Anuncios con testimonios atractivos de clic a WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una campa\u00f1a de anuncios de clic a WhatsApp realizada del 5 al 15 de marzo de 2025 incluy\u00f3 fotos y videos de antes y despu\u00e9s para contar la historia real de una clienta que us\u00f3 los productos Donna Capilli para lograr su look y peinado ideal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Martins se\u00f1ala que una de las ventajas de ofrecer a sus clientas la posibilidad de conversar por WhatsApp es que muchas veces se sienten m\u00e1s c\u00f3modas haciendo preguntas personales sobre cosm\u00e9tica y cuidado del cabello a trav\u00e9s de la mensajer\u00eda. Si bien la empresa da prioridad a la atenci\u00f3n personalizada, tambi\u00e9n utiliza funciones automatizadas de WhatsApp como mensajes de bienvenida, respuestas r\u00e1pidas, mensajes de ausencia y etiquetas para gestionar cada conversaci\u00f3n y ofrecer un servicio \u00e1gil y cordial.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"mayor-alcance-y-ventas\" class=\"wp-block-heading has-text-align-center\">Mayor alcance y ventas<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Martins atribuye a los anuncios de clic a WhatsApp el haber ayudado a que su empresa se expandiera m\u00e1s all\u00e1 de su sede central en Uberl\u00e2ndia hacia otras regiones de Brasil. Para el verano de 2025, la mitad de las ventas de la empresa proven\u00edan de clientes de Uberl\u00e2ndia directamente a trav\u00e9s de conversaciones en WhatsApp.*<\/p>\n<\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*\u00a0La empresa proporcion\u00f3 los resultados, y no es posible replicarlos de manera id\u00e9ntica. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--8\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hacer crecer una peque\u00f1a empresa con anuncios de clic a WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12177,"template":"","meta":{"wab_header_eyebrow":"Aplicaci\u00f3n para empresas","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Donna Capilli","wab_business_results":[],"wab_testimonial_quote":"\u201cCuando empec\u00e9 mi empresa, depend\u00eda mucho del boca a boca de mis clientes. No sab\u00eda c\u00f3mo funcionaba esto de la publicidad. Pensaba que era demasiado complicado como para aplicarlo en mi negocio. Pero hice un curso de Meta Blueprint y descubr\u00ed c\u00f3mo funcionaban los anuncios, lo sencillos que eran de usar y c\u00f3mo pod\u00eda replicarlos yo misma para mi empresa\u201d.","wab_testimonial_name":"Jenniffer Martins","wab_testimonial_title":"Propietaria, Donna Capilli","wab_featured_image_caption":"","_featured_video_id":4855,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[445],"industry":[339],"market":[571],"use-case":[358],"region":[447],"business-goals":[334],"product":[356,355],"class_list":["post-12176","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pymes","industry-comercio-electronico-y-comercio-minorista","market-brasil","use-case-atencion-al-cliente","region-latinoamerica","business-goals-generacion-de-clientes-potenciales","product-anuncios-de-clic-a-whatsapp","product-app-de-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Donna Capilli | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Hacer crecer una 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