{"id":12625,"date":"2025-02-05T00:00:00","date_gmt":"2025-02-05T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/politecnico-de-suramerica\/"},"modified":"2026-04-30T17:04:00","modified_gmt":"2026-04-30T21:04:00","slug":"politecnico-de-suramerica","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/politecnico-de-suramerica\/","title":{"rendered":"Polit\u00e9cnico de Suram\u00e9rica"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/polisura.edu.co\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"0e151c\" data-has-transparency=\"true\" style=\"--dominant-color: #0e151c;\" loading=\"lazy\" decoding=\"async\" height=\"268\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-logo_polisura2.png\" alt=\"Logotipo de la instituci\u00f3n educativa.\" class=\"wp-image-930 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-logo_polisura2.png 1961w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-logo_polisura2.png?resize=300,78 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-logo_polisura2.png?resize=768,201 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-logo_polisura2.png?resize=1024,268 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-logo_polisura2.png?resize=1536,402 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/atomchat.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"301e12\" data-has-transparency=\"true\" style=\"--dominant-color: #301e12;\" loading=\"lazy\" decoding=\"async\" width=\"1302\" height=\"335\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-Logo-Atom_Horizontal_Para-Fondos-Claros_Digital.png\" alt=\"Logotipo de Atomchat.\" class=\"wp-image-931 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-Logo-Atom_Horizontal_Para-Fondos-Claros_Digital.png 1302w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-Logo-Atom_Horizontal_Para-Fondos-Claros_Digital.png?resize=300,77 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-Logo-Atom_Horizontal_Para-Fondos-Claros_Digital.png?resize=768,198 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Copy-of-Logo-Atom_Horizontal_Para-Fondos-Claros_Digital.png?resize=1024,263 1024w\" sizes=\"auto, (max-width: 1302px) 100vw, 1302px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Proveedor de soluciones de WhatsApp Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-institucion-educativa-de-formacion-profesional-colombiana-se-asocio-con-atomchat-para-desarrollar-una-experiencia-de-generacion-de-clientes-potenciales-y-mensajes-en-la-plataforma-de-whatsapp-busin\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La instituci\u00f3n educativa de formaci\u00f3n profesional colombiana se asoci\u00f3 con Atomchat para desarrollar una experiencia de generaci\u00f3n de clientes potenciales y mensajes en la plataforma de WhatsApp Business con un agente de IA que respond\u00eda preguntas sobre las clases virtuales de la instituci\u00f3n. Como resultado, la instituci\u00f3n educativa cuadriplic\u00f3 la generaci\u00f3n de clientes potenciales por mes y logr\u00f3 aumentar a m\u00e1s del doble las inscripciones mensuales.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"4\">\n\t4\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">veces m\u00e1s clientes potenciales por mes en comparaci\u00f3n con el enfoque habitual (atribuido al agente asistido por IA en la plataforma de WhatsApp\u00a0Business*)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"2\">\n\t2.1<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">veces m\u00e1s inscripciones mensuales en comparaci\u00f3n con el enfoque habitual (atribuido a un agente asistido por IA en la plataforma de WhatsApp\u00a0Business*)<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"educacion-en-persona-y-en-casa\" class=\"wp-block-heading has-text-align-center\">Educaci\u00f3n en persona y en casa<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\"><\/p><p class=\"has-text-align-center alignwide\">Polit\u00e9cnico de Suram\u00e9rica is a vocational learning institution that has operated in Colombia for more than 40 years. With a modern-day emphasis on virtual learning in addition to in-person classes, Polit\u00e9cnico de Suram\u00e9rica\u2019s programs and courses are accessible to students throughout the country.<\/p>\n            <p>Polit\u00e9cnico de Suram\u00e9rica regularly promotes its offerings with campaigns of ads that click to WhatsApp, which encourage potential new customers to message the business directly on WhatsApp to learn more.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"mejor-calificacion-de-clientes-potenciales\" class=\"wp-block-heading is-style-green-line\">Mejor calificaci\u00f3n de clientes potenciales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El enfoque anterior de la instituci\u00f3n educativa dirig\u00eda a las personas a una p\u00e1gina de destino en la que pod\u00edan obtener m\u00e1s informaci\u00f3n y proporcionar su informaci\u00f3n de contacto. Luego, un miembro del equipo segu\u00eda manualmente con m\u00e1s informaci\u00f3n. Este enfoque gener\u00f3 aproximadamente 2\u00a0500\u00a0clientes potenciales mensuales para sus programas t\u00e9cnicos y 18\u00a0000\u00a0clientes potenciales mensuales para sus cursos y diplomas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, la mayor\u00eda de los clientes potenciales no eran aprovechables, ya que no siempre se proporcionaba informaci\u00f3n de contacto completa, no siempre se calificaban correctamente y la informaci\u00f3n no estaba plenamente integrada con las campa\u00f1as y el sistema de administraci\u00f3n de relaciones con los clientes del Polit\u00e9cnico de Suram\u00e9rica.