{"id":7814,"date":"2026-03-28T23:09:15","date_gmt":"2026-03-29T03:09:15","guid":{"rendered":"https:\/\/whatsappbusiness.com\/products\/conversation-categories\/messages-utilitaires\/"},"modified":"2026-04-30T02:56:03","modified_gmt":"2026-04-30T06:56:03","slug":"utility","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/fr\/products\/conversation-categories\/utility\/","title":{"rendered":"Messages utilitaires"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-hero-split wp-pattern-hero-split--framed has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group wp-pattern-hero-split__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-d03b967c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-pattern-hero-split__header is-vertical is-layout-flex wp-container-core-group-is-layout-26157a64 wp-block-group-is-layout-flex\">\n<p class=\"is-typography-preset-body-sm wp-block-paragraph\">Cat\u00e9gories de messages<\/p>\n\n\n\n<h1 id=\"messages-utilitaires\" class=\"wp-block-heading is-typography-preset-heading-1\">Messages utilitaires<\/h1>\n<\/div>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">Pendant et apr\u00e8s l\u2019achat, les messages utilitaires vous permettent d\u2019envoyer des mises \u00e0 jour importantes sur le statut des commandes et des notifications urgentes \u00e0 la client\u00e8le.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><video data-wab-video-name=\"Demonstration of utility messages between a business and a customer\" controls src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/conv-cat-utility-demo.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"les-messages-utilitaires-sur-whatsapp-permettent-dinformer-la-clientele-grace-a-des-mises-a-jour-en-temps-utile-au-cours-du-processus-dachat-et-apres-la-conversion-pour-assurer-une-e\" class=\"wp-block-heading has-text-align-center alignfull is-typography-preset-heading-1 is-typography-preset-heading-2\" style=\"margin-right:var(--wp--preset--spacing--24-40);margin-left:var(--wp--preset--spacing--24-40);padding-bottom:var(--wp--preset--spacing--40-80)\">Les messages utilitaires sur WhatsApp permettent d\u2019<mark style=\"background-color:transparent\" class=\"has-green-underline\">informer la client\u00e8le<\/mark> gr\u00e2ce \u00e0 des mises \u00e0 jour en temps utile au cours du processus d\u2019achat et apr\u00e8s la conversion pour assurer une exp\u00e9rience client\u00e8le satisfaisante tout au long du parcours client\u00e8le.<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-content-cards-two-column__grid is-layout-grid wp-container-core-group-is-layout-dd596742 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-primary wp-pattern-content-cards-two-column__card wp-container-content-3a3a5692 is-vertical is-layout-flex wp-container-core-group-is-layout-7f7d6cd3 wp-block-group-is-layout-flex is-style-surface-primary--3\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--56);padding-left:var(--wp--preset--spacing--32);box-shadow:var(--wp--preset--shadow--large)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-pattern-content-cards-two-column__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"62\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/upward-chart.svg\" alt=\"\" class=\"wp-image-2401\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:75px;height:57px\"\/><\/figure>\n\n\n\n<h3 id=\"stimulez-la-croissance\" class=\"wp-block-heading is-typography-preset-heading-5 is-typography-preset-heading-4\">Stimulez la croissance<\/h3>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">en tenant la client\u00e8le inform\u00e9e et en minimisant la friction<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-primary wp-pattern-content-cards-two-column__card wp-container-content-3a3a5692 is-vertical is-layout-flex wp-container-core-group-is-layout-7f7d6cd3 wp-block-group-is-layout-flex is-style-surface-primary--4\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--56);padding-left:var(--wp--preset--spacing--32);box-shadow:var(--wp--preset--shadow--large)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-pattern-content-cards-two-column__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"63\" height=\"62\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/intake-tray.svg\" alt=\"\" class=\"wp-image-2402\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:75px;height:57px\"\/><\/figure>\n\n\n\n<h3 id=\"facilitez-le-paiement\" class=\"wp-block-heading is-typography-preset-heading-5 is-typography-preset-heading-4\">Facilitez le paiement<\/h3>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">gr\u00e2ce \u00e0 une assistance et \u00e0 des mises \u00e0 jour rapides et pratiques<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-primary wp-pattern-content-cards-two-column__card wp-container-content-3a3a5692 is-vertical is-layout-flex wp-container-core-group-is-layout-e94daf16 wp-block-group-is-layout-flex is-style-surface-primary--5\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--32);box-shadow:var(--wp--preset--shadow--large)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border wp-pattern-content-cards-two-column__icon\"><img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"58\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/heart.svg\" alt=\"\" class=\"wp-image-2366\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:75px;height:57px\"\/><\/figure>\n\n\n\n<h3 