{"id":6534,"date":"2026-04-02T02:27:08","date_gmt":"2026-04-02T06:27:08","guid":{"rendered":"https:\/\/whatsappbusiness.com\/whatsapp-ads\/publicidad-disenada-para-respetar-la-privacidad\/"},"modified":"2026-04-30T02:46:04","modified_gmt":"2026-04-30T06:46:04","slug":"privacy","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/es\/whatsapp-ads\/privacy\/","title":{"rendered":"Publicidad dise\u00f1ada para respetar la privacidad"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull wp-pattern-hero-split wp-pattern-hero-split--ar-1-1 is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignfull is-style-surface-primary is-layout-grid wp-container-core-group-is-layout-48b93730 wp-block-group-is-layout-grid is-style-surface-primary--2\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<figure class=\"wp-block-video is-style-square-corners\"><video data-wab-video-name=\"ads-privacy-hero\" height=\"770\" style=\"aspect-ratio: 1156 \/ 770;\" width=\"1156\" autoplay=\"\" loop=\"\" muted=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ads-privacy-poster.jpg\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ads-privacy-hero.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-group wp-pattern-hero-split__content wp-container-content-26a18ebb is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c1dcfa68 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--24);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h1 id=\"anuncios-disenados-para-respetar-la-privacidad\" class=\"wp-block-heading has-text-align-left is-typography-preset-heading-1\" style=\"margin-right:var(--wp--preset--spacing--32)\">Anuncios dise\u00f1ados para respetar la privacidad<\/h1>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Ya sean mensajes, llamadas o estados personales, todas la comunicaciones est\u00e1n cifradas de extremo a extremo y no se pueden usar para mostrar anuncios a las personas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3\">\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-layout-grid wp-container-core-group-is-layout-c035b647 wp-block-group-is-layout-grid\" style=\"margin-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img data-dominant-color=\"ae886e\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"970\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?w=1024\" alt=\"Un hombre sentado sostiene su tel\u00e9fono mientras r\u00ede\" class=\"wp-image-205 not-transparent\" style=\"--dominant-color: #ae886e; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg 940w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?resize=291,300 291w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?resize=768,793 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"715f3f\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"970\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?w=1024\" alt=\"Una persona est\u00e1 acostada mirando hacia arriba mientras usa el tel\u00e9fono\" class=\"wp-image-206 not-transparent\" style=\"--dominant-color: #715f3f; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg 940w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?resize=291,300 291w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?resize=768,793 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"d5d4d4\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"640\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg?w=1024\" alt=\"Una multitud de personas caminando\" class=\"wp-image-2181 not-transparent\" style=\"--dominant-color: #d5d4d4; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg 620w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg?resize=291,300 291w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"94837e\" data-has-transparency=\"true\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"884\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?w=1024\" alt=\"Ejemplo de interfaz de usuario de informaci\u00f3n de actividad en los estados y canales\" class=\"wp-image-2061 has-transparency\" style=\"--dominant-color: #94837e; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png 1098w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=259,300 259w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=768,890 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=884,1024 884w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"8e8383\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"640\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/how-it-works.gif?w=620\" alt=\"Una mujer mirando a la c\u00e1mara ajustando la actividad del Centro de cuentas de Meta\" class=\"wp-image-2774 not-transparent\" style=\"--dominant-color: #8e8383; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<h2 id=\"como-funcionan-nuestros-anuncios\" class=\"wp-block-heading alignwide\">C\u00f3mo funcionan nuestros <mark class=\"has-inline-color has-brand-green-color\">anuncios<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1ba8f67d wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<p class=\"wp-block-paragraph\">WhatsApp utiliza la tecnolog\u00eda de Meta para mostrar anuncios a las personas. Protegemos los datos personales, como n\u00fameros de tel\u00e9fono, mensajes personales, llamadas, estados y los contactos del dispositivo no se utilizan para mostrar anuncios a las