{"id":12755,"date":"2026-02-27T00:00:00","date_gmt":"2026-02-27T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/bordinhon-moveis\/"},"modified":"2026-04-30T17:08:36","modified_gmt":"2026-04-30T21:08:36","slug":"bordinhon-moveis","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/bordinhon-moveis\/","title":{"rendered":"Bordinhon M\u00f3veis"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/bordinhonmoveis\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"f7f6e6\" data-has-transparency=\"false\" style=\"--dominant-color: #f7f6e6;\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Bordinhon-Rede-Social.jpg\" alt=\"Logotipo de Bordinhon M\u00f3veis\" class=\"wp-image-1466 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Bordinhon-Rede-Social.jpg 1406w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Bordinhon-Rede-Social.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Bordinhon-Rede-Social.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Bordinhon-Rede-Social.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Bordinhon-Rede-Social.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"la-pequena-empresa-brasilera-de-venta-minorista-de-muebles-uso-business-ai-en-whatsapp-para-responder-inmediatamente-a-todas-las-conversaciones-con-nuevos-clientes-como-resultado-mejoro-la-interacci\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">La peque\u00f1a empresa brasilera de venta minorista de muebles us\u00f3 Business AI en WhatsApp para responder inmediatamente a todas las conversaciones con nuevos clientes. Como resultado, mejor\u00f3 la interacci\u00f3n previa a la venta gracias a la recopilaci\u00f3n de informaci\u00f3n de los clientes de manera oportuna, la sugerencia de art\u00edculos directamente del cat\u00e1logo de productos, la orientaci\u00f3n en las decisiones de compra y el seguimiento personalizado a los compradores interesados.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"muebles-de-alta-calidad-fabricados-localmente\" class=\"wp-block-heading has-text-align-center\">Muebles de alta calidad fabricados localmente<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Bordinhon M\u00f3veis es una tienda de muebles ubicada en Rodeiro, Minas Gerais, Brasil, una regi\u00f3n con una reputaci\u00f3n de larga data por la producci\u00f3n de muebles de alta calidad. Bordinhon M\u00f3veis es propiedad de Bruno y Priscila Bordinhon, un matrimonio que se enorgullece de su capacidad para obtener materiales de alta calidad directamente de los principales centros de fabricaci\u00f3n de Brasil para crear y vender muebles duraderos y elegantes que se destacan por su excepcional calidad artesanal.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"servicio-personal-a-gran-escala\" class=\"wp-block-heading is-style-green-line\">Servicio personal a gran escala<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La experiencia del cliente es muy importante para los Bordinhons, quienes priorizan responder a cada consulta con un toque personal a trav\u00e9s de WhatsApp, chats en vivo y sus cuentas sociales. A medida que la empresa crec\u00eda en los \u00faltimos a\u00f1os, Bordinhon M\u00f3veis not\u00f3 un gran aumento en el inter\u00e9s de los clientes. Se volvi\u00f3 m\u00e1s dif\u00edcil responder a cada cliente de manera oportuna. La pareja pas\u00f3 muchas noches respondiendo preguntas de nuevos clientes sobre el inventario, los precios, los materiales y m\u00e1s. Intentaban responder de forma r\u00e1pida y eficiente, pero necesitaban liberar m\u00e1s tiempo para dedicarlo a hacer crecer la empresa y mantener sus relaciones con los clientes actuales.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"8e7f6f\" data-has-transparency=\"false\" style=\"--dominant-color: #8e7f6f;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182424.jpg\" alt=\"A Bordinhon M\u00f3veis show room\" class=\"wp-image-283 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182424.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182424.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182424.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182424.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182424.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abBusiness AI en WhatsApp aprende la forma en que trabajamos y vendemos, lo que nos ayuda a ahorrar tiempo para centrarnos en otras cosas. El servicio se volvi\u00f3 tan natural que muchos clientes sienten que est\u00e1n hablando con una persona\u00bb.