{"id":12329,"date":"2025-11-25T00:00:00","date_gmt":"2025-11-25T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/shark-tank-mexico\/"},"modified":"2026-04-30T16:53:42","modified_gmt":"2026-04-30T20:53:42","slug":"shark-tank-mexico","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/shark-tank-mexico\/","title":{"rendered":"Shark\u00a0Tank\u00a0Mexico"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/SharkTankMexico\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"737373\" data-has-transparency=\"false\" style=\"--dominant-color: #737373;\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"117\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/shark-tank-mexico-logo.jpg\" alt=\"\" class=\"wp-image-1920 not-transparent\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"sony-channel-atrajo-a-nuevos-suscriptores-a-su-experiencia-de-mensajes-de-whatsapp-para-el-exitoso-programa-de-television-shark-tank-mexico-mediante-anuncios-de-clic-a-whatsapp-y-luego\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Sony\u00a0Channel atrajo a nuevos suscriptores a su experiencia de mensajes de WhatsApp para el exitoso programa de televisi\u00f3n <i>Shark\u00a0Tank\u00a0Mexico<\/i> mediante anuncios de clic a WhatsApp y, luego, envi\u00f3 a los suscriptores novedades e informaci\u00f3n exclusiva a trav\u00e9s de mensajes de marketing en WhatsApp, lo que ayud\u00f3 a impulsar la interacci\u00f3n y el reconocimiento.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"un-programa-de-television-de-exito-mundial\" class=\"wp-block-heading has-text-align-center\">Un programa de televisi\u00f3n de \u00e9xito mundial<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\"><i>Shark\u00a0Tank\u00a0Mexico<\/i> es la edici\u00f3n del popular programa de televisi\u00f3n internacional de telerrealidad de Sony\u00a0Channel\u00a0Mexico, en el que aspirantes a emprendedores presentan sus ideas de negocios a un panel de inversionistas adinerados o, como se los llama en el programa, \u00abtiburones\u00bb.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"impulsa-la-interaccion-del-publico\" class=\"wp-block-heading is-style-green-line\">Impulsa la interacci\u00f3n del p\u00fablico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sony Channel Mexico aprovech\u00f3 el alcance de las aplicaciones de Meta para impulsar la interacci\u00f3n con el p\u00fablico, optimizar la entrega para aumentar las reproducciones de video y dirigir tr\u00e1fico a sus destinos en l\u00ednea.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"2d3c4a\" data-has-transparency=\"false\" style=\"--dominant-color: #2d3c4a;\" loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/01_Tanque.jpg\" alt=\"A photo from the set of the hit TV show.\" class=\"wp-image-199 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/01_Tanque.jpg 1920w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/01_Tanque.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/01_Tanque.jpg?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/01_Tanque.jpg?resize=1024,576 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/01_Tanque.jpg?resize=1536,864 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cUsamos anuncios de clic a WhatsApp para atraer a las personas a WhatsApp y a\u00f1adir nuevos suscriptores al embudo, al mismo tiempo que recopil\u00e1bamos su consentimiento para enviarles directamente ofertas, descuentos, promociones y otros anuncios relacionados con el programa. Tambi\u00e9n usamos mensajes de marketing, con la tecnolog\u00eda del motor de optimizaci\u00f3n de entrega de Meta, para enviar mensajes segmentados a estos suscriptores, lo que aument\u00f3 las probabilidades de que realicen acciones y se conecten al programa\u201d.<\/p>\n<cite><strong>Natasha Paschoarelli<\/strong><br><br>Executive Marketing Director, Sony Pictures Entertainment<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"The experience of clicking on a Shark Tank ad and being directed to WhatsApp.\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/shark-tank-mexico_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"marketing-coherente-para-el-publico\" class=\"wp-block-heading is-style-green-line\">Marketing coherente para el p\u00fablico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para aumentar el reconocimiento y la lista de suscriptores por WhatsApp de <i>Shark\u00a0Tank\u00a0Mexico<\/i>, el equipo de Sony\u00a0Channel\u00a0Mexico se asoci\u00f3 con su proveedor de servicios de plataforma de comunicaciones a fin de realizar una campa\u00f1a de anuncios de clic a WhatsApp con fotos y videos dirigida a adultos de entre 18 y 49 a\u00f1os. Los anuncios promocionaban activamente el canal de WhatsApp de <i>Shark\u00a0Tank\u00a0Mexico<\/i> e inclu\u00edan im\u00e1genes de los tiburones, as\u00ed como el n\u00famero de WhatsApp del programa.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"The marketing message experience on WhatsApp.\" height=\"1798\" style=\"aspect-ratio: 884 \/ 1798;\" width=\"884\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/shark-tank-mexico_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Luego de hacer clic en el anuncio, se dirig\u00eda a las personas a una conversaci\u00f3n automatizada en WhatsApp en la que pod\u00edan suscribirse para recibir con regularidad novedades, ofertas, descuentos y actualizaciones relacionadas con el programa. Una vez que se suscrib\u00edan, recib\u00edan estas comunicaciones directamente de <i>Shark\u00a0Tank\u00a0Mexico<\/i> a trav\u00e9s de mensajes de marketing en WhatsApp. Los fans tambi\u00e9n pod\u00edan interactuar con una variedad de contenido en el canal en cualquier momento, como recomendaciones personalizadas, presentaciones de otros emprendedores y regalos exclusivos inspirados en el programa de televisi\u00f3n. Por ejemplo, los fans pod\u00edan escanear un c\u00f3digo\u00a0QR para acceder a un paquete de stickers de Navidad.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"manten-el-interes-del-publico-durante-toda-la-temporada\" class=\"wp-block-heading has-text-align-center\">Mant\u00e9n el inter\u00e9s del p\u00fablico durante toda la temporada<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">El equipo inform\u00f3 que este nuevo enfoque para promocionar el programa y mantener el inter\u00e9s de los fans hizo que su base de suscriptores creciera y ayud\u00f3 a mantener un p\u00fablico activo e interesado durante toda la temporada televisiva*.<\/p>\n<\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--9\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Innova la estrategia de marketing con anuncios de clic a WhatsApp y mensajes de marketing en WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12330,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Shark\u00a0Tank\u00a0Mexico","wab_business_results":[],"wab_testimonial_quote":"\u201cUsamos anuncios de clic a WhatsApp para atraer a las personas a WhatsApp y a\u00f1adir nuevos suscriptores al embudo, al mismo tiempo que recopil\u00e1bamos su consentimiento para enviarles directamente ofertas, descuentos, promociones y otros anuncios relacionados con el programa. Tambi\u00e9n usamos mensajes de marketing, con la tecnolog\u00eda del motor de optimizaci\u00f3n de entrega de Meta, para enviar mensajes segmentados a estos suscriptores, lo que aument\u00f3 las probabilidades de que realicen acciones y se conecten al programa\u201d.","wab_testimonial_name":"Natasha Paschoarelli","wab_testimonial_title":"Director Ejecutivo de Marketing, Sony Pictures Entertainment","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 20:53:42","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[543],"product":[356,330],"business-goals":[333],"use-case":[359],"region":[447],"business-size":[366],"industry":[341],"class_list":["post-12329","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-mexico","product-anuncios-de-clic-a-whatsapp","product-plataforma-de-whatsapp-business","business-goals-interaccion","use-case-mensajes-de-marketing","region-latinoamerica","business-size-empresas","industry-entretenimiento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shark Tank M\u00e9xico | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Innova la estrategia de marketing con anuncios de clic a WhatsApp y mensajes de 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