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"56473b\" data-has-transparency=\"false\" style=\"--dominant-color: #56473b;\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1080\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_672000365.jpg\" alt=\"A woman studying on her laptop.\" class=\"wp-image-357 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_672000365.jpg 2048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_672000365.jpg?resize=300,158 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_672000365.jpg?resize=768,405 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_672000365.jpg?resize=1024,540 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_672000365.jpg?resize=1536,810 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abWhatsApp nos ayud\u00f3 a alinear el marketing y las ventas, reducir el trabajo operativo y centrarnos en los clientes potenciales que realmente est\u00e1n listos para registrarse\u00bb.<\/p>\n<cite><strong>Jhon Hincapi\u00e9<\/strong><br><br>Marketing Director, Polit\u00e9cnico de Suram\u00e9rica<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video showcasing the experience of a potential student on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PolitecnicodeSuramerica_TheirSolution_Video&quot;}\" height=\"1100\" style=\"aspect-ratio: 548 \/ 1100;\" width=\"548\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/politecnico-de-suramerica.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"un-agente-virtual-en-whatsapp\" class=\"wp-block-heading is-style-green-line\">Un agente virtual en WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El Polit\u00e9cnico de Suram\u00e9rica se asoci\u00f3 con Atomchat, un WhatsApp Business Partner, para desarrollar un agente virtual asistido por IA que pudiera responder inmediatamente a las preguntas m\u00e1s frecuentes de los clientes en WhatsApp, recopilar informaci\u00f3n de clientes potenciales y clasificar autom\u00e1ticamente a cada cliente potencial para futuras interacciones. La informaci\u00f3n recopilada por el agente virtual se envi\u00f3 inmediatamente al sistema de administraci\u00f3n de relaciones con los clientes del Polit\u00e9cnico de Suram\u00e9rica para futuras campa\u00f1as de remarketing y seguimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de ver un anuncio en Facebook o Instagram o un formulario en el sitio web del Polit\u00e9cnico de Suram\u00e9rica, los nuevos clientes potenciales pod\u00edan hacer clic para enviar un mensaje al agente virtual directamente en WhatsApp. El agente proporcionaba respuestas conversacionales de sonido natural basadas en el inter\u00e9s de la persona en los programas t\u00e9cnicos, los diplomas o los cursos gratuitos certificados del Polit\u00e9cnico de Suram\u00e9rica. Tambi\u00e9n recopilaba informaci\u00f3n para ayudar a crear el perfil de cliente de la persona. Cuando los clientes ten\u00edan preguntas concretas o quer\u00edan registrarse, un miembro del equipo de servicio en vivo se un\u00eda a la conversaci\u00f3n para ayudarlos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"aumento-en-los-clientes-potenciales-y-las-inscripciones\" class=\"wp-block-heading has-text-align-center\">Aumento en los clientes potenciales y las inscripciones<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">El Polit\u00e9cnico de Suram\u00e9rica compar\u00f3 el primer mes de este nuevo enfoque (mayo de 2025) con los resultados del mes anterior e inform\u00f3 un crecimiento en la generaci\u00f3n de clientes potenciales y las inscripciones. Y, mientras que los clientes potenciales pod\u00edan esperar un d\u00eda entero para recibir la respuesta de un empleado con el enfoque anterior, el Polit\u00e9cnico de Suram\u00e9rica inform\u00f3 que el tiempo de procesamiento promedio fue de 12 a 15\u00a0minutos con la nueva experiencia.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"a39c8c\" data-has-transparency=\"false\" style=\"--dominant-color: #a39c8c;\" loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"540\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/political.jpg\" alt=\"A woman studying at her computer.\" class=\"wp-image-1721 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/political.jpg 360w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/political.jpg?resize=200,300 200w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Se cuadriplic\u00f3 la generaci\u00f3n de clientes potenciales por mes en comparaci\u00f3n con el enfoque habitual, gracias al agente asistido por IA en la plataforma de WhatsApp\u00a0Business*.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Aumentaron a m\u00e1s del doble las inscripciones mensuales en comparaci\u00f3n con el enfoque habitual, gracias al agente asistido por IA en la plataforma de WhatsApp\u00a0Business*.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--11\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aumentar los clientes potenciales y las inscripciones con agentes virtuales en la plataforma de WhatsApp\u00a0Business<\/p>\n","protected":false},"author":12,"featured_media":12626,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Polit\u00e9cnico de Suram\u00e9rica","wab_business_results":null,"wab_testimonial_quote":"\"WhatsApp nos ayud\u00f3 a alinear el marketing y las 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