{"id":12873,"date":"2026-03-11T00:00:00","date_gmt":"2026-03-11T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/damac-properties\/"},"modified":"2026-04-30T17:19:39","modified_gmt":"2026-04-30T21:19:39","slug":"damac-properties","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/damac-properties\/","title":{"rendered":"DAMAC Properties"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/DAMACPropertiesOfficial\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"272727\" data-has-transparency=\"false\" style=\"--dominant-color: #272727;\" loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"580\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png\" alt=\"Logotipo de DAMAC Properties\" class=\"wp-image-1894 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png 872w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png?resize=768,511 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"el-grupo-de-bienes-raices-de-lujo-con-sede-en-los-emiratos-arabes-unidos-envio-mensajes-de-marketing-en-whatsapp-para-atraer-a-clientes-potenciales-con-ingresos-medios-y-altos-a-sus-eventos\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">El grupo de bienes ra\u00edces de lujo con sede en los Emiratos\u00a0\u00c1rabes\u00a0Unidos envi\u00f3 mensajes de marketing en WhatsApp para atraer a clientes potenciales con ingresos medios y altos a sus eventos informativos exclusivos y presenciales. Como resultado, obtuvo el doble de porcentaje de conversiones en comparaci\u00f3n con su enfoque habitual de campa\u00f1as de generaci\u00f3n de clientes potenciales sin mensajes que combinaban correo electr\u00f3nico, notificaciones push y anuncios*.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abAprendimos que nuestro p\u00fablico espera inmediatez y detalle. Debido a que depend\u00edamos tanto del marketing por correo electr\u00f3nico en el pasado, no pudimos cumplir con esas expectativas. Los mensajes de marketing en WhatsApp activan la comunicaci\u00f3n bidireccional, lo que proporciona comentarios instant\u00e1neos y se\u00f1ales de interacci\u00f3n m\u00e1s valiosas. Observamos un mayor nivel de interacci\u00f3n con este enfoque y tenemos pensado seguir us\u00e1ndolo\u00bb.<\/p>\n<cite><strong>Dr. Deepak Renganathan,<\/strong><br><br>Vice President of Digital, DAMAC Properties<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"DAMAC Properties enquiry demo on WhatsApp\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;DAMACProperties_TheirSolution_Video&quot;}\" height=\"1280\" style=\"aspect-ratio: 608 \/ 1280;\" width=\"608\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/damac-properties.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"llegar-a-nuevos-clientes-potenciales-en-whatsapp\" class=\"wp-block-heading is-style-green-line\">Llegar a nuevos clientes potenciales en WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">DAMAC\u00a0Properties desarrolla y comercializa propiedades inmobiliarias de lujo en varias de las ciudades m\u00e1s grandes del mundo, como Dub\u00e1i, Riad, Toronto, Londres y Miami. DAMAC se especializa en desarrollos urban\u00edsticos planificados, torres residenciales de lujo y residencias resort exclusivas en islas. Una de las formas en que la empresa promociona sus oportunidades inmobiliarias de lujo es mediante la organizaci\u00f3n de eventos presenciales para personas con ingresos medios y altos en las principales ciudades del mundo. El enfoque anterior de DAMAC, que combinaba marketing por correo electr\u00f3nico, notificaciones push y anuncios sin mensajes, no atra\u00eda clientes potenciales de alta calidad a un ritmo satisfactorio. Por lo tanto, los directivos de la empresa decidieron explorar un nuevo enfoque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DAMAC\u00a0Properties se asoci\u00f3 con Verloop, especialista en automatizaci\u00f3n y socio de mensajes comerciales de Meta, para implementar la entrega de mensajes de marketing en WhatsApp a clientes potenciales en mercados objetivo. Para volver a captar la atenci\u00f3n de los clientes potenciales existentes, los invit\u00f3 a asistir a un evento presencial local. Para confirmar su inter\u00e9s, los clientes potenciales interesados debieron volver a enviar su direcci\u00f3n de correo electr\u00f3nico y n\u00famero de tel\u00e9fono. Luego, un representante de DAMAC se comunic\u00f3 directamente con la empresa para ofrecer m\u00e1s ayuda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, para mejorar la experiencia poscompra, DAMAC implement\u00f3 un agente de IA para la recopilaci\u00f3n de pagos. El agente gestion\u00f3 la comunicaci\u00f3n inicial mediante mensajes de utilidad en WhatsApp, respondi\u00f3 preguntas comunes, comparti\u00f3 detalles de pago, envi\u00f3 documentos acreditativos y gui\u00f3 a los clientes durante los pasos siguientes para completar sus pagos, y solo los deriv\u00f3 a un agente humano cuando fue necesario. Este enfoque ayud\u00f3 a DAMAC a obtener un \u00edndice de respuesta al cliente m\u00e1s r\u00e1pido para las solicitudes de pago que con las llamadas telef\u00f3nicas salientes manuales, y le permiti\u00f3 a la empresa llegar a personas en varias zonas horarias de manera m\u00e1s eficiente.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--4\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"mas-conversiones-y-clientes-potenciales\" class=\"wp-block-heading has-text-align-center\">M\u00e1s conversiones y clientes potenciales<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">El equipo midi\u00f3 el rendimiento durante un per\u00edodo de dos meses (del 1 de agosto al 20 de septiembre de 2025) y registr\u00f3 los siguientes resultados:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"a6a099\" data-has-transparency=\"false\" style=\"--dominant-color: #a6a099;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/damac-properties-mfb-grid.jpg\" alt=\"Picture of dining table layout\" class=\"wp-image-978 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/damac-properties-mfb-grid.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/damac-properties-mfb-grid.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">2\u00a0veces mayor porcentaje de conversiones atribuidas a los mensajes de marketing en WhatsApp en comparaci\u00f3n con el enfoque habitual*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">3.7\u00a0veces m\u00e1s clientes potenciales atribuidos a los mensajes de marketing en WhatsApp en comparaci\u00f3n con el correo electr\u00f3nico*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">57\u00a0% de reducci\u00f3n en las llamadas telef\u00f3nicas de los clientes, atribuida al agente basado en IA en WhatsApp utilizado para las cobranzas de pagos*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--6\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>DAMAC\u00a0Properties se asoci\u00f3 con Verloop para mejorar la generaci\u00f3n de clientes potenciales con mensajes de marketing en WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12874,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"DAMAC Properties","wab_business_results":[],"wab_testimonial_quote":"\"Aprendimos que nuestro p\u00fablico espera inmediatez y detalle. Debido a que depend\u00edamos tanto del marketing por correo electr\u00f3nico en el pasado, no pudimos cumplir con esas expectativas. Los mensajes de marketing en WhatsApp activan la comunicaci\u00f3n bidireccional, lo que proporciona comentarios instant\u00e1neos y se\u00f1ales de interacci\u00f3n m\u00e1s valiosas. Observamos un mayor nivel de interacci\u00f3n con este enfoque y tenemos pensado seguir us\u00e1ndolo\".","wab_testimonial_name":"La Dra. Deepak Renganathan,","wab_testimonial_title":"Vicepresidente de marketing digital de DAMAC\u00a0Properties","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[445],"industry":[340],"market":[544],"use-case":[358],"region":[357],"business-goals":[334],"product":[330],"class_list":["post-12873","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pymes","industry-educacion","market-india","use-case-atencion-al-cliente","region-asia-pacifico","business-goals-generacion-de-clientes-potenciales","product-plataforma-de-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DAMAC Properties | WhatsApp for Business<\/title>\n<meta name=\"description\" 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