<\/p>\n<cite><strong>Bruno Bordinhon,<\/strong><br><br>Owner, Bordinhon M\u00f3veis<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video of Bordinhon M\u00f3veis interacting with customers on WhatsApp\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;BordinhonMu0026#xF3;veis_TheirSolution_Video&quot;}\" height=\"1280\" style=\"aspect-ratio: 588 \/ 1280;\" width=\"588\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/bordinhon-moveis.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"business-ai-para-propietarios-de-empresas-ocupados\" class=\"wp-block-heading is-style-green-line\">Business AI para propietarios de empresas ocupados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bordinhon M\u00f3veis configur\u00f3 Business AI en WhatsApp para responder autom\u00e1ticamente a cada conversaci\u00f3n entrante de nuevos clientes. Business AI fue capaz de recopilar informaci\u00f3n de compradores interesados, sugerir muebles del cat\u00e1logo de productos y orientar a los clientes para tomar decisiones de compra. En febrero de 2026, Business AI gestionaba entre 15 y 20 contactos de clientes cada d\u00eda, proporcionaba respuestas inmediatas y filtraba los clientes potenciales que requer\u00edan un seguimiento directo del equipo de ventas. Los empleados pod\u00edan unirse a las conversaciones en cualquier momento para brindar un servicio manual, lo que result\u00f3 especialmente \u00fatil al momento de ofrecer cotizaciones de env\u00edo complejas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"mas-tiempo-para-otras-prioridades\" class=\"wp-block-heading is-style-green-line\">M\u00e1s tiempo para otras prioridades<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los Bordinhons dijeron que Business AI en WhatsApp se integr\u00f3 a la perfecci\u00f3n con su sitio web y cat\u00e1logo de productos, que incluye m\u00e1s de 100 variaciones de art\u00edculos. Esta integraci\u00f3n hizo que sea m\u00e1s f\u00e1cil ense\u00f1arle a Business AI exactamente qu\u00e9 ofrecer y c\u00f3mo interactuar con los clientes. Con el tiempo, la pareja not\u00f3 mejoras y adaptaciones en la forma en que Business AI gestionaba las conversaciones. Los nuevos clientes potenciales pudieron interactuar con la empresa con la inmediatez y la amabilidad que Bordinhon M\u00f3veis valora, y Bruno y Priscila pudieron dedicar m\u00e1s tiempo a otras prioridades*.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"787982\" data-has-transparency=\"false\" style=\"--dominant-color: #787982;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"831\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182623.jpg\" alt=\"A picture of a sofa and coffee table from Bordinhon M\u00f3veis\" class=\"wp-image-284 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182623.jpg 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182623.jpg?resize=300,243 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182623.jpg?resize=768,623 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abPara m\u00ed, el mayor valor es poder ofrecer un servicio las 24 horas del d\u00eda sin perder la calidad o el toque humano. Antes nos qued\u00e1bamos hasta tarde respondiendo mensajes de los clientes. Ahora, podemos descansar con la certeza de que todo est\u00e1 en orden\u00bb.<\/p>\n<cite><strong>Bruno Bordinhon,<\/strong><br><br>Owner, Bordinhon M\u00f3veis<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--9\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Usando Business AI en WhatsApp para responder autom\u00e1ticamente a las preguntas de los clientes con un toque personal<\/p>\n","protected":false},"author":12,"featured_media":12756,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Bordinhon M\u00f3veis","wab_business_results":[],"wab_testimonial_quote":"\"Business AI en WhatsApp aprende la forma en que trabajamos y vendemos, lo que nos ayuda a ahorrar tiempo para centrarnos en otras cosas. El servicio se volvi\u00f3 tan natural que muchos clientes sienten que est\u00e1n hablando con una persona\".","wab_testimonial_name":"Bruno Bordinhon,","wab_testimonial_title":"Propietario de Bordinhon M\u00f3veis","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[445],"industry":[339],"market":[571],"use-case":[358],"region":[447],"business-goals":[333],"product":[355],"class_list":["post-12755","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pymes","industry-comercio-electronico-y-comercio-minorista","market-brasil","use-case-atencion-al-cliente","region-latinoamerica","business-goals-interaccion","product-app-de-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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