{"id":13116,"date":"2025-10-23T00:00:00","date_gmt":"2025-10-23T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/piedra-nomada\/"},"modified":"2026-04-30T16:16:45","modified_gmt":"2026-04-30T20:16:45","slug":"piedra-nomada","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/es-la\/resources\/success-stories\/piedra-nomada\/","title":{"rendered":"Piedra\u00a0N\u00f3mada"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/piedranomada\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"e2d7cc\" data-has-transparency=\"false\" style=\"--dominant-color: #e2d7cc;\" loading=\"lazy\" decoding=\"async\" height=\"727\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png\" alt=\"El logotipo de Piedra\u00a0N\u00f3mada.\" class=\"wp-image-1862 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png 1490w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png?resize=300,213 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png?resize=768,545 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png?resize=1024,727 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"antes-de-probar-business-ai-en-whatsapp-la-empresa-mexicana-de-joyeria-y-decoracion-en-macrame-dependia-principalmente-de-las-ventas-en-tiendas-locales-y-ferias-artesanales-tras-implementar-la\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Antes de probar Business\u00a0AI en WhatsApp, la empresa mexicana de joyer\u00eda y decoraci\u00f3n en macram\u00e9 depend\u00eda principalmente de las ventas en tiendas locales y ferias artesanales. Tras implementar la herramienta, logr\u00f3 un aumento estimado del 10\u00a0% en las ventas, lo que motiv\u00f3 a su due\u00f1a, Vanessa Ugalde, a priorizar las ventas a trav\u00e9s de la aplicaci\u00f3n WhatsApp\u00a0Business.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"su-historia\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">historia<\/mark><\/h2>\n\n\n\n<h3 id=\"joyeria-artesanal\" class=\"wp-block-heading has-text-align-center\">Joyer\u00eda artesanal<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Piedra\u00a0N\u00f3mada es una empresa mexicana de joyer\u00eda y decoraci\u00f3n en macram\u00e9 con sede en Playa del Carmen. Adem\u00e1s de elaborar a mano los productos de Piedra\u00a0N\u00f3mada, su propietaria, Vanessa Ugalde, administra personalmente el marketing, la atenci\u00f3n al cliente y las ventas de la empresa.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"su-objetivo\" class=\"wp-block-heading has-text-align-center\">Su objetivo <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"maximizar-el-recurso-mas-valioso-el-tiempo\" class=\"wp-block-heading is-style-green-line\">Maximizar el recurso m\u00e1s valioso: El tiempo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como propietaria de una peque\u00f1a empresa que tambi\u00e9n se encarga de crear las decoraciones y joyas de macram\u00e9, Ugalde no tiene mucho tiempo para dedicarlo en promociones y en asistir a los clientes. Sol\u00eda responder manualmente a las preguntas de los clientes en WhatsApp, pero descubri\u00f3 que le quitaba tiempo esencial para crear nuevos productos. Para Ugalde, las ventas online eran importantes, pero consideraba que era m\u00e1s l\u00f3gico priorizar la venta de productos de Piedra\u00a0N\u00f3mada en tiendas y mercados de pulgas locales, ya que estaba muy ocupada.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b3a696\" data-has-transparency=\"false\" style=\"--dominant-color: #b3a696;\" loading=\"lazy\" decoding=\"async\" width=\"3072\" height=\"4080\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp\" alt=\"A necklace.\" class=\"wp-image-4945 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp 3072w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=226,300 226w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=768,1020 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=771,1024 771w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=1157,1536 1157w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=1542,2048 1542w\" sizes=\"auto, (max-width: 3072px) 100vw, 3072px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abInteractuar con la IA es algo que nunca pens\u00e9 que podr\u00eda hacer, pero me gusta trabajar con ella y es divertido. Me motiv\u00f3 a salir de mi zona de confort y me ayud\u00f3 a perder el miedo a este tipo de herramientas\u00bb.<\/p>\n<cite><strong>Vanessa Ugalde<\/strong><br><br>Owner, Piedra N\u00f3mada<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"su-solucion\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">soluci\u00f3n<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video demonstrating the use of business on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PiedraNomada_TheirSolution_Video1&quot;}\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"servicio-de-atencion-al-cliente-asistido-por-ia\" class=\"wp-block-heading is-style-green-line\">Servicio de atenci\u00f3n al cliente asistido por IA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A fin de no gastar tiempo en responder manualmente a los clientes, Ugalde decidi\u00f3 probar la Business\u00a0AI en WhatsApp para brindar servicio de atenci\u00f3n a los clientes. Fue un avance importante: Ugalde hab\u00eda usado WhatsApp antes para responder las preguntas que recib\u00eda, pero no ten\u00eda mucha m\u00e1s experiencia con la app de WhatsApp\u00a0Business. A lo largo de un per\u00edodo de prueba de dos meses (del 1 de febrero al 31 de marzo de 2025), entreg\u00f3 una campa\u00f1a de anuncios de clic a WhatsApp, dirigida a personas de entre 13 y m\u00e1s de 65 a\u00f1os, en la que promocion\u00f3 sus productos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video demonstrating the use of Meta business AI on WhatsApp.