{"id":6259,"date":"2026-03-28T19:28:46","date_gmt":"2026-03-28T23:28:46","guid":{"rendered":"https:\/\/whatsappbusiness.com\/products\/fonctionnalites-de-la-plateforme-business\/"},"modified":"2026-04-30T02:45:39","modified_gmt":"2026-04-30T06:45:39","slug":"business-platform-features","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/fr\/products\/business-platform-features\/","title":{"rendered":"Fonctionnalit\u00e9s de la plateforme Business"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull wp-pattern-hero-split wp-pattern-hero-split--ar-4-3 is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-image-fill-element\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group wp-pattern-hero-split__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-pattern-hero-split__header is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<h1 id=\"fonctionnalites-de-la-plateforme-business\" class=\"wp-block-heading is-typography-preset-body-sm has-surface-light-green-color has-text-color has-link-color wp-elements-b48e921d7ba5f793c6fdcf5446567830\">Fonctionnalit\u00e9s de la plateforme Business<\/h1>\n\n\n\n<h2 id=\"une-messagerie-professionnelle-concue-pour-evoluer\" class=\"wp-block-heading is-typography-preset-heading-1 has-brand-green-color has-text-color has-link-color wp-elements-99f7b8977965d2ead04a7e5c9d4b08a5\">Une messagerie professionnelle con\u00e7ue pour \u00e9voluer<\/h2>\n<\/div>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">D\u00e9couvrez des solutions pour les messages automatiques, les interactions avec le service client\u00e8le et plus encore gr\u00e2ce aux fonctionnalit\u00e9s de la plateforme WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;LearnMore_LearnMore_Hero_Button&quot;}\" class=\"wp-block-button__link has-surface-dark-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/fr\/learn-more\/\">En savoir plus<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-button-secondary is-style-button-secondary--2\"><a data-ms=\"{&quot;creative&quot;:&quot;button&quot;,&quot;creative_detail&quot;:&quot;PartnerShowcase_FindAPartner_Hero_Button&quot;}\" class=\"wp-block-button__link has-surface-dark-color has-surface-primary-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase?ref=WAB_BUSINESS_PLATFORM_FEATURES\">Trouver un partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"730\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png?w=1024\" alt=\"WhatsApp Messaging on Phone and Message Templates screenshot\" class=\"wp-image-2313 size-full\" style=\"object-position:1% 53%\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png?resize=300,183 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png?resize=768,467 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wab-platformfeatured-hero.png?resize=1024,623 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"lapi-offre-deux-moyens-de-communiquer-avec-votre-clientele\" class=\"wp-block-heading has-text-align-center alignwide is-typography-preset-heading-1 is-typography-preset-heading-2\">L\u2019API offre <mark style=\"background-color:transparent\" class=\"has-green-underline\">deux moyens<\/mark> de communiquer avec votre client\u00e8le<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d9f1cf\" data-has-transparency=\"false\" style=\"--dominant-color: #d9f1cf;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1201\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?w=1024\" alt=\"Conversation thread of product and customer\" class=\"wp-image-2140 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?resize=768,769 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Customer-Initiated-Message-EN.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"repondez-aux-messages-que-vous-envoie-la-clientele\" class=\"wp-block-heading is-style-green-line\">R\u00e9pondez aux messages que vous envoie la client\u00e8le<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Partagez votre num\u00e9ro WhatsApp de fa\u00e7on organique sur des canaux tels que votre site\u00a0web, la vitrine de votre magasin et vos e-mails, ou utilisez des canaux payants tels que les publicit\u00e9s clic vers WhatsApp<\/li>\n\n\n\n<li class=\"wp-block-list-item\">La client\u00e8le pourra alors lancer une conversation par message avec votre entreprise<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"contactez-la-clientele-en-premier-pendant-son-parcours-dachat\" class=\"wp-block-heading is-style-green-line\">Contactez la client\u00e8le en premier pendant son parcours d\u2019achat<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Une fois que votre client\u00e8le accepte de recevoir des messages de votre part, vous pouvez la contacter sur WhatsApp<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Vos messages doivent avoir \u00e9t\u00e9 cr\u00e9\u00e9s \u00e0 partir de mod\u00e8les de messages personnalisables et peuvent contenir du texte, des m\u00e9dias ou du contenu interactif<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"e8efcb\" data-has-transparency=\"false\" style=\"--dominant-color: #e8efcb;\" loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"768\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg?w=1024\" alt=\"Conversation thread of business and customer\" class=\"wp-image-2139 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg 1100w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg?resize=300,209 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg?resize=768,536 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/WAB-Platform-Features-Business-Message-EN.jpg?resize=1024,715 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull wab-media-accordion wab-media-accordion--media-left is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"18251d\" data-has-transparency=\"false\" style=\"--dominant-color: #18251d;\" loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"760\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ilines-of-code-3.jpg?w=624\" alt=\"WhatsApp Business API code\" class=\"wp-image-1330 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ilines-of-code-3.jpg 624w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Ilines-of-code-3.jpg?resize=246,300 246w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-16dcdf87 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<h2 