personas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependemos de informaci\u00f3n como la siguiente:<\/p>\n<\/div>\n<\/div>\n\n\n\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-elements-5c5ad072de1ec8ad849ebb62fe94d2ac wp-block-tenup-accordion-group has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:&quot;tenup-accordion-5&quot;,&quot;groupId&quot;:&quot;tenup-accordion-group-14&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:true,&quot;accordionId&quot;:&quot;tenup-accordion-5&quot;,&quot;contentId&quot;:&quot;tenup-accordion-5-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-5-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-5-content\" aria-expanded=\"true\" id=\"tenup-accordion-5-header\" class=\"tenup-ignite-wp-container-4 icon-position-right wp-elements-f438af3d584451cad641f29e329e016f wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tInformaci\u00f3n b\u00e1sica de la cuenta\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"false\" aria-labelledby=\"tenup-accordion-5-header\" id=\"tenup-accordion-5-content\" class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Como el c\u00f3digo de pa\u00eds y la edad (cuando corresponda)<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-7&quot;,&quot;contentId&quot;:&quot;tenup-accordion-7-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-7-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-7-content\" aria-expanded=\"false\" id=\"tenup-accordion-7-header\" class=\"tenup-ignite-wp-container-6 icon-position-right wp-elements-9a492a3ee3d0f5214f22b349eb444761 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tInformaci\u00f3n sobre el dispositivo\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-7-header\" id=\"tenup-accordion-7-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Como la configuraci\u00f3n de idioma<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-9&quot;,&quot;contentId&quot;:&quot;tenup-accordion-9-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-9-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-9-content\" aria-expanded=\"false\" id=\"tenup-accordion-9-header\" class=\"tenup-ignite-wp-container-8 icon-position-right wp-elements-77913dcb0b389685f97fc6e381fac117 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tUbicaci\u00f3n general\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-9-header\" id=\"tenup-accordion-9-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Ubicaci\u00f3n general (no exacta), como la ciudad o el pa\u00eds<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-11&quot;,&quot;contentId&quot;:&quot;tenup-accordion-11-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-11-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-11-content\" aria-expanded=\"false\" id=\"tenup-accordion-11-header\" class=\"tenup-ignite-wp-container-10 icon-position-right wp-elements-abefb60c98d00611e00cf9d0c05bf108 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tEstado y actividad en los canales\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-11-header\" id=\"tenup-accordion-11-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Informaci\u00f3n de actividad en los estados y canales, como los canales que las personas siguen, el contenido con el que interact\u00faan en los canales y c\u00f3mo interact\u00faan con los anuncios que ven. Como siempre, las actualizaciones de estado de las personas est\u00e1n cifradas de extremo a extremo.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-13&quot;,&quot;contentId&quot;:&quot;tenup-accordion-13-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-13-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-13-content\" aria-expanded=\"false\" id=\"tenup-accordion-13-header\" class=\"tenup-ignite-wp-container-12 icon-position-right wp-elements-0e7011a1ecc7d5f6b609aa3c9ccd8340 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tActividad en otras aplicaciones de Meta\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-13-header\" id=\"tenup-accordion-13-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">En el caso de quienes hayan a\u00f1adido su cuenta de WhatsApp a un Centro de cuentas, se aplicar\u00e1n sus preferencias de anuncios y se utilizar\u00e1 informaci\u00f3n de todas sus cuentas para los anuncios en los estados y canales. A\u00f1adir WhatsApp a un Centro de cuentas es opcional; est\u00e1 desactivado de manera predeterminada y es posible quitar la cuenta en cualquier momento.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-style-default is-layout-grid wp-container-core-group-is-layout-fd948f8d wp-block-group-is-layout-grid\" style=\"margin-top:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--56-120)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"encrypted\" height=\"640\" style=\"aspect-ratio: 620 \/ 640;\" width=\"620\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/encrypted.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"anon vid\" height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/anon-vid.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"preference vid\" height=\"640\" style=\"aspect-ratio: 620 \/ 640;\" width=\"620\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/preference-vid.