{"id":12767,"date":"2026-02-23T00:00:00","date_gmt":"2026-02-23T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/tec-auto-trafo\/"},"modified":"2026-04-30T17:08:37","modified_gmt":"2026-04-30T21:08:37","slug":"tec-autotrafo","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/tec-autotrafo\/","title":{"rendered":"Tec Auto-trafo"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/tec.auto.trafo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"a1a5ca\" data-has-transparency=\"false\" style=\"--dominant-color: #a1a5ca;\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/LOGO-TEC-AUTO-TRAFO-1-.jpeg\" alt=\"Logotipo de Tec Auto-trafo\" class=\"wp-image-1475 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/LOGO-TEC-AUTO-TRAFO-1-.jpeg 1067w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/LOGO-TEC-AUTO-TRAFO-1-.jpeg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/LOGO-TEC-AUTO-TRAFO-1-.jpeg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/LOGO-TEC-AUTO-TRAFO-1-.jpeg?resize=768,767 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/LOGO-TEC-AUTO-TRAFO-1-.jpeg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"aunque-luciano-do-nascimento-propietario-de-una-pequena-empresa-no-tenia-experiencia-previa-con-la-ia-pudo-implementar-facilmente-business-ai-en-whatsapp-para-responder-a-las-consultas-de-los-clien\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Aunque Luciano do Nascimento, propietario de una peque\u00f1a empresa, no ten\u00eda experiencia previa con la IA, pudo implementar f\u00e1cilmente Business AI en WhatsApp para responder a las consultas de los clientes y a los nuevos clientes potenciales en cualquier momento del d\u00eda. Business\u00a0AI proporcion\u00f3 respuestas r\u00e1pidas y autom\u00e1ticas a las consultas de los clientes, lo que le dej\u00f3 m\u00e1s tiempo libre para trabajar en otros proyectos y dio como resultado que la empresa entregara hasta 6 veces m\u00e1s presupuestos de proyectos cada d\u00eda.*<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"6\">\n\t6\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de crecimiento diario estimado en presupuestos de proyectos, atribuido a la capacidad de gestionar m\u00faltiples conversaciones con clientes a la vez*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"90\">\n\t90%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de todas las interacciones con los clientes se gestionaron con Business\u00a0AI en WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"servicio-muy-especializado\" class=\"wp-block-heading has-text-align-center\">Servicio muy especializado<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Tec Auto-trafo es una empresa familiar ubicada en S\u00e3o Jos\u00e9 do Rio Preto que se especializa en la fabricaci\u00f3n y mantenimiento de transformadores el\u00e9ctricos para proyectos de energ\u00eda solar. Debido a la naturaleza altamente t\u00e9cnica del producto, gestionar cada nueva consulta de los clientes requiere tiempo y experiencia.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<h3 id=\"ampliar-el-servicio-de-atencion-al-cliente\" class=\"wp-block-heading has-text-align-center\">Ampliar el servicio de atenci\u00f3n al cliente<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Con su agenda ocupada y un personal reducido, el propietario y operador Luciano do Nascimento no pod\u00eda responder a cada nuevo cliente potencial ni a las consultas de los clientes personalmente, especialmente aquellas que llegaban fuera del horario comercial habitual.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cAntes de usar Business\u00a0AI, pasaba mucho tiempo al tel\u00e9fono gestionando las consultas de los clientes. Ahora, la IA gestiona a varios clientes simult\u00e1neamente, algo que antes no pod\u00eda hacer. El tiempo que he ahorrado al usar Business\u00a0AI me ha permitido centrarme en crear m\u00e1s proyectos y publicar anuncios en Instagram y Facebook\u201d.