id=\"fidelisez-la-clientele\" class=\"wp-block-heading is-typography-preset-heading-5 is-typography-preset-heading-4\">Fid\u00e9lisez la client\u00e8le<\/h3>\n\n\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">en lui proposant une assistance apr\u00e8s-vente pratique<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-cards-two-column is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-218127bd wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"boostez-les-performances-et-le-roi\" class=\"wp-block-heading is-style-green-line\">Boostez les performances et le ROI<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Gr\u00e2ce \u00e0 un canal imm\u00e9diat qui offre de meilleurs taux de lecture et de r\u00e9ponse, ainsi que des interactions de qualit\u00e9<\/li>\n\n\n\n<li class=\"wp-block-list-item\">En tenant la client\u00e8le inform\u00e9e pour r\u00e9duire les demandes de renseignements tout en lui faisant b\u00e9n\u00e9ficier d\u2019un canal de communication bidirectionnel pratique<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"928681\" data-has-transparency=\"false\" style=\"--dominant-color: #928681;\" loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"420\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-1-Boost-performance-and-ROI.jpg?w=608\" alt=\"A smiling woman behind a service counter, holding a tablet\" class=\"wp-image-920 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-1-Boost-performance-and-ROI.jpg 608w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-1-Boost-performance-and-ROI.jpg?resize=300,207 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"645c5d\" data-has-transparency=\"false\" style=\"--dominant-color: #645c5d;\" loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"420\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-2-Enhance-customer-experience.jpg?w=608\" alt=\"A smiling man sitting at a counter looking at his phone\" class=\"wp-image-921 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-2-Enhance-customer-experience.jpg 608w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-2-Enhance-customer-experience.jpg?resize=300,207 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"ameliorez-lexperience-clientele\" class=\"wp-block-heading is-style-green-line\">Am\u00e9liorez l\u2019exp\u00e9rience client\u00e8le<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">En communiquant avec la client\u00e8le via son canal pr\u00e9f\u00e9r\u00e9, pour plus de satisfaction et une meilleure fid\u00e9lisation<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Pour distinguer votre marque de la concurrence et stimuler sa croissance<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"generez-des-resultats-tout-au-long-du-parcours-clientele\" class=\"wp-block-heading is-style-green-line\">G\u00e9n\u00e9rez des r\u00e9sultats tout au long du parcours client\u00e8le<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">En utilisant un seul fil pour plusieurs types d\u2019interactions et en incitant la client\u00e8le \u00e0 adopter ce canal<\/li>\n\n\n\n<li class=\"wp-block-list-item\">En approfondissant vos relations avec la client\u00e8le via WhatsApp afin de l\u2019encourager \u00e0 accepter de recevoir d\u2019autres types de messages\u00a0WhatsApp, comme les messages marketing<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"846e5d\" data-has-transparency=\"false\" style=\"--dominant-color: #846e5d;\" loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"420\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-3-Drive-results-across-customer-journeys.jpg?w=608\" alt=\"A man and woman sitting in an office, talking to each other\" class=\"wp-image-922 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-3-Drive-results-across-customer-journeys.jpg 608w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-3-Drive-results-across-customer-journeys.jpg?resize=300,207 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-centered-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6c13d7fb wp-block-group-is-layout-flex\">\n<h2 id=\"utilisez-les-messages-utilitaires-pour-toucher-votre-clientele-dans-les-temps-stimuler-les-interactions-et-offrir-une-experience-positive\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-2 is-typography-preset-heading-3\">Utilisez les messages utilitaires pour toucher votre client\u00e8le dans les temps, stimuler les interactions et offrir une exp\u00e9rience positive.<br><\/h2>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-layout-grid wp-container-core-group-is-layout-c9ff733c wp-block-group-is-layout-grid\" style=\"margin-bottom:var(--wp--preset--spacing--40-80)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"608\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/utility-conversations.svg\" alt=\"Exemple d\u2019une personne qui accepte de recevoir des mises \u00e0 jour\" class=\"wp-image-2087\" style=\"border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img data-dominant-color=\"e6e9d8\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"688\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png?w=688\" alt=\"Exemple d\u2019une personne recevant des mises \u00e0 jour sur sa commande\" class=\"wp-image-924 not-transparent\" style=\"--dominant-color: #e6e9d8; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-5-Manage-orders.