{"id":12876,"date":"2026-03-25T00:00:00","date_gmt":"2026-03-25T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/magalu\/"},"modified":"2026-04-30T17:19:39","modified_gmt":"2026-04-30T21:19:39","slug":"magalu","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/magalu\/","title":{"rendered":"Magalu"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/magazineluiza\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"e9f1f9\" data-has-transparency=\"false\" style=\"--dominant-color: #e9f1f9;\" loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-logo.webp\" alt=\"Logotipo de Magalu\" class=\"wp-image-4939 not-transparent\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"el-gran-minorista-brasileno-creo-una-experiencia-de-compra-integral-y-unica-dentro-de-whatsapp-con-la-conduccion-de-lu-la-popular-influencer-virtual-de-la-marca-magalu-combino-la-asistencia-de-comp\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">El gran minorista brasile\u00f1o cre\u00f3 una experiencia de compra integral y \u00fanica dentro de WhatsApp, con la conducci\u00f3n de Lu, la popular influencer virtual de la marca. Magalu combin\u00f3 la asistencia de compras con IA y las funciones clave como secuencias de tarjetas, WhatsApp\u00a0Flows y pagos en WhatsApp y, as\u00ed, consigui\u00f3 un porcentaje de conversiones 3\u00a0veces mayor que con sus canales de comercio electr\u00f3nico habituales.*<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mayor porcentaje de conversiones que la aplicaci\u00f3n y el sitio de comercio electr\u00f3nico de Magalu*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"85\">\n\t85\u00a0puntos<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de mejora en la puntuaci\u00f3n neta del promotor, atribuida a la nueva experiencia de compra virtual en WhatsApp.*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"75\">\n\t75%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de los pagos se realizaron mediante la funci\u00f3n integrada de copiar y pegar Pix habilitada por los pagos en WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"combinar-la-venta-minorista-tradicional-con-la-digital\" class=\"wp-block-heading has-text-align-center\">Combinar la venta minorista tradicional con la digital<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Magalu es uno de los mayores minoristas de Brasil, conocido por su ecosistema omnicanal que combina las tiendas minoristas tradicionales con la comodidad y la selecci\u00f3n de un enorme mercado en l\u00ednea.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"experiencia-de-compra-conversacional-de-extremo-a-extremo\" class=\"wp-block-heading is-style-green-line\">Experiencia de compra conversacional de extremo a extremo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los directivos de la empresa buscaron superar los l\u00edmites del comercio electr\u00f3nico mediante el desarrollo y el lanzamiento de una experiencia de compra integral de extremo a extremo en la plataforma de WhatsApp\u00a0Business, con el objetivo de que los clientes pudieran pasar sin inconvenientes del descubrimiento del producto a la compra sin tener que salir de la conversaci\u00f3n.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"e1e2dd\" data-has-transparency=\"false\" style=\"--dominant-color: #e1e2dd;\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp\" alt=\"WhatsApp conversation with a request to review the customer's order\" class=\"wp-image-4941 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp 738w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp?resize=138,300 138w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp?resize=472,1024 472w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp?resize=708,1536 708w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cAl integrar el descubrimiento, la toma de decisiones y los pagos en una sola conversaci\u00f3n mediante las eficaces soluciones de WhatsApp, no solo logramos que las compras sean m\u00e1s pr\u00e1cticas, sino tambi\u00e9n m\u00e1s atractivas. Nuestros clientes respondieron de manera incre\u00edblemente positiva y los resultados hablan por s\u00ed solos. Creemos que este es el futuro de la venta minorista y WhatsApp nos ayuda a hacerlo realidad\u201d.<\/p>\n<cite><strong>Frederico Trajano,<\/strong><br><br>CEO, Magalu<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SSMagalu_TheirSolution_Video&quot;}\" data-wab-video-name=\"WhatsApp conversation with an example of a card carousel\" height=\"848\" style=\"aspect-ratio: 384 \/ 848;\" width=\"384\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"crear-una-tienda-digital-en-whatsapp\" class=\"wp-block-heading is-style-green-line\">Crear una tienda digital en WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Magalu aprovech\u00f3 los modelos ling\u00fc\u00edsticos y los agentes de IA para asistir a los clientes en cada etapa del recorrido de compra, incluidos el registro, las recomendaciones de productos, el pago, el seguimiento de pedidos posventa y las encuestas. La experiencia recibi\u00f3 internamente el nombre de \u201cel cerebro de Lu\u201d, en referencia a su anfitriona, Lu, la popular figura de la marca impulsada por IA de Magalu. A diferencia de los chatbots tradicionales basados en reglas, el cerebro de Lu funciona como un agente de compra impulsado por IA capaz de entender el lenguaje natural, las entradas de voz y las im\u00e1genes de los productos, y se adapta din\u00e1micamente a la intenci\u00f3n y el contexto de cada cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes pudieron buscar productos usando texto, im\u00e1genes o incluso voz, un enfoque multimedia que ayud\u00f3 a transformar las conversaciones de WhatsApp en recorridos de compra inmersivos. Adem\u00e1s de las capacidades de la IA, Magalu recurri\u00f3 a una amplia gama de soluciones de WhatsApp para dar vida al cerebro de Lu, y las secuencias de tarjetas, WhatsApp\u00a0Flows y los