id=\"envoyez-des-messages-riches-en-fonctionnalites\" class=\"wp-block-heading is-typography-preset-heading-2\">Envoyez des messages riches en fonctionnalit\u00e9s<\/h2>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\"><\/p>\n\n\n\n<section class=\"wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:null,&quot;groupId&quot;:&quot;tenup-accordion-group-15&quot;,&quot;allowMultiple&quot;:true}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-6&quot;,&quot;contentId&quot;:&quot;tenup-accordion-6-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-6-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-6-content\" aria-expanded=\"false\" id=\"tenup-accordion-6-header\" class=\"tenup-ignite-wp-container-5 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tEnvoyez des fichiers\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-6-header\" id=\"tenup-accordion-6-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Envoyez des fichiers, des images ou une localisation gr\u00e2ce aux messages multim\u00e9dias<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-8&quot;,&quot;contentId&quot;:&quot;tenup-accordion-8-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-8-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-8-content\" aria-expanded=\"false\" id=\"tenup-accordion-8-header\" class=\"tenup-ignite-wp-container-7 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tUtilisez des points d\u2019entr\u00e9e natifs\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-8-header\" id=\"tenup-accordion-8-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Utilisez des points d\u2019entr\u00e9e natifs tels qu\u2019un bouton personnalis\u00e9 sur votre site\u00a0Web ou un code\u00a0QR sur l\u2019emballage de votre produit pour permettre \u00e0 la client\u00e8le de lancer une conversation avec vous<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-10&quot;,&quot;contentId&quot;:&quot;tenup-accordion-10-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-10-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-10-content\" aria-expanded=\"false\" id=\"tenup-accordion-10-header\" class=\"tenup-ignite-wp-container-9 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tEnvoyez des r\u00e9ponses simples et rapides\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-10-header\" id=\"tenup-accordion-10-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Envoyez des r\u00e9ponses simples et rapides en utilisant des messages interactifs tels que des messages liste ou des boutons de r\u00e9ponse pour structurer vos r\u00e9ponses ou inciter \u00e0 l\u2019action<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-12&quot;,&quot;contentId&quot;:&quot;tenup-accordion-12-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-12-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-12-content\" aria-expanded=\"false\" id=\"tenup-accordion-12-header\" class=\"tenup-ignite-wp-container-11 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tComprenez les interactions avec les messages\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-12-header\" id=\"tenup-accordion-12-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Comprenez comment chaque contact interagit avec vos messages gr\u00e2ce aux confirmations de lecture<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-14&quot;,&quot;contentId&quot;:&quot;tenup-accordion-14-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-14-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-14-content\" aria-expanded=\"false\" id=\"tenup-accordion-14-header\" class=\"tenup-ignite-wp-container-13 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tMettez en avant vos produits et services.\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-14-header\" id=\"tenup-accordion-14-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Mettez en avant vos produits et services en envoyant des messages contenant un ou plusieurs produits<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--16\" style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-light-green--17\" style=\"border-radius:25px\">\n<h2 id=\"autres-ressources\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 is-typography-preset-heading-2\">Autres ressources<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.facebook.com\/business\/help\/325994829075700\" target=\"_blank\" rel=\"noreferrer noopener\">Pages d\u2019aide Meta\u00a0Business<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/cloud-api\/get-started\" target=\"_blank\" rel=\"noreferrer noopener\">Premiers pas pour les d\u00e9veloppeur\u00b7ses<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--18\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--19\" style=\"border-radius:25px\">\n<h2 id=\"passez-a-la-vitesse-superieure\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color is-typography-preset-heading-2\">Passez \u00e0 la vitesse sup\u00e9rieure<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">Offrez des exp\u00e9riences de qualit\u00e9 \u00e0 grande \u00e9chelle avec la plateforme WhatsApp\u00a0Business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-surface-dark-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase?ref=WAB_BUSINESS_PLATFORM\">Trouver un partenaire<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fonctionnalit\u00e9s de la plateforme Business Une messagerie professionnelle con\u00e7ue pour \u00e9voluer D\u00e9couvrez des solutions pour les messages automatiques, les interactions avec le service client\u00e8le et plus encore gr\u00e2ce aux fonctionnalit\u00e9s de la plateforme WhatsApp\u00a0Business. L\u2019API offre deux moyens de communiquer avec votre client\u00e8le R\u00e9pondez aux messages que vous envoie la client\u00e8le Contactez la client\u00e8le en [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5122,"parent":5868,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-6259","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WhatsApp Fonctionnalit\u00e9s de la plateforme Business | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les perspectives qu\u2019ouvrent les API WhatsApp. D\u00e9couvrez les fonctionnalit\u00e9s de la plateforme Business, telles que les messages automatiques, les chatbots de service 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