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"ebe8db\" data-has-transparency=\"true\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"689\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png?w=688\" alt=\"Exemple d\u2019une personne qui accepte de recevoir des mises \u00e0 jour\" class=\"wp-image-923 has-transparency\" style=\"--dominant-color: #ebe8db; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-4-Manage-opt-ins.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"eae8d9\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"688\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png?w=688\" alt=\"Exemple d\u2019une personne recevant une alerte concernant son compte\" class=\"wp-image-925 not-transparent\" style=\"--dominant-color: #eae8d9; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-6-Send-account-alerts-and-updates.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large size-full wab-interactive-media-image\"><img data-dominant-color=\"e7e9d9\" data-has-transparency=\"false\" style=\"--dominant-color: #e7e9d9;\" loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"688\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png?w=688\" alt=\"Exemple d\u2019une personne \u00e0 laquelle on demande de donner son avis sur son exp\u00e9rience\" class=\"wp-image-926 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png 688w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ConversationCategories-Utility-7-Get-feedback.png?resize=300,300 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:null,&quot;groupId&quot;:&quot;tenup-accordion-group-18&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-9&quot;,&quot;contentId&quot;:&quot;tenup-accordion-9-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-9-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-9-content\" aria-expanded=\"false\" id=\"tenup-accordion-9-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_ManageOptIns_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-8 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tG\u00e9rez le consentement \u00e0 recevoir des messages\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-9-header\" id=\"tenup-accordion-9-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Confirmez lorsqu\u2019un membre de la client\u00e8le accepte ou refuse de recevoir des messages\u00a0WhatsApp de votre entreprise.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Faites preuve de transparence concernant les choix en mati\u00e8re de confidentialit\u00e9 pour une meilleure exp\u00e9rience client\u00e8le<\/li>\n\n\n\n<li class=\"wp-block-list-item\">R\u00e9duisez les d\u00e9sinscriptions en renfor\u00e7ant la valeur des messages utilitaires<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-11&quot;,&quot;contentId&quot;:&quot;tenup-accordion-11-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-11-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-11-content\" aria-expanded=\"false\" id=\"tenup-accordion-11-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_ManageOrders_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-10 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tG\u00e9rez les commandes\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-11-header\" id=\"tenup-accordion-11-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Envoyez des messages automatiques et d\u00e9taill\u00e9s pour confirmer, mettre \u00e0 jour ou annuler une commande ou une transaction.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">R\u00e9duisez les co\u00fbts en limitant les demandes de renseignements sur les commandes<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Informez la client\u00e8le et r\u00e9duisez la friction lorsqu\u2019une commande est modifi\u00e9e pour plus de satisfaction<\/li>\n\n\n\n<li class=\"wp-block-list-item\">R\u00e9duisez le nombre de diffusions manqu\u00e9es pour de meilleurs taux d\u2019ex\u00e9cution<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-13&quot;,&quot;contentId&quot;:&quot;tenup-accordion-13-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-13-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-13-content\" aria-expanded=\"false\" id=\"tenup-accordion-13-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_SendAccountAlertsAndUpdates_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-12 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tEnvoyez des alertes et des mises \u00e0 jour de compte\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-13-header\" id=\"tenup-accordion-13-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Envoyez des mises \u00e0 jour de compte ou de produit importantes, des informations de s\u00e9curit\u00e9, des rappels de paiement et d\u2019autres informations urgentes en rapport avec un achat ou un abonnement pass\u00e9.