{"id":12879,"date":"2026-03-26T00:00:00","date_gmt":"2026-03-26T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/toyota-zento\/"},"modified":"2026-04-30T17:19:40","modified_gmt":"2026-04-30T21:19:40","slug":"toyota-zento","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/toyota-zento\/","title":{"rendered":"Toyota\u00a0Zento"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/toyotazento\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"d7d7d7\" data-has-transparency=\"false\" style=\"--dominant-color: #d7d7d7;\" loading=\"lazy\" decoding=\"async\" width=\"167\" height=\"167\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-logo.webp\" alt=\"Logotipo de Toyota Zento\" class=\"wp-image-4950 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-logo.webp 167w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-logo.webp?resize=150,150 150w\" sizes=\"auto, (max-width: 167px) 100vw, 167px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"cbcbcb\" data-has-transparency=\"false\" style=\"--dominant-color: #cbcbcb;\" loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"108\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/volanti-logo.webp\" alt=\"Logotipo de Volanti\" class=\"wp-image-4952 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/volanti-logo.webp 326w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/volanti-logo.webp?resize=300,99 300w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Proveedor de soluciones de WhatsApp Business<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"el-concesionario-de-automoviles-argentino-se-asocio-con-volanti-para-desarrollar-una-campana-unica-de-recordatorios-de-servicio-predictivos-enviados-a-traves-de-mensajes-de-utilidad-en-whatsapp-lo-qu\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">El concesionario de autom\u00f3viles argentino se asoci\u00f3 con Volanti para desarrollar una campa\u00f1a \u00fanica de recordatorios de servicio predictivos enviados a trav\u00e9s de mensajes de utilidad en WhatsApp, lo que dio como resultado un retorno de la inversi\u00f3n 40\u00a0veces mayor.*<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-4-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-4-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"40\">\n\t40\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mayor retorno de la inversi\u00f3n*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"9\">\n\t9.5\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mayor porcentaje de apertura de mensajes frente al correo electr\u00f3nico*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"32\">\n\t32.5\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mayor porcentaje de respuesta frente al correo electr\u00f3nico y 2.1\u00a0veces porcentaje de respuesta frente al centro de llamadas*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--6\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"50\">\n\t50\u00a0veces<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mayor porcentaje de conversiones frente al correo electr\u00f3nico y 5\u00a0veces mayor porcentaje de conversiones frente al centro de llamadas*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"ventas-y-servicio-de-toyota\" class=\"wp-block-heading has-text-align-center\">Ventas y servicio de Toyota<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Con tres sedes en el sur de Buenos Aires, Toyota\u00a0Zento se especializa en la venta de veh\u00edculos nuevos y usados, repuestos originales de Toyota y mantenimiento y reparaci\u00f3n posventa certificados.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"retencion-de-clientes-a-largo-plazo\" class=\"wp-block-heading is-style-green-line\">Retenci\u00f3n de clientes a largo plazo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toyota\u00a0Zento quer\u00eda superar un desaf\u00edo com\u00fan en la industria automotriz: el \u201cabismo posgarant\u00eda\u201d, es decir, el momento en que los clientes dejan de acudir al mantenimiento oficial y se pasan a talleres independientes una vez que vence su cobertura inicial, lo que genera la p\u00e9rdida de ingresos a largo plazo.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"8c7c75\" data-has-transparency=\"false\" style=\"--dominant-color: #8c7c75;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"873\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-interior.webp\" alt=\"Inside the Toyota Zento store\" class=\"wp-image-4949 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-interior.webp 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-interior.webp?resize=300,262 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-interior.webp?resize=768,670 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--9\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cWhatsApp se convirti\u00f3 en una herramienta indispensable para nosotros. La posibilidad de enviar recordatorios de servicio predictivos y personalizados a trav\u00e9s de mensajes de utilidad no solo transform\u00f3 nuestro proceso de posventa, sino que tambi\u00e9n nos permiti\u00f3 entablar relaciones m\u00e1s s\u00f3lidas y duraderas con nuestros clientes. Los resultados hablan por s\u00ed solos: un retorno de la inversi\u00f3n 40\u00a0veces mayor y un aumento significativo de las reservas para mantenimientos\u201d.