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 id=\"como-protegemos-la-privacidad-de-las-personas\" class=\"wp-block-heading has-text-align-left alignwide\">C\u00f3mo protegemos la<mark class=\"has-inline-color has-brand-green-color\"> privacidad de las personas<\/mark><\/h2>\n\n\n\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:&quot;tenup-accordion-16&quot;,&quot;groupId&quot;:&quot;tenup-accordion-group-21&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-elements-75466c338e46d56e6ccb31699428504c wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:true,&quot;accordionId&quot;:&quot;tenup-accordion-16&quot;,&quot;contentId&quot;:&quot;tenup-accordion-16-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-16-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-16-content\" aria-expanded=\"true\" id=\"tenup-accordion-16-header\" class=\"tenup-ignite-wp-container-15 icon-position-right wp-elements-d0a318b6e4045aea6b96a2f93e9578b7 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tLos chats personales siguen siendo privados\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"false\" aria-labelledby=\"tenup-accordion-16-header\" id=\"tenup-accordion-16-content\" class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Nadie fuera del chat, ni siquiera WhatsApp, puede ver, escuchar ni compartir mensajes personales, llamadas o estados. Esto significa que ninguna de esa informaci\u00f3n se puede usar para mostrar anuncios a la gente.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-elements-a1ee7fe3bb83df7b1509d6423df7ade1 wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-18&quot;,&quot;contentId&quot;:&quot;tenup-accordion-18-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-18-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-18-content\" aria-expanded=\"false\" id=\"tenup-accordion-18-header\" class=\"tenup-ignite-wp-container-17 icon-position-right wp-elements-0ea5448452cad800574d174f0b18ea8b wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tLos datos personales permanecen en WhatsApp\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-18-header\" id=\"tenup-accordion-18-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">WhatsApp utiliza la tecnolog\u00eda de Meta para mostrar anuncios a las personas. De manera predeterminada, WhatsApp elimina o altera la informaci\u00f3n personal (como los n\u00fameros de tel\u00e9fono) antes de compartirla con Meta para que Meta no pueda identificar a las personas y solo pueda sugerir anuncios que puedan interesar a personas que comparten caracter\u00edsticas generales, como personas en la misma zona general. En el caso de las personas que han optado por a\u00f1adir WhatsApp al Centro de cuentas, tambi\u00e9n utilizaremos sus preferencias de anuncios y la informaci\u00f3n de todas sus cuentas de Meta.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-elements-4482837475137187277f9e32caad14b2 wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-20&quot;,&quot;contentId&quot;:&quot;tenup-accordion-20-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-20-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-20-content\" aria-expanded=\"false\" id=\"tenup-accordion-20-header\" class=\"tenup-ignite-wp-container-19 icon-position-right wp-elements-2e4eaf85ee3d18627f2be85566f312a6 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tLas preferencias son f\u00e1ciles de controlar\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-20-header\" id=\"tenup-accordion-20-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Las personas pueden ver f\u00e1cilmente por qu\u00e9 se les muestra un anuncio espec\u00edfico y ocultar o denunciar anuncios directamente en WhatsApp. Tambi\u00e9n pueden ir a las preferencias de anuncios para ver la actividad publicitaria reciente y administrar sus configuraciones de anuncios.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--22\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-light-green--23\" style=\"border-radius:25px\">\n<h2 id=\"descubre-el-futuro-de-los-anuncios-en-whatsapp\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1\">Descubre el futuro de los anuncios en WhatsApp<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">Estamos creando una forma de anunciarse en WhatsApp que no involucra los mensajes personales de las personas.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/es\/whatsapp-ads\/\">M\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anuncios dise\u00f1ados para respetar la privacidad Ya sean mensajes, llamadas o estados personales, todas la comunicaciones est\u00e1n cifradas de extremo a extremo y no se pueden usar para mostrar anuncios a las personas. Descubre el futuro de los anuncios en WhatsApp Estamos creando una forma de anunciarse en WhatsApp que no involucra los mensajes personales [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5042,"parent":6358,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-6534","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Anuncios de WhatsApp: publicidad dise\u00f1ada para respetar la privacidad<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo funcionan nuestros anuncios y c\u00f3mo protegemos la privacidad de las personas en WhatsApp. Obt\u00e9n informaci\u00f3n sobre c\u00f3mo la publicidad en WhatsApp est\u00e1 dise\u00f1ada para respetar la 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