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">R\u00e9duisez les retards de paiement et augmentez votre chiffre d\u2019affaires<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Am\u00e9liorez la satisfaction de la client\u00e8le en simplifiant l\u2019exp\u00e9rience de paiement<\/li>\n\n\n\n<li class=\"wp-block-list-item\">R\u00e9duisez les co\u00fbts en limitant les demandes de renseignements au sujet du paiement et des probl\u00e8mes de compte<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-15&quot;,&quot;contentId&quot;:&quot;tenup-accordion-15-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-15-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-15-content\" aria-expanded=\"false\" id=\"tenup-accordion-15-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_GetFeedback_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-14 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tRecueillez des avis\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-15-header\" id=\"tenup-accordion-15-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Recueillez l\u2019avis de la client\u00e8le sur les commandes, les services ou son exp\u00e9rience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Augmentez le taux de r\u00e9ponse de la client\u00e8le pour rassembler plus d\u2019informations<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Envoyez des messages imm\u00e9diatement apr\u00e8s un \u00e9v\u00e9nement pour recueillir des avis sur des exp\u00e9riences sp\u00e9cifiques<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-17&quot;,&quot;contentId&quot;:&quot;tenup-accordion-17-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-17-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-17-content\" aria-expanded=\"false\" id=\"tenup-accordion-17-header\" data-ms=\"{&quot;creative&quot;:&quot;drawer&quot;,&quot;creative_detail&quot;:&quot;UseUtilityMessages_ContinueAConversationOnWhatsApp_AccordionItem&quot;}\" class=\"tenup-ignite-wp-container-16 icon-position-right wp-block-tenup-accordion-header is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tPoursuivez une conversation sur WhatsApp\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-17-header\" id=\"tenup-accordion-17-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"wp-block-paragraph\">Poursuivez une conversation lanc\u00e9e par la client\u00e8le sur un autre canal (chatbot, e-mail, etc.).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">R\u00e9duisez les co\u00fbts en redirigeant les appels co\u00fbteux vers un canal plus efficace<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Favorisez l\u2019adoption de votre canal le plus rentable par la client\u00e8le<\/li>\n<\/ul>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-light-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-light-green--19\" style=\"padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-light-green--20\" style=\"border-radius:25px\">\n<h2 id=\"decouvrez-dautres-categories-de-messages\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 is-typography-preset-heading-3\">D\u00e9couvrez d\u2019autres cat\u00e9gories de messages<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b7041f38 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-link\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MessageCategoriesMarketing_Marketing_ExploreAdditionalMessageCategories_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/products\/conversation-categories\/marketing\">Marketing<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MessageCategoriesAuthentication_Authentication_ExploreAdditionalMessageCategories_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/products\/conversation-categories\/authentication\">Authentification<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a data-ms=\"{&quot;creative&quot;:&quot;link&quot;,&quot;creative_detail&quot;:&quot;MessageCategoriesService_Service_ExploreAdditionalMessageCategories_Link&quot;}\" class=\"wp-block-button__link wp-element-button\" href=\"\/products\/conversation-categories\/service\">Assistance<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--21\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--22\" style=\"border-radius:25px\">\n<h2 id=\"ameliorez-vos-relations-avec-votre-clientele\" class=\"wp-block-heading has-text-align-center alignwide is-typography-preset-heading-1 has-brand-green-color has-text-color\">Am\u00e9liorez vos relations avec votre client\u00e8le<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">La plateforme WhatsApp\u00a0Business permet aux moyennes et grandes entreprises de booster les interactions dans tout le funnel pour g\u00e9n\u00e9rer plus de ventes et offrir une meilleure exp\u00e9rience client\u00e8le.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-surface-dark-color has-text-color has-link-color wp-element-button\" href=\"\/learn-more\">D\u00e9marrer<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cat\u00e9gories de messages Messages utilitaires Pendant et apr\u00e8s l\u2019achat, les messages utilitaires vous permettent d\u2019envoyer des mises \u00e0 jour importantes sur le statut des commandes et des notifications urgentes \u00e0 la client\u00e8le. Les messages utilitaires sur WhatsApp permettent d\u2019informer la client\u00e8le gr\u00e2ce \u00e0 des mises \u00e0 jour en temps utile au cours du processus d\u2019achat [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5122,"parent":6221,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-7814","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Messages utilitaires WhatsApp | Automatisez les notifications \u00e0 votre client\u00e8le<\/title>\n<meta name=\"description\" content=\"Automatisez les messages de notification sur le statut des commandes, les mises \u00e0 jour des comptes ou les rappels de paiement et de rendez-vous afin d\u2019am\u00e9liorer 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