pagos en WhatsApp desempe\u00f1aron papeles especialmente importantes. Los mensajes de marketing en WhatsApp sirvieron como punto de entrada principal a la experiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Las secuencias de tarjetas<\/b> dentro de la experiencia del cerebro de Lu en la plataforma de WhatsApp\u00a0Business permitieron que Magalu atraiga proactivamente a los clientes con recomendaciones de productos personalizadas basadas en sus preferencias e historial de compras. Esta funci\u00f3n proporcion\u00f3 una interfaz din\u00e1mica y visualmente enriquecida que permiti\u00f3 a los clientes explorar selecciones de productos en un formato que se pod\u00eda deslizar con el dedo, sin salir de WhatsApp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"e1e2dd\" data-has-transparency=\"false\" style=\"--dominant-color: #e1e2dd;\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp\" alt=\"Conversaci\u00f3n de WhatsApp con una oferta de producto que incluye detalles e informaci\u00f3n de precios\" class=\"wp-image-4942 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp 738w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp?resize=138,300 138w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp?resize=472,1024 472w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp?resize=708,1536 708w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Magalu us\u00f3 <b>WhatsApp\u00a0Flows<\/b> para dise\u00f1ar experiencias de cliente conversacionales y estructuradas en torno a p\u00e1ginas de productos detalladas tomadas directamente del cat\u00e1logo de productos de la empresa. Se les mostr\u00f3 a los clientes informaci\u00f3n exhaustiva, incluidas im\u00e1genes de alta calidad, detalles de los productos, precios y planes de pago en cuotas, opiniones de clientes y mucho m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que el cliente seleccionaba un producto, pod\u00eda completar la compra con los <b>pagos en WhatsApp<\/b>, que est\u00e1n disponibles para empresas de Brasil y est\u00e1n integrados con Pix, un sistema de pago instant\u00e1neo com\u00fan en Brasil. Los clientes recibieron un c\u00f3digo Pix directamente en la conversaci\u00f3n, que pod\u00edan copiar y pegar en su aplicaci\u00f3n bancaria para finalizar la compra de forma segura e instant\u00e1nea sin compartir informaci\u00f3n financiera confidencial directamente en la conversaci\u00f3n. El cerebro de Lu hizo un seguimiento de los clientes con actualizaciones de env\u00edos en tiempo real para cerrar el ciclo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al combinar el descubrimiento, la asistencia, la finalizaci\u00f3n de compra, el pago y la interacci\u00f3n posventa en una sola conversaci\u00f3n persistente, Magalu recre\u00f3 con eficacia todo el embudo de comercio electr\u00f3nico dentro de WhatsApp. En lugar de enviar a los clientes a trav\u00e9s de varios puntos de contacto, el cerebro de Lu redujo el recorrido a un di\u00e1logo continuo e inteligente.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"rendimiento-de-comercio-electronico-optimizado\" class=\"wp-block-heading has-text-align-center\">Rendimiento de comercio electr\u00f3nico optimizado<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Durante un per\u00edodo de seis semanas (del 21 de octubre al 3 de diciembre de 2025), el cerebro de Lu gener\u00f3 mayores porcentajes de conversiones y un s\u00f3lido puntaje neto del promotor en comparaci\u00f3n con el enfoque tradicional de comercio electr\u00f3nico de Magalu:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"aeafa1\" data-has-transparency=\"false\" style=\"--dominant-color: #aeafa1;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp\" alt=\"Man sitting at a table looking at his phone\" class=\"wp-image-4940 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp?resize=768,512 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">3\u00a0veces mayor porcentaje de conversiones que la aplicaci\u00f3n y el sitio de comercio electr\u00f3nico de Magalu*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">85\u00a0puntos de puntuaci\u00f3n neta del promotor, que se atribuyen a la nueva experiencia de compra virtual en WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">75\u00a0% de los pagos se realizaron mediante la funci\u00f3n integrada de copiar y pegar Pix habilitada por los pagos en WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--13\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Crear una experiencia de comercio conversacional basada en IA a gran escala con WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12877,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Magalu","wab_business_results":null,"wab_testimonial_quote":"\u201cAl integrar el descubrimiento, la toma de decisiones y los pagos en una sola conversaci\u00f3n mediante las eficaces soluciones de WhatsApp, no solo logramos que las compras sean m\u00e1s pr\u00e1cticas, sino tambi\u00e9n m\u00e1s atractivas. Nuestros clientes respondieron de manera incre\u00edblemente positiva y los resultados hablan por s\u00ed solos. Creemos que este es el futuro de la venta minorista y WhatsApp nos ayuda a hacerlo realidad\u201d.","wab_testimonial_name":"Frederico Trajano,","wab_testimonial_title":"CEO de Magalu","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 21:19:39","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[571],"product":[330],"business-goals":[621,628],"use-case":[358],"region":[447],"business-size":[366],"industry":[339],"class_list":["post-12876","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-brasil","product-plataforma-de-whatsapp-business","business-goals-satisfaccion-del-cliente","business-goals-ventas","use-case-atencion-al-cliente","region-latinoamerica","business-size-empresas","industry-comercio-electronico-y-comercio-minorista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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