<\/p>\n<cite><strong>Luciano do Nascimento<\/strong><br><br>Owner, Tec Auto-trafo<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;TectAutoTrafo_Hero_Video&quot;}\" data-wab-video-name=\"A WhatsApp customer service conversation from Tec Auto-trafo\" height=\"1280\" style=\"aspect-ratio: 588 \/ 1280;\" width=\"588\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/tec-autotrafo_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"servicio-de-atencion-al-cliente-con-ia-las-24-horas-del-dia\" class=\"wp-block-heading is-style-green-line\">Servicio de atenci\u00f3n al cliente con IA las 24 horas del d\u00eda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque no ten\u00eda experiencia previa con la IA, Nascimento pudo integrar f\u00e1cilmente Business\u00a0AI en WhatsApp en su proceso de captaci\u00f3n de clientes para agilizar las consultas t\u00e9cnicas y proporcionar presupuestos de proyectos a nuevos clientes. Nascimiento configur\u00f3 Business\u00a0AI para que responda usando su enfoque personal del servicio de atenci\u00f3n al cliente, lo que ayud\u00f3 a que las interacciones se sientan aut\u00e9nticas y naturales. Los clientes recibieron respuestas r\u00e1pidas y autom\u00e1ticas de Business\u00a0AI sin importar la hora del d\u00eda, y Nascimento qued\u00f3 libre para dedicar m\u00e1s tiempo a otros ejercicios cr\u00edticos, como el desarrollo de proyectos y el marketing. Las conversaciones m\u00e1s complejas se transfer\u00edan sin interrupciones a un miembro del equipo para obtener m\u00e1s ayuda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La capacidad de gestionar varias conversaciones a la vez permiti\u00f3 a Tec Auto-trafo proporcionar m\u00e1s presupuestos de proyectos, de 2 o 3 a 15 o 20 cada d\u00eda, lo que aument\u00f3 su potencial de ingresos. Nascimento afirm\u00f3 que realizaba ajustes peri\u00f3dicos en Business\u00a0AI para garantizar que las respuestas fueran precisas y relevantes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-light-gray has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-light-gray--9\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"comunicacion-con-los-clientes-mas-eficiente\" class=\"wp-block-heading has-text-align-center\">Comunicaci\u00f3n con los clientes m\u00e1s eficiente<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Durante el per\u00edodo de prueba de dos meses (del 30 de noviembre de 2025 al 29 de enero de 2026), Tec Auto-trafo registr\u00f3 los siguientes resultados:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"84817e\" data-has-transparency=\"false\" style=\"--dominant-color: #84817e;\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/TEC-AUTO4.jpeg\" alt=\"Picture of electrical transformer with the name Tec Auto-trafo on the label\" class=\"wp-image-2009 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/TEC-AUTO4.jpeg 800w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/TEC-AUTO4.jpeg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/TEC-AUTO4.jpeg?resize=768,513 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">6 veces de crecimiento diario estimado en presupuestos de proyectos, atribuido a la capacidad de gestionar m\u00faltiples conversaciones con clientes a la vez*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">90\u00a0% de todas las interacciones con los clientes se gestionaron con Business\u00a0AI en WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--10\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cBusiness AI responde como si fuera yo, proporciona informaci\u00f3n precisa y garantiza que los clientes se sientan atendidos, incluso cuando no estoy disponible\u201d.<\/p>\n<cite><strong>Luciano do Nascimento<\/strong><br><br>Owner, Tec Auto-trafo<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transformar las interacciones con los clientes con Business\u00a0AI en WhatsApp<\/p>\n","protected":false},"author":13,"featured_media":12768,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Tec Auto-trafo","wab_business_results":null,"wab_testimonial_quote":"\u201cAntes de usar Business\u00a0AI, pasaba mucho tiempo al tel\u00e9fono gestionando las consultas de los clientes. Ahora, la IA gestiona a varios clientes simult\u00e1neamente, algo que antes no pod\u00eda hacer. El tiempo que he ahorrado al usar Business\u00a0AI me ha permitido centrarme en crear m\u00e1s proyectos y publicar anuncios en Instagram y Facebook\u201d.","wab_testimonial_name":"Luciano do Nascimento","wab_testimonial_title":"Propietario, Tec Auto-trafo","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 21:08:37","_featured_video_id":4893,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[544],"product":[330],"business-goals":[334],"use-case":[358],"region":[357],"business-size":[445],"industry":[340],"class_list":["post-12767","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-india","product-plataforma-de-whatsapp-business","business-goals-generacion-de-clientes-potenciales","use-case-atencion-al-cliente","region-asia-pacifico","business-size-pymes","industry-educacion"],"yoast_head":"<!-- This site is optimized with the Yoast 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