{"id":12454,"date":"2025-01-05T00:00:00","date_gmt":"2025-01-05T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/madeiramadeira\/"},"modified":"2026-04-30T16:58:30","modified_gmt":"2026-04-30T20:58:30","slug":"madeiramadeira","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/madeiramadeira\/","title":{"rendered":"MadeiraMadeira"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/madeiramadeiralojafisica\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"f1f4f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f1f4f6;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png\" alt=\"Logotipo de MadeiraMadeira.\" class=\"wp-image-1496 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png?resize=300,167 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png?resize=768,427 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/thanhvinhholdings\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"110707\" data-has-transparency=\"true\" style=\"--dominant-color: #110707;\" loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"178\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png\" alt=\"Logotipo de Insider One.\" class=\"wp-image-1393 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png 1280w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png?resize=300,42 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png?resize=768,107 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png?resize=1024,142 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Proveedor de soluciones de WhatsApp Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-tienda-minorista-de-articulos-para-el-hogar-brasilena-madeiramadeira-se-asocio-con-insider-one-un-meta-business-partner-para-implementar-la-api-de-mensajes-de-marketing-para-whatsapp-como-result\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La tienda minorista de art\u00edculos para el hogar brasile\u00f1a MadeiraMadeira se asoci\u00f3 con Insider One, un Meta Business Partner, para implementar la API de mensajes de marketing para WhatsApp. Como resultado, logr\u00f3 un 6 % de aumento en su porcentaje de entrega de mensajes y un 25 % de aumento en las conversiones de mensajes de marketing en WhatsApp.*<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"6\">\n\t6%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de aumento en la entrega de mensajes en comparaci\u00f3n con el enfoque habitual*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"25\">\n\t25%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de aumento en el porcentaje de conversiones para los mensajes de marketing en WhatsApp en comparaci\u00f3n con el enfoque habitual*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"mejoras-accesibles-en-el-hogar\" class=\"wp-block-heading has-text-align-center\">Mejoras accesibles en el hogar<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">MadeiraMadeira es una plataforma de comercio electr\u00f3nico brasile\u00f1a cuyo objetivo es hacer que las mejoras en el hogar sean accesibles y f\u00e1ciles de realizar para los brasile\u00f1os. La empresa vende una variedad de muebles, decoraci\u00f3n y productos de mejoras para el hogar, junto con opciones flexibles de financiaci\u00f3n y entrega.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"mejorar-el-rendimiento-de-la-campana\" class=\"wp-block-heading is-style-green-line\">Mejorar el rendimiento de la campa\u00f1a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MadeiraMadeira utilizaba habitualmente los mensajes de marketing en WhatsApp para dirigirse a los clientes con ofertas y promociones, pero quer\u00eda mejorar sus porcentajes de apertura y conversi\u00f3n.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b19d92\" data-has-transparency=\"false\" style=\"--dominant-color: #b19d92;\" loading=\"lazy\" decoding=\"async\" width=\"3660\" height=\"2448\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png\" alt=\"A nice dining room.\" class=\"wp-image-938 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png 3660w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=1024,685 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=1536,1027 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=2048,1370 2048w\" sizes=\"auto, (max-width: 3660px) 100vw, 3660px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cLa implementaci\u00f3n de la API de mensajes de marketing para WhatsApp con Insider One, que proporcionaba recomendaciones personalizadas de productos en WhatsApp, nos permiti\u00f3 volver a interactuar con los clientes de manera m\u00e1s eficaz y en el momento adecuado. Esto impuls\u00f3 tanto nuestro porcentaje de entrega como el rendimiento general de nuestras campa\u00f1as\u00bb.<\/p>\n<cite><strong>Mirella Lavrini<\/strong><br><br>Senior Marketing Manager for Branding and Non-Paid Channels, MadeiraMadeira<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"The customer experience of receiving and engaging with marketing messages on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/madeiramadeira.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"optimizar-la-entrega\" class=\"wp-block-heading is-style-green-line\">Optimizar la entrega<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La empresa integr\u00f3 la API de mensajes de marketing para WhatsApp, con tecnolog\u00eda de Insider One, una plataforma de interacci\u00f3n con el cliente y datos omnicanal, para entregar mensajes de marketing en WhatsApp a las personas que ya hab\u00edan mostrado inter\u00e9s en los productos de MadeiraMadeira al explorar, agregar art\u00edculos a su carrito, interactuar con mensajes de marketing anteriores o contactarse con el servicio de atenci\u00f3n al cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La API de mensajes de marketing para WhatsApp, combinada con las recomendaciones personalizadas de productos de Insider One para los clientes basadas en su historial previo con la marca, ayud\u00f3 a MadeiraMadeira a mejorar tanto la entrega de mensajes como los porcentajes de conversi\u00f3n de los mensajes de marketing en WhatsApp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"mas-conversiones-con-las-campanas-de-mensajes-de-marketing\" class=\"wp-block-heading has-text-align-center\">M\u00e1s conversiones con las campa\u00f1as de mensajes de marketing<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">MadeiraMadeira inform\u00f3 mejoras en la entrega de mensajes y en los porcentajes de conversiones durante un per\u00edodo de dos meses (del 22 de enero al 22 de marzo de 2025):<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"9e9c9c\" data-has-transparency=\"false\" style=\"--dominant-color: #9e9c9c;\" loading=\"lazy\" decoding=\"async\" width=\"3660\" height=\"2448\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png\" alt=\"A table and chairs.\" class=\"wp-image-939 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png 3660w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=1024,685 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=1536,1027 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=2048,1370 2048w\" sizes=\"auto, (max-width: 3660px) 100vw, 3660px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">6 % de aumento en la entrega de mensajes en comparaci\u00f3n con el enfoque habitual*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">25 % de aumento en el porcentaje de conversiones para los mensajes de marketing en WhatsApp en comparaci\u00f3n con el enfoque habitual*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--11\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mejorar el porcentaje de entrega de mensajes con la API de mensajes de marketing para WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12455,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"MadeiraMadeira","wab_business_results":null,"wab_testimonial_quote":"\u201cLa implementaci\u00f3n de la API de mensajes de marketing para WhatsApp con Insider One, que proporcionaba recomendaciones personalizadas de productos en WhatsApp, nos permiti\u00f3 volver a interactuar con los clientes de manera m\u00e1s eficaz y en el momento adecuado. Esto impuls\u00f3 tanto nuestro porcentaje de entrega como el rendimiento general de nuestras campa\u00f1as\".","wab_testimonial_name":"Mirella Lavrini","wab_testimonial_title":"Gerente superior de marketing de marca y canales no pagados, MadeiraMadeira","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[],"industry":[],"market":[],"use-case":[],"region":[],"business-goals":[],"product":[],"class_list":["post-12454","success-story","type-success-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MadeiraMadeira | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Mejorar el porcentaje de entrega de mensajes con la API de mensajes de marketing para WhatsApp\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/madeiramadeira\/\" \/>\n<meta property=\"og:locale\" content=\"es_LA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MadeiraMadeira\" \/>\n<meta property=\"og:description\" content=\"Mejorar el porcentaje de entrega de mensajes con la API de mensajes de marketing para WhatsApp\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/madeiramadeira\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T20:58:30+00:00\" \/>\n<meta property=\"og:image\" 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