\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PiedraNomada_TheirSolution_Video2&quot;}\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Despu\u00e9s de hacer clic en el bot\u00f3n de WhatsApp de los anuncios, los clientes interesados abr\u00edan una conversaci\u00f3n con Piedra\u00a0N\u00f3mada en WhatsApp a cargo de un agente de Business\u00a0AI. El agente de IA respond\u00eda de inmediato, y esto, seg\u00fan Ugalde, hac\u00eda que los clientes se sintieran valorados. Adem\u00e1s, pod\u00eda unirse a la conversaci\u00f3n en cualquier momento si era necesario. Ugalde descubri\u00f3 que, al usar el bot\u00f3n de entrenamiento y proporcionar la informaci\u00f3n relevante sobre la empresa y los productos, pod\u00eda entrenar al agente para que responda a los clientes con una voz y un tono similares a los suyos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"su-exito\" class=\"wp-block-heading has-text-align-center\">Su <mark style=\"background-color:transparent\" class=\"has-green-underline\">\u00e9xito<\/mark><\/h2>\n\n\n\n<h3 id=\"mas-ventas-y-mas-tiempo-para-otras-tareas\" class=\"wp-block-heading has-text-align-center\">M\u00e1s ventas y m\u00e1s tiempo para otras tareas<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Al final del per\u00edodo de prueba, Ugalde inform\u00f3 un aumento de las ventas de la empresa y m\u00e1s tiempo ahorrado para poder centrarse en otras tareas importantes:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"426e65\" data-has-transparency=\"false\" style=\"--dominant-color: #426e65;\" loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"517\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg\" alt=\" A collection of polished green and blue stones.\" class=\"wp-image-1707 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg 919w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">10\u00a0% de aumento estimado en las ventas (atribuido a Business\u00a0AI en WhatsApp)*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Los resultados se denuncian por s\u00ed mismos y no se pueden identificar repetibles. Los resultados individuales que se prev\u00e9n en t\u00e9rminos generales ser\u00e1n distintos de los informados.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u00abMe encontraba en un limbo con la empresa porque no sab\u00eda bien c\u00f3mo aumentar las ventas online. Como tambi\u00e9n hago los productos, no tengo tiempo para encargarme de todo. Antes de usar Business\u00a0AI, contestar las preguntas que me enviaban los clientes me quitaba mucho tiempo y no pod\u00eda dedicarlo a otras tareas. Ahora, Business\u00a0AI responde para brindar servicio de atenci\u00f3n al cliente de inmediato, y yo intervengo si es necesario\u00bb.<\/p>\n<cite><strong>Vanessa Ugalde<\/strong><br><br>Owner, Piedra N\u00f3mada<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--10\" style=\"border-radius:25px\">\n<h2 id=\"comenzar-a-trabajar-con-un-socio\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comenzar a trabajar con un socio<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Los socios de la plataforma de WhatsApp Business pueden ayudarte a planificar, desarrollar e integrar WhatsApp como canal de conexi\u00f3n con tus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Buscar un socio<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aumentar las ventas y ahorrar tiempo con Business\u00a0AI en WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":13117,"template":"","meta":{"wab_header_eyebrow":"Aplicaci\u00f3n de WhatsApp\u00a0Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Piedra\u00a0N\u00f3mada","wab_business_results":[],"wab_testimonial_quote":"\"Interactuar con la IA es algo que nunca pens\u00e9 que podr\u00eda hacer, pero me gusta trabajar con ella y es divertido. Me motiv\u00f3 a salir de mi zona de confort y me ayud\u00f3 a perder el miedo a este tipo de herramientas\".","wab_testimonial_name":"Vanessa Ugalde","wab_testimonial_title":"Propietaria de Piedra\u00a0N\u00f3mada","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[445],"industry":[338],"market":[543],"use-case":[358],"region":[447],"business-goals":[334],"product":[355],"class_list":["post-13116","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pymes","industry-productos-de-consumo","market-mexico","use-case-atencion-al-cliente","region-latinoamerica","business-goals-generacion-de-clientes-potenciales","product-app-de-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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