<\/p>\n<cite><strong>Micaela Zuiani,<\/strong><br><br>Marketing Manager, Toyota Zento<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"Toyota dealership AI enabled service reminders on WhatsApp\" height=\"1248\" style=\"aspect-ratio: 576 \/ 1248;\" width=\"576\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"recordatorios-de-mantenimiento-con-tecnologia-de-ia\" class=\"wp-block-heading is-style-green-line\">Recordatorios de mantenimiento con tecnolog\u00eda de IA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toyota\u00a0Zento no quer\u00eda ser visto como un punto de transacci\u00f3n por \u00fanica vez, sino como un socio de mantenimiento largo plazo. Se asoci\u00f3 con Volanti para implementar una estrategia proactiva basada en datos, a fin de recuperar clientes potenciales inactivos y maximizar el valor a largo plazo de cada veh\u00edculo vendido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La soluci\u00f3n combin\u00f3 mensajes de utilidad en WhatsApp con un modelo de IA propio desarrollado por Volanti, que aprovechaba los datos del CRM de la concesionaria para predecir el momento exacto en que el veh\u00edculo de un cliente necesitaba mantenimiento. En lugar de enviar recordatorios de mantenimiento gen\u00e9ricos, Toyota\u00a0Zento pudo predecir con mayor precisi\u00f3n cu\u00e1ndo el autom\u00f3vil de un cliente requer\u00eda un servicio espec\u00edfico y enviar autom\u00e1ticamente un recordatorio de mantenimiento personalizado a trav\u00e9s de mensajes de utilidad en WhatsApp. Los mensajes se enviaban a clientes que hab\u00edan aceptado compartir su kilometraje y patrones de uso con Toyota\u00a0Zento para recibir estos recordatorios.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Este enfoque elimin\u00f3 la dificultad de hacer un seguimiento manual del historial de mantenimiento de cada cliente, y transform\u00f3 las tareas de revisi\u00f3n rutinarias en experiencias conversacionales que ayudaron a proporcionar valor a los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las personas pod\u00edan confirmar citas de servicio y aprobar estimaciones de reparaci\u00f3n seg\u00fan les resultara conveniente directamente en WhatsApp, lo que elimin\u00f3 las molestias de las llamadas telef\u00f3nicas constantes. Adem\u00e1s, el equipo de servicio pod\u00eda enviar fotos y videos explicativos directamente desde el taller, lo que ayudaba a generar confianza y acelerar el proceso de toma de decisiones de los clientes.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"81818c\" data-has-transparency=\"false\" style=\"--dominant-color: #81818c;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1047\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-body-shop.webp\" alt=\"Toyota Zento body shop\" class=\"wp-image-4948 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-body-shop.webp 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-body-shop.webp?resize=300,262 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-body-shop.webp?resize=768,670 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-body-shop.webp?resize=1024,893 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"mas-interacciones-y-roi\" class=\"wp-block-heading has-text-align-center\">M\u00e1s interacciones y ROI<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Luego de medir el rendimiento durante un a\u00f1o (de enero de 2025 a enero de 2026), Toyota\u00a0Zento inform\u00f3 un s\u00f3lido retorno de la inversi\u00f3n, mayores tasas de apertura que el correo electr\u00f3nico y mayores tasas de respuesta y conversi\u00f3n que el correo electr\u00f3nico o las llamadas telef\u00f3nicas:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"8f8989\" data-has-transparency=\"false\" style=\"--dominant-color: #8f8989;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"873\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-aerial.webp\" alt=\"Aerial view of a Toyota Zento storefront\" class=\"wp-image-4947 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-aerial.webp 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-aerial.webp?resize=300,262 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/toyota-zento-aerial.webp?resize=768,670 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">40\u00a0veces mayor retorno de la inversi\u00f3n*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">9.5\u00a0veces mayor porcentaje de apertura de mensajes frente al correo electr\u00f3nico*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">\u00cdndice de respuesta 32.5 veces mayor en comparaci\u00f3n con el correo electr\u00f3nico y 2.1 veces mayor en comparaci\u00f3n con el centro de llamadas*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">50\u00a0veces mayor porcentaje de conversiones frente al correo electr\u00f3nico y 5\u00a0veces mayor porcentaje de conversiones frente al centro de llamadas*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--13\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cNuestro trabajo con Zento nos permiti\u00f3 ver de primera mano lo impactantes que pueden ser los mensajes de utilidad y la personalizaci\u00f3n a gran escala. En Volanti, aprovechamos esa experiencia para redefinir la forma en que las concesionarias se conectan con sus clientes en toda la organizaci\u00f3n\u201d.<\/p>\n<cite><strong>Matias Supervielle,<\/strong><br><br>Co-Founder &amp; CEO, Volanti<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--14\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--15\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lograr un retorno de la inversi\u00f3n 40 veces mayor con recordatorios de mantenimiento personalizados enviados mediante mensajes de utilidad en WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12880,"template":"","meta":{"wab_header_eyebrow":"Plataforma de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Toyota\u00a0Zento","wab_business_results":null,"wab_testimonial_quote":"\u201cWhatsApp se convirti\u00f3 en una herramienta indispensable para nosotros. La posibilidad de enviar recordatorios de servicio predictivos y personalizados a trav\u00e9s de mensajes de utilidad no solo transform\u00f3 nuestro proceso de posventa, sino que tambi\u00e9n nos permiti\u00f3 entablar relaciones m\u00e1s s\u00f3lidas y duraderas con nuestros clientes. Los resultados hablan por s\u00ed solos: un retorno de la inversi\u00f3n 40\u00a0veces mayor y un aumento significativo de las reservas para mantenimientos\u201d.","wab_testimonial_name":"Micaela Zuiani,","wab_testimonial_title":"Director de marketing de Toyota Zento","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 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